1161 Courses

The aim of this course is to equip learners with the knowledge and skills to conduct effective marketing research, while the second aim is to develop their ability to critically evaluate research findings and make informed decisions based on them. After the successful completion of the course, you will be able to learn about the following, Marketing Research. Types of Marketing Research. Marketing Research Methods. Importance of Market Research. The Key Aspects of Market Research. Marketing Research Process. Marketing Research Principles & Ethics. Marketing Research Examples. This course aims to provide learners with a comprehensive understanding of marketing research, including the different types and methods, the importance of market research, the key aspects involved in the research process, and the principles and ethics that should be followed. It also aims to provide practical examples that showcase the use of marketing research in real-world situations. This course aims to provide learners with a comprehensive understanding of marketing research, including the different types and methods, the importance of market research, the key aspects involved in the research process, and the principles and ethics that should be followed. It also aims to provide practical examples that showcase the use of marketing research in real-world situations. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Marketing Research Process Self-paced pre-recorded learning content on this topic. Understanding Marketing Research Process Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Market Research Analyst Marketing Research Coordinator Research Manager Consumer Insights Analyst Marketing Data Analyst Market Intelligence Manager Customer Insights Manager Marketing Strategist Brand Manager Product Development Manager. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Introduction: Successful marketing is an art form and it can take years to fully appreciate the nuances of promoting and selling a product. However, the basic principles are relatively straightforward. When you understand the “Four P's” of marketing, you are in a good position to target your audience and drive sales. In this course, you will receive an overview of the “Four P's” and learn how you can implement them into your own marketing strategy. The course offers practical solutions for making the most of this model alongside basic marketing theory.   What You Will Learn: What the Four P's are, why they are so important and how they are relate to one another How to use the Four P's when putting together a marketing plan and researching your target demographic How to use the Four P's in the earliest stages of product development and how to stay focused when applying the model Benefits of Taking This Course: If you are responsible for the marketing and promotion of a product or service, you will find this course a useful introduction to the marketing process If you do not work in marketing, but collaborate with marketing professionals on a regular basis, this course will provide you with a useful appreciation of their role in the organization This course will help you understand the benefits of thorough research at every stage of product development, and gives you some practical tips on how to put the Four P's into practice Effective marketing drives sales, so this course will provide you with useful information that may ultimately increase your business' profits

Introduction: Social media marketing is a type of online marketing that involves creating and posting content, such as articles, images, videos, as well as paid social media ads, to increase customer engagement. Social media creates great exposure for your business, it's cost-effective and you don't have to be an expert to see success with advertising. This course aims to provide you with sufficient information to help you develop and implement a social media strategy yourself, based on the topics we will be discussing.   What You Will Learn: What social media marketing entails and what the four most valuable social media platforms for business are How to analyse your target audience How to choose the appropriate social media platform for your business How to make the most of using Facebook, Instagram, Twitter and LinkedIn for business What the emerging social media marketing trends are What the benefits of social media marketing are Benefits of Taking This Course: You'll be able to identify the audience and content that works best with each social media platform Your knowledge will assist you in choosing the appropriate social media platforms for your business You will be able to efficiently set up Facebook, Instagram, Twitter and LinkedIn business accounts, and understand how the various advertising options work You will be able to better predict and incorporate emerging social media trends into your marketing strategy Your knowledge will allow you to create a specific social media strategy, tailored to your business Course Modules: Module 02: Choosing Your Social Media Platforms Module 03: Facebook and Instagram for Business Module 04: Twitter and LinkedIn for Business Module 05: Social Media Marketing Trends and Benefits

Twitter for Business Certification Twitter is a widely-used social network that offers businesses a great opportunity to promote themselves and their products to customers around the world. Every day, millions of tweets are sent and received by over 330 million active users. In this course, you will discover how to use Twitter to grow your business, advertise your products and services, and engage your target audience. You will learn how to write captivating tweets and share compelling content that will engage your followers, increasing both brand awareness and profits as a result. You Will Learn: Why most businesses can benefit from building a Twitter presence. How to compose a tweet that will be shared among your target audience, and why you should consider adding other media alongside text. How to grow your follower numbers, attract people who may become customers, and promote your Twitter account offline. How to measure the true impact of your content, and monitor your influence on Twitter. The types of advertising options offered by Twitter, how to get started with Twitter Ads, and the benefits of using Twitter's Promote Mode. Benefits of Taking This Course: If you run a business, this course will help you put together a social media marketing strategy that will widen your customer base and drive sales. If you are in a marketing role, you will benefit from this overview of Twitter and its applications in a commercial context. You will develop a broader appreciation of the role social media can play in promoting a business. You will be able to make sensible decisions with regard to the time, money and effort you are willing to invest in Twitter-based marketing. You will gain a broader appreciation of the role Twitter plays in marketing and advertising in modern commerce.

Starting an Ecommerce Business Certification In today's world of business, it's an absolute given that if you're not online with your product or service, you're going to lose out on customers and revenue. Every business entrepreneur needs to market his or her products online and engage with prospective customers in order to help the brand establish visibility and generate revenue. However, this process involves in-depth knowledge of Google AdWords, Facebook and other ecommerce websites to promote your products and business. Affiliate marketing is another way to promote your business by allowing others to resell your products and services and offering them rewards (monetary or otherwise). What's Covered in the Course? The video course on ecommerce covers the following useful topics: How to identify potential bloggers and influencers who can help promote your product and how to recruit them for your purpose How to create your affiliate offer and include successful case studies to attract more affiliates How to give away free e-books as part of your marketing strategy with a careful eye on copyright issues Tips on how to use email marketing and autoresponders to engage prospective customers Using online tools to retarget audience and identify customers who are interested in your product How to use keywords, descriptions and product feeds to create effective marketing campaigns using Google AdWords and Facebook How to use different features of Google AdWords and manage large product feeds How to connect Google AdWords to your account and finalise the ads that will run on your website This video course offers the following benefits Studying the course on ecommerce can help you in the following important ways: You can identify, attract and recruit the most suitable influencers and bloggers for your target audience You learn how to use email marketing tools to create automatic sequences of emails and thereby start an effective marketing campaign into motion By gaining insights into Google AdWords and Facebook marketing tools, you can give your business an extra edge over the competition

This course aims to provide learners with a comprehensive understanding of branding decisions and their critical role in developing an organization's brand image in the external environment. By the end of this course, participants will appreciate branding strategy and its types and will be able to identify the distinct factors that influence branding decisions. Participants will also develop an understanding of the concept of brand knowledge and brand perception. Additionally, this course will cover the marketing strategy planning process and integrated marketing communication. After the successful completion of the course, you will be able to learn about the following, Introduction to Branding. Branding Strategies. Factors Influencing Branding Decisions. Brand Knowledge and Perception. Marketing Strategy Planning. Integrated Marketing Communication. This course covers the fundamentals of branding decisions and their importance in developing a strong brand image for an organization. Learners will learn about the various types of branding strategies and how they can be used to create a unique brand identity. The course will explore the factors that influence branding decisions, including consumer behavior, market trends, and competition. Additionally, learners will learn about brand knowledge and perception and how they impact consumer behavior. This course covers the fundamentals of branding decisions and their importance in developing a strong brand image for an organization. Learners will learn about the various types of branding strategies and how they can be used to create a unique brand identity. The course will explore the factors that influence branding decisions, including consumer behavior, market trends, and competition. Additionally, learners will learn about brand knowledge and perception and how they impact consumer behavior. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Branding Decisions and Strategies Self-paced pre-recorded learning content on this topic. Branding Decisions and Strategies Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing professionals Brand managers Marketing students Entrepreneurs Business owners Advertising professionals Public relations professionals Sales professionals Marketing analysts Product managers Digital marketers Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Master the essential disciplines of managing and delivering content with this expertly designed CPD-accredited bundle. The courses cover Content Management fundamentals, Digital Product Management strategies, and the art of Creative Writing, offering a well-rounded approach for professionals aiming to refine their digital presence and communication. Whether you’re looking to streamline online content, oversee digital products efficiently, or craft compelling narratives, this bundle provides the knowledge to elevate your skills in today’s digital landscape. All three courses are thoughtfully structured for remote learning, allowing you to absorb the theory and techniques that drive success in digital content ecosystems. Delve into effective content organisation, explore the lifecycle of digital products, and develop creative writing techniques that engage and influence audiences. Ideal for marketers, content creators, and digital professionals seeking to expand their expertise, this bundle ensures you gain valuable insight to advance your career and deliver results in content-driven environments. These comprehensive courses are available in this Content Management - CPD Accredited 3 Courses Bundle Course 01: Content Management Course 02: Digital Product Management Course 03: Creative Writing **Special Offer: Free PDF and Hard Copy Certificates** Key Benefits Get instant PDF and Hard Copy certificate Fully online courses Self-paced learning and laptop, tablet, and smartphone-friendly 24/7 Learning Assistance Course Curriculum: Content Management Module 01: Introduction to Content Management Module 02: Content Management System (CMS) Module 03: Basics of Content Management Systems Module 04: Content Strategy Module 05: Content Marketing Module 06: Content Marketing Tools and Tactics Module 07: Content Marketing Strategy Course Assessment You will immediately be given access to a specifically crafted MCQ test upon completing each Content Management - CPD Accredited 3 Courses Bundle bundle course. For each test, the pass mark will be set to 60%. Accredited Certificate After successfully completing this Content Management - CPD Accredited 3 Courses Bundle course, you will qualify for the CPD Quality Standards (CPD QS) certified certificate from Training Express. CPD 30 CPD hours / points Accredited by The CPD Quality Standards Who is this course for? The Content Management - CPD Accredited 3 Courses Bundle training is ideal for highly motivated individuals or teams who want to enhance their skills and efficiently skilled employees. Requirements There are no formal entry requirements for the course, with enrollment open to anyone! Career path Learn the essential skills and knowledge you need to excel in your professional life with the help & guidance from our Content Management - CPD Accredited 3 Courses Bundle training.

Boost Your Career By Enrolling In This Ecommerce Management & Digital Marketing: The Ultimate Guide to Strategic Marketing Bundle To Overcome Your Challenges! 6 in 1 Ecommerce Management & Digital Marketing: The Ultimate Guide to Strategic Marketing Bundle Improve your knowledge and enhance your skills to succeed with this Ecommerce Management & Digital Marketing: The Ultimate Guide to Strategic Marketing bundle. This Ecommerce Management & Digital Marketing: The Ultimate Guide to Strategic Marketing bundle is designed to build your competent skill set and enable the best possible outcome for your future. Our bundle is ideal for those who aim to be the best in their fields and are always looking to grow. This Ecommerce Management & Digital Marketing: The Ultimate Guide to Strategic Marketing Bundle Contains 6 of Our Premium Courses for One Discounted Price: Course 01: Ecommerce Management Course 02: E-Commerce: Complete Guide to Income Mastery Course 03: Digital Marketing: The Ultimate Guide to Strategic Marketing Course 04: Use Pinterest To Promote Your eCommerce Store Course 05: Social Media Marketing Course -The Step by Step Guide Course 06: Social Media Marketing Strategy All the courses under this Ecommerce Management & Digital Marketing: The Ultimate Guide to Strategic Marketing bundle are split into a number of expertly created modules to provide you with an in-depth and comprehensive learning experience. Upon successful completion of the Ecommerce Management & Digital Marketing: The Ultimate Guide to Strategic Marketing bundle, an instant e-certificate will be exhibited in your profile that you can order as proof of your new skills and knowledge. Stand out from the crowd and get trained for the job you want. With this comprehensive Ecommerce Management & Digital Marketing: The Ultimate Guide to Strategic Marketing bundle, you can achieve your dreams and train for your ideal career. This Ecommerce Management & Digital Marketing: The Ultimate Guide to Strategic Marketing bundle covers essential aspects in order to progress in your chosen career. Why Prefer Us for Ecommerce Management & Digital Marketing: The Ultimate Guide to Strategic Marketing? All-in-one package of 6 premium courses' Ecommerce Management & Digital Marketing: The Ultimate Guide to Strategic Marketing bundle Earn a certificate accredited by CPDQS. Get a free student ID card! (£10 postal charge will be applicable for international delivery) Globally Accepted Standard Lesson Planning Free Assessments with this Ecommerce Management & Digital Marketing: The Ultimate Guide to Strategic Marketing Bundle 24/7 Tutor Support available with this Ecommerce Management & Digital Marketing: The Ultimate Guide to Strategic Marketing Bundle Start your learning journey straightaway! This Ecommerce Management & Digital Marketing: The Ultimate Guide to Strategic Marketing's curriculum has been designed by Ecommerce Management & Digital Marketing: The Ultimate Guide to Strategic Marketing experts with years of Ecommerce Management & Digital Marketing: The Ultimate Guide to Strategic Marketing experience behind them. The Ecommerce Management & Digital Marketing: The Ultimate Guide to Strategic Marketing course is extremely dynamic and well-paced to help you understand Ecommerce Management & Digital Marketing: The Ultimate Guide to Strategic Marketing with ease. You'll discover how to master the Ecommerce Management & Digital Marketing: The Ultimate Guide to Strategic Marketing skill while exploring relevant and essential topics. Assessment Process Once you have completed all the courses in the Ecommerce Management & Digital Marketing: The Ultimate Guide to Strategic Marketing bundle, you can assess your skills and knowledge with an optional assignment. Our expert trainers will assess your assignment and give you feedback afterwards. CPD 60 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Ecommerce Management & Digital Marketing: The Ultimate Guide to Strategic Marketing bundle is suitable for everyone. Requirements You will not need any prior background or expertise. Career path This Ecommerce Management & Digital Marketing: The Ultimate Guide to Strategic Marketing bundle will allow you to kickstart or take your career in the related sector to the next stage. Certificates Digital certificate Digital certificate - Included Hard copy certificate Hard copy certificate - £29 If you are an international student, you will be required to pay an additional fee of 10 GBP for international delivery, and 4.99 GBP for delivery within the UK, for each certificate

The aim of this course is to provide learners with a thorough understanding of the marketing planning process, including the key components and strategies involved. The course will cover topics such as defining a marketing plan, strategic marketing planning process, marketing planning and marketing strategy, components of marketing planning, and distribution strategies for products and services. After the successful completion of the course, you will be able to learn about the following, Defining Marketing plan. Understanding strategic marketing planning process. Understanding marketing planning and marketing strategy. Learning the Components of marketing planning. Understanding the distribution strategies for products and services. Marketing planning is a critical process for any organization that wants to succeed in today's competitive business environment. This course will provide learners with a comprehensive understanding of the marketing planning process, including the key components and strategies involved. The course will begin by defining what a marketing plan is and why it is essential for businesses to have one. Learners will then gain an understanding of the strategic marketing planning process, which involves analyzing the market, defining target customers, developing marketing objectives, and creating a marketing mix to achieve those objectives. Marketing planning is a critical process for any organization that wants to succeed in today's competitive business environment. This course will provide learners with a comprehensive understanding of the marketing planning process, including the key components and strategies involved. The course will begin by defining what a marketing plan is and why it is essential for businesses to have one. Learners will then gain an understanding of the strategic marketing planning process, which involves analyzing the market, defining target customers, developing marketing objectives, and creating a marketing mix to achieve those objectives. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Marketing planning and strategy Self-paced pre-recorded learning content on this topic. Marketing Planning and Strategy Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers and Executives Business Development Managers Product Managers and Brand Managers Sales Managers and Representatives Market Researchers and Analysts Business Owners and Entrepreneurs Advertising and PR Professionals Management Consultants Strategy Planners Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

"This Professional Certificate Course in Metrics And KPIs provides a comprehensive overview of key performance indicators (KPIs) for digital marketing across various channels. Participants will learn to establish meaningful KPIs aligned with business goals, optimize campaigns using data, and navigate the impact of external factors. The course also addresses ethical considerations in setting and monitoring KPIs in the dynamic realm of digital marketing." After the successful completion of the course, you will be able to learn about the following: Key performance indicators (KPIs) for digital marketing KPI for Different Digital Channels Using data to optimize digital marketing campaigns and drive results How to establish meaningful KPIs that align with business objectives and goals The impact of external factors, on KPIs and digital marketing campaigns. The ethical considerations involved in setting and monitoring KPIs in digital marketing. This Professional Certificate Course in Metrics and KPIs offers a comprehensive understanding of key performance indicators (KPIs) for digital marketing across various channels. Participants will learn to establish meaningful KPIs aligned with business objectives, optimize campaigns using data, and navigate the impact of external factors on KPIs. The course also addresses ethical considerations in setting and monitoring digital marketing KPIs. "This Professional Certificate Course in Metrics and KPIs provides a comprehensive exploration of key performance indicators (KPIs) in digital marketing. Participants will gain insights into tailoring KPIs for diverse digital channels and leveraging data to optimize campaigns. The curriculum emphasizes establishing meaningful KPIs aligned with business objectives, considering external factors' impact, and addressing ethical considerations in KPI setting and monitoring." Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Metrics and KPIs for Digital Marketing Self-paced pre-recorded learning content on this topic. Metrics And KPIs Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Digital Marketing Professionals Business Analysts Marketing Managers Data Analysts Advertising Executives Entrepreneurs Product Managers Marketing Strategists Sales Professionals Communication Specialists Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.