Booking options
Price on Enquiry
Price on Enquiry
Delivered Online or In-Person
Delivered at your location
UK Wide
9 minutes
All levels
Understanding cultural differences in the global sales environment is critical to your salespeople’s success. Developing their intercultural communication skills and knowledge of the sales and negotiation techniques of different cultures and nationalities, will help them to ensure relationships are as effective and rewarding as possible. Bespoke courses include:
The impact of language and cultural differences on the sales environment
Communication techniques in international sales
Effective sales questions
A global mindset
Culture and its impact on sales
Delivering on different cultural expectations
Perceptions of time across cultures and the impact on sales cycles and timelines
We have a maximum of 12 participants on each course and normally no fewer than 4.
The sessions are interactive and learner-centred, so it's important to have enough people to create discussion and debate, but not so many that some people don't get involved.
No, our courses are *not* a video feed from an onsite classroom, or a one-way presentation where the delegates are an afterthought.
Live online with Sterling is ‘on-air’ training with a real trainer interacting with remote learners. It’s a highly interactive professional development experience where participants work in groups and pairs, can view trainer slides and video, use whiteboards, etc. We think you'll love it.
For most of our courses there is work that is expected to be completed between sessions, but this will all be designed to help you transfer your learning and new skills back to your job. It may be to complete a reflective learning journal to see how the session content has worked in your situation, or a specific task that will be covered in the next session.
No. Trainers may suggest additional reading but this is a personal choice.
If the course is shown as having a start and end date then these are fixed. You will be joining delegates from other organisations on our popular public courses.
If the course is listed as "on demand", then we can fit the dates around the client's needs.
Most of our courses are not examined, as we want you to develop your skills in a supported and learner-centred environment. Some courses, such as ILM qualifications, will involve writing assignments in order to pass.
The price includes the formal taught sessions (either live online or face-to face as described), copies of relevant materials and an end of course certificate. Participants also receive a notebook, pen and a mug with tea/coffee & sweets for break time refreshment, even if you are training with us online!
We record all of our live online sessions and upload them in a private format to YouTube so you can catch up with any missed sessions.
Sterling Training delivers...