388 Content Writing courses delivered Online

Ignite your advertising campaigns with the power of compelling copywriting. This course navigates through the essentials of crafting magnetic headlines, persuasive sales copy, and effective digital content. Step up your marketing game with advanced copywriting strategies that convert.

Overview Dive into the dynamic world of advertising copywriting and unveil the secrets that empower the messages behind impactful advertisements. Have you ever wondered, 'what is copywriting?' or been intrigued by the art of creating compelling advertisement text? Look no further. Our course, 'Advertising Copywriter', is crafted with utmost care to provide insights, techniques, and the nuanced art behind influential advertising. From the fundamental concepts of copywriting to masterful marketing tactics that make a copy sell, you'll journey through a comprehensive curriculum designed to boost your copywriting prowess. The course not only delves into the theoretical aspects but also guides you through the practicalities. With a specific focus on the structured process to streamline your writing, you'll discover nine essential steps that simplify the complex world of copywriting. Moreover, you'll be equipped with tried and tested formulas, tips, and hacks that will transform your words into persuasive advertisements.  Master the art of advertising copywriting and understand the difference between mere text and a captivating advertisement. It's not just about writing; it's about crafting messages that resonate, inspire, and compel. So, are you ready to metamorphose your skills and take the advertising world by storm? Learning Outcomes Understand the foundational concepts and principles underlying effective copywriting. Apply marketing strategies to produce persuasive and sale-driven advertising copy. Utilise a systematic 9-step approach to simplify and enhance the copywriting process. Develop engaging headlines using proven hacks, ensuring they captivate the reader's attention. Master various copywriting formulas and techniques to consistently produce high-quality advertisements. Why buy this Advertising Copywriter course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Advertising Copywriter there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Advertising Copywriter course for? Beginners keen on understanding the intricacies of advertising copywriting. Marketing enthusiasts aiming to amplify their advertising strategies through compelling copy. Writers wishing to transition into the advertising realm and harness the power of persuasive text. Business owners seeking to improve their brand's message and influence their target audience. Content creators looking to elevate their writing and produce impactful advertisement content. Prerequisites This Advertising Copywriter does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Advertising Copywriter was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Advertising Copywriter: Average Salary £25,000 - £45,000. Content Strategist: Average Salary £30,000 - £50,000. Brand Strategist: Average Salary £35,000 - £55,000. Marketing Manager: Average Salary £40,000 - £60,000. Headline Specialist: Average Salary £28,000 - £48,000. Creative Director: Average Salary £60,000 - £100,000. Course Curriculum Section 1: Introduction Unit 1: Welcome to the Copywriting Course 00:05:00 Unit 2: Course Overview 00:04:00 Section 2: Introduction to Copywriting Unit 1: What is Copywriting 00:05:00 Unit 2: Elements of Great Copy 00:11:00 Unit 3: Traditional vs Modern Copywriting 00:04:00 Unit 4: Career Options for Copywriters 00:12:00 Unit 5: Job Description and Responsibilities of a Copywriter 00:06:00 Unit 6: Copywriting vs Content Writing: The Difference 00:04:00 Section 3: Core Concepts of Copywriting Unit 1: What is a Short Form Copy 00:03:00 Unit 2: What is a Long Form Copy 00:02:00 Unit 3: Types of Tones Used for Writing Copy 00:06:00 Unit 4: Which Types of Tone You Should Use 00:07:00 Unit 5: Identifying the Target Audience 00:06:00 Unit 6: Qualities That Will Make You a Successful Copywriter 00:06:00 Section 4: Marketing Tactics to Write Copy That Sells Unit 1: The Secret to Understand Buyer's Mindset 00:04:00 Unit 2: Never Make Your Copy Look Like an Ad 00:06:00 Unit 3: 2 Second Hack to Become a Successful Copywriter 00:05:00 Unit 4: Features vs Benefits 00:04:00 Unit 5: The Shocking Truth about Buyers & Customers 00:04:00 Unit 6: So What Test 00:05:00 Unit 7: FOMO: How to Use This Most Powerful Marketing Tool 00:08:00 Unit 8: What's in It for Me 00:04:00 Unit 9: The Secret to Sell Instantly 00:05:00 Unit 10: Leveraging the Power of Emotions 00:04:00 Section 5: The Copywriting Process: 9 Steps to Make It Easier For You Unit 1: Steps in the Copywriting Process 00:08:00 Unit 2: Understand the Product 00:06:00 Unit 3: Performing Competitor Analysis 00:12:00 Unit 4: Create a Buyer Persona / Customer Avatar 00:06:00 Unit 5: Writing the copy 00:01:00 Unit 6: Editing the Copy 00:02:00 Unit 7: Adding Design Elements + Media 00:07:00 Unit 8: Publish the Copy + Promotion 00:02:00 Unit 9: Checking the Conversion from Copy - Measuring Results 00:03:00 Section 6: Copywriting Formulas Unit 1: AIDA: The 4 Step Formula 00:05:00 Unit 2: Storytelling: Best Tool for Converting Readers into Buyers 00:05:00 Unit 3: 3 STEP Formula: PAS 00:06:00 Section 7: Headlines Unit 1: Section Introduction 00:01:00 Unit 2: Intro to Headlines 00:07:00 Unit 3: Importance of Headlines 00:03:00 Unit 4: Formula to Write Amazing Headlines (Everytime) 00:09:00 Unit 5: How to Use This Formula (With Examples) 00:02:00 Unit 6: Free Tool to Create Attractive Headlines 00:03:00 Unit 7: Practice Exercise 00:01:00 Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist Unit 1: Section Intro 00:02:00 Unit 2: Headline Hack # 1 00:01:00 Unit 3: Headline Hack # 2 00:02:00 Unit 4: Headline Hack # 3 00:02:00 Unit 5: Headline Hack # 4 00:04:00 Unit 6: Headline Hack # 5 00:02:00 Unit 7: Headline Hack # 6 00:03:00 Unit 8: Quick Recap 00:01:00 Section 9: Creating the Copy Unit 1: Creating Call to Actions (CTA) That Reader's Cannot Resist 00:04:00 Unit 2: Focus on the Customer 00:06:00 Unit 3: How to Write a Conversational Copy 00:03:00 Section 10: Hacks & Tips Unit 1: Collect Winning Pieces 00:04:00 Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy 00:02:00 Unit 3: Using Customer's Words 00:05:00 Section 11: Practice Exercises Unit 1: Recreate Ads 00:01:00 Unit 2: Record Your Copy 00:02:00 Section 12: Conclusion Unit 1: Conclusion 00:01:00 Resources Resources - Advertising Copywriter 00:00:00 Assignment Assignment - Advertising Copywriter 00:00:00

About Course Learn the Fundamental Principles of Copywriting and Start Writing Effective Promotional Pieces In this practical course, you will learn the fundamental principles of copywriting, including: Features versus benefits: How to turn product features into benefits that resonate with your target audience Headlines and leads: How to write strong headlines and leads that capture attention and make people want to read more Dramatization of differences: How to use language to emphasize the unique selling points of your product or service Credibility builders: How to establish your expertise and credibility as a writer Social proof: How to use testimonials and other forms of social proof to persuade people to buy Offers and tone: How to craft irresistible offers and write in a tone that appeals to your target audience You will also get the opportunity to complete three real-life writing assignments and compare your work to that of others. This will give you valuable feedback and help you improve your copywriting skills. By the end of this course, you will be able to: Write effective promotional pieces that generate leads and sales Communicate the unique selling points of your product or service Persuade people to take action Write in a tone that What Will You Learn? Through hands-on practice, know how to turn words into money Analyze any persuasion challenge so as to identify the factors that will move readers to action Include all the necessary elements in either the simplest, shortest marketing piece and more complicated ones Differentiate an offering from the competition Capture a reader's attention, explain what's on offer and clinch the deal Gain confidence from a start-to-finish overview of effective copywriting Course Content Introduction Introduction The What and The So What The Importance of 'What' 6 Ways to Clarify the 'What' Benefits - the 'So What' Capture Attention The Top 8 Types of Headlines 8 Leads That Set the Hook Differentiate and Dramatize Differentiate from the Competition 10 Ways to Dramatize Differences Now You Try #1 Credibility and Proof Credibility Builders The Top 5 Types of Social Proof Credibility Killers Offers What Is an Offer? Elements of Offers Now You Try #2 Putting it All Together Tone Formatting Copy Now You Try #3 Conclusion Conclusion A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsSuitable for absolute beginnersGood review and practice for those with some experience Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Comprehensive IELTS Writing Task 2 course will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Comprehensive IELTS Writing Task 2 course will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Comprehensive IELTS Writing Task 2 and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Comprehensive IELTS Writing Task 2 course is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Comprehensive IELTS Writing Task 2 course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career path The Comprehensive IELTS Writing Task 2 will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Module 01: Introduction Welcome Aboard 00:11:00 Fundamentals of Writing Task 2 00:07:00 The 6 Types of Questions 00:10:00 How to Get a High Score 00:09:00 How This Course is Structure 00:03:00 Module 02: Ingredients First Ingredient: Task Achievement 00:10:00 Second Ingredient: Coherence and Cohesion 00:10:00 Third Ingredient: Grammatical Range and Accuracy 00:03:00 Grammar: Tenses 00:17:00 Grammar: Articles and Agreement 00:09:00 Grammar: Active vs. Passive Voice 00:07:00 Grammar: Simple & Compound Sentences 00:15:00 Grammar: Complex Sentences 00:09:00 Grammar: Correlative Conjunctions 00:09:00 Grammar: Relative Clauses 00:11:00 Grammar: Conditional Sentences 00:11:00 Grammar: Combining Elements 00:06:00 Grammar: Punctuation 00:18:00 Grammar: Writing Numbers 00:08:00 Fourth Ingredient: Lexical Resource 00:02:00 Lexical Resource: Useful Expressions 00:05:00 Lexical Resource: Collocations 00:11:00 Lexical Resource: Topic-Related Vocabulary 00:09:00 Lexical Resource: Word Formation 00:20:00 Module 03: Recipe Introduction to Part 2 - The Recipe 00:13:00 How to Create Outlines 00:39:00 How to Generate Ideas 00:08:00 How to Write Introductions - Basics 00:09:00 How to Write Introductions for Agree-Disagree Questions 00:08:00 How to Write Introductions for Advantage-Disadvantage Questions 00:08:00 How to Write Introductions for Problem-Solution Questions 00:06:00 How to Write Introductions for Discuss-Opinion Questions 00:06:00 How to Write Introductions for Opinion Questions 00:05:00 How to Write Introductions for Two-Part Questions 00:05:00 How to Write Body Paragraphs - Basics 00:21:00 How to Write Body Paragraphs for Agree-Disagree Questions 00:11:00 How to Write Body Paragraphs for Advantage-Disadvantage Questions 00:12:00 How to Write Body Paragraphs for Problem-Solution Questions 00:15:00 How to Write Body Paragraphs for Discuss-Opinion Questions 00:13:00 How to Write Body Paragraphs for Opinion Questions 00:11:00 How to Write Body Paragraphs for Two-Parts Questions 00:11:00 How to Write Conclusions - Basics 00:03:00 How to Write Conclusions for Agree-Disagree Questions 00:06:00 How to Write Conclusions for Advantage-Disadvantage Questions 00:06:00 How to Write Conclusions for Problem-Solution Questions 00:07:00 How to Write Conclusions for Opinion Questions 00:06:00 How to Write Conclusions for Two-Part Questions 00:04:00 How to Check Your Work 00:06:00 Module 04: Cooking- Putting It All Together Practice Question 1 in Real-Time 00:12:00 Breakdown of Strategy for Practice Question 1 00:19:00 Breakdown of Ingredients for Practice Question 1 00:16:00 Practice Question 2 in Real-Time 00:42:00 Breakdown of Strategy for Practice Question 2 00:24:00 Breakdown of Ingredients for Practice Question 2 00:16:00 Final Tips - Writing Task 2 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Business Writing Training Online Do you have a passion for Business Writing? This Business Writing UK Online course teaches you the fundamentals of Writing for Business. The Business Writing course covers all of the most popular topics, bringing you up to speed with job market advancements and preparing you for your chosen career. This Business Writing UK Training course promotes professionalism and trust in the workplace. With this Business Writing course, all learners have access to dedicated learning assistance and 24/7 support. So, if you want to boost your career, enroll in our Business Writing course today! Main Course: Business Writing Free Courses: Course 01: Level 5 Proofreading & Copy Editing Course 02: Level 5 Report Writing Course 03: Level 4 Copywriting Business Writing Online Industry Experts Designed this Business Writing course into 11 detailed modules. Assessment Method of Business Writing After completing each module of Business Writing, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification of Business Writing After completing the MCQ/Assignment assessment for this Business Writing UK course, you will be entitled to a Certificate of Completion from Training Tale. Who is this course for? Business Writing Training This Business Writing course is ideal for all. Requirements Business Writing Training There is no specific requirement to enrol for this Business Writing course. Career path Business Writing Training Certificates Certificate of completion Digital certificate - Included

In the realm of the quill, where creativity meets craftsmanship, there exists a journey awaiting those with a passion for the written word. Unveil the artistry of storytelling, crafting narratives that captivate minds and stir souls. Dive into the depths of character creation, where personas leap off the page and into the hearts of readers. Harness the power of dialogue, weaving conversations that resonate with authenticity and depth, breathing life into every interaction. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Step into the realm of the unknown, where mysteries unravel and thrillers unfold with every turn of phrase. Discover the magic of writing for the purest of audiences, unlocking the gates to a world of wonder for young readers. Traverse the poetic landscapes, painting with words that evoke emotions and paint vivid imagery. Venture into the realm of proposals, mastering the art of persuasion and precision in every pitch. Embrace the critical eye, honing your ability to evaluate and refine your work, preparing it for the grand stage of publication. Join us on this odyssey of words, where each module unlocks a new dimension of your literary prowess, guiding you towards mastery of the craft. Course Curriculum Module 01: Introduction to Creative Writing Module 02: The Evolution of Creative Writing Module 03: Crafting a Novel Module 04: Exploring Non-Fiction Writing Module 05: Developing Fictional Characters Module 06: Crafting Authentic Dialogue Module 07: Exploring Horror, Thrillers, and Mystery Writing Module 08: Writing for Young Audiences Module 09: Exploring Poetry Module 10: Mastering Proposal Writing Module 11: Enhancing Critical Thinking Skills Module 12: Navigating Business Writing Module 13: Diverse Writing Forms Module 14: Editing, Assessing, and Pursuing Publication Learning Outcomes: Craft compelling narratives employing diverse literary techniques. Develop intricate plots for novels with engaging character arcs. Produce polished non-fiction pieces showcasing research and analysis skills. Construct vivid and memorable fictional characters with depth and complexity. Create authentic dialogue that advances narrative and reveals character traits. Master techniques for crafting gripping horror, thriller, and mystery stories. CPD 10 CPD hours / points Accredited by CPD Quality Standards Creative writing Level 3 Advanced Diploma 2:25:58 1: Module 01: Introduction to Creative Writing 06:32 2: Module 02: The Evolution of Creative Writing 08:50 3: Module 03: Crafting a Novel 08:39 4: Module 04: Exploring Non-Fiction Writing 07:44 5: Module 05: Developing Fictional Characters 15:05 6: Module 06: Crafting Authentic Dialogue 07:02 7: Module 07: Exploring Horror, Thrillers, and Mystery Writing 10:46 8: Module 08: Writing for Young Audiences 07:43 9: Module 09: Exploring Poetry 10:49 10: Module 10: Mastering Proposal Writing 15:00 11: Module 11: Enhancing Critical Thinking Skills 07:36 12: Module 12: Navigating Business Writing 11:08 13: Module 13: Diverse Writing Forms 14:36 14: Module 14: Editing, Assessing, and Pursuing Publication 13:28 15: CPD Certificate - Free 01:00 Who is this course for? Aspiring writers seeking advanced skills in creative expression. Individuals passionate about exploring various writing genres and styles. Students aiming to refine their writing abilities for personal growth. Writers looking to expand their career opportunities in literary fields. Anyone interested in honing their craft under expert guidance. Career path Novelist Non-fiction Author Children's Book Writer Poet Proposal Writer Editor Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Duration 1 Days 6 CPD hours This course is intended for This course is for individuals who need to write clearly and concisely in a professional environment. Overview In this course, you will organize and write effective business documents. You will: Identify techniques to write effective business communication. Write electronic communication that is clear, concise, and appropriate in a business context. Apply the writing principles you have studied to specific business situations and learn to address the needs of a particular audience. Use your writing and diplomatic skills to create formal business letters. Use basic persuasive strategies that will allow you to plan and deliver effective proposals. Though businesses increasingly rely on technology, technological skills alone do not guarantee success in the workplace. You must still develop your ideas, express them clearly, and persuade others of their viability. This course offers effective strategies to sharpen your writing skills by structuring your ideas logically, exercising diplomacy in letters and reports, and shaping your arguments.In contemporary business environments, information overload makes it necessary for you to communicate clearly and concisely. Trying to make sense of a disorganized email message can be frustrating given the number of emails you have to answer daily. By analyzing your audience, organizing your writing, and employing effective persuasive techniques, your writing will make an impact. Lesson 1: Writing Effective Business Communication Topic A: Write Strong Sentences Topic B: Organize Your Content Topic C: Analyze Your Audience Lesson 2: Writing Email and Other Electronic Communication Topic A: Write an Email Topic B: Write Instant Messages and Text Messages Lesson 3: Writing Common Business Documents Topic A: Write an Internal Announcement Topic B: Write a Routine Request Topic C: Write a Response to Routine Requests Topic D: Write a Complaint Topic E: Write a Positive Response to Customer Complaints Topic F: Write Bad-News Messages Lesson 4: Writing a Business Letter Topic A: Write a Business Letter Topic B: Write a Thank-You Letter Lesson 5: Writing Business Proposals Topic A: Persuade Your Audience Topic B: Write an Executive Summary Topic C: Use Visuals Additional course details: Nexus Humans Effective Business Writing (Second Edition) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Effective Business Writing (Second Edition) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Creative Writing, Travel Writing & Ad Copywriting Masterclass Unleash your literary potential with our Creative Writing, Travel Writing & Ad Copywriting Masterclass. Elevate your Creative Writing across multiple genres. Achieve storytelling mastery through Creative Writing techniques. Learning Outcomes: Understand the core elements of Creative Writing. Apply techniques to produce compelling travel pieces in Creative Writing. Craft sales copy underpinned by Creative Writing principles. Master the art of shaping stories through Creative Writing. Produce effective advertising content via Creative Writing skills. More Benefits: LIFETIME access Device Compatibility Free Workplace Management Toolkit Key Modules from Creative Writing, Travel Writing & Ad Copywriting Masterclass: The Essence of Travel Writing Discover the foundational elements that make travel writing captivating, using Creative Writing methods. Elements of a Travel Writing Delve into the structural components that enhance travel writing through Creative Writing techniques. Techniques for Effective Travel Writing Apply advanced techniques to make your travel writing resonate, all while honing your Creative Writing skills. Shaping the Story by Creative Writing Shape compelling narratives across genres by mastering Creative Writing essentials. Writing Effective Advertising Content Craft advertising content that engages and converts, using Creative Writing principles. Sales Copywriting Create persuasive sales copy that sells, guided by Creative Writing techniques

Dive into the world of project management with our comprehensive course! Master the fundamentals, explore advanced tools such as Jira, Microsoft Teams, and Trello, and gain real-world insights. From Agile methodologies to effective communication strategies, this course equips you with the skills to excel as a confident and successful project manager.

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