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The aim of the "Interaction of Media, Society and Strategic Communication" course is to provide students with an understanding of the complex and dynamic relationship between media, society, and strategic communication. After the successful completion of the course, you will be able to: Understand Strategic Communication by exploring the development of the Advertising Industry. Explore the User Dependency on Media Institutions. Explore the concept of Media Convergence. Understand Mass media and Popular Culture. Understand the Role of Social Values in Communication and The Effect on our Lives - Media Transformation Including Cultivation Theory, Functionalism, Agenda Setting, Uses and Gratifications Theory, and Social Learning. Understand Media Literacy. Understand Advertising in Contemporary Culture. Analyze the Future of Advertising. Analyze the Business of Public Relations The course covers the ways in which media and communication shape public opinion, attitudes, and behavior, and how organizations and institutions can use communication strategies to influence these outcomes. Students will learn about the role of media in shaping social and cultural norms, promoting social change, and influencing political processes, as well as the ethical and legal issues associated with strategic communication. The course will also explore the impact of new media technologies and platforms on the relationship between media, society, and strategic communication, and the ways in which organizations can use these tools to reach and engage with audiences. The course covers the ways in which media and communication shape public opinion, attitudes, and behavior, and how organizations and institutions can use communication strategies to influence these outcomes. Students will learn about the role of media in shaping social and cultural norms, promoting social change, and influencing political processes, as well as the ethical and legal issues associated with strategic communication. The course will also explore the impact of new media technologies and platforms on the relationship between media, society, and strategic communication, and the ways in which organizations can use these tools to reach and engage with audiences. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Interaction of Media Society and Strategic Communication Self-paced pre-recorded learning content on this topic. Interaction of Media Society and Strategic Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.               The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Public Relations Specialists Marketing Professionals Advertising Executives Communications Managers Social Media Strategists Government Affairs Specialists Nonprofit Communications Directors Media Relations Managers Brand Managers Corporate Communications Directors.   Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

14 CPD UK & IPHM Accredited Courses Bundle | Recognised Certificate | MCQ based Exam and Tutor Support Included | Lifetime Access | Instant Result | Interactive Video Training Are you looking to begin your digital marketing career or want to develop more advanced skills in digital marketing? Then this digital marketing complete training course will set you up with a solid foundation to become a confident digital marketer and help you to develop your expertise in digital marketing. This bundle course has been designed with 14 CPD UK & IPHM accredited courses to provide the ultimate learning experience for our learners to further develop their expertise in their chosen field. Gain the essentials skills and knowledge you need to propel your career forward as a digital marketer. This Bundle Package Includes: The following courses of the digital marketing complete training course will set you up with a solid foundation in the digital marketing industry and give you the essential skills you need to succeed! Professional Digital Marketing Google Ads Training SEO For Beginners SEO Training - Advanced SEO Keyword Research Instagram for Business Affiliate Marketing Social Media Influencer Digital Advertising and Marketing 101 Digital Advertising and Marketing 201 Digital Advertising and Marketing 301 Online Digital Marketing Digital Marketing - E-Commerce Store Landing Page Design If you're interested in working as a digital marketer or want to learn more skills in digital marketing but unsure of where to start, then this digital marketing complete training course will set you up with a solid foundation to become a confident digital marketer and develop more advanced skills. The digital marketing complete training course will set you up with the appropriate skills and experience needed for the job and is ideal for both beginners and those currently working as a digital marketer. The digital marketing complete training courses bundle will help learners to fully enhance their skill set in team leading and active monitoring. By combining these related courses, learners will be equipped with a wide range of desirable skills to fast track their career. This comprehensive digital marketing complete training course is the perfect way to kickstart your career in the field of digital marketing. This digital marketing complete training course will give you a competitive advantage in your career, making you stand out from all other applicants and employees. This digital marketing complete training course supports learners of all skill levels. Whether you're an intermediate or advanced learner looking to brush up on your skills or a beginner wanting to start a new career or learn something new, our dedicated team of expert tutors are on hand to guide you through your learning every step of the way from enrolment to course completion. As one of the leading course providers and most renowned e-learning specialists online, we're dedicated to giving you the best educational experience possible. This digital marketing complete training course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience. Why Choose this Digital Marketing Complete Training Course: 14 Courses Bundle in your desired field Boost your skills in digital marketer Endorsed by The Quality Licence Scheme Accredited by The CPD UK and International Practitioners of Holistic Medicine (IPHM) MCQ Based Exam & Industry Expert Support Included Dual (CPD UK and IPHM) recognised accredited certificate in 1 course Learn from industry experts Lifetime Access High-quality e-learning study materials Self-paced, no fixed schedules 24/7 customer support through email Available to students anywhere in the world Study in a user-friendly, advanced online learning platform Who is this digital marketing complete training course for? This comprehensive digital marketing bundle course are suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital marketing. Entry Requirement There are no academic entry requirements for this course, and it is open to students of all academic backgrounds. Course Curriculum Professional Digital Marketing Google Ads Training SEO For Beginners SEO Training - Advanced SEO Keyword Research Instagram for Business Affiliate Marketing Social Media Influencer Digital Advertising and Marketing 101 Digital Advertising and Marketing 201 Digital Advertising and Marketing 301 Online Digital Marketing Digital Marketing - E-Commerce Store Landing Page Design Recognised Accreditation CPD Certification Service This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. Quality Licence Scheme Endorsed The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.     Certificate of Achievement Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to obtain the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organization for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65 and will be charged separately for each course. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam, you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. You/your employer can verify your certificate through our website. Certificate can be obtained in PDF version and will be charged separately for each course, at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is Cpd a Recognised Qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are Qls Courses Recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When Will I Receive My Certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I Pay by Invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I Pay via Instalment? Yes, you can pay via instalments at checkout. How to Take Online Classes From Home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does Age Matter in Online Learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I Will Get the Login Details for My Course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign.  This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Description Marketing Diploma Marketing covers the activities of an organization which in turn covers advertising, selling and delivering products or services to customers. The marketing departments of a business make use of slogans, celebrity endorsements and media exposure to attract target audiences. Every company needs to communicate to its target audience what it does effectively and that is why a diploma in Marketing is of great importance. Lessons in marketing let marketers and managers develop and maintain a compelling brand identity, and grow their market by attracting prospects and retaining customers. A marketing diploma also includes ideas on how and when to migrate to new media, techniques and technologies and inputs on taking your customers along with you on the path of development and success. Marketing Diploma acknowledges the need of every business to have a marketing imagination. If you are someone interested in looking at marketing from a creative perspective then Marketing Diploma is the right course for you. What You Will Learn 1: Optimizing Your Marketing Program 2: Strengthening Your Marketing Strategy 3: Writing a Marketing Plan 4: Researching Your Customers, Competitors, and Industry 5: Engaging Your Marketing Imagination 6: Pumping Up Your Marketing Communications 7: Producing Printed Marketing Materials 8: Outdoor Advertising 9: Message Broadcasting 10: Maximizing the Web Market Course Outcomes After completing the course, you will receive a diploma certificate and an academic transcript from Elearn college. Assessment Each unit concludes with a multiple-choice examination. This exercise will help you recall the major aspects covered in the unit and help you ensure that you have not missed anything important in the unit. The results are readily available, which will help you see your mistakes and look at the topic once again. If the result is satisfactory, it is a green light for you to proceed to the next chapter. Accreditation Elearn College is a registered Ed-tech company under the UK Register of Learning( Ref No:10062668). After completing a course, you will be able to download the certificate and the transcript of the course from the website. For the learners who require a hard copy of the certificate and transcript, we will post it for them for an additional charge.

How are you going to create demand for your products and services? This two-part Learning Stream examines eleven marketing programs in depth, including email marketing, SEO, content marketing, and advertising, with examples of how you can apply the right ones to your business. Explored in this Learning Stream are tactics for deploying the marketing programs you choose, examples of their use, and their impact on your overall marketing budget.

Introduction: Social media marketing is a type of online marketing that involves creating and posting content, such as articles, images, videos, as well as paid social media ads, to increase customer engagement. Social media creates great exposure for your business, it's cost-effective and you don't have to be an expert to see success with advertising. This course aims to provide you with sufficient information to help you develop and implement a social media strategy yourself, based on the topics we will be discussing.   What You Will Learn: What social media marketing entails and what the four most valuable social media platforms for business are How to analyse your target audience How to choose the appropriate social media platform for your business How to make the most of using Facebook, Instagram, Twitter and LinkedIn for business What the emerging social media marketing trends are What the benefits of social media marketing are Benefits of Taking This Course: You'll be able to identify the audience and content that works best with each social media platform Your knowledge will assist you in choosing the appropriate social media platforms for your business You will be able to efficiently set up Facebook, Instagram, Twitter and LinkedIn business accounts, and understand how the various advertising options work You will be able to better predict and incorporate emerging social media trends into your marketing strategy Your knowledge will allow you to create a specific social media strategy, tailored to your business Course Modules: Module 02: Choosing Your Social Media Platforms Module 03: Facebook and Instagram for Business Module 04: Twitter and LinkedIn for Business Module 05: Social Media Marketing Trends and Benefits

Level 7 QLS Endorsed Course | Endorsed Certificate Included | Plus 5 Career Guided Courses | CPD Accredited

Twitter for Business Certification Twitter is a widely-used social network that offers businesses a great opportunity to promote themselves and their products to customers around the world. Every day, millions of tweets are sent and received by over 330 million active users. In this course, you will discover how to use Twitter to grow your business, advertise your products and services, and engage your target audience. You will learn how to write captivating tweets and share compelling content that will engage your followers, increasing both brand awareness and profits as a result. You Will Learn: Why most businesses can benefit from building a Twitter presence. How to compose a tweet that will be shared among your target audience, and why you should consider adding other media alongside text. How to grow your follower numbers, attract people who may become customers, and promote your Twitter account offline. How to measure the true impact of your content, and monitor your influence on Twitter. The types of advertising options offered by Twitter, how to get started with Twitter Ads, and the benefits of using Twitter's Promote Mode. Benefits of Taking This Course: If you run a business, this course will help you put together a social media marketing strategy that will widen your customer base and drive sales. If you are in a marketing role, you will benefit from this overview of Twitter and its applications in a commercial context. You will develop a broader appreciation of the role social media can play in promoting a business. You will be able to make sensible decisions with regard to the time, money and effort you are willing to invest in Twitter-based marketing. You will gain a broader appreciation of the role Twitter plays in marketing and advertising in modern commerce.

Reddit Marketing Certification Reddit is critical for your advertising methodology and can help direct people to your business. Positioned 6th internationally as far as month to month guests (as indicated by Wikipedia - February 2018), Reddit's notoriety and segment set up it as a valuable advertising device. At the point when you figure out how to utilize the various highlights of Reddit, you can rely on getting countless hits - generally as much as 100,000 and surprisingly up to 1 million. Additionally, the vast majority who use Reddit are likewise prone to impart your data to other people. The main thing subsequent to building your business is to promote your items, substance and administrations, so that individuals know about how they can profit by you. What's Covered in the Course? This video seminar on Reddit will clarify the accompanying significant data: The most effective method to pursue a record and why you should post on Reddit - benefits for your business promoting; Instructions to build your remark karma, just as post karma on Reddit, by posting great substance; Instructions to make drawing in and fascinating posts, just as Reddit adverts; Instructions to follow rules, do's and don'ts on Reddit, to gather upvotes; Step by step instructions to utilize the Reddit gold membership, and the advantages of utilizing it, The most effective method to sell your substance on Reddit and acquire income from Fiverr utilizing Reddit; The most effective method to make and advocate subreddits. This video course offers the accompanying advantages Acquainting yourself with Reddit offers a few advantages, including: With 60 million clients consistently, Reddit is a solid online device to advertise your substance or item; You can adequately figure out how to use the devices, to explore your intended interest group; Broad client effort and lead age; Setting up your image picture, fabricating a standing and making a local area.

Digital Marketing: Digital Marketing and Advertising Year after year, businesses worldwide spend more than ever before on a wide range of Digital Marketing: Digital Marketing services. The ongoing evolution of Digital Marketing: Digital Marketing translates into ongoing and limitless career opportunities for new-generation marketing specialists all over the world. Digital Marketing: Digital marketing has become the new standard for businesses and marketing professionals, from website development to search engine optimization to e-mail marketing and so much more. There has never been a better time to consider a rewarding career in Digital Marketing: Digital Marketing. This Digital Marketing: Digital Marketing and Advertising course includes social media marketing, creating an effective Digital Marketing: Digital Marketing plan, working with PPC engines such as Google AdWords, an introduction to e-mail marketing, the fundamentals of SEO, and building a brand through creative online marketing and much more. Take the first important step towards a rewarding career in the field of Digital Marketing: Digital Marketing by enrolling in our exclusive Digital Marketing: Digital Marketing and Advertising course! Take the first important step towards a rewarding career in the field of Digital Marketing by enrolling in our exclusive Digital Marketing: Digital Marketing and Advertising course! GIFT Courses: Course 01: Social Media Marketing Strategy Course 02: Level 4 Copywriting Digital Marketing: Digital Marketing and Advertising Industry Experts Designed this Digital Marketing and Advertising course into 21 detailed modules. Assessment Method of Digital Marketing: Digital Marketing and Advertising After completing Digital Marketing: Digital Marketing and Advertising Course, you will get quizzes to assess your learning. You will do the later modules upon getting 60% marks on the quiz test. Apart from this, you do not need to sit for any other assessments. Certification of Digital Marketing: Digital Marketing and Advertising After completing the Digital Marketing: Digital Marketing and Advertising Course, you can instantly download your certificate for FREE. The hard copy of the certification will also be delivered to your doorstep via post, which will cost £13.99. Who is this course for? Digital Marketing: Digital Marketing and Advertising This Digital Marketing: Digital Marketing and Advertising course is open to everyone. Requirements Digital Marketing: Digital Marketing and Advertising To enrol in this Digital Marketing: Digital Marketing and Advertising Course, students must fulfil the following requirements: Digital Marketing: Good Command over English language is mandatory to enrol in our Digital Marketing Course. Digital Marketing: Be energetic and self-motivated to complete our Digital Marketing Course. Digital Marketing: Basic computer Skill is required to complete our Digital Marketing Course. Digital Marketing: If you want to enrol in our Digital Marketing Course you must be at least 15 years old. Career path Digital Marketing: Digital Marketing and Advertising