76 Customer Journey courses delivered Online

Getting Started The CMI Level 6 Award in Professional Management and Leadership Practice is designed for individuals wishing to develop their professional and leadership skills and who will have the knowledge, skills and behaviours to drive business activities in a senior management and leadership role. The CMI Level 6 Award in Professional Management and Leadership Practice is a concise and shorter course than the Certificate and Diploma and ideal for you if you are a practising or aspiring manager in a role such as: Senior Manager Regional Manager Specialist Manager (with expertise in a specific business or technical function such as quality, finance, risk, marketing, sales IT, human resources etc.) Director You'll have a wide range of modules to choose from, and depending on your career goals, you can select the modules that will be most effective for your progression. Key Benefits For learners: Develop professional management and leadership practices Enhance the skills required for the level of responsibility at the senior management level For organisations: Carry out business activities in a senior management and leadership role Provide you with extensive knowledge of management skills focusing on the specific areas appropriate to you and your workplace Key Highlights Are you aspiring for the next Senior Management or Director position that opens up and has a growth mindset? The CMI Level 6 qualification in Professional Management and Leadership Practice offered by the School of Business and Technology London aims at individuals with the knowledge, skills and behaviours to drive business activities in a senior management and leadership role. Remember! The assessment for the qualification is done based on assignments only, and you do not need to worry about writing any exam. With the School of Business and Technology London, you can complete the qualification at your own pace choosing online or blended learning from the comfort of your home. Learning and pathway materials and study guides developed by our CMI-approved tutors will be available around the clock in our cutting-edge learning management system. Most importantly, at the School of Business and Technology London, we will provide you with comprehensive tutor support through our dedicated support desk. If you choose your course with blended learning, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience. Career Pathways The CMI Level 6 Professional Management and Leadership Practice can open many career pathways including, but not limited to: Senior Manager - With an estimated salary of £ 75,270 per annum Regional Manager - With an estimated salary of £ 52,379 per annum Specialist Manager With an estimated salary of £56,872 per annum Director - With an estimated salary of £78,867 per annum About Awarding Body Chartered Management Institute established over 60 years ago as the British Institute of Management back then; it has developed the UK's very first diploma in management studies. In the years that followed CMI has consistently been at the forefront of all aspects of management and leadership. Today CMI is the only chartered professional awarding body committed to offering the highest standards in management and leadership excellence. Presently over 100,000 managers use its unique services daily. CMI qualifications aim for managers and leaders at any level, and it remains the only Awarding Body which can award Chartered Manager status - the ultimate management accolade. Employers highly value the qualifications awarded by CMI, and boost your career prospects. What is included? Learn 100% online at your own pace Dedicated support from expert tutors Dedicated Support Desk Portal: You can raise queries, request tutor support and ask for a call back whenever you need guidance and assistance. Elevate Knowledge: Your tutors will provide formative assessment feedback for each module, helping you improve your achievements throughout the program Schedule online personal tutor meetings whenever you want, which will help you get the most out of your studies and provide guidance, support and encouragement 6 months support period 24-hour access to the online learning platform 'MyLearnDirect' Schedule live online classes for each module at your convenience. (Blended learning only) Quality learning resources and study guides developed by CMI-approved tutors. All assessment materials are conveniently accessible through the online learning platform 'MyLearnDirect' Induction: We offer online and flexible learning induction to help you settle in and prepare for your online studies Access to CMI Management Direct. It has 100,000s of reliable and validated management and leadership resources, including company and industry reports, videos, checklists, E-books, and journals. You have access to CMI Membership and Support for the duration of your study. Assessment For each module you study, you will complete a written assignment of 3000 to 4,000 words and submit it online at your MyLearnDirect learning portal. The submitted assignments will be assessed by your CMI-approved tutor. Entry Requirements This course is designed for practising or aspiring senior managers. You don't need any formal qualifications to study the CMI Level 6 Award in Professional Management and Leadership Practice. However, to be eligible for this course, you must:  Be 19 years of age and over Have some management experience in the junior, middle or senior level Possess the ability to complete the Level 6 course Our friendly admissions advisors will provide the best advice, considering your needs and goals.  Progression Upon successful completion of their qualification, learners are able to progress to further learning within the suite of Level 6 Qualifications in Professional Management and Leadership Practice - i.e. completing an Award and topping-up to Certificate or Diploma. Why gain a CMI Qualification? The CMI Level 6 Award in Professional Management and Leadership Practice course is perfect if you are a practising or aspiring senior manager and want to improve your management and leadership skills through effective decision-making and strategic leadership. You will develop professional management and leadership practices and enhance the skills required for the level of responsibility at the senior management level. You may also wish to further your ongoing personal and professional development by accessing other CMI courses, such as the CMI Level 7 courses in Management and Leadership. Studying for a CMI qualification offers you more than just academic standing. When you enrol with us for the CMI Level 6 Award in Professional Management and Leadership Practice, you will have access to CMI Membership and Support for the duration of your study alongside your qualification. CMI graduates achieve remarkable things: 72% agree that their CMI qualification gave them a competitive edge in the job application process. 89% agree they use the skills learnt on their accredited qualification in their current role. 88% agree that the accredited qualification gave them good career prospects. Recent CMI graduates earn a median of 28k compared to just 21k for a typical business studies graduate. Employers highly value the qualifications awarded by CMI, and over 80% of managers agree that a CMI qualification is essential to becoming a professional manager. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. UNIT1- Professional Management and Leadership Practice Reference No : CMI 601 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand the influence of organisational context on management and leadership practice. 2. Understand the practice of professional management and leadership. UNIT2- Developing, Managing and Leading Individuals and Teams Reference No : CMI 602 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand the principles for developing, managing and leading individuals and teams. 2. Know how to develop, manage and lead individuals and teams to achieve results. UNIT3- Organisational Culture Reference No : CMI 603 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the role of culture within organisational contexts. 2. Understand approaches required to make and sustain cultural change. UNIT4- Strategic Programme and Project Management Reference No : CMI 604 Credit : 9 || TQT : 90 LEARNING OUTCOME 1. Understand programmes and project management in an organisational context. 2. Understand factors and approaches for delivering a strategy for a programme or project management. UNIT5- Innovation and Change Reference No : CMI 605 Credit : 7 || TQT : 70 LEARNING OUTCOME 1. Understand innovation and change within an organisational context. 2. Know how to drive innovation and change. UNIT6- Developing and Leading Strategy Reference No : CMI 606 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand approaches to developing organisational strategy. 2. Know how to develop and lead operational strategy to achieve a strategic aim. UNIT7- Procurement, Purchasing and Contracting Reference No : CMI 607 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand the principles of procurement, purchasing and contracting within organisational contexts. 2. Know how to apply the principles of procurement, purchasing and contracting to achieve an operational requirement. UNIT8- Strategic Corporate Social Responsibility and Sustainability Reference No : CMI 608 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand corporate social responsibility and sustainability in organisational contexts. 2. Know how corporate social responsibility and sustainability is applied in an organisational setting. UNIT9- Leading Quality Management Reference No : CMI 609 Credit : 7 || TQT : 70 LEARNING OUTCOME 1. Understand the factors which influence organisational approaches to quality management. 2. Know how to lead quality management to achieve strategic objectives. UNIT10- Principles and Practices of Policy Development Reference No : CMI 610 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand the context in which a policy is developed. 2. Know how to develop, implement and evaluate policy. UNIT11- Knowledge Management Reference No : CMI 611 Credit : 7 || TQT : 70 LEARNING OUTCOME 1. Understand knowledge management within organisational contexts. 2. Understand the human and cultural dimensions of knowledge management. 3. Know how to develop a strategy to drive knowledge management in an organisational context. UNIT12- Coaching Skills for Leaders Reference No : CMI 612 Credit : 7 || TQT : 70 LEARNING OUTCOME 1. Understand the benefits, types and application of coaching used by leaders. 2. Know the skills, techniques and approaches required by leaders to coach. UNIT13- Leading Equality, Diversity and Inclusion Reference No : CMI 613 Credit : 7 || TQT : 70 LEARNING OUTCOME 1. Understand the context for leading equality, diversity and inclusion. 2. Know how to lead equality, diversity and inclusion in an organisational context. UNIT14- Principles and Practices of Ethical Decision Making Reference No : CMI 614 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand ethical decision making within organisational contexts. 2. Know how to make an ethical decision. UNIT15- Managing Stakeholder Relationships Reference No : CMI 509 Credit : 4 || TQT : 40 LEARNING OUTCOME 1. Understand the different types and value of stakeholder relationships. 2. Understand the frameworks for stakeholder management. 3. Know how to manage stakeholder relationships. UNIT16- Managing Risk Reference No : CMI 518 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand the scope of business risk management. 2. Understand the process for managing business risk. UNIT17- Managing the Customer Experience Reference No : CMI 522 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the principles of managing the customer experience. 2. Understand the customer journey in the context of an organisation. 3. Know how to manage the customer experience. UNIT18- Using Reflective Practice to Inform Personal and Professional Development Reference No : CMI 525 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the value of reflective practice to inform personal and professional development. 2. Know how to apply reflective practice to inform personal and professional development. Delivery Methods School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments. We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish. The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. Management Direct As part of the program, you will get access to CMI Management Direct, which provides a rich foundation of management and resource for students. The Management Direct is packed with content, including: E-Books Articles Leader videos Idea for leaders Models and so much more... How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

Getting Started The CMI Level 5 Certificate in Management and Leadership course is designed for practising or aspiring middle managers and leaders at operations, division, departmental or specialist level, who are typically accountable to a senior manager or business owner. Leading and managing individuals and teams to deliver in line with the organisational strategy is the primary role of a practising manager. You'll develop the key strategic skills and competencies required to manage teams and individuals effectively, enabling you to deliver long-lasting results. The CMI Level 5 Certificate in Management and Leadership is a shorter course focusing on improving your capabilities and core management skills to the next level. Achieving the CMI Level 5 Certificate in Management and Leadership qualification will enhance your credibility and enable you to outperform in demanding roles and situations. You'll have a wide range of modules to choose from, and depending on your career goals, you can select the modules that will be most effective for your progression. Key Benefits For Learners: Improve your capabilities and core management skills Develop the knowledge and skills required for managing and leading individuals and teams Provide an extensive knowledge of skills to excel in specific management areas For Organisations: Deliver aims and objectives in line with wider organisational strategy Provide you with a fully wider range of skills and knowledge required to be a manager as part of an organisation Focus on the areas that are most appropriate to your role and organisation Key Highlights Are you an aspiring Manager or Leader looking for career development? Then, the CMI Level 5 in Management and Leadership qualification offered by School of Business and Technology London is the right solution for you. Remember! The assessment for the qualification is done based on assignments only, and you do not need to worry about writing any exam. With the School of Business and Technology London, you can complete the qualification at your own pace choosing online or blended learning from the comfort of your home. Learning and pathway materials and study guides developed by our CMI-approved tutors will be available around the clock in our cutting-edge learning management system. Most importantly, at the School of Business and Technology London, we will provide you with comprehensive tutor support through our dedicated support desk. If you choose your course with blended learning, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience. Career Pathways The CMI Level 5 Management & Leadership can open many career pathways including, but not limited to: Operations Manager, with an estimated salary of £51,577 per annum Divisional Manager, with an estimated salary of £48,613 per annum Departmental Manager, with an estimated salary of £34,997 per annum Regional Manager, with an estimated salary of £51,372 per annum About Awarding Body Chartered Management Institute established over 60 years ago as the British Institute of Management back then; it has developed the UK's very first diploma in management studies. In the years that followed CMI has consistently been at the forefront of all aspects of management and leadership. Today CMI is the only chartered professional awarding body committed to offering the highest standards in management and leadership excellence. Presently over 100,000 managers use its unique services daily. CMI qualifications aim for managers and leaders at any level, and it remains the only Awarding Body which can award Chartered Manager status - the ultimate management accolade. Employers highly value the qualifications awarded by CMI, and boost your career prospects. What is included? Learn 100% online at your own pace Dedicated support from expert tutors Dedicated Support Desk Portal: You can raise queries, request tutor support and ask for a call back whenever you need guidance and assistance. Elevate Knowledge: Your tutors will provide formative assessment feedback for each module, helping you improve your achievements throughout the program Schedule online personal tutor meetings whenever you want, which will help you get the most out of your studies and provide guidance, support and encouragement 10 months support period 24-hour access to the online learning platform 'MyLearnDirect' Schedule live online classes for each module at your convenience. (Blended learning only) Quality learning resources and study guides developed by CMI-approved tutors. All assessment materials are conveniently accessible through the online learning platform 'MyLearnDirect' Induction: We offer online and flexible learning induction to help you settle in and prepare for your online studies Get Foundation Chartered Manager status upon course completion Access to CMI Management Direct. It has 100,000s of reliable and validated management and leadership resources, including company and industry reports, videos, checklists, E-books, and journals. You have access to CMI Membership and Support for the duration of your study. Assessment For each module you study, you will complete a written assignment of 3000 to 4,000 words and submit it online at your MyLearnDirect learning portal. The submitted assignments will be assessed by your CMI-approved tutor. Entry Requirements This course is designed for current or aspiring mid-level managers. You don't need any formal qualifications to study this course. However, to be eligible for this course, you must:  Be 19 years of age and over Have some team leading or supervisory experience or managerial experience in the junior or middle management level Possess the ability to complete the Level 5 course Our friendly admissions advisors will provide the best advice, considering your needs and goals.  Progression A possible progression route on successful completion of a CMI Level 5 in Management and Leadership would be to, Progress to other qualifications at the next level (e.g. from Level 5 Certificate to level 6 or 7 Certificate) Why gain a CMI Qualification? This online CMI Level 5 Certificate in Management and Leadership course is perfect if you are a current or aspiring mid-level manager looking to advance in your career. The globally recognised CMI Level 5 Certificate is perfect for you if you want to increase your opportunities for obtaining a middle management position. The key leadership skills and knowledge you'll develop with this course will be remarkably effective. Upon completing this course, you can progress to further learning within the suite of Level 5 courses in Management and Leadership - i.e. achieving a certificate and topping up to a Diploma. You may also wish to further your ongoing personal and professional development by accessing other CMI courses, such as the CMI Level 6 or Level 7 courses in Management and Leadership, with the goal of becoming a Chartered Manager. Studying for a CMI qualification offers you more than just academic standing. When you enrol with us for the CMI Level 5 Certificate in Management and Leadership, you will have access to CMI Membership and Support for the duration of your study alongside your qualification. CMI graduates achieve remarkable things: 72% agree that their CMI qualification gave them a competitive edge in the job application process. 89% agree they use the skills learnt on their accredited qualification in their current role. 88% agree that the accredited qualification gave them good career prospects. Recent CMI graduates earn a median of 28k compared to just 21k for a typical business studies graduate. Employers highly value the qualifications awarded by CMI, and over 80% of managers agree that a CMI qualification is essential to becoming a professional manager. Learners must complete any combination of units to a minimum of 130 TUT hours, 13 credits to achieve this qualification. There is a barred combination of units - learners taking 502 cannot select 503, 505 or 511, and learners taking 526 cannot select 501 or 502. Learners cannot select unit 608 as part of this qualification. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. UNIT1- Principles of Management and Leadership in an Organisational Context Reference No : CMI 501 Credit : 7 || TQT : 70 LEARNING OUTCOME 1. Understand factors which impact on an organisation's internal environment. 2. Understand the application of management and leadership theories. 3. Understand the knowledge, skills and behaviours to be effective in a management and leadership role UNIT2- Principles of Developing, Managing and Leading Individuals and Teams to Achieve Success Reference No : CMI 502 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand approaches to developing, managing and leading teams 2. Understand approaches to achieving a balance of skills and experience in teams. 3. Know techniques for leading individuals and teams to achieve success. UNIT3- Managing Performance Reference No : CMI 504 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the rationale for managing performance within organisations. 2. Know how to manage performance. 3. Understand frameworks, diagnostic and evaluation tools used for performance management. UNIT4- Principles of Developing a Skilled and Talented Workforce Reference No : CMI 508 Credit : 4 || TQT : 40 LEARNING OUTCOME 1. Understand the benefits of developing a skilled and talented workforce. 2. Understand the factors which influence workforce development. 3. Understand the scope of learning and development as part of a workforce development strategy. UNIT5- Managing Stakeholder Relationships Reference No : CMI 509 Credit : 4 || TQT : 40 LEARNING OUTCOME 1. Understand the different types and value of stakeholder relationships. 2. Understand the frameworks for stakeholder management. 3. Know how to manage stakeholder relationships. UNIT6- Managing Conflict Reference No : CMI 510 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the types, causes, stages and impact of conflict within organisations. 2. Understand how to investigate conflict situations in the workplace. 3. Understand approaches, techniques, knowledge, skills and behaviours for managing conflict. UNIT7- Planning, Procuring and Managing Resources Reference No : CMI 516 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand the importance of effective and efficient resource use in organisations. 2. Know how to plan resources to meet organisational objectives. 3. Know how to procure resources. UNIT8- Principles of Innovation Reference No : CMI 517 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the role of innovation within organisations. 2. Understand the process of managing innovation in an organisation. UNIT9- Principles of Marketing Products and Services Reference No : CMI 523 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand the role of marketing to support the achievement of organisational objectives. 2. Understand the factors in the organisation's marketing environment which impact on the marketing of a product or service. 3. Know how to market a product or service. UNIT10- Managing Finance Reference No : CMI 520 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand finance within organisations. 2. Know how to set and manage budgets. UNIT11- Using Data and Information for Decision Making Reference No : CMI 521 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the use of data and information in decision making. 2. Be able to interpret data and information to support decision making. 3. Know how to present data and information used for decision making. UNIT12- Managing Change Reference No : CMI 514 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the reasons for change in organisations. 2. Understand approaches to change management. 3. Understand how to initiate, plan and manage change in an organisation. UNIT13- Creating and Delivering Operational Plans Reference No : CMI 515 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand the principles of operational planning in an organisation. 2. Know how to create an operational plan in line with organisational objectives. 3. Know how to manage and lead the delivery of an operational plan. UNIT14- Principles of Managing and Leading Individuals and Teams to Achieve Reference No : CMI 503 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand approaches to managing and leading teams. 2. Know how to achieve a balance of skills and experience in teams. 3. Know techniques for managing and leading individuals and teams to achieve success. UNIT15- Forming Successful Teams Reference No : CMI 505 Credit : 4 || TQT : 40 LEARNING OUTCOME 1. Understand the purpose and characteristics of successful teams. 2. Understand approaches to team formation. 3. Know how to analyse and respond to the challenges of team formation. UNIT16- Managing Equality, Diversity and Inclusion Reference No : CMI 506 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand legal and organisational approaches to equality, diversity and inclusion. 2. Understand the role and responsibilities of a manager in relation to equality, diversity and inclusion. 3. Know how to develop and implement plans which support equality, diversity and inclusion within an organisation. UNIT17- Principles of Delivering Coaching and Mentoring Reference No : CMI 507 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the role and purpose of coaching and mentoring within an organisation. 2. Understand the use of models and processes used in workplace coaching and mentoring. 3. Know how to manage the delivery of effective coaching and mentoring. UNIT18- Principles of Recruiting, Selecting and Retaining Talent Reference No : CMI 511 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the factors that impact on recruitment and selection. 2. Know how to plan for recruitment and selection. 3. Understand approaches to the recruitment and selection of a diverse and talented workforce. UNIT19- Workforce Planning Reference No : CMI 512 Credit : 4 || TQT : 40 LEARNING OUTCOME 1. Understand the rationale for workforce planning. 2. Understand the principles and practices of workforce planning. UNIT20- Managing Projects to Achieve Results Reference No : CMI 513 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand the role of projects in delivering organisational strategy. 2. Understand processes for initiating, planning and managing projects. 3. Understand the factors which contribute to effective project management. UNIT21- Managing Risk Reference No : CMI 518 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand the scope of business risk management. 2. Understand the process for managing business risk. UNIT22- Managing Quality and Continuous Improvement Reference No : CMI 519 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand the scope and purpose of quality management within organisations. 2. Understand approaches for managing quality. 3. Understand the application of continuous improvement within organisations. UNIT23- Managing the Customer Experience Reference No : CMI 522 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the principles of managing the customer experience. 2. Understand the customer journey in the context of an organisation. 3. Know how to manage the customer experience. UNIT24- Conducting a Management Project Reference No : CMI 524 Credit : 10 || TQT : 100 LEARNING OUTCOME 1. Know how to plan a management project. 2. Be able to conduct a management project. UNIT25- Using Reflective Practice to Inform Personal and Professional Development Reference No : CMI 525 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the value of reflective practice to inform personal and professional development. 2. Know how to apply reflective practice to inform personal and professional development. UNIT26- Principles of Leadership Practice Reference No : CMI 526 Credit : 8 || TQT : 80 LEARNING OUTCOME 1. Understand leadership practice in an organisation. 2. Understand leadership styles 3. Understand the impact of leadership within organisations. UNIT27- Strategic Corporate Social Responsibility and Sustainability Reference No : CMI 608 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand corporate social responsibility and sustainability in organisational contexts. 2. Know how corporate social responsibility and sustainability is applied in an organisational setting. Delivery Methods School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments. We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish. The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. Management Direct As part of the program, you will get access to CMI Management Direct, which provides a rich foundation of management and resource for students. The Management Direct is packed with content, including: E-Books Articles Leader videos Idea for leaders Models and so much more... How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

Getting Started The CMI Level 5 Award in Management and Leadership course is designed for practising or aspiring middle managers and leaders at operations, division, departmental or specialist level, who are typically accountable to a senior manager or business owner. Leading and managing individuals and teams to deliver in line with the organisational strategy is the primary role of a practising manager. The CMI Level 5 Award in Management and Leadership is a concise and shorter course focusing on improving your capabilities and core management skills to the next level. You'll develop the essential strategic skills and competencies required to manage teams and individuals effectively, enabling you to deliver long-lasting results. Achieving the CMI Level 5 Award in Management and Leadership qualification will enhance your credibility and enable you to outperform in demanding roles and situations. You'll have a wide range of modules to choose from, and depending on your career goals, you can select the modules that will be most effective for your progression. Key Benefits For Learners: Improve your capabilities and core management skills Develop the knowledge and skills required for managing and leading individuals and teams Provide an extensive knowledge of skills to excel in specific management areas For Organisations: Deliver aims and objectives in line with wider organisational strategy Provide you with a fully wider range of skills and knowledge required to be a manager as part of an organisation Focus on the areas that are most appropriate to your role and organisation Key Highlights Are you an aspiring Manager or Leader looking for career development? Then, the CMI Level 5 in Management and Leadership qualification offered by the School of Business and Technology London is the right solution for you. Remember! The assessment for the qualification is done based on assignments only, and you do not need to worry about writing any exam. With the School of Business and Technology London, you can complete the qualification at your own pace, choosing online or blended learning from the comfort of your home. Learning and pathway materials and study guides developed by our CMI-approved tutors will be available around the clock in our cutting-edge learning management system. Most importantly, at the School of Business and Technology London, we will provide comprehensive tutor support through our dedicated support desk. If you choose your course with blended learning, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience.   Career Pathways The CMI Level 5 Management & Leadership can open many career pathways including, but not limited to: Operations Manager, with an estimated salary of £51,577 per annum Divisional Manager, with an estimated salary of £48,613 per annum Departmental Manager, with an estimated salary of £34,997 per annum Regional Manager, with an estimated salary of £51,372 per annum About Awarding Body Chartered Management Institute established over 60 years ago as the British Institute of Management back then; it has developed the UK's very first diploma in management studies. In the years that followed CMI has consistently been at the forefront of all aspects of management and leadership. Today CMI is the only chartered professional awarding body committed to offering the highest standards in management and leadership excellence. Presently over 100,000 managers use its unique services daily. CMI qualifications aim for managers and leaders at any level, and it remains the only Awarding Body which can award Chartered Manager status - the ultimate management accolade. Employers highly value the qualifications awarded by CMI, and boost your career prospects. What is included? Learn 100% online at your own pace Dedicated support from expert tutors Dedicated Support Desk Portal: You can raise queries, request tutor support and ask for a call back whenever you need guidance and assistance. Elevate Knowledge: Your tutors will provide formative assessment feedback for each module, helping you improve your achievements throughout the program Schedule online personal tutor meetings whenever you want, which will help you get the most out of your studies and provide guidance, support and encouragement 6 months support period 24-hour access to the online learning platform 'MyLearnDirect' Schedule live online classes for each module at your convenience. (Blended learning only) Quality learning resources and study guides developed by CMI-approved tutors. All assessment materials are conveniently accessible through the online learning platform 'MyLearnDirect' Induction: We offer online and flexible learning induction to help you settle in and prepare for your online studies Access to CMI Management Direct. It has 100,000s of reliable and validated management and leadership resources, including company and industry reports, videos, checklists, E-books, and journals. You have access to CMI Membership and Support for the duration of your study. Assessment For each module you study, you will complete a written assignment of 3000 to 4,000 words and submit it online at your MyLearnDirect learning portal. The submitted assignments will be assessed by your CMI-approved tutor. Entry Requirements This course is designed for current or aspiring mid-level managers. You don't need any formal qualifications to study this course. However, to be eligible for this course, you must:  Be 19 years of age and over Have some team leading or supervisory experience or managerial experience in the junior or middle management level Possess the ability to complete the Level 5 course Our friendly admissions advisors will provide the best advice, considering your needs and goals.  Progression A possible progression route on successful completion of a CMI Level 5 in Management and Leadership would be to, Progress to other qualifications at the next level (e.g. from Level 5 Certificate to level 6 or 7 Certificate) Why gain a CMI Qualification? This online CMI Level 5 Award in Management and Leadership course is perfect if you are a current or aspiring mid-level manager looking to advance in your career. The globally recognised CMI Level 5 Award is perfect for you if you want to increase your opportunities for obtaining a middle management position. The essential leadership skills and knowledge you'll develop with this course will be remarkably effective. Upon completing this course, you can progress to further learning within the suite of Level 5 courses in Management and Leadership - i.e. achieving an Award and topping up to a Certificate or Diploma. You may also wish to further your ongoing personal and professional development by accessing other CMI courses, such as the CMI Level 6 or Level 7 courses in Management and Leadership, with the goal of becoming a Chartered Manager. Studying for a CMI qualification offers you more than just academic standing. When you enrol with us for the CMI Level 5 Award in Management and Leadership, you will have access to CMI Membership and Support for the duration of your study alongside your qualification. CMI graduates achieve remarkable things: 72% agree that their CMI qualification gave them a competitive edge in the job application process. 89% agree they use the skills learnt on their accredited qualification in their current role. 88% agree that the accredited qualification gave them good career prospects. Recent CMI graduates earn a median of 28k compared to just 21k for a typical business studies graduate. Employers highly value the qualifications awarded by CMI, and over 80% of managers agree that a CMI qualification is essential to becoming a professional manager. Learners must complete at least one unit to a minimum of 40 TUT hours, 4 credits to achieve this qualification. There is a barred combination of units - learners taking 502 cannot select 503, 505 or 511 and learners taking 526 cannot select 501 or 502. Learners cannot select unit 608 as part of this qualification. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. UNIT1- Forming Successful Teams Reference No : CMI 505 Credit : 4 || TQT : 40 LEARNING OUTCOME 1. Understand the purpose and characteristics of successful teams. 2. Understand approaches to team formation. 3. Know how to analyse and respond to the challenges of team formation. UNIT2- Principles of Managing and Leading Individuals and Teams to Achieve Reference No : CMI 503 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand approaches to managing and leading teams. 2. Know how to achieve a balance of skills and experience in teams. 3. Know techniques for managing and leading individuals and teams to achieve success. UNIT3- Principles of Management and Leadership in an Organisational Context Reference No : CMI 501 Credit : 7 || TQT : 70 LEARNING OUTCOME 1. Understand factors which impact on an organisation's internal environment. 2. Understand the application of management and leadership theories. 3. Understand the knowledge, skills and behaviours to be effective in a management and leadership role UNIT4- Principles of Developing, Managing and Leading Individuals and Teams to Achieve Success Reference No : CMI 502 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand approaches to developing, managing and leading teams 2. Understand approaches to achieving a balance of skills and experience in teams. 3. Know techniques for leading individuals and teams to achieve success. UNIT5- Managing Performance Reference No : CMI 504 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the rationale for managing performance within organisations. 2. Know how to manage performance. 3. Understand frameworks, diagnostic and evaluation tools used for performance management. UNIT6- Principles of Delivering Coaching and Mentoring Reference No : CMI 507 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the role and purpose of coaching and mentoring within an organisation. 2. Understand the use of models and processes used in workplace coaching and mentoring. 3. Know how to manage the delivery of effective coaching and mentoring. UNIT7- Managing Stakeholder Relationships Reference No : CMI 509 Credit : 4 || TQT : 40 LEARNING OUTCOME 1. Understand the different types and value of stakeholder relationships. 2. Understand the frameworks for stakeholder management. 3. Know how to manage stakeholder relationships. UNIT8- Managing Conflict Reference No : CMI 510 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the types, causes, stages and impact of conflict within organisations. 2. Understand how to investigate conflict situations in the workplace. 3. Understand approaches, techniques, knowledge, skills and behaviours for managing conflict. UNIT9- Planning, Procuring and Managing Resources Reference No : CMI 516 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand the importance of effective and efficient resource use in organisations. 2. Know how to plan resources to meet organisational objectives. 3. Know how to procure resources. UNIT10- Principles of Innovation Reference No : CMI 517 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the role of innovation within organisations. 2. Understand the process of managing innovation in an organisation. UNIT11- Principles of Marketing Products and Services Reference No : CMI 523 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand the role of marketing to support the achievement of organisational objectives. 2. Understand the factors in the organisation's marketing environment which impact on the marketing of a product or service. 3. Know how to market a product or service. UNIT12- Managing Finance Reference No : CMI 520 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand finance within organisations. 2. Know how to set and manage budgets. UNIT13- Using Data and Information for Decision Making Reference No : CMI 521 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the use of data and information in decision making. 2. Be able to interpret data and information to support decision making. 3. Know how to present data and information used for decision making. UNIT14- Managing Change Reference No : CMI 514 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the reasons for change in organisations. 2. Understand approaches to change management. 3. Understand how to initiate, plan and manage change in an organisation. UNIT15- Creating and Delivering Operational Plans Reference No : CMI 515 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand the principles of operational planning in an organisation. 2. Know how to create an operational plan in line with organisational objectives. 3. Know how to manage and lead the delivery of an operational plan. UNIT16- Managing Equality, Diversity and Inclusion Reference No : CMI 506 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand legal and organisational approaches to equality, diversity and inclusion. 2. Understand the role and responsibilities of a manager in relation to equality, diversity and inclusion. 3. Know how to develop and implement plans which support equality, diversity and inclusion within an organisation. UNIT17- Principles of Developing a Skilled and Talented Workforce Reference No : CMI 508 Credit : 4 || TQT : 40 LEARNING OUTCOME 1. Understand the benefits of developing a skilled and talented workforce. 2. Understand the factors which influence workforce development. 3. Understand the scope of learning and development as part of a workforce development strategy. UNIT18- Principles of Recruiting, Selecting and Retaining Talent Reference No : CMI 511 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the factors that impact on recruitment and selection. 2. Know how to plan for recruitment and selection. 3. Understand approaches to the recruitment and selection of a diverse and talented workforce. UNIT19- Workforce Planning Reference No : CMI 512 Credit : 4 || TQT : 40 LEARNING OUTCOME 1. Understand the rationale for workforce planning. 2. Understand the principles and practices of workforce planning. UNIT20- Managing Projects to Achieve Results Reference No : CMI 513 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand the role of projects in delivering organisational strategy. 2. Understand processes for initiating, planning and managing projects. 3. Understand the factors which contribute to effective project management. UNIT21- Managing Risk Reference No : CMI 518 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand the scope of business risk management. 2. Understand the process for managing business risk. UNIT22- Managing Quality and Continuous Improvement Reference No : CMI 519 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand the scope and purpose of quality management within organisations. 2. Understand approaches for managing quality. 3. Understand the application of continuous improvement within organisations. UNIT23- Managing the Customer Experience Reference No : CMI 522 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the principles of managing the customer experience. 2. Understand the customer journey in the context of an organisation. 3. Know how to manage the customer experience. UNIT24- Conducting a Management Project Reference No : CMI 524 Credit : 10 || TQT : 100 LEARNING OUTCOME 1. Know how to plan a management project. 2. Be able to conduct a management project. UNIT25- Using Reflective Practice to Inform Personal and Professional Development Reference No : CMI 525 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the value of reflective practice to inform personal and professional development. 2. Know how to apply reflective practice to inform personal and professional development. UNIT26- Strategic Corporate Social Responsibility and Sustainability Reference No : CMI 608 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand corporate social responsibility and sustainability in organisational contexts. 2. Know how corporate social responsibility and sustainability is applied in an organisational setting. UNIT27- Principles of Leadership Practice Reference No : CMI 526 Credit : 8 || TQT : 80 LEARNING OUTCOME 1. Understand leadership practice in an organisation. 2. Understand leadership styles 3. Understand the impact of leadership within organisations. Delivery Methods School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments. We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish. The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. Management Direct As part of the program, you will get access to CMI Management Direct, which provides a rich foundation of management and resource for students. The Management Direct is packed with content, including: E-Books Articles Leader videos Idea for leaders Models and so much more... How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

Diploma in SEO and Digital Marketing: Overview SEO helps to increase web traffic. It improves website visibility and lets you stay ahead of your competitors. On top of that, it's an essential aspect of digital marketing. Learn the most productive SEO techniques for a successful digital marketing journey by taking this Diploma in SEO and Digital Marketing course.  In this Diploma in SEO and Digital Marketing course, you'll learn the tips and tricks to improve your SEO rankings. The training will explain the different types of SEO in digital marketing and how to create an SEO strategy to double or triple your search traffic. The course will also discuss the digital marketing categories and how to use them. You'll also learn the best SEO practices to improve your Google rankings.  Learning Outcomes Understand the difference between keywords and topics Know how internet marketing works Explore the roadmap to becoming a digital marketing expert Learn to build a top-notch wordpress website Enrich your knowledge of internet marketing Understand how to make money as an affiliate marketer Be able to improve your brand visibility Who is the Course for? This Diploma in SEO and Digital Marketing course is suitable for anyone interested in learning the fundamentals of SEO and digital marketing. This comprehensive course will open doors to fantastic career opportunities.  Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy, and ICT are required to attend this course. Assessment  At the end of the course, you will be required to sit for an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certificate of Achievement After completing this course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates & Transcripts can be obtained either in Hardcopy at £14.99 or in PDF format at £11.99. Why Choose Us? Affordable, well-structured and high-quality e-learning study materials Engaging tutorial videos, materials from the industry-leading experts Opportunity to study in a user-friendly, advanced online learning platform Efficient exam systems for the assessment and instant result UK & internationally recognised accredited qualification Access the course content on mobile, tablet, or desktop from anywhere, anytime Excellent career advancement opportunities 24/7 student support via email. Career Path Diploma in SEO and Digital Marketing Course provides useful skills to possess, and would be beneficial for the following professionals: Entrepreneur/Businessman Marketing and Promotions Specialist Marketing Manager Product Creator Sales Manager Sales and Promotions Specialist Top Executive Diploma in SEO and Digital Marketing - New Version Module 01: Fundamentals of Digital Marketing 00:45:00 Module 02: Growth Hacking 00:34:00 Module 03: Customer Journey 00:35:00 Module 04: Content Marketing 00:36:00 Module 05: Search Engine Optimization 00:42:00 Module 06: E-Mail Marketing 00:45:00 Module 07: Facebook Marketing 00:43:00 Module 08: Instagram Marketing 00:46:00 Module 09: Twitter Marketing 00:37:00 Module 10: Youtube Marketing 00:36:00 Module 11: Mobile Marketing 00:35:00 Diploma in SEO and Digital Marketing - Old Version SEO Basics What Is Search Engine Optimization? 01:00:00 Search Engines That Use SEO 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 SEO Techniques Introduction to SEO 00:30:00 Improve Engagement to Improve Rankings 01:00:00 Make Your Existing Pages Longer 00:30:00 Focus on YouTube SEO 00:30:00 Improve Site Speed 00:30:00 Focus on Topics Instead of Keywords 00:30:00 Build Backlinks 00:15:00 Reporting and Analytics 00:30:00 Technical Optimization 00:30:00 Local SEO and Listings 00:30:00 Guest posting 00:30:00 Effective Seo Tools 01:00:00 Digital Marketing Sales and Marketing 00:30:00 How Internet Marketing Works 01:00:00 How To Make Money With Internet Marketing 01:00:00 What is Affiliate Marketing 00:30:00 Competition in Internet Marketing 00:30:00 Researching in Internet Marketing 01:00:00 Desperate Niches 00:30:00 Profitable Niches 00:30:00 Clickbank 00:30:00 What is Traffic? 00:30:00 Traffic vs. Relevance 00:30:00 Article Marketing 01:00:00 Paid forms of Traffic - 1 01:00:00 Paid forms of Traffic - 2 01:00:00 Search Engine Optimization 00:30:00 Search Engine Optimization 2 00:30:00 Best SEO Practice 02:00:00 Blogs - WordPress 01:00:00 Blogs - WordPress II 03:00:00 Email Marketing I 00:30:00 Email Marketing II 01:00:00 Internet Marketing Strategy I 01:00:00 Your own website vs free options online I 00:30:00 Your own website vs free options online II 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Pinterest Social Marketing Introduction 00:30:00 How to Use Pinterest 01:00:00 How to Win the Hearts of the Target Audience on Pinterest 01:00:00 Understanding Pinterest Etiquette 00:30:00 Marketing Strategies to Build Your Brand and Your Followers 02:00:00 Monetizing Pinterest through Market Hunting 01:00:00 Pinterest Tools to Use in Your Marketing Arsenal 00:15:00 Conclusion 00:15:00 Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 Blogging Introduction 01:00:00 The Anatomy Of A Profitable Blog 02:00:00 Quick & Easy Optimization 00:30:00 Extending Your Blog's Functionality 00:15:00 Turbocharged Profit Strategies 01:00:00 Recommended Reading Successful Search Engine Marketing 00:00:00 Digital Marketing Handbook 00:00:00 Refer A Friend Refer A Friend 00:00:00 Mock Exam Mock Exam- Diploma in SEO and Digital Marketing 00:30:00 Final Exam Final Exam- Diploma in SEO and Digital Marketing 00:30:00 Order Your Certificates and Transcripts Order Your Certificates and Transcripts 00:00:00

24 Hours Left! Don't Let this Deal Slip Away - Enrol in the Sales and Marketing - QLS Endorsed Course Now! Do you understand what your consumers want? Is it essential to attempt another Sales and Marketing strategy for your brand? The answers to all these questions lie in this Sales and Marketing course. In the UK, the sales and marketing industry is a driving force, contributing over £240 billion to the economy annually. Do you want to gain expertise in strategic planning, market research, branding, and customer engagement? The Diploma in Sales and Marketing will provide you with a comprehensive understanding of the sales and marketing process, from market research and strategic planning to developing effective marketing campaigns and closing deals. You'll learn about consumer and business buying behavior, product and brand strategy, pricing tactics, and the various channels used to reach your target audience. The course also covers essential communication skills for both advertising and sales, as well as the latest trends in digital marketing. Courses Are Included In this Diploma in Sales and Marketing (Online) Training: Course 01: Diploma in Sales and Marketing (Online) Course 02: Strategic Planning and Analysis Course 03: Digital Marketing - Growth Hacking Techniques Course 04: Telemarketing & Sales Training Course 05: Diploma in Business Analysis This Diploma in Sales and Marketing at QLS Level 7 course is endorsed by The Quality Licence Scheme and accredited by CPD QS (with 200 CPD points) to make your skill development & career progression more accessible than ever! Learning Outcomes of Sales and Marketing Apply effective sales techniques to achieve targets. Develop a marketing plan to reach target audiences. Implement strategies to build and manage customer relationships. Analyse market research data to inform marketing decisions. Evaluate and select appropriate marketing channels. Develop and deliver persuasive sales presentations. Invest in your professional growth and embark on a rewarding career path that blends creativity, strategic thinking, and a deep understanding of customer needs. Sign up today and take the first step towards achieving your career goals! Why Choose Our Sales and Marketing Course: Get instant access to this Sales and Marketing course. Learn Sales and Marketing from anywhere in the world Our Sales and Marketing is affordable and simple to understand Sales and Marketing course is entirely online, with interactive lessons with voiceover audio Lifetime access to the Sales and Marketing course materials Sales and Marketing comes with 24/7 tutor support The profitability or failure of a business is determined by the functionality of the Sales and Marketing department. Sales and marketing is the process used to develop and sustain demand, relevance, brand, competitiveness, and other factors of sales and marketing. Without sales and marketing, your brand would be prone to failure due to a lack of sales and revenue. This Sales and marketing training entails a deep dive into consumer perceptions, buyer personas, communication, analytics, and so much more. Assessment Process of Sales and Marketing Assignment and MCQ-Based 60% Marks to pass Instant Assessment Certificates Offered in Sales and Marketing QLS-endorsed certificate CPD-Approved Certificate CPD 200 CPD hours / points Accredited by CPD Quality Standards Module 01: Basics 28:51 1: Basics of Marketing 28:51 Module 02: The Process 35:56 2: The Marketing Process 35:56 Module 03: Strategic Planning 50:32 3: Strategic Marketing 50:32 Module 04: Market Environment 21:19 4: Marketing Environment 21:19 Module 05: Market Segmentations 39:53 5: Market Segmentations 39:53 Module 06: Consumer Buying Behaviour 57:33 6: Consumer Buying Behaviour 57:33 Module 07: Business Markets and Buying Behaviour 37:41 7: Business Markets and Buying Behaviour 37:41 Module 08: Market Research 38:52 8: Marketing Research 38:52 Module 09: Product Strategy 43:22 9: Product Strategy 43:22 Module 10: Branding Strategy 31:59 10: Branding Strategy 31:59 Module 11: Product Life Cycle 23:50 11: Product Life Cycle 23:50 Module 12: Pricing Strategy 1:00:21 12: Pricing Strategy 1:00:21 Module 13: Channels 53:31 13: Marketing Channels 53:31 Module 14: Integrated Communications 47:57 14: Integrated Marketing Communications 47:57 Module 15: Advertising and Sales Promotion 48:08 15: Advertising and Sales Promotion 48:08 Module 16: Personal Selling and Public Relations 1:00:48 16: Personal Selling and Public Relations 1:00:48 Module 17: Direct and Digital Marketing 47:07 17: Direct and Digital Marketing 47:07 Assessment (Optional) 02:00 18: Assignment On - Advanced Diploma in Marketing at QLS Level 7 02:00 Order Your Certificate 02:00 19: Order Your CPD Certificate 01:00 20: Order Your QLS Endorsed Certificate 01:00 Course Completion 01:00 21: Course Completion 01:00 Free Course No 01: Strategic Planning and Analysis 1:55:03 22: Module 01: An Introduction to Strategic Planning 08:25 23: Module 02: Development of a Strategic Plan 15:12 24: Module 03: Strategic Planning for Marketing 08:01 25: Module 04: Strategic and Marketing Analysis 09:25 26: Module 05: Internal Analysis 15:54 27: Module 06: External Analysis 15:03 28: Module 07: Market Segmentation, Targeting and Positioning 11:55 29: Module 08: Approaches to Customer Analysis 15:09 30: Module 09: Approaches to Competitor Analysis 15:59 Free Course No 02: Digital Marketing - Growth Hacking Techniques 2:53:20 31: Module 01: Fundamentals of Digital Marketing 18:15 32: Module 02: Growth Hacking 12:36 33: Module 03: Customer Journey 12:57 34: Module 04: Content Marketing 13:20 35: Module 05: SEO (Search Engine Optimisation) 15:47 36: Module 06: E-Mail Marketing 19:02 37: Module 07: Facebook Marketing 17:56 38: Module 08: Instagram Marketing 20:22 39: Module 09: Twitter Marketing 13:43 40: Module 10: Youtube Marketing 15:27 41: Module 11: Mobile Marketing 13:55 Free Course No 03: Telemarketing & Sales Training 1:47:40 42: Module 01: Introduction to Tele Sales Executive Training 06:42 43: Module 02: All About Telemarketing 04:40 44: Module 03: Elevate Sales on Telephone 06:46 45: Module 04: Prospective Telephone-Sales Expert 06:21 46: Module 05: The Right Words and Phrases to Use on a Sales Call 05:36 47: Module 06: Preparing the Call 06:32 48: Module 07: Opening the Call 07:54 49: Module 08: Structuring the Call 06:20 50: Module 09: Verbal Communication Skills 12:11 51: Module 10: Dealing with Objections 12:11 52: Module 11: Closing the Sale/ Gaining Commitment 09:16 53: Module 12: Dealing with Rejection 06:58 54: Module 13: Close a Sale Call 06:43 55: Module 14: Increasing your Earnings by Expanding Sales 09:30 Free Courses No 04: Diploma in Business Analysis 3:08:23 56: Module 01: Introduction to Business Analysis 11:20 57: Module 02: Business Processes 26:35 58: Module 03: Business Analysis Planning and Monitoring 17:11 59: Module 04: Strategic Analysis and Product Scope 19:17 60: Module 05: Solution Evaluation 16:49 61: Module 06: Investigation Techniques 27:05 62: Module 07: Ratio Analysis 16:18 63: Module 08: Stakeholder Analysis and Management 15:10 64: Module 09: Process Improvement with Gap Analysis 12:55 65: Module 10: Documenting and Managing Requirements 16:07 66: Module 11: Career Prospect as a Business Analyst in the UK 09:36 Who is this course for? Anyone interested in learning more about the topic is advised to take this course. This course is ideal for: Career changers Business owners Marketing professionals Sales representatives After completing this course, anyone can later enrol in these courses: NCFE Level 3 Diploma in Skills for Business: Sales and Marketing Level 4 Diploma in Sales and Marketing Management (RQF) Level 2 Award in Underage Sales Prevention (RQF) Level 5 Certificate in Sales (RQF) Level 4 Diploma in Sales and Marketing Management (RQF) Level 2 Award in Underage Sales Prevention (RQF) Level 5 Certificate in Sales (RQF) Requirements There are no requirements for enroling in this Sales and Marketing course. Career path Take this Sales and Marketing training to broaden your career opportunities. Sales Manager Marketing Manager Account Executive Business Development Entrepreneur Certificates Certificate Accredited by CPDQS Digital certificate - Included Free for the title course only. Advanced Diploma in Marketing at QLS Level 7 Hard copy certificate - £139 Show off Your New Skills with a Certificate of Completion Endorsed Certificate of Achievement from the Quality Licence Scheme After successfully completing the course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 139 GBP inside the UK 149 GBP (including postal fees) for International Delivery Certificate Accredited by CPDQS Upon finishing the course, you need to order to receive a Certificate Accredited by CPDQS that is accepted all over the UK and also internationally. The pricing schemes are: 29 GBP for Printed Hardcopy Certificate inside the UK 39 GBP for Printed Hardcopy Certificate outside the UK (International Delivery)

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Email Marketing: All-in-One Guide will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Email Marketing: All-in-One Guide will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Email Marketing: All-in-One Guide and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Email Marketing: All-in-One Guide is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Email Marketing: All-in-One Guide. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Email Marketing: All-in-One Guide will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01 What is Email Marketing? 00:06:00 Tools Overview 00:09:00 Paid vs Free Email Service Providers (ESPs) 00:14:00 Paid ESPs Overview 00:03:00 Free ESP MailMerge 00:07:00 Free ESP Mautic 00:14:00 DKIM SPF 00:08:00 Figma vs Canva 00:09:00 Emails vs SMS 00:08:00 Email Channel KPIs 00:15:00 Personalisation overview 00:12:00 Section 02 Content Calendar 00:12:00 Before Creating Campaign 00:07:00 Campaign 1 00:30:00 Campaign 2 00:15:00 Campaign 3 Save the Blocks 00:07:00 Checkout Link Trick 00:10:00 GMass and the Inbox Landing Test 00:07:00 A/B Testing 00:09:00 Personalisation 00:10:00 Section 03 What are Flows? 00:11:00 Welcome Flow 00:27:00 Abandoned Flow 00:23:00 Flows in Mailchimp and Sendinblue 00:14:00 Canva 00:09:00 Figma 00:12:00 Section 04 Lists and Segments 00:20:00 More on Lists and Segments 00:09:00 Section 05 Popup Forms 00:12:00 Popups in Welcome Flow Trick 00:16:00 Section 06 Coupons 00:07:00 Customer Journey Maps - CJM 00:11:00 Subscribe Everywhere 00:03:00 Forget Email, send SMS 00:04:00 Pixel Perfect or Profit 00:06:00 AMP or Profit 00:04:00 How to talk to your Clients and Employers 00:09:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

This bundle course is designed to provide our learners with a more in-depth understanding of the business and operational side of visual merchandising. By combining these CPD courses, we have created a quality learning experience that is especially valuable to those who wish to work in retail. Excellent visual merchandising is the key to business success on the high street. Knowing how to work with your store's layout and understanding consumer trends is what keeps driving sales, so it is essential to have a creative yet analytical mind. The Visual Merchandising Diploma is an introductory course that covers fundamental topics such as window displays, dressing mannequins, floor spaces, and even online retailing. Enrol today and learn how to create a customer experience they'll never forget. Learn how to effectively manage the people, processes, tools and services who run a facility with the Operational Facilitator Course. This course is a stepping stone for aspiring facilities managers and operational facilitators who wish to gain the skills and knowledge to ensure the smooth-running of organisational activities. Throughout this training program, you will develop an understanding of the processes and practices of facilities management, with tips and advice on budgeting, planning and maintenance. You Learning Goals: Understand how good visual merchandising influences a consumer's shopping choices Develop your knowledge of the role and responsibilities of a visual merchandiser Learn how to create attractive window displays that will appeal to your target market Master the art of dressing a mannequin and learn how to style them to perfection Be able to work with different floor layouts & spaces to enhance the customer journey Gain an in-depth understanding of facilities management and facilities operations Learn the basics of project management and HR management Discover effective methods, tips and advice for budgeting and planning Understand the competencies, processes and tools required for successful facilities management Who is this Course for? This bundle course is suitable for those who are interested in a career in retail, particularly visual merchandising. It is also ideal fo asiring retail operations managers. This course can be studied part-time or full-time at your convenience. Method of Assessment: Upon completion of the course, you will be required to sit for an online multiple-choice quiz based assessment, which will determine whether you have passed the course (60% pass mark). The test will be marked immediately and results will be published instantly. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path On successful completion, learners will have the practical skills and knowledge to kickstart a career in the following professions: Visual Merchandiser Operations Manager (Retail) Operational Facilitator Boutique/Pop Up Store Owner Course Curriculum **Visual Merchandising ** Visual Merchandising Visual Merchandising 00:15:00 Role of Visual Merchandiser 00:15:00 Responsibilities and Requirements 00:15:00 Elements of Visual Merchandising 00:15:00 Visual Merchandising Techniques 00:20:00 Pop-Up Shops and Window Display 00:30:00 Retail Signage 101 00:15:00 Marketing Your Pop-up Shop 00:15:00 Merchandising Your Store 00:15:00 Mannequins 00:15:00 Dressing Mannequins 00:30:00 Fixtures 00:15:00 Floor Layouts and Aisle Spacing 00:15:00 Jewelry Store and Boutiques 00:15:00 Cash Register Area Merchandising 00:15:00 21st Century Merchandising 00:15:00 Surviving in Retail Industry 00:15:00 Visual Merchandising & Online Retailing 00:15:00 Pop-Up Stores and Its Popularity 00:15:00 Career in Merchandising 00:15:00 **Facilities Management** Module 1: Facility Management Introduction to Facility Management 00:20:00 Terms and Definitions 00:05:00 Module 2: Facilities Management in the Workplace Workplace Facilities 00:35:00 Module 3: Sustainable Development and Facilities Management Sustainable Development and Facilities Management 00:30:00 Facilities Life Cycle 00:15:00 Module 4: Facility Operations Operations of Facilities 00:25:00 Module 5: Operations and Maintenance Operations and Maintenance 00:30:00 Module 6: Facilities Maintenance Planning, Budgeting and Method Facilities Maintenance Planning 00:10:00 Maintenance Costs, Finance and Methods 00:10:00 Factors Affecting Maintenance 00:10:00 Module 7: Performance and Installations Management Performance Management 00:10:00 Installations Management 00:20:00 Module 8: Project Management Project Management 00:30:00 Module 9: HR Management Human Resource Management 00:30:00 Module 10: Real Estate Management, Client Delivery Models & Outsourcing Real Estate 00:30:00 Client Delivery Models 00:05:00 Outsourcing of Services or In-House Staff 00:15:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Overview This comprehensive course on Business Strategy Planning will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Strategy Planning comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Strategy Planning. It is available to all students, of all academic backgrounds. Requirements Our Business Strategy Planning is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 24 sections • 163 lectures • 14:21:00 total length •Learn Business Fundamentals and Create Your Own Business Plan Today!: 00:02:00 •Quickfire Strategy Quiz How much do you know about your business strategy?: 00:02:00 •Quickfire Strategy Quiz - My 'Answers': 00:10:00 •How to get the most from this Course: 00:09:00 •Using the Course Map Matrix: 00:06:00 •Guide to the Course Assignments: 00:04:00 •Download All Course Materials Here: 00:03:00 •Section Introduction: Connecting Business Strategy to the Business Plan: 00:02:00 •Business Strategy to Business Plan: 00:04:00 •What do we mean by Business Strategy?: 00:02:00 •What is a Business Plan?: 00:06:00 •What do we mean by Corporate Strategy?: 00:07:00 •Should You Be Creating Shareholder Value?: 00:07:00 •Introduction to Strategic Management: 00:06:00 •Section Introduction: The Value of Strategic Analysis: 00:01:00 •Strategic Analysis - The First Step: 00:02:00 •What is Strategic Analysis?: 00:05:00 •Frameworks for Strategic Analysis: 00:10:00 •Strategic Analysis Frameworks Case Study: Apple: 00:11:00 •Section Introduction: Frameworks and Theories Business Strategists Must Know: 00:02:00 •Why are these Business Models important?: 00:02:00 •The Story of the Hedgehog and the Fox: 00:03:00 •Why are Management Theories Useful in Business Strategy?: 00:09:00 •SWOT Analysis: 00:05:00 •Introduction to Michael Porter's Five Forces Model: 00:06:00 •Lafley and Martin Five Step Strategy Model: 00:06:00 •The 5Cs Model: 00:06:00 •What is PEST or Broad Factors Analysis?: 00:05:00 •PESTEL Analysis: 00:05:00 •Ansoff Matrix: 00:07:00 •Value Chain: 00:05:00 •Business Model Synthesis: 00:08:00 •Black Swan Events - Coronavirus: 00:05:00 •Section Introduction: Critical Evaluation of Leadership: 00:01:00 •Vision and Leadership - Starting at the Top: 00:06:00 •What Skills Are We Looking For In Management?: 00:07:00 •What is the Purpose of a Vision Statement?: 00:03:00 •Section Introduction: Products Services and Competitive Advantage: 00:02:00 •What do we mean by Products and Services: 00:03:00 •Why Product Differentiation is Critical: 00:05:00 •Product Diversification in Business Strategy: 00:06:00 •How Does Quality Management fit into your Business Strategy?: 00:04:00 •What do we mean by Competitive Advantage?: 00:06:00 •Bowman's Strategic Clock - Strategic Positioning: 00:09:00 •Products, Services and Technology in the Business Plan: 00:06:00 •Section Introduction: Competition - Know Your Enemy: 00:02:00 •Competitor Analysis: 00:05:00 •BCG Matrix: 00:06:00 •Competitors and Competitive Forces: 00:10:00 •Competitive Intensity: 00:09:00 •Industry Life Cycle: 00:05:00 •Competition - Business Plan Tie In: 00:02:00 •Section Introduction: Industry, Markets and Competition: 00:02:00 •What do we mean by External Strategic Analysis: 00:09:00 •How Does Industry Analysis Help?: 00:05:00 •Conducting PEST or Broad Factors External Analysis: 00:11:00 •What are the Business and Funding Life Cycles?: 00:10:00 •Value Chains: Connecting Companies to their External Environment: 00:08:00 •Addressing the Total Addressable Market (TAM): 00:05:00 •Market Segmentation: Choosing Customers: 00:07:00 •Bargaining Power of Suppliers: 00:06:00 •Bargaining Power of Customers/Buyers: 00:06:00 •Business Plan: Industry, Markets and Competition: 00:04:00 •Section Introduction - Operations and Customer Management: 00:02:00 •What are Business Operations?: 00:03:00 •Strategic Analysis with the Business Model Canvas: 00:14:00 •How can Corporate Structure impact Strategy?: 00:07:00 •Organisational Development: 00:04:00 •Reviewing the Operations of the Firm: 00:03:00 •Click and Mortar - Online meets Offline: 00:05:00 •eCommerce Business Models: 00:06:00 •Internal Strategic Analysis - Business Plan Tie In: 00:05:00 •Section Introduction: Six Minute Strategist SWOT Assignment: 00:02:00 •Section Introduction: Customer Value Proposition: 00:02:00 •Understanding the Customer Value Proposition: 00:03:00 •Positioning Your Firm in the Market: 00:04:00 •What do we mean by a Profit Model?: 00:05:00 •Hax's Delta Model: 00:09:00 •Switching Costs and Customer Strategy: 00:03:00 •Managing the Customer Experience: 00:05:00 •What is the Customer Journey?: 00:06:00 •Customers, Customer Value and the Business Plan: 00:03:00 •Section Introduction: Sales and Marketing: 00:02:00 •The 5 Ps of Marketing: 00:06:00 •How Can You Plan Your Marketing?: 00:11:00 •Push Marketing Strategy: 00:03:00 •Pull Marketing Strategy: 00:04:00 •Understanding AIDA: 00:07:00 •Progressive Sequence of 9 Agreements: 00:07:00 •Pricing Strategies: 00:11:00 •Sales and Marketing in the Business Plan: 00:06:00 •Section Introduction: Digital Business Strategy Transformation: 00:02:00 •Why Do You Need A Digital Strategy Blueprint?: 00:07:00 •What Skills and Assets do you need to be a Digital Entrepreneur?: 00:07:00 •Digital Strategy Blueprint Overview: 00:18:00 •Digital Strategy - Customer Centric Transformation: 00:07:00 •Digital Strategy - Customer Experience Transformation: 00:05:00 •Digital Strategy - Customer Channel Transformation: 00:06:00 •Digital Strategy - Customer Engagement Transformation: 00:19:00 •Digital Strategy - Digital Skills Transformation: 00:04:00 •Digital Strategy - Tools and Resources: 00:02:00 •Section Introduction: Understanding Financial Statements: 00:02:00 •Overview of Financial Statements: 00:03:00 •GAAP: Accruals vs Cash Accounting: 00:06:00 •Income Statement or Profit and Loss Account: 00:08:00 •Introduction to the Balance Sheet: 00:11:00 •Cash Flow Statement: 00:06:00 •Cash Flow Metrics Explained: 00:09:00 •Case Study - Apple Financial Statements: 00:04:00 •Financial Statements in the Business Plan: 00:06:00 •Section Introduction: Strategic Financial Analysis: 00:01:00 •What is Financial Analysis?: 00:11:00 •Income Statement Profitability Ratios: 00:04:00 •Balance Sheet Ratio Analysis: 00:12:00 •Cash Flow Statement Analysis: 00:05:00 •Valuation Ratios: 00:04:00 •Section Introduction: Financial Analysis - Case Study and Assignment: 00:01:00 •Apple Inc Financial Analysis - Solution: 00:03:00 •Discussion of Measurements of Growth Analysis: 00:05:00 •Discussion of Measures of Profitability Analysis: 00:07:00 •Discussion of Trading Performance Analysis: 00:03:00 •Discussion of Working Capital (Liquidity and Efficiency) Analysis: 00:12:00 •Section Introduction: Future Business Strategy Analyser Assignment: 00:01:00 •Section Introduction: Goal Setting and Performance Management: 00:02:00 •Introduction to Goal Setting: 00:03:00 •What do we mean by SMART Goals?: 00:04:00 •Key Performance Indicators: 00:04:00 •Strategic Dashboards: 00:07:00 •Corporate Performance Management: 00:04:00 •Objectives and Key Results: 00:04:00 •Year over Year Performance: 00:04:00 •Section Introduction: Growth Strategies: 00:02:00 •Organic vs Inorganic: 00:03:00 •The Advantage of First Mover Advantage: 00:05:00 •The Importance of Scalability: 00:04:00 •Merger and Acquisitions Growth Strategies: 00:10:00 •Buy and Build Growth Strategy: 00:08:00 •Negative Growth- Company Recovery Strategies: 00:09:00 •Post Coronavirus Strategies: 00:06:00 •Growth Strategies Business Plan Tie In: 00:03:00 •Section Introduction: Valuation, Funding, Exits and Returns: 00:02:00 •Valuation and Funding - A Consequence of our Business Strategy: 00:04:00 •How to Value a Company: 00:11:00 •Sources of Equity Funding: 00:08:00 •What is a Pre-Money Valuation?: 00:06:00 •How to Create a Pitch Deck for Investors: 00:06:00 •Sources and Uses of Funds in the Business Plan: 00:02:00 •What is a Cap Table?: 00:05:00 •Exit Strategies and Returns: 00:09:00 •Transaction Cost Management: 00:02:00 •Section Introduction: Risk Assessment: 00:01:00 •Risk Assessment - Strategic Plan Summary: 00:02:00 •Section Introduction: Business Plan Synthesis: 00:03:00 •Business Plan Synthesis: 00:03:00 •Business Plan - Executive Summary: 00:02:00 •Business Plan - History and Background: 00:02:00 •Business Plan - Management Summary: 00:04:00 •Business Plan Appendicies: 00:04:00 •Key Questions Check List: 00:01:00 •Business Plan - Audience Targeting: 00:03:00 •Business Plan Refinement: Types of Businesses: 00:02:00 •Summary and Wrap Up: 00:05:00 •Additional File: 00:00:00

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum How to create tribes on social media Understanding Community Management 1.1 00:03:00 Why Should We Build Our Own Community 1.2 00:07:00 Create online tribes How to Create your Great Strategy 2.1 00:10:00 Using social media to build your community.2.2 00:07:00 Best Practices for Community Building 2.3 00:07:00 Growing your tribes on social media Creating content keeps your tribes alive.3.1 00:10:00 How to increase active participation in your communities.3.2 00:07:00 How to find brand ambassadors and influencers.3.3 00:07:00 How to promote your community.3.4 00:08:00 Measuring their success and performance How to scale your community.4.1mov 00:08:00 How to measure the growth of your fans.4.2 00:07:00 Demonstrate your influence in communities as a leader.4.3 00:05:00 Tools for managing audiences and communities Very good use of tools for community management.5.1mov 00:04:00 Welcome to the world of marketing where short video is king Modern digital marketing strategies1.1 00:05:00 The role of short-form video in social media marketing1.2 00:08:00 Techniques to create strong short-form video1.3 00:08:00 Digging deeper TikTok1.4 00:08:00 Digging deeper Instagram Reels1.5 00:05:00 Effective marketing strategies for TikTok videos Top Strategies for Creating Effective TikToks2.1 00:08:00 Understanding the TikTok algorithm2.2 00:08:00 Using hashtags effectively2.3 00:08:00 Capitalizing on trends and challenges2.4 00:08:00 Leveraging influencers2.5 00:08:00 Creating ads2.6 00:07:00 Using other TikTok tools and techniques2.7 00:06:00 Effective marketing strategies for instagram reels Connections between Reels and TikTok strategies3.1 00:07:00 Understanding the unique selling points of Instagram Reels.3.2 00:07:00 Implementing your social strategy for TikTok and Reels3.3 00:03:00 Creating a social media roadmap Set your goals.1.1 00:05:00 Define Your Target Audience.1.2 00:05:00 Choosing the most successful social networks Invest in smart channels.2.1 00:05:00 The most successful social networks.2.2 00:05:00 Social Networks for Message and Chat.2.3 00:05:00 Very important niche social networks.2.4 00:05:00 Great social media posting models How we can create great messages.3.1 00:05:00 Manage by setting a great calendar.3.2 00:05:00 Managing ads on social media.3.3 00:05:00 Effective sustainable communication with customers Achieve success with the masses by Building communities.4.1 00:05:00 Importance of customer service in social media.4.2 00:05:00 How can we turn social media into sales? Strengthen sales by directly supporting.5.1 00:07:00 Developing business by partnering with Influencers.5.2 00:04:00 Measuring social media in the most efficient way Connecting social networks with goals.6.1 00:05:00 Constantly making the best improvements to social media More than being active.7.1 00:05:00 Bring Great Apps to Life 7.2 00:05:00 Good understanding of content Content means too much.1.1 00:03:00 Content is more than all blogs and articles 1.2 00:02:00 Content is more than a cost understanding 1.3 00:02:00 Understand content marketing Understand Content Marketing 2.1 00:04:00 Where did This Content Marketing Come From 2.2 00:07:00 What is the Main Purpose of Content Marketing 2.3 00:04:00 Advanced goals of content marketing 2.4 00:04:00 Details for successful content marketing How to grow the niche content audience 3.1 00:04:00 Understanding a Different Brand Perspective 3.2 00:04:00 Presenting content experiments 3.3 00:05:00 Actively understanding content 3.4 00:03:00 Developing a successful content marketing strategy Forget what you know 4.1 00:04:00 Choosing the right audience 4.2 00:04:00 Our competitive analysis priority 4.3 00:04:00 Understand Your Right to Win 4.4 00:03:00 How we can create and source effective content Creating content on the customer journey 5.1 00:05:00 Choosing content marketing formats and channels 5.2 00:04:00 Source from anywhere 5.3 00:04:00 Making content very effective 5.4 00:04:00 Grow content operations Choosing a content calendar 6.1 00:04:00 Understand Content Processes 6.2 00:04:00 Clarifying roles and responsibilities 6.3 00:05:00 Content operations that come to life 6.4 00:03:00 Create advanced intelligence for content Selecting content KPIs 7.1 00:05:00 Monitoring content KPI data 7.2 00:05:00 Optimizing content performance regularly 7.3 00:06:00 Using content technology by constantly renewing it Finding content technology 8.1 00:03:00 Considering advanced content technology 8.2 00:04:00 Developing strategy for content technology 8.3 00:03:00 Seize content marketing opportunities Scaling Content Marketing 9.1 00:03:00 Succeeding as a Small Business 9.2 00:03:00 Succeed as a Large or Corporate Business 9.3 00:03:00 Instagram Profile Setup and Orientation Tour the Instagram user Interface 1.1 00:06:00 Convert to an Instagram Professional Account 1.2 00:04:00 Optimizing your Professional Instagram Profile 1.3 00:04:00 Optimizing Uploads of Photos and Videos 1.4 00:05:00 Modify Instagram Settings 1.5 00:04:00 Using Instagram on a Computer 1.6 00:02:00 Get Started with Marketing on Instagram Explore Models of Business Success 2.1 00:05:00 Built-in Tools for Marketing 2.2 00:04:00 Interact with the Community to Build Trust 2.3 00:05:00 Develop a Marketing Strategy for Instagram Content Ideas and Strategies for Instagram 3.1 00:05:00 Create a Unique Style on Instagram 3.2 00:04:00 Research your Competition on Instagram 3.3 00:04:00 Utilize Hashtags With a Posting Schedule 3.4 00:05:00 Implement Your Instagram Marketing Campaign Marketing with Instagram Stories 4.1 00:04:00 Marketing with Instagram Reels 4.2 00:04:00 Marketing With IGTV 4.3 00:05:00 Marketing With Live Video on Instagram 4.4 00:05:00 Using Instagram Shopping Posts 4.5 00:04:00 Content Marketing with Instagram Guides 4.6 00:04:00 Leveraging Instagram Paid ads 4.7 00:05:00 Optimize Your Marketing Strategy on Instagram Review Instagram Insights to Optimize Marketing Strategy 5.1 00:05:00 Run Polls and ask Questions on Instagram 5.2 00:05:00 Saving Instagram Stories as Story Highlights 5.3 00:04:00 Embedding Instagram Photos into Websites 5.4 00:02:00 Useful Instagram Enhancement Platforms 5.5 00:05:00 Additional Resources 5.6 00:02:00 Live Video Styles Live Educational Videos 1.1 00:05:00 Live Interview Videos 1.2 00:04:00 Live Demo Videos 1.3 00:04:00 Live Video Tours 1.4 00:04:00 Creating Live Video Content When to Create Live Video 2.1 00:04:00 Different live video platforms 2.2 00:05:00 Preparing for Your Live Video 2.3 00:03:00 Introductions and Conclusions in Your Live Video 2.4 00:05:00 Creating Engagement During Live Videos 2.5 00:03:00 Promoting Your Live Video Building your Live Video Audience 3.1 00:05:00 Sharing Your Live Video 3.2 00:05:00 Repurposing your Live Video 3.3 00:04:00 Launching Live Video Tools for Live Video 4.1 00:04:00 Visuals for Live Video 4.2 00:04:00 Start Creating Live Videos 4.3 00:01:00 Story Basics How Stories Connect 1.1 00:06:00 Story Types to Grow 1.2 00:07:00 Good Story Qualities 1.3 00:07:00 Building a Story Finding Your Story 2.1 00:05:00 Your Audience 2.2 00:04:00 Call to Action 2.3 00:06:00 Telling a Story Story Structure 3.1 00:06:00 Grabbing Attention 3.2 00:05:00 Deep Engagement 3.3 00:08:00 Growing Community 3.4 00:04:00 Interactive Stories 3.5 00:05:00 More More Material 4.1 00:03:00 Interview 4.2 00:03:00 Core Values 4.3 00:03:00 Connect Before Convincing 4.4 00:03:00 Crowdfunding 4.5 00:03:00 How to Start Your Story 4.6 00:03:00 Tell Stories in Person 4.7 00:03:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Highlights of the Course Course Type: Online Learning Duration: 14 hours 42 minutes Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about business administration and business management Understand the core competencies and principles of business administration and business management Explore the various areas of business administration and business management Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert business administrator or business manager Business Strategies and Planning Program Course Master the skills you need to propel your career forward in business administration and business management. This course will equip you with the essential knowledge and skillset that will make you a confident business administrator or business manager and take your career to the next level. This comprehensive business strategies and planning course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this business strategies and planning course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective business administration and business management practice and equip you with the essential skills, confidence and competence to assist you in the business administration and business management industry. You'll gain a solid understanding of the core competencies required to drive a successful career in business administration and business management. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for business administrator or business manager or for people who are aspiring to specialise in business administration and business management. Enrol in this business strategies and planning course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive business strategies and planning course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this business administration and business management can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This business strategies and planning course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This business strategies and planning course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This business strategies and planning course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. Course Curriculum Welcome - How to Get The Most Out of The Course Learn Business Fundamentals and Create Your Own Business Plan Today 00:03:00 Getting Started - How to Use Our\Course 00:01:00 Quickfire Strategy Quiz How Much Do You Know About Your Business Strategy 00:02:00 Quickfire Strategy Quiz - My “Answers” 00:09:00 How to Get The Most From This Course 00:08:00 Using The Course Map Matrix 00:06:00 Guide to The Course Assignments 00:03:00 Download All Course Materials Here 00:02:00 Business Fundamentals: Connecting Business Strategy to The Business plan Section Introduction: Connecting Business Strategy to The Business Plan 00:01:00 Business Strategy to Business Plan 00:04:00 What Do You Mean by Business Strategy 00:02:00 What is a Business Plan 00:05:00 What Do We Mean by Corporate Strategy 00:07:00 Should You Be Creating Shareholder Value 00:07:00 Introduction to Strategic Management 00:06:00 Business Fundamentals: The Value of Strategic Analysis Section Introduction: The Value of Strategic Analysis 00:01:00 Strategic Analysis - The First Step 00:02:00 What is Strategic Analysis 00:05:00 Frameworks for Strategic Analysis 00:10:00 Strategic Analysis Frameworks Case Study: Apple 00:11:00 Business Fundamentals: Frameworks and Theories Business Strategists Must Know Section Introduction: Frameworks and Theories Business Strategists Must Know 00:01:00 Why are These Business Models Important 00:02:00 The Story of The Hedgehog and The Fox 00:02:00 Why are Management Theories Useful in Business Strategy 00:09:00 SWOT Analysis 00:04:00 Introduction to Michael Porter's Five Forces Model 00:05:00 Lafley and Martin Five Step Strategy Model 00:06:00 The 5Cs Model 00:06:00 What is PEST or Broad Factors Analysis 00:05:00 PESTEL Analysis 00:05:00 Ansoff Matrix 00:06:00 Value Chain 00:04:00 Business Model Synthesis 00:08:00 Black Swan Events - Coronavirus 00:05:00 Critical Evaluation of Leadership Section Introduction: Critical Evaluation of Leadership 00:01:00 Vision and Leadership - Starting at The Top 00:05:00 What Skills are We Looking for in Management 00:06:00 What is The Purpose of a Vision Statement 00:03:00 Products and Services and Competitive Advantage Section Introduction: Products Services and Competitive Advantage 00:01:00 What Do We Mean By Products and Services 00:03:00 Why Product Differentiation is Critical 00:05:00 Product Diversification in Business Strategy 00:05:00 How Does Quality Management Fit into Your Business Strategy 00:04:00 What Do We Mean By Competitive Advantage 00:06:00 Bowman's Strategic Clock - Strategic Positioning 00:08:00 Products, Services and Technology in The Business Plan 00:06:00 Competition - Know Your Enemy Section Introduction: Competition - Know Your Enemy 00:02:00 Competitor Analysis 00:05:00 BCG Matrix 00:06:00 Competitors and Competitive Forces 00:10:00 Competitive Intensity 00:08:00 Industry Life Cycle 00:04:00 Competition - Business Plan Tie In 00:02:00 External Strategic Analysis - Industry, Markets and Competition Section Introduction: Industry, Markets and Competition 00:02:00 What Do We Mean By External Strategic Analysis 00:09:00 How Does Industry Analysis Help 00:05:00 Conducting PEST or Broad Factors External Analysis 00:10:00 What are The Business and Funding Life Cycles 00:10:00 Value Chains: Connecting Companies to Their External Environment 00:08:00 Addressing The Total Addressable Market (TAM) 00:05:00 Market Segmentation: Choosing Customers 00:07:00 Bargaining Power of Suppliers 00:05:00 Bargaining Power of Customers/Buyers 00:05:00 Business Plan: Industry, Markets and Competition 00:03:00 Internal Strategic Analysis - Operations and Customer Management Section Introduction - Operations and Customer Management 00:02:00 What are Business Operations 00:02:00 Strategic Analysis With The Business Model Canvas 00:13:00 How Can Corporate Structure Impact Strategy 00:07:00 Organisational Development 00:03:00 Reviewing The Operations of The Firm 00:03:00 Click and Mortar - Online Meets Offline 00:05:00 eCommerce Business Models 00:06:00 Internal Strategic Analysis - Business Plan Tie In 00:04:00 Six Minute Strategist SWOT Assignment Section Introduction: Six Minute Strategist SWOT Assignment 00:01:00 Customer Value Proposition Section Introduction: Customer Value Proposition 00:02:00 Understanding The Customer Value Proposition 00:03:00 Positioning Your Firm in The Market 00:04:00 What Do We Mean By a Profit Model 00:04:00 Hax's Delta Model 00:09:00 Switching Costs and Customer Strategy 00:03:00 Managing The Customer Experience 00:04:00 What is The Customer Journey 00:06:00 Customers, Customer Value and The Business Plan 00:03:00 Sales and Marketing Strategy Section Introduction: Sales and Marketing 00:02:00 The 5 Ps of Marketing 00:05:00 How Can You Plan Your Marketing 00:11:00 Push Marketing Strategy 00:03:00 Pull Marketing Strategy 00:04:00 Understanding AIDA 00:07:00 Progressive Sequence of 9 Agreements 00:07:00 Pricing Strategies 00:10:00 Sales and Marketing in The Business Plan 00:05:00 Digital Business Strategy Transformation Section Introduction: Digital Business Strategy Transformation 00:01:00 Why Do You Need a Digital Strategy Blueprint 00:07:00 What Skills and Assets Do You Need to Be a Digital Entrepreneur 00:06:00 Digital Strategy Blueprint Overview 00:18:00 Digital Strategy - Customer Centric Transformation 00:07:00 Digital Strategy - Customer Experience Transformation 00:05:00 Digital Strategy - Customer Channel Transformation 00:06:00 Digital Strategy - Digital Skills Transformation 00:03:00 Digital Strategy - Tools and Resources 00:02:00 Understanding Financial Statements Section Introduction: Understanding Financial Statements 00:02:00 Overview of Financial Statements 00:02:00 GAAP: Accruals vs Cash Accounting 00:05:00 Income Statement or Profit and Loss Account 00:08:00 Cash Flow Statement 00:06:00 Cash Flow Metrics Explained 00:09:00 Case Study - Apple Financial Statements 00:04:00 Financial Statements in The Business Plan 00:06:00 Finance: Strategic Financial Analysis Section Introduction: Strategic Financial Analysis 00:01:00 What is Financial Analysis 00:11:00 Income Statement Profitability Ratios 00:04:00 Balance Sheet Ratio Analysis 00:12:00 Cash Flow Statement Analysis 00:05:00 Valuation Ratios 00:04:00 Finance: Financial Analysis - Case Study and Assignment Section Introduction: Financial Analysis - Case Study and Assignment 00:01:00 Apple Inc Financial Analysis - Solution 00:02:00 Discussion of Measurements of Growth Analysis 00:05:00 Discussion of Measures of Profitability Analysis 00:06:00 Discussion of Trading Performance Analysis 00:03:00 Discussion of Working Capital (Liquidity and Efficiency) Analysis 00:11:00 Future Business Strategy Analyser Assignment Section Introduction: Future Business Strategy Analyser Assignment 00:01:00 Goal Setting and Financial Performance Section Introduction: Goal Setting and Performance Management 00:01:00 Introduction to Goal Setting 00:03:00 What Do We Mean By Smart Goals 00:03:00 Key Performance Indicators 00:04:00 Strategic Dashboards 00:07:00 Corporate Performance Management 00:04:00 Objectives and Key Results 00:04:00 Year Over Year Performance 00:03:00 Business Fundamentals: Growth Strategies Section Introduction: Growth Strategies 00:01:00 Organic vs Inorganic 00:03:00 The Advantage of First Mover Advantage 00:04:00 The Importance of Scalability 00:03:00 Merger and Acquisitions Growth Strategies 00:10:00 Buy and Build Growth Strategy 00:08:00 Negative Growth- Company Recovery Strategies 00:09:00 Post Coronavirus Strategies 00:06:00 Growth Strategies Business Plan Tie In 00:03:00 Valuation, Funding, Exits and Returns Section Introduction: Valuation, Funding, Exits and Returns 00:02:00 Valuation and Funding - A Consequence of Our Business Strategy 00:04:00 How to Value a Company 00:10:00 Sources of Equity Funding 00:08:00 What is a Pre-Money Valuation 00:05:00 How to Create a Pitch Deck for Investors 00:06:00 Sources and Uses of Funds in The Business Plan 00:02:00 What is a Cap Table 00:05:00 Exit Strategies and Returns 00:09:00 Transaction Cost Management 00:01:00 Risk Assessment Section Introduction: Risk Assessment 00:01:00 Risk Assessment - Strategic Plan Summary 00:02:00 Business Plan Synthesis Section Introduction: Business Plan Synthesis 00:03:00 Business Plan Synthesis 00:03:00 Business Plan - Executive Summary 00:02:00 Business Plan - History and Background 00:02:00 Business Plan - Management Summary 00:04:00 Business Plan Appendicies 00:03:00 Key Questions Check List 00:01:00 Business Plan Refinement: Types of Businesses 00:01:00 Summary and Wrap Up Summary and Wrap up 00:04:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00