About this Virtual Instructor Led Training (VILT) Electrification of the transportation sector will impact the power system in several ways. Besides the additional load, local impact on the grid needs to be managed by the grid operators. Simultaneously charging of many electric vehicles (EVs) might exceed the limits in specific locations. On the other hand, EVs can provide flexibility and other ancillary services that will help grid operators. This 3 half-day VILT course will provide a complete overview of integrating electric vehicles (EVs) into the power grid. It will cover the whole value chain from grid operations to the car battery. This includes the control room, possible grid reinforcement, demand side management and power electronics. This course will demonstrate the impact on the grid and solutions for a safe & cost-effective grid plan and operation, with examples of successful integration of EVs. The course will also provide vital knowledge about technology used for EVs such as power electronics, demand side management, communication and batteries. In this context, the focus will be on power electronics as it has the highest impact on the grid. The grid planning tool, pandapower, is introduced as an open source tool for power system modelling. The set-up of the training course allows for discussion and questions. Questions can be formulated by the participants upfront or during the training. This course is delivered in partnership with Fraunhofer IEE. Training Objectives At the end of this course, the participants will: Understand the charging options for EVs and its impact on the grid and batteries Identify system services for EVs with regards to voltage quality at the point of common coupling Discover what are the 'grid friendly' and grid supporting functions in EVs Uncover the different applications, standards and data researched on EVs Examine the application of a grid planning tool (pandapower) for power system modelling Be able to develop code snippets with pandapower Apply and execute a code example for power system modelling with pandapower Target Audience EV and grid project developers and administrators Power grid operators and planners EPC organisations involved in grid development EV/ battery manufacturers and designers EV transport planners and designers Government regulators and policy makers Training Methods The VILT will be delivered online in 3 half-day sessions comprising 4 hours per day, with 2 x 10 minutes breaks per day, including time for lectures, discussion, quizzes and short interactive exercises. Additionally, some self-study will be requested. Participants are invited but not obliged to bring a short presentation (10 mins max) on a practical problem they encountered in their work. This will then be explained and discussed during the VILT. A short test or quiz will be held at the end of every session/day. Trainer Our first course expert is Head of Department Converters and Electrical Drive Systems at Fraunhofer IEE and Professor for Electromobility and Electrical Infrastructure at Bonn-Rhein-Sieg University of Applied Sciences. He received his engineering degree in automation in 2008 by the THM Technische Hochschule Mittelhessen (FH Giessen-Friedberg). Afterwards he studied power engineering at University of Kassel and received his diploma certificate in 2010. In 2016 he received the Ph.D. (Dr.-Ing.) from the University of Hannover. The title of his dissertation is Optimized multifunctional bi-directional charger for electric vehicles. He has been a researcher at the Fraunhofer IEE in Kassel since 2010 and deals with power converters for electric vehicles, photovoltaics and wind energy. His current research interests include the bidirectional inductive power transfer, battery charger and inverter as well as new power electronic components such as SiC MOSFETs and chokes. Additionally, our key expert is Chairman of the IEEE Joint IAS/PELS/IES German Chapter and a member of the International Scientific Committee of the EPE Association. Our second course expert is deputy head of energy storage department at Fraunhofer IEE. Prior to this he was the Director of Grid Integration department at SMA Solar Technology AG, one of the world's largest manufacturers of PV power converters. Before joining SMA, our course expert was manager of the Front Office System Planning at Amprion GmbH (formerly RWE TSO), one of the four German transmission system operators. He holds a degree of electrical engineering of the University of Kassel, Germany. In 2003 he finished his Ph.D. (Dr.-Ing.) on the topic of wind power forecasting at the 'Institute of Solar Energy Supply Technology' (now Fraunhofer IEE) in Kassel. In 2004 he started his career at RWE TSO with main focus on wind power integration and congestion management. Our course expert is chairman of the IEC SC 8A 'Grid Integration of Large-capacity Renewable Energy (RE) Generation' and has published several papers about grid integration of renewable energy source and forecasting systems on books, magazines, international conferences and workshops. Our third course expert is Research Associate at Fraunhofer IEE. He is actively working on different projects related to the integration of electric vehicle charging into the electric distribution grid. The focus of this work concerns time series based simulations for grid planning and operation in order to investigate the effect of a future rollout of electric vehicles and charging infrastructure on economics e.g. costs for grid reinforcement. He completed his master degree (MSc.) in Business Administration and Engineering: Electrical Power Engineering at RWTH Aachen University, Germany. Our trainers are experts from Fraunhofer Institute for Energy Economics and Energy System Technology (Fraunhofer, IEE), Germany. The Fraunhofer IEE researches for the national and international transformation of energy supply systems POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations
Get together with friends and discover unschooling with Heidi Steel
About this Training Course In our pursuit to discover oil & gas in deeper horizons, wells are often drilled in a HPHT environment. To be considered a HPHT well, the downhole conditions will have pressures in excess of 10,000 psi (69 MPa) and 300° F (150° C). To drill these usually expensive wells successfully, the planning and execution phase has to be of an exceptionally high standard. Therefore, both operator and drilling/service contractor staff must be seamlessly aligned and work as a coherent team to reach and then harness the well objectives. This is particularly important when speciality services such as Managed Pressure Drilling (MPD) are being applied with crews and/or supervisors who are not intricately familiar with complicated well control incidents. As we seek to prevent costly non-productive time, attention will also be paid to enabling technologies like expandable solid tubulars, mud coolers and specialty mud. The 3 full-day course will explain the key characteristics and challenges of HPHT Planning and Well Control. This includes: Differences between HPHT and standard (conventional) wells and what this entails for well design. The challenges unique to HPHT and the impact of Pore Pressure Prediction (PPP). Static and Dynamic Equivalent Mud Density and the factors that influence the ultimate Bottom Hole Pressure (BHP). Control practices such as 'fingerprinting' to identify what's happening downhole. HPHT shut-in procedures and practices. Specific HPHT equipment and drilling tool requirements and advantages of Managed Pressure Drilling (MPD). Well control on/off bottom, bull-heading and dealing with kick-loss situations. Mud management, tolerance on mud properties and challenges in cementing. Case history on emergency control. Drills, team effort, checklists, human factor and 'getting everybody on board'. Training Objectives By the end of this course, participants will be able to: Recognize the main differences in planning/design between HPHT and standard (conventional) wells as well as the challenges that will have to be faced. Explain drilling and tripping operational challenges and practices as well as how to manage these effectively. Identify wellbore breathing (a.k.a. ballooning) and how to safely deal with this within the narrow window for mud density selection. Apply practices of consistent fingerprinting and how to develop procedures for this to benefit the rig team. Measure and understand bottom hole pressure and the effect of influencing factors such as temperature, rotation and flow rate. Understand the critical mud properties to alleviate barite sag, general mud density control techniques and specify the essentials in cementing. Manage losses and low fracture gradients with well bore strengthening methods. Execute sound HPHT shut-in procedures. Understand how MPD can assist in the safe and efficient drilling and hole cleaning of HPHT wells. Understand the use of MPD Influx Management Envelopes. Identify critical Early Kick Detection Systems (EKDS) and HPHT well control equipment. Execute safe secondary well control practices in a H2S environment, bull-heading, on and off bottom and handling of gas at surface, using MGS and hydrate mitigation measures. Target Audience The course is intended for: Office-based staff engaged in HPHT well planning and day-to-day operations Field-based rig staff working as front-line supervisors - from Assistant Drillers to Senior Toolpushers Field-based rig staff working for service companies supporting the execution of HPHT wells (MPD, mud and mudlogging services etc.) Trainer Your expert course leader has over 45 years of experience in the Oil & Gas industry. During that time, he has worked exclusively in the well engineering domain. After being employed in 1974 by Shell, one of the major oil & gas producing operators, he worked as an apprentice on drilling rigs in the Netherlands. After a year, he was sent for his first international assignment to the Sultanate of Oman where he climbed up the career ladder from Assistant Driller, to Driller, to wellsite Petroleum Engineer and eventually on-site Drilling Supervisor, actively engaged in the drilling of development and exploration wells in almost every corner of this vast desert area. At that time, drilling techniques were fairly basic and safety was just a buzz word, but such a situation propels learning and the fruits of 'doing-the-basics' are still reaped today when standing in front of a class. After some seven years in the Middle East, a series of other international assignments followed in places like the United Kingdom, Indonesia, Turkey, Denmark, China, Malaysia, and Russia. Apart from on-site drilling supervisory jobs on various types of drilling rigs (such as helicopter rigs) and working environments (such as jungle and artic), he was also assigned to research, to projects and to the company's learning centre. In research, he was responsible for promoting directional drilling and surveying and advised on the first horizontal wells being drilled, in projects, he was responsible for a high pressure drilling campaign in Nigeria while in the learning centre, he looked after the development of new engineers joining the company after graduating from university. He was also involved in international well control certification and served as chairman for a period of three years. In the last years of his active career, he worked again in China as a staff development manager, a position he nurtured because he was able to pass on his knowledge to a vast number of new employees once again. After retiring in 2015, he has delivered well engineering related courses in Australia, Indonesia, Brunei, Malaysia, China, South Korea, Thailand, India, Dubai, Qatar, Kuwait, The Netherlands, and the United States. The training he provides includes well control to obtain certification in drilling and well intervention, extended reach drilling, high pressure-high temperature drilling, stuck pipe prevention and a number of other ad-hoc courses. He thoroughly enjoys training and is keen to continue taking classes as an instructor for some time to come. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
Why Learn Revit V-Ray 3ds Max Visualization Training Course? Revit is perfect for architecture, and 3ds Max, with V-Ray rendering, offers super results. Autodesk Revit Interoperability integrates Revit and 3ds Max seamlessly, combining metadata, materials, and lighting. Architects and designers using 3ds Max tools for architectural designs. Check our Website Booking: 1-on-1 Duration: You can split these 40 hours over as many days, Mon to Sat between 9 am to 7 pm, or call 02077202581 to book In-person or Live Online Module 1: Revit Fundamentals (16 hours) Introduction to Revit: Acquaint yourself with Revit's essential concepts and tools. Interface and Workspace: Navigate Revit's interface and workspace seamlessly. Building Information Modeling (BIM) Workflow: Grasp the fundamental BIM workflow principles for effective modeling. Basic Building Model Creation: Learn to craft a foundational building model using Revit. Basic Modeling Techniques: Master elements like walls, doors, windows, floors, roofs, stairs, and railings. Advanced Revit Modeling: Dive into advanced topics, including family creation and working with intricate geometries. Annotation and Documentation: Enhance your projects with text, dimensions, schedules, and efficient printing/exporting methods. Module 2: 3ds Max Mastery (16 hours) Introduction to 3ds Max: Familiarize yourself with the core aspects and interface of 3ds Max. 3D Modeling Workflow: Understand the intricacies of creating basic 3D models in 3ds Max. Basic 3D Modeling Techniques: Work with primitive shapes, splines, and create complex 3D models. Materials and Textures: Explore the material editor, apply materials, and craft realistic textures. Lighting and Cameras: Learn to illuminate scenes, utilize the daylight system, and optimize camera angles. Module 3: V-Ray Rendering Proficiency (8 hours) Introduction to V-Ray: Grasp the fundamentals of V-Ray, including its interface and workflow. V-Ray Materials and Textures: Understand the intricacies of V-Ray materials and textures for lifelike renderings. Basic Rendering Techniques: Dive into essential rendering techniques, including lighting adjustments and global illumination. Advanced Rendering Methods: Explore advanced techniques to elevate the quality of your renders. Gain expertise in Revit, 3ds Max, and V-Ray through our comprehensive training, mastering the core concepts and advanced techniques necessary for stunning architectural visualizations. Upon completing the course, you will: Master Architectural Modeling: Proficiently create intricate architectural models using Revit and 3ds Max. Visualize Realistically: Utilize advanced rendering techniques in V-Ray for lifelike visualizations with realistic lighting and materials. Efficient Documentation: Learn annotation and documentation skills for clear and effective project communication. Enhance Collaboration: Understand file interoperability for seamless collaboration with diverse software platforms. Build a Professional Portfolio: Create a diverse portfolio showcasing your skills in architectural visualization. Career Opportunities: Upon completion, you can pursue roles such as: Architectural Visualizer 3D Modeler Render Artist BIM Specialist Freelancer/Consultant Architectural Technician Visualization Trainer Mastering these tools opens doors to versatile career opportunities in architectural visualization. Download Revit Download 3ds max Download Vray Revit and 3dsMax V-Ray Visualization Training: Master architectural visualization with our intensive course blending Revit, 3dsMax, and V-Ray. Dive into modeling, materials, lighting, and rendering for photorealistic results. Course Highlights: Comprehensive Learning: Cover fundamental and advanced techniques in Revit and 3dsMax, enhancing your visualization skills. V-Ray Expertise: Explore advanced V-Ray rendering techniques, from global illumination to realistic material creation. Real-World Projects: Work on industry-relevant projects, building a portfolio of professional-grade visualizations. Flexible Learning: Choose in-person or live online sessions for interactive instruction and engaging discussions. Lesson Recordings: Access session recordings to review concepts, reinforcing your learning at your own pace. Lifetime Support: Enjoy lifetime email support for ongoing guidance from experienced instructors, ensuring your success beyond the course. Enroll now to transform your architectural designs into captivating visualizations, impressing clients with your skills and creativity. Join our training for a comprehensive learning experience, enhancing your expertise in Revit, 3dsMax, and V-Ray. Revit | 3ds max | V-Ray Course Benefits: Comprehensive Skill Set: Master Revit, 3dsMax, and V-Ray for exceptional architectural visualization, from basic modeling to advanced rendering. Realistic Rendering: Harness V-Ray's capabilities for lifelike visuals, covering global illumination, materials, and textures. Practical Experience: Work on industry-relevant projects, building a professional portfolio with hands-on exercises. Flexible Learning: Choose in-person or live online sessions for interactive instruction and discussion, tailored to your preferences. Review Resources: Access recorded class sessions to reinforce your knowledge and skills at your convenience. Lifetime Support: Enjoy lifetime email support from experienced instructors, ensuring ongoing guidance for your projects.
Plasma pen fibroblast training for the face and body including soft surgery. Train one to one or very small groups. International accreditation. Lifelong support. Train with Carol May LMA Skin Clinic. On completion you will be able to offer your clients: Wrinkle rejuvenation & face lifting Hooded eyes & eye bags Glabella lines Nasal labia Marionette lines Neck lines Stretch marks & scar repair Mole removal Skin tags Cherry angioma Thread veins Xanthelasma Seborrheic keratosis plus many more soft surgery options You will benefit from online pre study plus in-clinic training and ongoing support Models can be provided if required You will receive a genuine medical grade plasma device (not electrical arcing) Total price is £2400 Your training fee can be paid in installments with Klarna We welcome national and International students
Hands-on 5-day bootcamp in User Experience design for everyone, where we cover an entire design process: days 1 & 2 – UX and UI foundations, day 3 – Prototyping in Figma, days 4 & 5 – Project work
About this Virtual Instructor Led Training (VILT) Hydrogen will play an increasingly critical role in the future of energy system as it moves forward to supplement and potentially replace fossil fuels in the long run. Offshore wind offers a clean and sustainable renewable resource for green hydrogen production. However, it can also be volatile and presents inherent risks that need to be managed. Even though offshore production of hydrogen has yet to achieve a high state of maturity, many current projects are already dealing with the conditions and effects of offshore production of hydrogen and are grappling with the technological requirements and necessary gas transportation with grid integration. This 2 half-day Virtual Instructor Lead Training (VILT) course will examine the technological options for on-site production of hydrogen by electrolysis (onshore or offshore directly at the platform) as well as the transport of hydrogen (pipeline or ship). This VILT course will also explore the economic considerations and the outlook on future market opportunities. There will be exercises for the participants to work on over the two half-days. This course is delivered in partnership with Fraunhofer IEE. Training Objectives By the end of this VILT course, participants will be able to: Understand the technological attributes and options for green hydrogen production based on electricity from offshore wind. Explore the associated economic analysis for offshore wind hydrogen production, including CAPEX, OPEX, LCOE and LCOH Identify the critical infrastructure and technical configuration required for offshore green hydrogen including transportation networks and grid connectivity Learn from recent findings from current Research & Development projects concerning the differences between onshore and offshore hydrogen production. Target Audience This VILT course is intended: Renewable energy developers and operators Offshore oil & gas operators Energy transport and marine operators Energy policy makers and regulators IPPs and power utilities Training Methods The VILT course will be delivered online in 2 half-day sessions comprising 4 hours per day, including time for lectures, discussion, quizzes and short classroom exercises. Course Duration: 2 half-day sessions, 4 hours per session (8 hours in total). Trainer Trainer 1: Your expert course leader is Director of Energy Process Technology Division at the Fraunhofer Institute for Energy Economics and Energy System Technology, IEE. The research activities of the division link the areas of energy conversion processes and control engineering. The application fields covered are renewable energy technologies, energy storage systems and power to gas with a strong focus on green hydrogen. From 2006 - 2007, he worked as a research analyst of the German Advisory Council on Global Change, WBGU, Berlin. He has extensive training experience from Bachelor and Master courses at different universities as well as in the context of international training activities - recently on hydrogen and PtX for partners in the MENA region and South America. He holds a University degree (Diploma) in Physics, University of Karlsruhe (KIT). Trainer 2: Your expert course leader is Deputy Head of Energy Storage Department at Fraunhofer IEE. Prior to this, he was the director of the Grid Integration Department at SMA Solar Technology AG, one of the world's largest manufacturers of PV power converters. Before joining SMA, he was manager of the Front Office System Planning at Amprion GmbH (formerly RWE TSO), one of the four German transmission system operators. He holds a Degree of Electrical Engineering from the University of Kassel, Germany. In 2003, he finished his Ph.D. (Dr.-Ing.) on the topic of wind power forecasting at the Institute of Solar Energy Supply Technology (now known as Fraunhofer IEE) in Kassel. In 2004, he started his career at RWE TSO with a main focus on wind power integration and congestion management. He is Chairman of the IEC SC 8A 'Grid Integration of Large-capacity Renewable Energy (RE) Generation' and has published several papers about grid integration of renewable energy source and forecasting systems on books, magazines, international conferences and workshops. Trainer 3: Your expert course leader is Deputy Director of the Energy Process Technology division and Head of the Renewable Gases and Bio Energy Department at Fraunhofer IEE. His work is mainly focused on the integration of renewable gases and bioenergy systems into the energy supply structures. He has been working in this field since more than 20 years. He is a university lecturer in national and international master courses. He is member of the scientific advisory council of the European Biogas Association, member of the steering committee of the Association for Technology and Structures in Agriculture, member of the International Advisory Committee (ISAC) of the European Biomass Conference and member of the scientific committees of national bioenergy conferences. He studied mechanical engineering at the University of Darmstadt, Germany. He received his Doctoral degree on the topic of aerothermodynamics of gas turbine combustion chambers. He started his career in renewable energies in 2001, with the topic of biogas fired micro gas turbines. Trainer 4: Your expert course leader has an M. Sc. and she joined Fraunhofer IEE in 2018. In the Division of Energy Process Technology, she is currently working as a Research Associate on various projects related to techno-economic analysis of international PtX projects and advises KfW Development Bank on PtX projects in North Africa. Her focus is on the calculation of electricity, hydrogen and derivative production costs (LCOE, LCOH, LCOA, etc) based on various methods of dynamic investment costing. She also supervises the development of models that simulate different PtX plant configurations to analyze the influence of different parameters on the cost of the final product, and to find the configuration that gives the lowest production cost. She received her Bachelor's degree in Industrial Engineering at the HAWK in Göttingen and her Master's degree in renewable energy and energy efficiency at the University of Kassel. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations
Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
If you have the desire to memorise anything incredibly quickly, and retain it for as long as you need, this course is for you! In a fun, dynamic way, where we purposefully combine different teaching approaches to get you to a level of mastery in the shortest possible time, we will teach you the ins and outs of memory. You will be amazed by how powerful your own brain can be!
This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate