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125 Brand Management courses

Professional Certificate Course in Fundamentals of Branding in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The aim of this course is to provide a comprehensive understanding of branding and how it can impact an organization's success. The course will cover the key concepts of brand identity, brand image, brand personality, brand positioning, and their differences. Additionally, the course will focus on brand objectives and their relationship with competitive strength and brand value. It will also delve into the concept of corporate reputation and its elements, along with brand association and sustainability. After the successful completion of the course, you will be able to learn about the following, Concept of Brand Identity, Brand Image and the main differences between them. Concept of Brand Personality, brand positioning and the main differences. Brand Objective. Relationship between Competitive strength and brand value. How brand value enhances organisational strength Concept of corporate reputation and its element. Concept of brand association and sustainability. This course provides a comprehensive understanding of branding concepts and strategies that are crucial for creating and maintaining a successful brand. The course covers key concepts, such as brand identity, brand image, brand personality, brand positioning, and the differences between them. Participants will also learn about brand objectives and how they relate to competitive strength and brand value. The course delves into the concept of brand identity and image and the significance of creating a consistent brand identity and image. It also explores the concept of brand personality and how it can be used to create a strong brand positioning. Additionally, the course covers the importance of corporate reputation and its elements and how it can affect brand value. This course provides a comprehensive understanding of branding concepts and strategies that are crucial for creating and maintaining a successful brand. The course covers key concepts, such as brand identity, brand image, brand personality, brand positioning, and the differences between them. Participants will also learn about brand objectives and how they relate to competitive strength and brand value. The course delves into the concept of brand identity and image and the significance of creating a consistent brand identity and image. It also explores the concept of brand personality and how it can be used to create a strong brand positioning. Additionally, the course covers the importance of corporate reputation and its elements and how it can affect brand value. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Fundamentals of Branding Self-paced pre-recorded learning content on this topic. Fundamentals of Branding Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing managers and executives Brand managers Product managers Advertising and PR professionals Business owners and entrepreneurs Sales and customer service professionals Market researchers Corporate communications professionals Digital marketing professionals Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Fundamentals of Branding in London 2024
Delivered Online On Demand14 days
£23

Business Branding Diploma

4.3(43)

By John Academy

Description: Your company's brand is the only thing that gives your product/service value to your customers. To build a brand today in this internet-based world, it is very critical to have a consistent and a definitive presence among your consumers. Business Branding Diploma course will give you an overview that will teach you all the techniques to engage your audience and build a defined strategy. In this course, you will learn about the techniques on creating and managing a corporate brand. You will also learn about building your brand by using social media websites and maximizing its impact. This course is comprised of practical devise planning concepts and fundamental evaluation strategies which will help you to create a perfect brand. Learning Outcomes: Provide a definition of what a brand is and branding refers to in general Give a definition of different kinds of brand architecture as well as brand extension Recognise the brand's products, its traits, and their worth Note down a mission, vision, and style statement for a brand Narrate the fundamentals of positioning a brand Interpret the fundamentals of producing a visual identity, involving a brand name, slogan, as well as logo Assist your employees live the brand through strengthening them to become representatives and generating strong brand touchpoints Practically devise planning an internal and external brand launch Observe and assess your brand, and realize how to react to the outcomes Give a definition of the terms associated with social media branding Produce a plan for your social media brand Relate different social media platforms and recognize what foundations suit your brand Conduct communications practically to social media Handle negative feedback and criticism Generate a social media playbook in order to motivate brand ambassadors Assess your brand strength and review your plans Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Business Branding course is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Business Branding course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this Business Branding course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Module - 1 Defining Branding 00:15:00 What Are You All About? 00:30:00 Creating a Mission 00:15:00 Creating a Vision of the Future 00:15:00 Positioning Your Brand 00:15:00 Developing Your Style 00:15:00 Developing a Brand Name and Slogan 00:15:00 Creating a Visual Identity 00:30:00 Living Your Brand 00:15:00 Connecting with Customers 00:15:00 Launching Your Brand 00:15:00 Taking Your Brand's Pulse 00:15:00 Performing a SWOT Analysis 00:15:00 Measuring Brand Health with a Balanced Scorecard 00:15:00 Middleton's Brand Matrix 00:15:00 Interpreting Evaluation Results 00:15:00 Keeping the Brand Alive 00:15:00 Going Beyond the Brand 00:15:00 Module - 2 Defining the Terms 00:30:00 Building Your Social Media Branding Strategy 00:15:00 Identifying Your Social Media Audience 00:15:00 The Key Social Media Platforms 00:30:00 Creating Brand-Focused Messages 00:30:00 Developing a Communication Strategy 00:30:00 Module - 3 Importance of a Personal Brand 00:15:00 Your Brand Approach to Others 00:15:00 Looking at the Outside 00:15:00 Looking at the Inside 00:15:00 Setting Goals 00:15:00 Networking for Success 00:15:00 Communication Strategies 00:15:00 Building Your Credibility 00:15:00 Brand You 00:05:00 Living Your Brand 00:05:00 Managing Your Social Media Presence 00:15:00 Having Influence 00:00:00 Dealing with Challenging People 00:15:00 Presentations and Meetings 00:15:00 Mock Exam Mock Exam- Business Branding Diploma 00:30:00 Final Exam Final Exam- Business Branding Diploma 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Business Branding Diploma
Delivered Online On Demand11 hours 25 minutes
£21

Mastering Successful Branding

4.3(43)

By John Academy

Are you wondering why branding is important in Marketing? Do you want to know how branding can affect the status of your business? Have you ever wonder what is the best way to have an effective branding? This course will answer your questions about branding. Description: This mastering successful branding course will get you ready to outline and set up visual characters and brand guidelines over an assortment of mediums. The course will help the planner look past logo outline and procure an essential comprehension of the parts of planning a brand framework that is adaptable and replicable, paying little respect to the application. A business's most significant resource is its clients. Vital branding is important for any business development.The key point of this learning is to improve your capacity to build successful branding of your business to drive benefits and natural development of the business. Intended for leaders, this program will teach you the appropriate systems and devices to reinforce your brand. Utilising behavioural knowledge and exploratory research, you will pick up a more profound comprehension of purchasers' needs and have the capacity to test the impact of branding choices on buyer reactions. Who is the course for? Employees or businessmen of any industry and other businessmen who want to learn how to build successful branding for their business or company. People who have an interest in Marketing and Branding. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The mastering successful branding course will be very beneficial and helpful, especially to the following careers: Businessman Marketing and Promotions Specialists Marketing Managers Product Creators Sales Managers Sales and Promotions Specialists Top Executives And Much More! Mastering Successful Branding The Reasons Why 'Normal' People Can Never Make Money Online 01:00:00 Don't Focus On Making Money! 01:00:00 The Psychology Behind Creating Values And Precise Delivery 02:00:00 Buyers Are Smart 00:30:00 Even The Best Won't Sell Itself 00:30:00 Build Relationships First 01:30:00 Building Customer Loyalty 00:30:00 The Marketing Funnel 00:30:00 Leverage Other Content 01:00:00 Mass Markets Versus Niche Markets 01:00:00 Monetizing And Marketing Your Strengths 01:30:00 What Other Gurus Have Advised That Works 01:00:00 Mock Exam Mock Exam- Mastering Successful Branding 00:20:00 Final Exam Final Exam- Mastering Successful Branding 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Mastering Successful Branding
Delivered Online On Demand12 hours 40 minutes
£18

Personal Branding MasterClass

4.3(43)

By John Academy

In this competitive corporate world, you are like a product whose skill, merit, and quality appear to sell as a product in the market-place. As much as you are highly qualified, you get the best value in this competition. Learn how to brand you in a sound bite through our Personal Branding MasterClass course. The precise contents will assist you to become better at personal branding. The outlines of the course teach you how to improve your value, strength, personal traits, and personality. It guides you to make a framework for your personal and professional growth teaching you how to monitor your plan, promote your quality, distinguish your strength and weakness to work on it more, identify the elements of the brand, and especially, how to define the brand vibrantly. The purpose of the course is to enhance your skill, quality, and strength teaching you all the relevant techniques regards this co Assessment: This course does not involve any MCQ test. Students need to answer assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Once the answers are submitted, the instructor will check and assess the work. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Personal Branding MasterClass is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Personal Branding MasterClass is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Introduction Introduction FREE 00:03:00 Find out What You Will Learn in This Course 00:05:00 Why You Should Build a Personal Brand- Benefits. 00:05:00 What is a Brand 00:04:00 What is a Personal Brand- Examples. 00:08:00 WHO ARE YOU Know Yourself to Grow Yourself- Your Character 00:06:00 Know Yourself to Grow Yourself- Your Strenghts 00:06:00 Know Yourself to Grow Yourself- Your Weaknesses 00:07:00 Your Brand Values 00:09:00 Your Brand Essence 00:04:00 Your Brand Personality 00:06:00 WHERE DO YOU WENT TO BE Your Brand Vision - The WHY 00:05:00 Define your Target Audience 00:09:00 Define Your 'Brand Promise' - the WHAT 00:10:00 Build your Brand Architecture 00:03:00 HOW DO YOU REMAIN THERE? Follow the 3 Cs of Branding. Try. Fail. Learn. Repeat. 00:10:00 Congratulations, you're ready! 00:02:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Personal Branding MasterClass
Delivered Online On Demand1 hour 42 minutes
£11.99

Kitchen Management

5.0(1)

By LearnDrive UK

Sharpen your culinary leadership skills with our Kitchen Management course. Master safety, sanitation, menu creation, and strategic financial planning to excel as a kitchen manager. Dive into this all-encompassing guide to managing a high-functioning kitchen.

Kitchen Management
Delivered Online On Demand1 hour
£5

Educators matching "Brand Management"

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Brand Constellations

brand constellations

UNLOCK THE POWER OF STRATEGIC BRANDING WITH THE BRAND CONSTELLATIONS FRAMEWORK A Clear, Actionable Approach to Building & Managing Brands Branding is more than just a logo or a marketing campaign—it’s a strategic asset that drives business success. Whether you’re a CMO, founder, marketing leader, or someone eager to understand how great brands are built, this course will give you the tools to create, analyze, and manage a brand with confidence. -------------------------------------------------------------------------------- COURSE OVERVIEW 5 Modules | 28 Videos | 85 Minutes Total Includes Course Workbook for Hands-On Brand Analysis Earn a Certificate of Completion This structured, easy-to-follow course breaks down the Brand Constellations Framework into five powerful modules, giving you a clear, actionable process to build and manage a brand that stands out in the market. Each module includes engaging video lessons, real-world examples, and exercises to ensure that you apply what you learn immediately. The course workbook leads participants through an in-depth analysis of the eight stars of the Brand Constellations Framework, helping you identify strengths, weaknesses, and opportunities in your brand strategy. Upon completion of the course, you’ll receive a certificate, recognizing your expertise in brand strategy using the Brand Constellations Framework. -------------------------------------------------------------------------------- MEET YOUR INSTRUCTOR: STEVEN SILVERMAN, PH.D. Steven Silverman, Ph.D., is a branding expert, author, and consultant with over 30 years of experience working with some of the world’s most influential companies, including Microsoft, Amazon, Bose, DuPont, and Mars. As the creator of the Brand Constellations Framework, he has helped organizations align their brand strategy with business growth, ensuring brand consistency, differentiation, and market leadership. In addition to consulting, Steven teaches MBA courses in Brand Management and Marketing Strategy, providing real-world applications of branding principles to future business leaders. His Ph.D. in marketing and strategy allows him to bridge academic insights with hands-on business applications, giving you a research-backed, practical approach to brand building. This course is designed to take you beyond basic marketing concepts and give you a structured, actionable framework to create a brand that truly works—one that attracts customers, builds trust, and drives long-term success. -------------------------------------------------------------------------------- WHAT YOU’LL LEARN IN THIS COURSE The Brand Constellations Framework – A structured, research-backed model that helps you align every aspect of your brand for long-term success. How to Avoid Brand Confusion – Learn why so many brands struggle with differentiation and how to make your brand stand out. The Eight Dimensions of a Strong Brand – Explore how product, price, placement, promotion, category, competitors, company, and customer work together to shape brand meaning. Real-World Case Studies & Practical Applications – See how top brands succeed (or fail) based on their strategic choices. Hands-On Brand Analysis Workbook – Walk through a guided analysis of all eight stars of the Brand Constellations Framework, helping you evaluate and refine your brand. Earn a Certificate of Completion – Demonstrate your expertise in brand strategy with an official certificate. -------------------------------------------------------------------------------- WHO SHOULD TAKE THIS COURSE? Startup Founders & Entrepreneurs – Build a brand that attracts customers and investors. Marketing & Brand Managers – Strengthen brand positioning and alignment across all touchpoints. Corporate Leaders & Executives – Ensure your company’s brand strategy supports business goals. Students & Branding Enthusiasts – Gain expert-level insights into how great brands are built. -------------------------------------------------------------------------------- WHY THIS COURSE? This is not just another branding course. It’s a complete framework for brand strategy—one that helps you bridge the gap between branding, marketing, and business growth. Based on decades of research, real-world experience, and proven methods, the Brand Constellations Framework gives you the clarity and structure you need to manage a brand effectively. Unlike other courses that focus only on logos and messaging, this course shows you how to align your entire brand with your business strategy. Short, Actionable & High-Impact – With 85 minutes of content spread across 28 videos, you can complete the course at your own pace and apply insights immediately. Exclusive Course Workbook – The hands-on workbook guides you through an in-depth analysis of your brand, helping you refine key aspects of your strategy using the Brand Constellations Framework. Earn a Certificate – Show your mastery of strategic brand management with an official certification upon completion. -------------------------------------------------------------------------------- TAKE CONTROL OF YOUR BRAND TODAY Get Instant Access – Enroll now and start building a brand that works. Learn at Your Own Pace – Online, flexible, and designed for real-world application. Hands-On Strategy Development – Use the exclusive course workbook to refine your brand in a structured, strategic way. Earn a Certificate – Validate your expertise and enhance your professional credentials. Enroll Now and Start Your Brand Strategy Journey! 🚀