Instagram Marketing Certification The universe of promoting changed dramatically with the presentation of online media. Not exclusively did online media stages take into account a significant extension in promoting segment outreach, yet it presented a reasonable road for organizations and organizations to advertise their image. Since its beginning in 2010, Instagram quickly turned into a sought-after stage for showcasing. Likewise with any type of advertising, Instagram showcasing requires research, legwork and a spending plan. Be that as it may, the possibility to arrive at the majority is far more prominent than with some other stage for item showcasing, though print, advanced arrangement or online media. In this Instagram Marketing course, we will take a gander at the concise history of Instagram to acquire a superior comprehension of how the stage functions. Likewise, we will figure out how to successfully utilize Instagram as a methods for homegrown and worldwide brand effort to expand the potential for progress. Whenever utilized successfully, Instagram advertising might be the solitary type of promoting that is needed for a brand. You Will Learn: The historical backdrop of Instagram The job that Instagram showcasing plays The equation for Instagram's prosperity Characterizing business objectives Setting showcasing destinations Instructions to make a substance procedure Instructions to characterize your objective market on Instagram Instagram promoting difficulties Step by step instructions to exploit Instagram apparatuses
Imagine a career where creativity meets strategy, and your digital presence makes a real impact. A career where you are not just a marketer but a storyteller, engaging audiences and driving results. If this sounds like the kind of career you're passionate about, then the Digital Marketing & Social Media Manager - Job Ready Program is the perfect opportunity for you. At studyhub, we understand that breaking into the competitive world of digital marketing and social media management can be challenging, especially without prior experience. That's why we go above and beyond to equip you with the knowledge and guidance you need to excel. Our expert mentors are seasoned professionals in the field, ready to provide personalised one-on-one counselling sessions that cater to your unique needs. But that's not all - we offer much more than just mentorship. Our program is designed to empower you with the essential tools to create a standout CV and portfolio that captures the attention of potential employers. We understand what employers are looking for, and we'll work with you to showcase your skills, creativity, and potential effectively. What sets us apart is our unwavering commitment to your success. We don't stop supporting you until you secure a job in the dynamic field of digital marketing and social media management. We provide ongoing assistance, helping you navigate the job market, refine your interview skills, and connect with potential employers. We are your dedicated job and career support system, guiding you every step of the way. Our mission is simple: To be your trusted partner and assist you every step of the way until you land the marketing job of your dreams. Here are the 30 courses we will provide once you enrol in the program: Course 01: Professional Digital Marketing Diploma Course 02: Learn to Drive Traffic into Sales through Digital Marketing Course 03: SEO - Search Engine Optimisation Course 04: Advanced Training on SEO & SMM Strategies Course 05: Content Marketing Certification Course 06: Content Writing Course 07: Certificate in SEO Content Writing Course 08: Social Media Marketing Course -The Step by Step Guide Course 09: Email Marketing Course Course 10: Sales and Marketing: Email Marketing Course 11: Unlocking the Power of Google Adwords for Digital Marketing Course 12: Google Ads Training Course 13: Facebook Marketing Course 14: Instagram Marketing Course 15: Affiliate Marketing Course 16: Linkedin Marketing Course 17: Youtube Marketing Course 18: Social Media Influencer Course 19: Youtube and Instagram Video Production Course 20: Make a Wordpress WooCommerce Amazon Affiliate Store Course 21: Build an Amazon Affiliate E-Commerce Store from Scratch Course 22: Affiliate Marketing Business Essentials Course 23: E-Commerce: Complete Guide to Income Mastery Course 24: Blogging Course 25: Determining Market Size for Your Product Course 26: Simple Copywriting Secrets: How to Write Killer Sales Copy Course 27: ChatGPT for Marketing Content and Productivity with AI Tools Course 28: Lead Generation and Attraction Marketing Training Course 29: Marketing Strategies for Business Course 30: Brand Branding Why Choose Us Money Back Guarantee: We believe in the effectiveness of our program. If you follow our guidance and do not secure a job within a specified period, we offer a money-back guarantee. Personalised Job Search Assistance: We're in this together! Our dedicated team will tirelessly support your entire job searching process, ensuring you have a compelling application that gets noticed. Expertly Crafted Portfolio: Your portfolio is your digital showcase. Our professional writers will create a customised portfolio highlighting your unique skills and experiences, maximising your chances of standing out among the competition. Strategic Placement: We understand the power of strategic exposure. We'll submit your portfolio to various platforms and networks, expanding your reach and connecting you with valuable opportunities aligned with your marketing career goals. One-On-One Consultation Sessions with Industry Experts: Gain invaluable insights and guidance from seasoned professionals who have excelled in the digital marketing and social media management field. Comprehensive Skill Development: Our program is designed to equip you with the most sought-after skills in the digital marketing and social media management sector, ensuring you have the knowledge and expertise to excel in any marketing-driven environment. Ongoing Support: The journey to your dream job doesn't end with placement. Our commitment to your success extends well beyond your initial training, with our support team available to answer your questions, provide guidance, and assist you as you progress in your marketing career. The Program is completed in 5 easy steps: Step 1 - Enrol in the program and start learning from the courses we provide Upon enrolment in the Digital Marketing & Social Media Manager - Job Ready Program, you gain lifetime access to 6 premium courses dedicated to honing your digital marketing and social media management skills. Our customer service team remains in constant contact with you, providing assistance at every step of your learning journey. Step 2 - Complete your courses and get certifications Upon completion of each course, you'll earn certifications through exams designed to test your knowledge. Achieving a 90% pass mark for the initial course and 80% for subsequent relevant courses is required. Once successful, you'll receive hardcopy certificates, solidifying your expertise in the field. Step 3 - Get a consultation session from a professional Marketing expert Elevate your Digital Marketing & Social Media Manager skills with a personalised one-on-one consultation session led by an industry-seasoned professional. Gain insights, expert tips, and tailored advice to propel your marketing career forward. Step 4 - Complete the CV and attend the interview Armed with your certifications, our team of professionals will craft a compelling CV and LinkedIn profile tailored to your unique strengths. Armed with these powerful tools, you'll confidently tackle job interviews, launching your career with a starting salary ranging from •30,000 to •50,000 annually. Step 5 - We will not leave you until you get a job Our commitment to your success goes beyond completion. We stand by your side, offering personalised support, expert guidance, and unwavering dedication until you secure your dream job. Your job search becomes our mission, ensuring you have the best chance for a thriving career in Digital Marketing & Social Media Management. Don't let your dream career as a Digital Marketing & Social Media Manager remain out of reach. Focus on developing your skills - finding a job is our task! Join our Job Ready Program today, and let us be your trusted partner on your journey to success. Why Choose Us: Money Back Guarantee We believe in the effectiveness of our program. If you follow our guidance and do not secure a job within a specified period, we offer a money-back guarantee. Trust us to be your dedicated partner in achieving your dream job in the dynamic world of Digital Marketing & Social Media Management. Detailed Curriculum Course 01: Professional Digital Marketing Diploma Comprehensive digital marketing fundamentals covering SEO, social media, email, and content strategies. Learn to craft effective campaigns, analyze data, and create impactful online presence. Course 02: Learn to Drive Traffic into Sales through Digital Marketing Explore advanced tactics to boost website traffic and convert leads to sales. Master the art of targeting, engagement, and conversion optimization in the digital landscape. Course 03: SEO - Search Engine Optimisation In-depth SEO training covering keyword research, on-page optimization, and backlink strategies. Acquire the skills to enhance website visibility and ranking on search engines. Course 04: Advanced Training on SEO & SMM Strategies Build expertise in advanced SEO and Social Media Marketing (SMM) techniques. Dive into algorithm updates, analytics, and harness the power of social platforms for optimal digital presence. Course 05: Content Marketing Certification Master content creation and distribution strategies. Develop engaging, keyword-rich content for diverse platforms, and understand the role of storytelling in effective digital marketing. Course 06: Content Writing Hone your writing skills for digital platforms. Learn to create compelling, SEO-friendly content that resonates with your target audience and drives online engagement. Course 07: Certificate in SEO Content Writing Specialized content writing with a focus on SEO. Craft content that not only captivates readers but also enhances search engine rankings and visibility. Course 08: Social Media Marketing Course - The Step by Step Guide A step-by-step guide to effective social media marketing. Understand platform dynamics, create engaging content, and implement strategies for organic and paid social media success. Course 09: Email Marketing Course Master the art of email marketing. Learn to build and segment lists, design impactful campaigns, and optimize for conversions while adhering to best practices. Course 10: Sales and Marketing: Email Marketing Integrate email marketing into your sales strategy. Explore techniques to nurture leads, build customer relationships, and drive revenue through targeted email campaigns. Course 11: Unlocking the Power of Google Adwords for Digital Marketing Harness the potential of Google AdWords. Understand keyword targeting, ad creation, and bid management to maximize visibility and achieve marketing goals. Course 12: Google Ads Training Comprehensive Google Ads training covering ad formats, targeting options, and campaign optimization. Gain expertise in creating effective advertising campaigns on the Google platform. Course 13: Facebook Marketing Dive into Facebook marketing strategies. Learn to create compelling content, utilize paid advertising, and leverage analytics to optimize campaigns on the world's largest social platform. Course 14: Instagram Marketing Master Instagram marketing essentials. Explore content creation, engagement strategies, and advertising techniques to build a strong brand presence on this visual-centric platform. Course 15: Affiliate Marketing Unlock the potential of affiliate marketing. Understand partnership structures, optimize promotional strategies, and leverage affiliate networks to generate passive income. Course 16: Linkedin Marketing Strategic marketing on LinkedIn. Explore content creation, networking, and advertising techniques to enhance brand visibility and generate business leads on the professional platform. Course 17: Youtube Marketing Comprehensive YouTube marketing training. Learn content creation, optimization, and advertising strategies to maximize visibility and engagement on the world's largest video platform. Course 18: Social Media Influencer Transform into a social media influencer. Discover content creation, audience engagement, and collaboration strategies to build a personal brand and monetize influence. Course 19: Youtube and Instagram Video Production Master video production for YouTube and Instagram. Learn scripting, filming, editing, and optimization techniques to create engaging and shareable video content. Course 20: Make a Wordpress WooCommerce Amazon Affiliate Store Build a profitable Amazon affiliate store using WordPress and WooCommerce. Learn to set up, customize, and optimize your online store for maximum affiliate revenue. Course 21: Build an Amazon Affiliate E-Commerce Store from Scratch Step-by-step guide to creating an Amazon affiliate e-commerce store. Covering product selection, site setup, and marketing strategies to generate income through affiliate sales. Course 22: Affiliate Marketing Business Essentials Essential knowledge for successful affiliate marketing. Covering niche selection, audience targeting, and optimization strategies to build a lucrative affiliate marketing business. CPD 1000 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Course 23: E-Commerce: Complete Guide to Income Mastery Comprehensive e-commerce guide covering product sourcing, store setup, and marketing strategies. Learn to maximize income through effective e-commerce practices. Course 24: Blogging Master the art of blogging for business. Explore content creation, SEO optimization, and monetization strategies to build a successful and profitable blog. Course 25: Determining Market Size for Your Product Learn market analysis techniques to assess the size and potential of your target market. Understand the importance of data-driven decision-making in product development and marketing. Course 26: Simple Copywriting Secrets: How to Write Killer Sales Copy Unlock the secrets of persuasive copywriting. Learn to craft compelling sales copy that resonates with your audience and drives conversions across various marketing channels. Course 27: ChatGPT for Marketing Content and Productivity with AI Tools Harness the power of ChatGPT for marketing content creation and productivity. Learn to use AI tools to streamline tasks, enhance creativity, and improve overall marketing efficiency. Course 28: Lead Generation and Attraction Marketing Training Master lead generation and attraction marketing techniques. Explore strategies to attract and convert prospects into customers through effective marketing campaigns. Course 29: Marketing Strategies for Business Develop comprehensive marketing strategies for business success. Covering market segmentation, targeting, positioning, and effective promotional tactics to achieve business goals. Course 30: Brand Branding Dive into the intricacies of brand branding. Learn to develop a strong brand identity, create brand messaging, and implement strategies to build brand loyalty and recognition. The Digital Marketing & Social Media Manager - Job Ready Program is crafted for individuals with diverse backgrounds who aspire to excel in the dynamic field of marketing. This program is especially ideal for: Entry-Level Marketing Enthusiasts:Individuals who are passionate about marketing and eager to kickstart their career in the digital marketing and social media management domain. Limited or No Prior Experience in Marketing:This program caters to individuals with minimal or no prior experience in the marketing industry, providing a comprehensive foundation for success. Recent Graduates in Marketing or Related Fields:Graduates looking to translate their educational background into practical skills and secure a position in the competitive landscape of digital marketing and social media management. Career Changers into the Marketing Field:Individuals seeking a career transition into marketing, leveraging this program to gain the necessary expertise and skills for success. Motivated Individuals Eager for Comprehensive Support:This program is perfect for those with a strong drive to succeed, offering extensive mentoring and support to navigate the complexities of digital marketing and social media management.CIM Diploma in Professional Digital Marketing (Online)Level 4 Diploma in Digital Marketing (HL)COB Certified Digital Marketing ManagerProfessional Diploma in Social Media Please Note: Studyhub is a Compliance Central approved resale partner for Quality Licence Scheme Endorsed courses. Requirements No experience required. Just enrol & start learning. Career path Digital Marketing Specialist Social Media Manager Content Marketing Coordinator SEO Analyst PPC Campaign Manager Email Marketing Specialist Digital Marketing Manager Brand Strategist Influencer Marketing Coordinator Online Community Manager E-commerce Marketing Specialist Data Analyst (Marketing) Marketing Automation Specialist Social Media Strategist Content Creator (Digital Marketing) Certificates CPD Accredited e-Certificate Digital certificate - Included CPD Accredited Framed (Hardcopy) Certificate Hard copy certificate - Included Enrolment Letter Digital certificate - Included Student ID Card Digital certificate - Included The Quality Licence Scheme Endorsed Certificate of Achievement Hard copy certificate - Included
Key Mistakes to Avoid When Marketing Learning the vital slip-ups to keep away from when advertising is significant for anyone hoping to improve their showcasing procedure and guarantee the achievement of their image, regardless of whether you're simply beginning or hoping to develop your present promoting techniques. This course gives an extensive manual for keeping away from normal advertising missteps, for example, 'making things up along the way', 'failing to remember the client' and having a feeble online presence. From how to carry out a strong promoting design and gather the correct group, to how to guarantee a fruitful online presence through unique web-based media systems and a powerful site and email strategy, this course covers all you require to think about each part of keeping away from the key showcasing botches. You Will Learn Step by step instructions to keep away from 'making things up along the way' by building up a strong promoting plan and successful group The significance of statistical surveying and how to zero in on the requirements of your clients Instructions to carry out a powerful web-based media system Instructions to acquire greatest outcomes from your site and messaging technique Advantages of Taking This Course You will build your online media reach and adequacy You will significantly improve your client connections You will accomplish your image objectives and increment business You will pull in new interest and new clients
The aim of the "Interaction of Media, Society and Strategic Communication" course is to provide students with an understanding of the complex and dynamic relationship between media, society, and strategic communication. After the successful completion of the course, you will be able to: Understand Strategic Communication by exploring the development of the Advertising Industry. Explore the User Dependency on Media Institutions. Explore the concept of Media Convergence. Understand Mass media and Popular Culture. Understand the Role of Social Values in Communication and The Effect on our Lives - Media Transformation Including Cultivation Theory, Functionalism, Agenda Setting, Uses and Gratifications Theory, and Social Learning. Understand Media Literacy. Understand Advertising in Contemporary Culture. Analyze the Future of Advertising. Analyze the Business of Public Relations The course covers the ways in which media and communication shape public opinion, attitudes, and behavior, and how organizations and institutions can use communication strategies to influence these outcomes. Students will learn about the role of media in shaping social and cultural norms, promoting social change, and influencing political processes, as well as the ethical and legal issues associated with strategic communication. The course will also explore the impact of new media technologies and platforms on the relationship between media, society, and strategic communication, and the ways in which organizations can use these tools to reach and engage with audiences. The course covers the ways in which media and communication shape public opinion, attitudes, and behavior, and how organizations and institutions can use communication strategies to influence these outcomes. Students will learn about the role of media in shaping social and cultural norms, promoting social change, and influencing political processes, as well as the ethical and legal issues associated with strategic communication. The course will also explore the impact of new media technologies and platforms on the relationship between media, society, and strategic communication, and the ways in which organizations can use these tools to reach and engage with audiences. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Interaction of Media Society and Strategic Communication Self-paced pre-recorded learning content on this topic. Interaction of Media Society and Strategic Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Public Relations Specialists Marketing Professionals Advertising Executives Communications Managers Social Media Strategists Government Affairs Specialists Nonprofit Communications Directors Media Relations Managers Brand Managers Corporate Communications Directors. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
14 CPD UK & IPHM Accredited Courses Bundle | Recognised Certificate | MCQ based Exam and Tutor Support Included | Lifetime Access | Instant Result | Interactive Video Training Are you looking to begin your digital marketing career or want to develop more advanced skills in digital marketing? Then this digital marketing complete training course will set you up with a solid foundation to become a confident digital marketer and help you to develop your expertise in digital marketing. This bundle course has been designed with 14 CPD UK & IPHM accredited courses to provide the ultimate learning experience for our learners to further develop their expertise in their chosen field. Gain the essentials skills and knowledge you need to propel your career forward as a digital marketer. This Bundle Package Includes: The following courses of the digital marketing complete training course will set you up with a solid foundation in the digital marketing industry and give you the essential skills you need to succeed! Professional Digital Marketing Google Ads Training SEO For Beginners SEO Training - Advanced SEO Keyword Research Instagram for Business Affiliate Marketing Social Media Influencer Digital Advertising and Marketing 101 Digital Advertising and Marketing 201 Digital Advertising and Marketing 301 Online Digital Marketing Digital Marketing - E-Commerce Store Landing Page Design If you're interested in working as a digital marketer or want to learn more skills in digital marketing but unsure of where to start, then this digital marketing complete training course will set you up with a solid foundation to become a confident digital marketer and develop more advanced skills. The digital marketing complete training course will set you up with the appropriate skills and experience needed for the job and is ideal for both beginners and those currently working as a digital marketer. The digital marketing complete training courses bundle will help learners to fully enhance their skill set in team leading and active monitoring. By combining these related courses, learners will be equipped with a wide range of desirable skills to fast track their career. This comprehensive digital marketing complete training course is the perfect way to kickstart your career in the field of digital marketing. This digital marketing complete training course will give you a competitive advantage in your career, making you stand out from all other applicants and employees. This digital marketing complete training course supports learners of all skill levels. Whether you're an intermediate or advanced learner looking to brush up on your skills or a beginner wanting to start a new career or learn something new, our dedicated team of expert tutors are on hand to guide you through your learning every step of the way from enrolment to course completion. As one of the leading course providers and most renowned e-learning specialists online, we're dedicated to giving you the best educational experience possible. This digital marketing complete training course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience. Why Choose this Digital Marketing Complete Training Course: 14 Courses Bundle in your desired field Boost your skills in digital marketer Endorsed by The Quality Licence Scheme Accredited by The CPD UK and International Practitioners of Holistic Medicine (IPHM) MCQ Based Exam & Industry Expert Support Included Dual (CPD UK and IPHM) recognised accredited certificate in 1 course Learn from industry experts Lifetime Access High-quality e-learning study materials Self-paced, no fixed schedules 24/7 customer support through email Available to students anywhere in the world Study in a user-friendly, advanced online learning platform Who is this digital marketing complete training course for? This comprehensive digital marketing bundle course are suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital marketing. Entry Requirement There are no academic entry requirements for this course, and it is open to students of all academic backgrounds. Course Curriculum Professional Digital Marketing Google Ads Training SEO For Beginners SEO Training - Advanced SEO Keyword Research Instagram for Business Affiliate Marketing Social Media Influencer Digital Advertising and Marketing 101 Digital Advertising and Marketing 201 Digital Advertising and Marketing 301 Online Digital Marketing Digital Marketing - E-Commerce Store Landing Page Design Recognised Accreditation CPD Certification Service This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. Quality Licence Scheme Endorsed The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. Certificate of Achievement Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to obtain the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organization for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65 and will be charged separately for each course. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam, you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. You/your employer can verify your certificate through our website. Certificate can be obtained in PDF version and will be charged separately for each course, at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is Cpd a Recognised Qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are Qls Courses Recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When Will I Receive My Certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I Pay by Invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I Pay via Instalment? Yes, you can pay via instalments at checkout. How to Take Online Classes From Home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does Age Matter in Online Learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I Will Get the Login Details for My Course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org
Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign. This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Description Marketing Diploma Marketing covers the activities of an organization which in turn covers advertising, selling and delivering products or services to customers. The marketing departments of a business make use of slogans, celebrity endorsements and media exposure to attract target audiences. Every company needs to communicate to its target audience what it does effectively and that is why a diploma in Marketing is of great importance. Lessons in marketing let marketers and managers develop and maintain a compelling brand identity, and grow their market by attracting prospects and retaining customers. A marketing diploma also includes ideas on how and when to migrate to new media, techniques and technologies and inputs on taking your customers along with you on the path of development and success. Marketing Diploma acknowledges the need of every business to have a marketing imagination. If you are someone interested in looking at marketing from a creative perspective then Marketing Diploma is the right course for you. What You Will Learn 1: Optimizing Your Marketing Program 2: Strengthening Your Marketing Strategy 3: Writing a Marketing Plan 4: Researching Your Customers, Competitors, and Industry 5: Engaging Your Marketing Imagination 6: Pumping Up Your Marketing Communications 7: Producing Printed Marketing Materials 8: Outdoor Advertising 9: Message Broadcasting 10: Maximizing the Web Market Course Outcomes After completing the course, you will receive a diploma certificate and an academic transcript from Elearn college. Assessment Each unit concludes with a multiple-choice examination. This exercise will help you recall the major aspects covered in the unit and help you ensure that you have not missed anything important in the unit. The results are readily available, which will help you see your mistakes and look at the topic once again. If the result is satisfactory, it is a green light for you to proceed to the next chapter. Accreditation Elearn College is a registered Ed-tech company under the UK Register of Learning( Ref No:10062668). After completing a course, you will be able to download the certificate and the transcript of the course from the website. For the learners who require a hard copy of the certificate and transcript, we will post it for them for an additional charge.
How are you going to create demand for your products and services? This two-part Learning Stream examines eleven marketing programs in depth, including email marketing, SEO, content marketing, and advertising, with examples of how you can apply the right ones to your business. Explored in this Learning Stream are tactics for deploying the marketing programs you choose, examples of their use, and their impact on your overall marketing budget.
Introduction: Social media marketing is a type of online marketing that involves creating and posting content, such as articles, images, videos, as well as paid social media ads, to increase customer engagement. Social media creates great exposure for your business, it's cost-effective and you don't have to be an expert to see success with advertising. This course aims to provide you with sufficient information to help you develop and implement a social media strategy yourself, based on the topics we will be discussing. What You Will Learn: What social media marketing entails and what the four most valuable social media platforms for business are How to analyse your target audience How to choose the appropriate social media platform for your business How to make the most of using Facebook, Instagram, Twitter and LinkedIn for business What the emerging social media marketing trends are What the benefits of social media marketing are Benefits of Taking This Course: You'll be able to identify the audience and content that works best with each social media platform Your knowledge will assist you in choosing the appropriate social media platforms for your business You will be able to efficiently set up Facebook, Instagram, Twitter and LinkedIn business accounts, and understand how the various advertising options work You will be able to better predict and incorporate emerging social media trends into your marketing strategy Your knowledge will allow you to create a specific social media strategy, tailored to your business Course Modules: Module 02: Choosing Your Social Media Platforms Module 03: Facebook and Instagram for Business Module 04: Twitter and LinkedIn for Business Module 05: Social Media Marketing Trends and Benefits
Level 7 QLS Endorsed Course | Endorsed Certificate Included | Plus 5 Career Guided Courses | CPD Accredited