Booking options
£49
£49
On-Demand course
14 days
All levels
The aim of this course is to equip learners with the knowledge and skills to conduct effective marketing research, while the second aim is to develop their ability to critically evaluate research findings and make informed decisions based on them.
After the successful completion of the course, you will be able to learn about the following,
Marketing Research.
Types of Marketing Research.
Marketing Research Methods.
Importance of Market Research.
The Key Aspects of Market Research.
Marketing Research Process.
Marketing Research Principles & Ethics.
Marketing Research Examples.
This course aims to provide learners with a comprehensive understanding of marketing research, including the different types and methods, the importance of market research, the key aspects involved in the research process, and the principles and ethics that should be followed. It also aims to provide practical examples that showcase the use of marketing research in real-world situations.
This course aims to provide learners with a comprehensive understanding of marketing research, including the different types and methods, the importance of market research, the key aspects involved in the research process, and the principles and ethics that should be followed. It also aims to provide practical examples that showcase the use of marketing research in real-world situations.
VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight.
Navigating the MSBM Study Portal Watch this video to gain further insight.
Interacting with Lectures/Learning Components Watch this video to gain further insight.
Understanding Marketing Research Process Self-paced pre-recorded learning content on this topic.
Understanding Marketing Research Process Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
Market Research Analyst
Marketing Research Coordinator
Research Manager
Consumer Insights Analyst
Marketing Data Analyst
Market Intelligence Manager
Customer Insights Manager
Marketing Strategist
Brand Manager
Product Development Manager.
Average Completion Time
2 Weeks
Accreditation
3 CPD Hours
Level
Advanced
Start Time
Anytime
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The Metropolitan School of Business and Management (MSBM) is an Ed-...