270 Attention courses in Cardiff delivered Live Online

Managing the movement of goods across all sectors and distances for a range of customers from private individuals and sole traders through to large global organisations.

Copywriting Level 4 Course Overview The Copywriting Level 4 course offers a comprehensive exploration of the art and science of writing persuasive, impactful copy. Designed for individuals eager to enhance their writing skills for various media, this course covers a wide range of topics, including headline creation, online and print copywriting, and crafting effective advertisements. Learners will gain valuable insights into the techniques used by professional copywriters, mastering the ability to produce compelling content across different platforms. By the end of the course, students will be equipped to create copy that captures attention, promotes engagement, and drives results. Course Description This course delves into the essentials of copywriting, focusing on both the creative and strategic aspects of the craft. Learners will explore topics such as writing eye-catching headlines, creating advertisements that resonate, and mastering the nuances of online, press, and print media copy. Through engaging modules, learners will develop critical copywriting skills, including understanding tone, style, and audience engagement, as well as learning to write for diverse media. By the end of the course, students will have the expertise needed to write clear, persuasive copy that enhances brand messaging and promotes consumer action. Copywriting Level 4 Curriculum Module 1: Introduction to Copywriting Module 2: Basics of Copywriting Module 3: Eye-Catching Headlines Module 4: Attention-Grabbing Advertisements Module 5: Essential Copywriting Skills Module 6: Online Copywriting Module 7: Press Related Copywriting Module 8: Print Media Copywriting Module 9: Copywriting for Mainstream Media Module 10: Copywriting for Other Media Module 11: How to Write Better Copy Module 12: Final Tips (See full curriculum) Who is this course for? Individuals seeking to enhance their writing skills for career growth. Professionals aiming to improve their copywriting proficiency. Beginners with an interest in marketing and advertising. Anyone aspiring to work in the field of content creation and media. Career Path Copywriter Content Writer Marketing Specialist Advertising Executive Media Consultant SEO Content Creator

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Change Management Course Overview This Change Management course provides a comprehensive understanding of the principles and practices essential for effectively managing organisational change. Learners will explore how change impacts individuals and organisations, and discover strategies to lead transitions smoothly. The course covers critical areas including communication, stakeholder engagement, and conflict resolution, equipping learners with skills to address resistance and foster a positive environment. By completing this course, participants will gain valuable insights into managing crises, performance, and stress during change initiatives, ensuring they are well-prepared to support sustainable organisational development. Ideal for professionals at all levels, this course enhances leadership capabilities and prepares learners to navigate the complexities of change with confidence and competence. Course Description This course delves into the multifaceted nature of change within organisations, examining its effects on individuals and wider business structures. Learners will study key theories and frameworks underpinning change management, alongside techniques for effective communication and stakeholder engagement. The curriculum emphasises human resource considerations, crisis and conflict management, and attention and performance optimisation during periods of transition. Additionally, the course addresses project management fundamentals, risk assessment, and strategies for managing stress associated with change. Through a structured and informative learning experience, participants will develop the analytical and interpersonal skills needed to lead change initiatives successfully and contribute to organisational resilience. The content is designed to support professional growth and adaptability in evolving work environments, adhering to UK English standards. Change Management Curriculum Module 01: Change Management Module 02: Change and the Individual Module 03: Change and the Organisation Module 04: Communication and Stakeholder Engagement Module 05: Human Resource Management Module 06: Crisis Management Module 07: Conflict Management Module 08: Attention Management Module 09: Performance Management Module 10: Project Management Module 11: Risk Assessment and Management Module 12: Stress Management (See full curriculum) Who is this course for? Individuals seeking to develop skills in managing organisational change. Professionals aiming to enhance leadership and team management capabilities. Beginners with an interest in organisational development and business management. HR practitioners, project managers, and team leaders involved in change initiatives. Career Path Change Management Consultant Human Resources Manager Project Manager Organisational Development Specialist Business Analyst Crisis and Risk Manager Performance and Productivity Coordinator

Some people naturally possess an ability to sell and others over time develop their own style. We have created a highly practical course to give you the confidence and ability to sell over the phone or face to face. We focus the exercises, theory and discussion on your own job role and experiences to ensure you can return to the workplace to deliver tangible results. This 2-day course is designed for individuals who are new to selling, those in a sales role but have not received any formal training, or professionals who would like to brush up and enhance their current selling skills and learn some new techniques. Course Syllabus The syllabus of the Essential Selling Skills course is comprised of seven modules, covering the following: Module One Understanding the Customer The importance of good customer care Selling vs. selling attitude The reasons people buy Adopting a positive approach Module Two Self-Awareness Understanding your selling style Adapting your selling style to your customer Understanding your customers buying style Module Three Effective Communication and Rapport Building Why does communication need to be effective? Actively listening to your customers' needs Right question at the right time The impact of positive and emotive language Module Four Taking a Consultative Approach Different styles of selling Taking a consultative approach to selling Preparation techniques Buyer behaviour and motivation A selling approach to match the buyers mind Module Five Presenting the Solution Selling the benefits Sales tool kit Unique sales points Advanced questioning techniques Module Six Gaining Commitment Recognising and acting upon buying signals Dealing with customers concerns No means no? How to cope in stressful situations Module Seven Confirming the Sale Confirming or closing? Effective confirming techniques Going the extra mile Benefits For you as an individual This course will increase your confidence and ability to sell, having provided you with tools and techniques to achieve maximum results. Delegates always leave with fresh ideas, energy and motivation to succeed. For an employer The attitude of the delegates and the results they deliver will speak for themselves. All techniques are easy to apply back into the workplace for an immediate impact. What will I learn? By the end of the course, participants will be able to: Appreciate the need for preparation before a sales appointment Effectively identify and meet needs with advanced questioning techniques Identify verbal and non-verbal buying signals Construct professional answers to questions and possible objections Present your products and/or services with the buyer in mind Identify and use a selling style appropriate to capture the buyer's attention Recognise and overcome major objection types How to apply effective confirmation techniques with the buyer in mind Real Play Option We offer an innovative solution to engage the learners and bring real negotiation and closing scenarios to life. We use actors who improvise scenarios which have been specified by the group. The group is split the group into 2 sub-groups, one with the actor, the other with the trainer. Each group has a brief and has to instruct their trainer/actor on how to approach the scenario supplied. The actor and trainer perform the role play(s) as instructed by their respective teams; however during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) - not the performers. Scheduled Courses This course is not one that is currently scheduled as an open course, and is only available on an in-house basis. For more information please contact us.

Learn tools to cope with stress

CV Writing and Job Searching Course Overview This course provides essential knowledge and techniques for crafting an effective CV and navigating the job search process. Learners will gain a thorough understanding of how to create a standout CV, tailor it to specific job applications, and implement strategies for successful job hunting. The course covers key aspects such as understanding recruitment processes, utilising job boards, and preparing for interviews. By the end of the course, learners will be equipped with the skills to optimise their CV, boost their job search efforts, and increase their chances of securing employment. Course Description This course delves into the fundamentals of CV writing and job searching, offering learners a step-by-step guide to creating a CV that catches the attention of employers. Topics covered include identifying key skills, structuring a CV for impact, understanding job descriptions, and leveraging various job search platforms. Learners will also explore interview preparation, effective networking, and how to tailor applications to specific roles. Throughout the course, participants will develop an understanding of how to present their strengths and experiences in a way that aligns with employer expectations, enhancing their employability prospects. CV Writing and Job Searching Curriculum: Module 01: CV Writing and Job Searching (See full curriculum) Who is this course for? Individuals seeking to enhance their CV writing and job search skills Professionals aiming to advance their career prospects Beginners with an interest in career development and job hunting Anyone looking to re-enter the job market or make a career change Career Path Recruitment Specialist HR Manager Job Coach or Career Advisor Recruitment Consultant Employer Branding Specialist Job Search Strategist

Video Marketing Strategy Course Overview This course on Video Marketing Strategy provides a comprehensive guide to leveraging video content to enhance marketing efforts. It covers the key principles of video marketing, including content creation, distribution channels, and performance analysis. Learners will explore how to effectively use video to engage audiences, boost brand awareness, and drive conversions. By the end of this course, learners will be equipped with the knowledge to design and implement a video marketing strategy that aligns with business goals and meets consumer expectations. Course Description In this course, learners will delve into the fundamentals of video marketing, examining key strategies for creating compelling video content and distributing it across various platforms. Topics include audience targeting, the role of storytelling, video SEO, and measuring the effectiveness of video campaigns. Throughout the course, learners will gain insight into industry best practices and emerging trends in video marketing. By the end, participants will be well-prepared to craft video marketing strategies that capture attention and generate meaningful results in today's digital landscape. Video Marketing Strategy Curriculum Module 01: Introduction to Video Marketing Module 02: Developing a Video Marketing Strategy Module 03: Content Creation for Video Marketing Module 04: Video Distribution Channels Module 05: Measuring Video Marketing Performance Module 06: Advanced Video Marketing Techniques (See full curriculum) Who is this course for? Individuals seeking to boost their marketing skills with video content. Professionals aiming to enhance their digital marketing strategies. Beginners with an interest in video content creation and marketing. Marketing and communications teams looking to expand their digital presence. Career Path Video Content Creator Digital Marketing Specialist Social Media Manager Content Marketing Strategist Brand Manager

Transcription Level 3 Course Overview The Transcription Level 3 course is designed to provide learners with the advanced skills needed for professional transcription. This course offers an in-depth exploration of transcription techniques, focusing on accuracy, speed, and industry-specific terminology. Learners will gain a comprehensive understanding of various transcription methods, including medical, legal, and general transcription, with an emphasis on formatting and industry standards. By completing this course, learners will be equipped to excel in a range of transcription tasks, ensuring high-quality outputs for diverse sectors. Upon completion, learners will be able to transcribe various content types efficiently, making them highly valuable in the transcription industry. Course Description This Transcription Level 3 course covers the advanced aspects of transcription, starting with detailed lessons on formatting, accuracy, and professional transcription practices. Learners will be introduced to different types of transcription, such as medical, legal, and business, while developing a keen attention to detail and speed. The course is structured to provide learners with an understanding of transcription tools, techniques, and best practices, helping them to refine their skills for industry standards. Throughout the course, learners will engage with comprehensive training materials, exercises, and assessments designed to enhance their transcription abilities. By the end of the course, learners will have developed the expertise required to work as a transcriptionist in various professional settings, ensuring they meet the high demands of employers. Transcription Level 3 Curriculum Module 01: Transcription Level 3 (See full curriculum) Who is this course for? Individuals seeking to develop advanced transcription skills Professionals aiming to specialise in legal, medical, or general transcription Beginners with an interest in transcription or office administration Those looking to enter the transcription industry or freelance market Career Path Medical Transcriptionist Legal Transcriptionist General Transcriptionist Freelance Transcriptionist Virtual Assistant Court Reporter Audio Typist

Most organisations and businesses are trying to navigate the best way back to a functional working framework. But two things need to happen - 1. The working practices need to be efficient, sustainable and compatible for meeting the demands and needs of the organisation; it’s clients, it’s workforce and it’s Leaders 2. The culture needs to be welcoming, authentic and supportive otherwise there will be disenfranchisement and potentially a churn of staff and loss of talent What has been proven to be a very successful approach to mitigate the dangers of demotivated team members and poor efficiency levels is a bespoke ‘Ushering the Team Back to the Workplace’ workshop. Programme Outline Below is a template of an actual Programme that has been delivered very successfully for clients such as the NHS; Claranet; Jotun Paints & Workspace. This, however, can be modified to suit any group or size. It will be designed to reflect the Organisation’s preferred Hybrid working framework and communication systems. The options of having the innovative Real Play technique to help handle delicate conversations is especially effective. The biggest gain is to reconnect the relationships via the activities and exercises, which would be selected carefully. Key commitments and buy-in is always the priority outcomes - which this programme will help deliver in just 1 day. The objectives include: Making the transition back to working as a collaborative team Enhancing the Leadership skills of the team Reviewing/establishing the Hybrid working protocols Galvanising the Team spirit Maintain inclusivity among full-time; part-time and Region based team members Energising and motivational Fun! Exercise – Round the Bend The team are to follow the instructions delivered as they walk (and jump) through the route – always keeping a safe distance apart. The instructions become more complicated as they progress. Debriefing points: Dealing with Change Attention to Detail Adapting approach Optimising results Exercise - Number Crunch (3 x Cohorts of 12/13) The team must be effectively led and motivated to work as one unified group to reach their objective of visiting each numbered location within a very tight deadline. Debriefing points: Support and co-ordination Strategy and planning Adapting approach Optimising results Tutorial – Team Dynamics Tuckman model Phases of Development towards Maturity Exercise - Juggling (3 x Cohorts of 12/13) The group(s) will be invited to optimise the number of ‘clients’ (juggling balls) they can manage at one time. This involves devising a sequence between the group to achieve maximum results without making any mistakes. We introduce different balls which represent different degrees of complexity, challenging the group’s preparation and approach to a variety ‘customers’ needs. Debriefing points: Ensuring effective communication Clarifying the approach for dealing with the unexpected Setting expectations and reviewing delivery Treating every colleague with care and respect Tutorial - Email Etiquette The primary standards – best practices ABSURD model Preparation and planning Top Tips World Cafe The team are split into 5-6 sub-groups – each with a specific review focus:- What recommendations do you have to engage the team back into the Workplace? How do we ensure the framework is efficient? What are the best ways to optimise team working strategically when most/all team members are in the office? What potential barriers are there? How do we accommodate for the Regional team members? What are the benefits to bringing the team back to the workplace? Each session has 2 – 3 rounds with each table’s ‘host’ sharing feedback for applying to the Team Action Plan – or Charter. Debriefing points: Each Syndicate’s recommendations and capture the key actions they generate 'Real Play' We offer an innovative solution to bring real Leadership/team scenarios to life. We use actors who improvise scenarios which have been specified by the group. The group is split the group into 2 sub-groups, one with the Actor, the other with the Trainer. Each group has a brief and has to instruct their Trainer/Actor on how to approach the scenario supplied. The Actor and Trainer perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) – not the performers Assign 24 x ‘Directors’ (4 for each Player – Phil & Julia – for each Real Play. Potential Real Play Scenarios: Engaging with a team member as to how the new working plans will be applied. Overcoming concerns to the new working practices/framework Addressing issues where a team member feels excluded from the teamworking practices/culture Debrief the Programme Individual Action Plans Team Priorities for application into the workplace