Do you hear yourself saying the same thing over and over again? Do you want to bring some new skills to your role? If you have been in a sales role for some time it is easy to fall into a comfortable pattern. This workshop will help you incorporate advanced techniques drawn from NLP, behavioural science and social psychology into your existing skills. This course will help you: Use the consultative sales process to achieve more cross-sales Employ advanced rapport-building skills Assess the buying preferences of a customer Articulate the link between customer goals and needs Identify your customer's needs and wants Use advanced questioning techniques to gather information Resist the temptation to tell when it would be better to ask Identify communication preferences Given various scenarios, present a product to the explicit need of a customer Appreciate the impact of the language used during this stage of the sale and decide what language is appropriate with a variety of customers Handle objections positively Close the sale or gain commitment to further action 1 Introduction Aims and objectives of the training Personal introductions and objectives Self-assessment of existing sales skills Overview of content 2 Understanding yourself and your customers Personal communication style and what this means in a sales situation Wants versus needs What motivates people to buy Using social media tools such as LinkedIn Managing your portfolio to maximise sales Preparing to sell 3 The sales process Overview of the consultative sales process Review personal strengths and weaknesses as a salesperson Habits of top-performing sales people Common pitfalls Articulate sales goals 4 Building rapport 11 decisions that customers make in the first 9 seconds Spotting buyer communication preferences Building rapport with a wide variety of customers Dealing with emotions Keeping control 5 Questioning and listening Assumptions and how they trip us up Structured questioning Looking for cross-sales Honing your listening skills Identifying buyers' motivation Using summaries to move the customer forward 6 Presenting products and services to customers Choosing the right time to present Using features, advantages and benefits Tailoring your presentation of products and services to match buyer preferences and motivations 7 Gaining commitment When to close Dealing with difficult customers 5 things to avoid when handling a customer objection 8 Managing your business The link between service and sales Using customer surveys Winning back lost business 9 Putting it all together Skills practice Personal learning summary and action plans
Agility has become a prized business attribute. Although Agile methods were once most associated with software development, they are now applied in a host of different areas. Agile continues to find new applications because it is primarily an attitude. This programme delivers a solid grounding in both the Agile mindset and Agile methods. It covers three methods, illustrates the benefits of each and shows how they can be integrated. It includes practical techniques as well as background knowledge. By the end of the session, participants will be able to: Apply Agile concepts to self-manage their work Understand the roles people take on in Agile teams Use a variety of techniques to help deliver customer satisfaction Focus on delivering against priorities Employ a range of estimating techniques 1 Introduction Overview of the programme Review of participants' needs and objectives 2 The basics of Agile What makes Agile different Agile Manifesto and Principles Using feedback to deliver what is needed 3 Agile teams Multi-disciplinary teams Team size and empowerment Agile values 4 Agile at the team level - Scrum Scrum roles Scrum 'events' Scrum 'artifacts' 5 Agile for teams juggling multiple demands - Kanban Taking control of the work Improving throughput Dealing with bottlenecks 6 Agile in projects - AgilePM The phases of an Agile project Managing change requests Delivering on time 7 Estimating T-shirt / Pebble sizing Yesterday's weather Planning poker 8 Pick 'n' mix - some useful techniques The daily stand-up User stories Retrospectives Work-in-process limits Burndown charts Minimum viable product A / B testing 9 Review and action planning Identify actions to be implemented individually Conclusion
Software comes in a variety of guises - application software, firmware, middleware, system software. Increasingly, however, it doesn't necessarily present that way, especially as the boundaries between software, data and source code are becoming more and more blurred. And as software becomes more complex and more difficult to disentangle, so it becomes harder to manage and to value. But as it becomes more integral to every aspect of a business, so it is ever more important to keep on top of the technical, legal and commercial issues that arise, issues such as: To address these issues, organisations need a process for evaluating their current situation from all perspectives and for identifying the key actions they need to take to ensure holistic management of their software. This very practical programme will help set your organisation on the right path. Note: this is an indicative agenda, to be used as a starting point for a conversation between client and consultant, depending on the organisation's specific situation and requirements. This programme is designed to give you a deeper understanding of: The technical, legal and commercial risks associated with software development, procurement, use and commercial exploitation The most appropriate processes and responsibilities for managing those risks Note: this is an indicative agenda, to be used as a starting point for a conversation between client and consultant, depending on the organisation's specific situation and requirements. 1 Software business model What is the software business model? What options exist? Has the software business model been thoroughly reviewed to ensure its viability? This means fully understanding the market opportunity, the business environment and customer and end-user expectations. 2 Technology What are the technologies? How has the technology selection been validated considering the competitiveness, structure, and potential for future innovation? 3 UI and UX What is the UI and UX? How to best articulate this? Has the user interface and user experience been studied from both a subjective and objective view to give insight into customer behaviour? 4 Legal framework / commercial aspects Has the necessary legal framework or commercial aspects that may impact upon use or operation of the software been understood and risks identified and mitigated? 5 Software development What is the software development process? Are both the business management and development team's processes resilient in order to improve the company's capability and the maturity of the software? 6 Software quality What is quality? What are the metrics around software quality? What is the maturity level, based around a qualitative and quantitative assessment? 7 Intellectual property associated What IP should be considered when it comes to software? Does the company understand both the intellectual property risks and potential opportunities associated with this software? 8 Security What does software security mean in this context? How is it being addressed? 9 An holistic approach Review of roles and responsibilities to ensure appropriate management and protection
Our Team Building Programmes are 'simply excellent' (quote from Unilever). They always deliver much greater energy' motivation and efficiently accelerates to a galvanised, integrated team for their Manager/Team Leader. They're great fun and very commercially orientated - the best of both key elements to a successful and long-lasting high performance team. A successful company is always made up of successful teams. Teams that can work autonomously with a clearly defined set of goals, roles, vision, responsibility and culture will always reach for and achieve far greater success than a team that works just as a group of individuals. Our team building solutions are individually built and geared towards teams at any level within an organisation, providing an independent and objective perspective to promote a common purpose such as the creation of a 'high performance team'. Out With The Old Traditionally, team building events have been restricted to certain levels of management where they head off site for a bit of archery, quad biking and paintballing or something along those lines. Then over some coffee and cocktails, business plans and more efficient ways to work are casually discussed. Whilst being out having fun instead of being at work may improve an individual person's mood, the effect will only be short-term, and will not go far in creating permanent and cohesive teams who are able to overcome challenges together and drive the business forward when back in the workplace. In With The New Today's business thinking is more strategic and certainly has to look for returns on the investment. That is why Dickson Training Ltd's team building programmes are bespoke and built to your requirements through research, understanding your business and, most importantly, what results and achievements you are looking to get out of the programme. Once "what success looks like" has been established, we create tasks and activities that will test your leadership, problem solving, communication and team work skills. When the tasks have been completed, the learning - both practical and theory - is debriefed to the group as well as how it will translate back in your business. Not only are our events great fun, but they provide participants with learning points they can act upon to improve or enhance the working practices/environment. Team Building That Gets Results We have a highly innovative team who design team builds to suit all budgets and time or space restrictions. Large or small, we will develop the perfect event to meet your commercial objectives, keeping in line with your values and company culture. More recently we have combined team galvanising events with ways to engage the participants with and support their local communities. This solution has proved extremely popular with our clients and we are continuing to develop more and more programmes doing exactly this. " Phil did everything in a very professional and focused manner, without losing sight of the overall aims or having 'fun'. When I moved to Airbus UK and subsequently European Aeronautic Defense and Space Company (EADS), I had no hesitation in recommending Phil and the team to deliver the required training and team events. Without doubt Phil and his team are excellent providers of training, to suit even bespoke requirements, and I would not hesitate in recommending the team to any business in the future. " Glenn Brown, Systems & Expertise Manager, Airbus Personnel Service Augmented Skills – an Essay by Phil Dickson All of you, who are reading this, and all the people you meet and work with will have – ‘Augmented Skills’. So – if you are an IT Engineer or a Pharmacist; perhaps you are, or know, a Departmental Leader and you work with a Logistics Project Manager; these roles will demand core skills, whether they be technical know-how or qualifications in the discipline. But to be that bit better; more reliable; more effective & productive and therefore more valuable and, frankly, marketable – capitalizing on ‘Augment Skills’ comes into play. The I T Engineer who was a Chess Champion at Uni, which would indicate that they possess some key ‘Augmented skills’ including how they plan 3 steps ahead and are always prepared for the unexpected. The Pharmacist, who is a keen sportsperson in their private life, will likely be tenacious, team-orientated and disciplined – again these are superb qualities to have in this – or any – role. Your colleagues, as well as yourself, will have ‘Augmented Skills’ that will be an asset if only they are explored and applied to their role and indeed, career. Everyone has their own 'Super-power' If they love gardening, they are probably strategic, patient and inclined to research; if they cook or bake, they are usually well organized and comfortable with multi-tasking. A big reader will tend to be considered and possess good critical thinking faculties, and an amateur mechanic or keen DIY person will often be practical, resourceful and very determined. I have observed that many new Parents discover they have ‘Augmented Skills’ they didn’t know they had... such as getting order out of chaos and displaying industrial amounts of patience and good grace when they really do not feel like it. They very often become far more compassionate and empathetic. Most people have their very own ‘Superpower’. Invite your team members to offer their ‘Augmented Skills’ to your work-place – and just watch as it elevates the motivation levels and improves results. It’ll be very rewarding for all concerned – and for meeting the Team’s objectives, to encourage the person who is a talented artist to be a sounding board on some of the marketing imagery and layouts; for the team member who is great at Maths or resolving crosswords to be asked for their input to solving a problem that is causing logistical or operational headaches. Never exploit a Team member’s unique special skills at their expense I would like to stress, however, that it must never be an area where a team member gets exploited by harvesting their unique special skills to coerce them into taking on greater responsibilities and tasks without providing them with the commensurate salary and status. To do so would be immoral and, ultimately, counter-productive as it would lead to resentment and disenfranchisement. This is about encouraging people’s capability and inviting their input to boost confidence and enhance the team’s capability. Often, we need to be more than what our Job Description says It is also important to highlight that whatever a person’s role or function is – they will definitely need to have additional capabilities to be effective. The best example of this is when we designed and delivered a range of ‘Advanced Customer Care skills’ training sessions for the Met Office a few years ago…we met so many remarkably super-bright Meteorologists, many of whom were having to make significant adjustments to answering questions from Customers that seemed to be illogical and often, obtuse. It wasn’t enough for these Meteorologists to be highly skilled at interpreting data and identifying patterns – they needed ‘Augmented skills’ to make that information accessible to members of the public (and Council workers and Air Traffic controllers and Shipping agents) and many other people, as to what that particular weather system was going to be like in their area and at what time. They have to know how to ‘de-jargonise’ the material and provide succinct, clear, and yet temperate, descriptions without ever appearing exasperated, impatient or judgmental in response to sometimes quite silly questions. For a highly trained scientist – that can be counter-intuitive. Being Philosophical... and a wee bit pretentious At the risk of being a little Philosophical (and probably a wee bit pretentious) – in my own role of Trainer – my core skills have to include – being a very good communicator, an active listener and have innovative and engaging ways to convert an idea, or a model, into practical application that my Delegates and Clients gain tangible benefits from. This is how it applies to me... I really enjoy composing short, light classical-style piano pieces. Now, to do this well, you need to be able to find a transition from one chord or melody to a different theme or key. It has to be worked out very carefully to have incremental transitions and pleasant-sounding developments as the piece unfolds. I think I have become better at this as I have honed my skills as a composer. But I have realized that these very same skills have ‘Augmented’ my ability to help a Manager, or a Team, move from a state of conflict; tension; disfunction; disenfranchisement; lack of confidence to a place that is more harmonious with far greater productivity. The very same process of careful listening, considering options, taking well-considered steps, having a creative, sometimes brave, move towards a resolution are at play in both Training and Piano Compositions! Scheduled Courses Unfortunately this course is not one that is currently scheduled as an open course, and is only available on an in-house basis. Please contact us for more information.
Learn the basics of Data Science, combining a supported #CISCO Skills for All online course with practical learning and a project to help consolidate the learning.
Maximise your potential with bespoke individual development
Jennifer Holloway delivers keynotes, workshops and webinars for clients, both online and in person (no public courses are run). Here’s a selection of existing sessions to give you a flavour of what’s available (though new ones are being designed all the time, so if you don’t see what you need, just ask): Personal Brand – What? How? Why? An introduction to the subject of personal branding, this session explains what a personal brand is, why you already have one and how to define it so you can remain authentic at all times. Delivered as a 45-minute or 60-minute session x People Buy People – So Who Are You Selling? You want people to buy your personal brand…but what exactly is it? This session challenges people to think in a new way about what they bring to the table and what makes them tick, kicking off the process of defining their personal brand. Delivered as a 90-minute or 120-minute session x Discover Your Personal Brand When you really dig into the detail of not just what you offer but who you are, that’s when you discover your unique selling point. This session provides a step-by-step process to highlight your individuality and put it clearly into words. Delivered as a half-day or full-day session xx Deliver Your Personal Brand With Impact Every time you come into contact with people – whether online, on the phone or in person – they’re picking up clues about you. This session shares practical tips and techniques to ensure those clues create a positive impression. Delivered as a 120-minute or half-day session x Articulate Your Achievements To get the most from your personal brand you have to shine a light on the value you bring, but if you can’t communicate what that value is, you could be missing out. This session provides an easy-to-follow formula to set out your credentials in a subtle, yet very effective way. Delivered as a 60-minute or 90-minute session x How To Create A LinkedIn Profile To Be Proud Of Many of us have a LinkedIn profile, but how many of us are 100% certain it’s creating a positive impression? This session focuses on how to polish up your photo, headline and summary to get you noticed for the right reasons. Delivered as a 45-minute or 60-minute session x Networking For People Who Need Help Networking Some people are natural networkers – meeting people and building relationships with ease – but many feel less confident, unsure how to kick-start the process. This session offers easy-to-implement tips for connecting both in-person and online. Delivered as a 45-minute or 60-minute session And for those wanting an in-depth approach to developing their personal brand: Making The Most Of Your Personal Brand This programme delivers the full-monty: from learning what a personal brand is, to defining what your own brand is, to getting feedback on how others view your brand, to learning how to share your brand both in person and online. x It’s restricted to smaller groups, so every delegate gets individualised support, advice and feedback, plus it fosters an open and collaborative environment for each cohort. Delivered as blend of in-person and online learning, or entirely online
DATE: Wednesday 25th September TIME: 4pm LOCATION: Studio A Come and join us for our first Professional Perspectives session of the year, as we invite storyboard artist Matthew Meadows to come and speak about his career in pre-production on big budget feature films. Some of Matthew's credits include: Edge of Tomorrow (Live, Die, Repeat) Kick-Ass Good The Harry Hill Movie Whether you're a filmmaker, actor or screenwriter, it is always worth learning more about the industry in general. Be sure to book your FREE TICKET for this event in advance on this page!
DATE: Friday 1st November TIME: 4pm LOCATION: Studio A Covering Everything you've ever wanted to know (but been too afraid to ask) about starting and running a successful film production company. Join James Haslam and Dominic Howlett as they explain how you can develop and grow your own independent film company in only a few years. Through careful planning, hard work and dedication, you can achieve your dream job and potential, whilst cutting your own path through the quagmire. They are two of the heads of Window-Zebra Media, who have been producing work for clients as varied as the BBC, NHS, Google, Universal and Sky Arts, as well as many more! Some of the areas covered will include: When to start your company Funding vs self-funding Getting/understanding clients How to survive in an ever-changing industry Some of our early mistakes How to keep your passion projects going Be sure to book in advance to guarantee yourself a space.
When it comes to writing a research paper, the discussion chapter is where the magic happens. It's not just about presenting your findings; it's about showcasing them in a way that resonates with your audience. You want to take your readers on a journey through your research, helping them understand not just the results but their significance as well. In this article, I’ll share some essential tips on how to effectively showcase your research in the discussion chapter, ensuring that your hard work gets the recognition it deserves. Understanding the Discussion Chapter Definition and Role So, what exactly is the discussion chapter? Think of it as the heart of your research paper. Here, you interpret and analyze your results, linking them back to your research questions. It’s the section where you reveal the implications of your findings and discuss their relevance in the broader context of your field. If you’re wondering how to navigate this crucial part, check out our guide on How To Write a Dissertation Discussion for a detailed approach. Differences from Other Chapters Unlike the results chapter, which focuses on presenting data, the discussion is where you dive deeper into what those results mean. It’s about connecting the dots and making sense of the numbers. You’re not just stating what you found; you’re telling a story about why it matters. Structuring Your Discussion Organizing Key Points A well-structured discussion is crucial for effectively showcasing your research. Start by organizing your key points logically. This might mean discussing each research question in turn or grouping findings by theme. Whatever structure you choose, ensure it flows naturally from one point to the next. Using Subheadings Don’t underestimate the power of subheadings. They guide your reader through your discussion, making it easier to follow your train of thought. Subheadings also break up the text, making your discussion more visually appealing. Interpreting Your Findings Analyzing Results Now comes the fun part: interpreting your findings. Take a close look at your results and analyze them thoroughly. What trends do you see? Are there any surprising outcomes? This is your chance to showcase your critical thinking skills and provide insights that go beyond the data. Linking to Research Questions Always link your interpretations back to your research questions. This creates a cohesive narrative and reinforces the significance of your work. By showing how your findings answer these questions, you strengthen your argument and highlight the relevance of your research. Contextualizing Your Research Comparing with Previous Studies To truly showcase your research, it’s essential to place it within the context of existing literature. Compare your findings with previous studies and discuss how they align or diverge. This not only shows your understanding of the field but also underscores the contributions your research makes to the ongoing conversation. Highlighting Unique Contributions Don’t be shy about highlighting what makes your research unique. What new perspectives or insights do you bring to the table? By emphasizing these contributions, you demonstrate the value of your work and why it deserves attention. Discussing Implications Practical Applications What can your findings be used for in the real world? Discussing practical applications is a great way to showcase the impact of your research. Whether it’s informing policy decisions, guiding future research, or improving practices in your field, make sure to highlight these implications. Theoretical Implications In addition to practical applications, consider the theoretical implications of your research. How does it contribute to existing theories or frameworks? Discussing these implications can elevate your work and showcase your understanding of the broader context. Addressing Limitations Acknowledging Weaknesses Every research project has its limitations. Acknowledging these weaknesses shows integrity and a nuanced understanding of your work. Discuss what limitations might affect the interpretation of your results and how they could be addressed in future research. Suggestions for Future Research Don’t just stop at acknowledging limitations—offer suggestions for future research. What questions remain unanswered? What directions could future studies take? This not only demonstrates your critical thinking but also positions your work as a stepping stone for others. Using Visual Aids Charts and Graphs Visual aids can be a powerful tool for showcasing your research. Use charts, graphs, or tables to present your data in a way that’s easy to understand. Visuals can help highlight key findings and make complex information more digestible. Effective Data Presentation Ensure that your visuals are clear and well-labeled. A confusing graph can detract from your discussion rather than enhance it. Take the time to present your data effectively, and your readers will appreciate the effort. Incorporating Feedback Utilizing Peer Reviews Feedback from peers can be invaluable when writing your discussion chapter. Don’t hesitate to seek out input from colleagues or mentors. Their insights can help you refine your arguments and enhance the clarity of your writing. Adjustments Based on Critiques Once you receive feedback, be open to making adjustments. Sometimes, outside perspectives can reveal blind spots in your reasoning or highlight areas for improvement that you might not have considered. Engaging Your Audience Writing Style and Tone Your writing style plays a significant role in engaging your audience. Aim for a conversational tone that invites readers in. Avoid jargon where possible, and strive for clarity in your explanations. Rhetorical Questions for Engagement Using rhetorical questions can be an effective way to engage your readers. It prompts them to think critically about the points you’re making and can make your discussion feel more interactive. Proofreading and Editing Importance of Clarity Once you’ve drafted your discussion, take the time to proofread and edit. Clarity is key; a well-written discussion is much easier to follow. Check for grammatical errors, awkward phrasing, and ensure your arguments flow logically. Common Mistakes to Avoid Watch out for common pitfalls, such as over-explaining or being too vague. Aim for a balance that conveys your insights without overwhelming your reader. Conclusion In conclusion, showcasing your research in the discussion chapter is all about clarity, context, and engagement. By structuring your discussion thoughtfully, interpreting your findings, and addressing limitations, you can effectively communicate the significance of your research. Remember, this is your chance to shine and demonstrate the value of your hard work. FAQs What is the purpose of the discussion chapter? The discussion chapter interprets the results of your research, linking them back to your research questions and placing them in the context of existing literature. How do I interpret my findings effectively? Analyze your results, identify trends, and connect them back to your research questions to demonstrate their significance. Should I include limitations in my research? Yes, acknowledging limitations shows integrity and a nuanced understanding of your work. It also opens up avenues for future research. How can I make my discussion engaging? Use a conversational tone, incorporate rhetorical questions, and structure your arguments clearly to keep your audience interested. What are common pitfalls to avoid in this chapter? Be cautious of over-explaining, using jargon, or failing to connect your findings back to your research questions.