Special Executive Masters Programme (S.E.M.P) This programme is geared at enhancing professionals' careers. The SEMP is an encapsulated Senior Management Programmes are short certificate modules designed for anyone who would benefit from more in-depth business knowledge delivered in a short and intensive programme What makes us different? We are a world class business school located in the heart of London, Dubai, Islamabad and Lagos. We are one of the fastest growing British business schools with a stylish blended learning model that is both online and on campus. Learn more about the programme Special Executive Master's Programme in International Marketing Strategy Course Overview The MSBM Special Executive Masters Programmes (SEMP) allows you to update your skills, develop new skills, and explore and develop interests in a wide range of topics. These courses can be taken as personal or professional development and may enhance your employability. The encapsulated Senior Executive Programme in International Marketing Strategy is for high-performance managers and directors who work in critical roles using available resources to effectively produce products and services in a way that satisfies the customers. The Programme is also useful for managers and directors who need an intensive course to cover the key areas that drive success and profit in everyday business marketing. This Programme is designed to give you a comprehensive understanding of the key skills and practices used by marketing executives and their organizations to make informed marketing decisions that are vital to the success of any business. Participants will learn how to critically evaluate key marketing models and apply them to a real-life business problem at a strategic level. Course Details Mode of Study Using Web-based technology, this program provides self-paced, individualized instruction that can be taken anywhere and anytime an individual has access to a computer and the Internet. This Programme is suitable for successful professionals or specialists in the private, public, or voluntary sectors who have new management responsibilities and need to quickly expand their management knowledge. This Programme serves as a refresher course for those who have had their Masters a long time ago and need quick reminders and professional/ academic updates while it serves as a primer for those very experienced Professionals who never made time out for their masters yet they require the academic and practical relevance of this master’s experience. It is a short executive training that runs online for 3 months. Candidates will run 2 months of active lectures and series of assignments and 1 month for their dissertation. Upon successful completion of the Programme, candidates will be awarded a Continuing Professional Development (CPD) certificate in the specific Programme they have completed. What is a CPD Course? Continuing Professional Development (CPD) is the means by which professionals maintain and enhance their knowledge and skills. The world is constantly moving at a very fast pace so undertaking CPD is essential to support a professional in his/her current role as well as helping them with career progression. CPD is all about upgrading knowledge, skills, and capabilities to remain effective and compliant. A CPD course is an investment that you make in yourself. It’s a way of planning your development that links learning directly to practice. CPD can help you keep your skills and knowledge up to date and prepare you for greater responsibilities. It can boost your confidence, strengthen your professional credibility, and help you become more creative in tackling new challenges. Is the SEMP International Marketing the right Programme for me? If you want to understand how to align marketing strategies with business strategy, and how high-performing business leaders make better decisions about their products, services, customers, brand, and competition, then this is just the right Programme for you. Why SEMP International Marketing? This Programme is designed to give you a comprehensive understanding of the key skills and practices used by marketing executives and their organizations to make informed marketing decisions that are vital to the success of any business. Participants will learn how to critically evaluate key marketing models and apply them to a real-life business problem at a strategic level. This 100% online certificate enhances your understanding of the role of marketing in organizational strategy and highlights the advantages of using a cross-functional perspective to lead successful companies or units. By the end of three months, you will have worked through several case studies, have access to numerous online academic materials, interact with peers from different countries and backgrounds, and also have received directions from the best business trainers in the business world today. Who Should Enrol in This online Certificate Program? The SEMP International Marketing Strategy Programme is designed for entry-level managers, up to mid-level managers, senior managers, or directors who are in a general marketing role or fast approaching such position and are seeking an opportunity to obtain a richer, deeper understanding of marketing skills. Here are some of our current online SEMP IMS students: Marketing Professionals Senior Marketing Directors Marketing Managers Business Owners Government officials Accreditation The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines. Entry Requirements There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. Workshops This is a self-study programme with unlimited tutor support. You will never be more than a message or phone call away from our tutors. Visa Requirements There are no Visa Requirements for this Course as its an Online Course.
Description Want to start your canine company? Then enrol the Dog Walking Business Course and explore the ways of starting dog walking business. The course provides a step by step guide to starting your own successful canine business. Inside the course, you will learn to choose the profitable services that you may offer to your clients. The techniques of choosing a good name for your business and the ways of organizing your business will be explained in the course. You will learn how to find your very first customers and make him a long-term customer by providing excellent services. Apart from these, the course teaches you the effective marketing strategies that you should follow for boosting your business. The course also shows you what to include in a dog walking agreement. Having completed the course, you will gain the confidence to start your own dog walking business. Dog walking Business Course Certification After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Dog Walking Business Course for? Dog Walking Business Course is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Dog Walking Business Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Introduction Introduction FREE 00:02:00 Overview Overview 00:04:00 Setting up your Dog Walking Business Scoping the competition 00:04:00 Services 00:08:00 Financing your dog walking business 00:08:00 Getting organized 00:12:00 Your business name 00:03:00 Marketing your Dog Walking Business Offline Marketing 00:10:00 Online Marketing 00:10:00 BONUS- Building Your Dog Walking Business Brand 00:05:00 Clients Clients 00:09:00 BONUS- Client Information Packs 00:04:00 Your First Walks and the Future Walking the Dogs 00:08:00 Resources Resources - Dog Walking Business Course 00:00:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Strategies to Manage Stress and Weather Storms in the Workplace. This course is based upon the book "The Authority Guide to Emotional Resilience: Strategies to Manage Stress and Weather Storms in the Workplace" by Robin Hills (ISBN: 1909116599).
Facebook for Business Course Overview This facebook for business course is accredited by the CPD UK. CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Facebook is the world's largest social network. With over a billion users it's very likely that a proportion of your target customer audience will have a Facebook account. In the 'Social Media for Business' course you'll have been encouraged to research and investigate the preferred social media platforms used by your target audience, so you should have a good idea at this point if Facebook is one of the right platforms for you. Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business. Recommendation is the most powerful way a potential customer can be connected to a business, particularly when it's being recommended by a friend. So if you know that a trusted friend likes a particular brand, you're much more likely to engage with that brand. Facebook is essentially a platform designed to facilitate social interaction between people with whom you've already established some mutual recognition. Who should take this course? This comprehensive facebook for business course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of facebook for business. This facebook for business course is felicitous for those, who want to be the best in their jobs. Whether you are completely new to the field or are an aspiring professional, the facebook for business course will help open doors to a wide range of professions within your chosen field, helping you to stand out to employers with up-to-date skills that can be used to enhance your CV. Entry Requirement There are no academic entry requirements for this facebook for business course, and it is open to students of all academic backgrounds. Course Curriculum Module 1: An Introduction to Facebook Module 2: Setting up a Facebook Brand Page Module 3: Administrating your Facebook Brand Page Module 4: Adding Content to your Brand Page Module 5: Custom Applications Module 6: Getting People to your Brand Page Module 7: Facebook Advertising Module 8: Getting Website Traffic from Facebook Recognised Accreditation CPD Certification Service This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. Certificate of Achievement Valuable Certification On completion of the course, you will be eligible to download CPD accredited free electronic certificate instantly. There is a minimal shipping charge applicable to get the hardcopy course completion certificate which is: Shipment Inside the UK = £5.99 International Shipment = £16.99 Overview Facebook for Business Course Overview This facebook for business course is accredited by the CPD UK. CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Facebook is the world's largest social network. With over a billion users it's very likely that a proportion of your target customer audience will have a Facebook account. In the 'Social Media for Business' course you'll have been encouraged to research and investigate the preferred social media platforms used by your target audience, so you should have a good idea at this point if Facebook is one of the right platforms for you. Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business. Recommendation is the most powerful way a potential customer can be connected to a business, particularly when it's being recommended by a friend. So if you know that a trusted friend likes a particular brand, you're much more likely to engage with that brand. Facebook is essentially a platform designed to facilitate social interaction between people with whom you've already established some mutual recognition. Who should take this course? This comprehensive facebook for business course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of facebook for business. This facebook for business course is felicitous for those, who want to be the best in their jobs. Whether you are completely new to the field or are an aspiring professional, the facebook for business course will help open doors to a wide range of professions within your chosen field, helping you to stand out to employers with up-to-date skills that can be used to enhance your CV. Entry Requirement There are no academic entry requirements for this facebook for business course, and it is open to students of all academic backgrounds. Course Curriculum Module 1: An Introduction to Facebook Module 2: Setting up a Facebook Brand Page Module 3: Administrating your Facebook Brand Page Module 4: Adding Content to your Brand Page Module 5: Custom Applications Module 6: Getting People to your Brand Page Module 7: Facebook Advertising Module 8: Getting Website Traffic from Facebook Recognised Accreditation CPD Certification Service This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. Certificate of Achievement Valuable Certification On completion of the course, you will be eligible to download CPD accredited free electronic certificate instantly. There is a minimal shipping charge applicable to get the hardcopy course completion certificate which is: Shipment Inside the UK = £5.99 International Shipment = £16.99 FAQ Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org Course Fee £25 £100 75% OFF ð CPD UK Accredited PDF Certificate Included 4 interest-free payments of £6.25 Facebook for Business Course Online quantity ENROL NOW Duration: * Hours Instant Access Get In Touch Today Live CHAT WITH US CALL ON - 0300 124 5585 Certificate of Achievement Valuable Certification On completion of the course, you will be eligible to download CPD accredited free electronic certificate instantly. There is a minimal shipping charge applicable to get the hardcopy course completion certificate which is: Shipment Inside the UK = £5.99 International Shipment = £16.99 FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org
A practical programme for HR professionals who are keen to develop a coaching style of interaction either within their teams and/or with business stakeholders. Develop skills in taking a more engaging, non-directive approach to supporting your business and to encouraging a coaching style of communication in your organisation.
Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback
The Agile Project Manager: In-House Training: Virtual In-House Training Change isn't coming, it's already here. The project environment is becoming more volatile, uncertain, complex, and ambiguous. Project management and project managers must transform and evolve in order to keep up with these changes. Agile has been a disruptor in the field of project management, having over 20 years of successes and benefits to organizations that have adopted their frameworks. The Agile frameworks have proven themselves to be more adept in dealing with this uncertainty. But Agile isn't just about following a different way of working. What do you need to learn, do, and become in order to continue in the current and future environment? It is a powerful combination of knowledge, competencies, and mindset. In an increasingly complicated project environment, this course provides participants with the knowledge needed to not only survive but thrive. What you will Learn At the end of this program, you will be able to: Evaluate the changing project environment and the needed knowledge, skills, and behaviors Demonstrate innovative project manager competencies of leading change, servant leadership, and focus on value Utilize Lean and Agile principles to maximize value and improve project performance Construct a hybrid Agile model that is unique to your project Assess your role in Business Agility as an Agile Project Manager Getting Started Introductions Workshop orientation Expectations Foundations Recap: What is Agile? A changed project environment The future project manager Agile Project Management Competencies Focusing on value Championing change Servant leadership Coaching / mentorship Facilitation Lean and Agile Principles Optimizing flow Making things small Continuous planning Just-In-Time requirements Visualizing work Hybrid Agile Considerations Considering a Hybrid Approach Examining Strengths and Weaknesses of Each Approach Selecting Waterfall / Agile Roles, Practices, and Techniques Reviewing Three Hybrid Scenarios Constructing the Hybrid Project Implementing Agile Pitfalls and Concerns Agile in the Organization Business Agility
ð Unlock the Power of LinkedIn for Explosive Business Growth! ð Are you ready to take your business to new heights? Dive into the world of professional networking and leverage the full potential of LinkedIn with our exclusive online course: 'LinkedIn for Business Growth: Maximizing Opportunities.' ð Why LinkedIn? Because it's not just a platform; it's your gateway to a world of untapped opportunities! ð Maximize Your Reach: Discover the secrets to expanding your network and connecting with key decision-makers. Learn proven strategies to boost your visibility and turn connections into valuable business relationships. ð Optimize Your Profile: Transform your LinkedIn profile into a magnetic, attention-grabbing asset. Craft a compelling headline, showcase your expertise, and create a powerful summary that speaks directly to your target audience. ð¼ Generate Leads Like Never Before: Uncover the strategies that successful businesses use to generate high-quality leads on LinkedIn. From content creation to advanced search techniques, we've got you covered. ð Master Advanced Features: Navigate LinkedIn's advanced features with ease. Whether it's utilizing Sales Navigator, creating engaging content, or leveraging LinkedIn Ads, this course empowers you to harness the platform's full potential. ð± Mobile Mastery: Learn how to optimize your LinkedIn strategy for mobile users. With an increasing number of professionals accessing LinkedIn on the go, this course ensures you stay relevant and accessible. ð Data-Driven Success: Understand the analytics behind your LinkedIn efforts. Dive into metrics that matter and make informed decisions to continually refine and improve your business growth strategy. ð¤ Community Support: Join a vibrant community of like-minded business professionals. Share insights, seek advice, and collaborate with peers who are on the same journey towards LinkedIn mastery and business growth. ð Don't miss out on this opportunity to propel your business forward! Enroll now in 'LinkedIn for Business Growth: Maximizing Opportunities' and position yourself for success in the ever-evolving landscape of professional networking. ð Limited-Time Offer: Sign up today to receive exclusive bonuses and resources that will turbocharge your LinkedIn journey. Ready to revolutionize your business growth on LinkedIn? Click 'Enroll Now' and embark on a transformative journey towards unprecedented success! ð Your business growth starts with LinkedIn! ð Course Curriculum Basic Overview 00:00 Pricing 00:00 LInkedIn As A Search Engine 00:00 Your LinkedIn Profile - Part 1 00:00 Your LinkedIn Profile - Part 2 00:00 Your LinkedIn Settings - Part 1 00:00 Your Linked In Settings - Part 2 00:00 Your Personalized LinkedIn URL 00:00 Your Company Page 00:00 Your Newsfeed 00:00 Importing Your Contacts 00:00 Making New Connections 00:00 Accepting Invitations 00:00 Managing Notifications 00:00 Posting Written Content 00:00 Posting Audio and Video 00:00 Your SSI Ranking 00:00 Participation in Groups 00:00 Creating Groups 00:00 Conclusion 00:00 Advanced Overview 00:00 Deciding On A Target Market 00:00 Upgrades and Categories - Part 1 00:00 Upgrades adn Categories - Part 2 00:00 Understanding and Using In-Mail 00:00 Attraction Vs. Cold Messaging 00:00 Who Viewed Your Profile 00:00 Optimizing Your Posts 00:00 Optimizing Your Engagement 00:00 Accepting New Requests - Part 1 00:00 Accepting New Requests - Part 2 00:00 Using Sales Navigator - Part 1 00:00 Using Sales Navigator - Part 2 00:00 Inviting New Connections - Part 1 00:00 Inviting New Connections - Part 2 00:00 Posting Company Branded Content 00:00 Posting Your Company's Job 00:00 How to Look for A Job On LinkedIn 00:00 How to Look for a Client On Linkedin 00:00 Conclusion 00:00