944 Courses

Marketing Strategies for Business Course Overview This course offers a comprehensive exploration of marketing strategies essential for business growth and competitive advantage. Learners will gain insight into analysing current market positions, defining strategic goals, and developing effective go-to-market plans. Emphasising the integration of theory and strategic planning, the course equips participants with the ability to design and implement marketing initiatives that drive success. Through structured learning, individuals will develop critical thinking skills to evaluate market opportunities, understand customer needs, and align marketing efforts with broader business objectives. This course is designed to empower learners with the knowledge and confidence to contribute meaningfully to marketing strategy development in various business contexts. Course Description Delving deeper into core marketing concepts, this course covers strategic analysis of the current market environment, goal setting for future positioning, and detailed approaches to launching marketing campaigns. Learners will engage with topics such as market segmentation, competitive analysis, brand positioning, and the execution of marketing plans that ensure measurable outcomes. The learning experience emphasises strategic decision-making, fostering skills in assessing market trends and consumer behaviour. Participants will be equipped to formulate coherent marketing strategies that align with organisational aims, enhancing business growth and sustainability. Throughout, the course maintains a professional and informative tone, suitable for those seeking to develop expertise in marketing within diverse industries. Marketing Strategies for Business Curriculum Module 01: Welcome Module 02: Strategic Outline: Where Are We Now? Module 03: Strategic Outline: Where Do We Want to Be? Module 04: It’s Time to Go to Market Module 05: Ensure Success (See full curriculum) Who Is This Course For? Individuals seeking to understand core marketing strategy principles Professionals aiming to enhance strategic marketing skills for career progression Beginners with an interest in marketing and business development Entrepreneurs looking to improve market positioning and customer engagement Career Path Marketing Coordinator Business Development Executive Brand Strategist Market Research Analyst Marketing Consultant

Know the Selling Strategies that Boost Customer Acquisition Course Overview This course provides an insightful exploration of effective selling strategies designed to significantly enhance customer acquisition. Learners will discover how to identify and target ideal customer segments, select the most suitable sales channels, and craft a comprehensive selling strategy tailored to their business needs. By understanding the dynamics of customer behaviour and market trends, participants will develop the skills needed to attract and retain customers more effectively. The course equips learners with valuable knowledge to drive sales growth, improve business reach, and establish a competitive advantage. Upon completion, learners will be able to design strategic sales plans that align with business objectives, ensuring sustainable customer acquisition and long-term success. Course Description This course delves into key concepts and techniques essential for mastering selling strategies that foster customer acquisition. Topics include analysing market opportunities, evaluating sales channels, and formulating strategic sales plans that reflect business goals. Learners will gain an understanding of customer journey mapping and segmentation, enabling them to tailor their approach to diverse target audiences. The learning experience is structured to enhance strategic thinking and decision-making abilities within a sales context. Graduates of the course will be proficient in developing focused selling strategies that optimise resources and maximise market impact, thereby supporting business expansion and customer loyalty. This professional course is designed for those seeking to enhance their commercial effectiveness in competitive environments. Know the Selling Strategies that Boost Customer Acquisition Curriculum Module 01: Selling Strategies that Boost Customer Acquisition - An Overview Module 02: Determine the Optimal Sales Channels to Grow your Business Module 03: Create a Selling Strategy for Your Business (See full curriculum) Who is this course for? Individuals seeking to increase customer acquisition and sales effectiveness. Professionals aiming to advance their career in sales or business development. Beginners with an interest in sales strategy and business growth. Entrepreneurs looking to enhance their market reach and customer base. Career Path Sales Executive Business Development Officer Customer Acquisition Specialist Marketing and Sales Coordinator Small Business Owner or Manager

Get ready for an exceptional online learning experience with the Branding, Strategic Marketing, Business Management, SEO & Social Media bundle! This carefully curated collection of 20 premium courses is designed to cater to a variety of interests and disciplines. Dive into a sea of knowledge and skills, tailoring your learning journey to suit your unique aspirations. Branding, Strategic Marketing, Business Management, SEO & Social Media is a dynamic package, blending the expertise of industry professionals with the flexibility of digital learning. This Branding & Strategic Marketing offers the perfect balance of foundational understanding and advanced insights. Whether you're looking to break into a new field or deepen your existing knowledge, the Branding & Strategic Marketing package has something for everyone. As part of the Branding, Strategic Marketing, Business Management, SEO & Social Media package, you will receive complimentary PDF certificates for all courses in this bundle at no extra cost. Equip yourself with the Branding & Strategic Marketing bundle to confidently navigate your career path or personal development journey. Enrol today and start your career growth! This Branding & Strategic Marketing Bundle Comprises the Following CPD Accredited Courses: Branding Fundamentals for New Business Branding Your Business Developing Strategic Executive Management How to Produce a Creative Marketing Strategy Win Customers Efficiently: Customer Service Diploma Business Management and Finance Course Communication Masterclass Building Strong Relationships Learn to Identify and Solve Business Problems Creating and Branding with Canva for Beginners How To Do Keyword Research For SEO & Ranking On Google Linkedin Marketing for Business Youtube Marketing Strategy Facebook Marketing Strategy for Business Social Media Strategy for Business Learn to Optimize Results With Facebook Analytics Creating and Branding with Canva Advanced Level Career Development Plan Fundamentals CV Writing and Job Searching Learn to Level Up Your Leadership Networking Skills for Personal Success Ace Your Presentations: Public Speaking Masterclass Learning Outcome: Gain comprehensive insights into multiple fields. Foster critical thinking and problem-solving skills across various disciplines. Understand industry trends and best practices through the Branding & Strategic Marketing Bundle. Develop practical skills applicable to real-world situations. Enhance personal and professional growth with Branding & Strategic Marketing. Build a strong knowledge base in your chosen course via Branding & Strategic Marketing. Benefit from the flexibility and convenience of online learning. With the Branding & Strategic Marketing package, validate your learning with a CPD certificate. Each course of this Branding & Strategic Marketing bundle holds a prestigious CPD accreditation, symbolising exceptional quality. The materials, brimming with knowledge, are regularly updated, ensuring their relevance. This Branding & Strategic Marketing bundle promises not just education but an evolving learning experience. Engage with this extraordinary collection, and prepare to enrich your personal and professional development. Embrace the future of learning with Branding, Strategic Marketing, Business Management, SEO & Social Media, a rich anthology of 15 diverse courses. Each course in the Branding & Strategic Marketing bundle is handpicked by our experts to ensure a wide spectrum of learning opportunities. This Branding, Strategic Marketing, Business Management, SEO & Social Media bundle will take you on a unique and enriching educational journey. The Branding & Strategic Marketing bundle encapsulates our mission to provide quality, accessible education for all. Whether you are just starting your career, looking to switch industries, or hoping to enhance your professional skill set, the Branding, Strategic Marketing, Business Management, SEO & Social Media bundle offers you the flexibility and convenience to learn at your own pace. Make the Branding & Strategic Marketing package your trusted companion in your lifelong learning journey. CPD 200 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Branding, Strategic Marketing, Business Management, SEO & Social Media bundle is perfect for: Lifelong learners looking to expand their knowledge and skills. Professionals seeking to enhance their career with CPD certification. Individuals wanting to explore new fields and disciplines. Anyone who values flexible, self-paced learning from the comfort of home. Career path Unleash your potential with the Branding, Strategic Marketing, Business Management, SEO & Social Media bundle. Acquire versatile skills across multiple fields, foster problem-solving abilities, and stay ahead of industry trends. Ideal for those seeking career advancement, a new professional path, or personal growth. Embrace the journey with the Branding & Strategic Marketing bundle package. Certificates Certificate Of Completion Digital certificate - Included Certificate Of Completion Hard copy certificate - Included You will get a complimentary Hard Copy Certificate.

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This How to Start a Photography Business will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The How to Start a Photography Business will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to How to Start a Photography Business and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited How to Start a Photography Business is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this How to Start a Photography Business. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The How to Start a Photography Business will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum How to Start a Photography Business Lesson 01: Photography 00:04:00 Lesson 02: Setting up Your Business 00:04:00 Lesson 03: Finding Your Niche 00:08:00 Lesson 04: Competition 00:08:00 Lesson 05: Pricing 00:14:00 Lesson 06: Website 00:17:00 Lesson 07: Blog Marketing 00:06:00 Lesson 08: Social Media Marketing 00:06:00 Lesson 09: Email Marketing 00:06:00 Lesson 10: Finding & Keeping Longterm Customers 00:06:00 Lesson 11: Closing Though 00:03:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Embark on a comprehensive journey into Retail Management. From strategic planning and consumer behavior to multi-channel retailing and brand reputation, this course offers essential skills for thriving in the dynamic retail sector. Become an expert in managing and growing retail operations.

It is essential for a thriving manager or leader to have the management and leadership skills. Without the required skills, it will be quite challenging for administering and leading a group of staff, or organisation. This Management and Leadership Development Training course is intended to improve your managing and leadership skills in the most effective way possible. You will learn how to build trust and confidence, understand the fundamental requirements and knowledge of becoming an efficient manager, how to gain employee satisfaction, and so on. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Course Content Management and Leadership Development Training - Updated Version Leadership & Management Module 1: Understanding Management and Leadership 00:40:00 Module 2: Leadership Theories 00:25:00 Module 3: Improving Management and Leadership Performance 00:15:00 Module 4: High Performance Teams 00:32:00 Module 5: Motivating Employees 00:26:00 Module 6: Organisational Skills 00:26:00 Module 7: Talent Management 00:37:00 Module 8: Succession Planning 00:24:00 Module 9: Business Process Management 00:29:00 Module 10: Communication Skills 00:28:00 Module 11: Negotiation Techniques 00:15:00 Module 12: Managing Meetings and Giving Feedback 00:22:00 Module 13: Managing Change 00:22:00 Module 14: Time Management 00:37:00 Module 15: Stress Management 00:15:00 Module 16: Emotional Intelligence in Leadership 00:32:00 Module 17: Managing Conflict 00:14:00 Module 18: Dealing with Office Politics 00:34:00 Module 19: Risk Management 00:35:00 Module 20: Corporate Responsibility and Ethics 00:14:00 Business Management Introduction to Business Management 00:27:00 Operations Management 00:26:00 Introduction to Business Analysis 00:16:00 Strategic Analysis and Product Scope 00:30:00 Project Management 00:21:00 Business Development and Succession Planning 00:26:00 Business Processes 00:44:00 Planning & Forecasting Operations 00:23:00 Performance Management 00:20:00 Management of Cash and Credit 00:21:00 Managing Risk and Recovery 00:28:00 Quality Management 00:23:00 Communication Skills 00:27:00 Business Environment 00:18:00 Organisational Skills 01:18:00 Negotiation Techniques 00:18:00 Human Resource Management 00:19:00 Motivation and Counselling 00:21:00 Customer Service 00:18:00 Time Management 00:42:00 Conflict Management 00:16:00 Mock Exam Mock Exam- Management and Leadership Development Training 00:20:00 Final Exam Final Exam- Management and Leadership Development Training 00:20:00 Management and Leadership Development Training - Old Version Management and Leadership Development Module One - Getting Started 01:00:00 Module Two - Grooming a New Manager 01:00:00 Module Three - Coaching and Mentoring (I) 01:00:00 Module Four - Coaching and Mentoring (II) 01:00:00 Module Five - Measuring Performance 01:00:00 Module Six - Motivating Managers 01:00:00 Module Seven - Signs of Poor Management 01:00:00 Module Eight - Trust Your Team of Managers 01:00:00 Module Nine - When an Employee Complains About Their Manager 01:00:00 Module Ten - When Do You Step In 00:30:00 Module Eleven - Remember These Basic Qualities 01:30:00 Module Twelve - Wrapping Up 01:00:00 Business Management Designing Your Organizational Structure 00:30:00 Introduction to Operations Management 00:15:00 Understanding Financial Terms 00:30:00 Getting the Right People in Place 00:15:00 Getting Your Product Together 00:15:00 Building a Corporate Brand 00:30:00 Marketing Your Product 01:00:00 Selling Your Product 00:15:00 Planning for the Future 00:15:00 Goal Setting and Goal Getting 00:30:00 Succession Planning 101 00:15:00 Managing Your Money 00:15:00 Ethics 101 00:15:00 Building a Strong Customer Care Team 00:15:00 Training Employees for Success 00:15:00 Leadership Essentials 00:15:00 Business Leadership About the Learning Organization 00:15:00 Achieving Personal Mastery 00:15:00 Analyzing Our Mental Models 00:30:00 Achieving a Shared Vision 00:15:00 Team Learning 00:15:00 Systems Thinking 00:15:00 Five Practices 00:15:00 Building Trust 00:15:00 Managing Change 00:30:00 Managers vs. Leaders 00:15:00 Influence Strategies 00:15:00 Managing Relationships 01:00:00 Strategic Planning 00:00:00 Doing Delegation Right 00:15:00 Criteria for Useful Feedback 00:15:00 Feedback Techniques 00:15:00 Mastering Your Body Language 00:15:00 Meeting Management 00:30:00 Pumping up a Presentation 00:15:00 Employee Accountability Defining Accountability 00:30:00 Creating an Accountable Organization 00:30:00 Setting Goals and Expectations 00:30:00 Doing Delegation Right 00:45:00 Offering Feedback 00:15:00 Activities The Manager: Management and Leadership Development Programme- Activities 00:00:00 Order your Certificates & Transcripts Order your Certificates & Transcripts 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Course Overview This Life Coaching course offers an empowering and transformative learning experience designed to help learners develop the essential skills and insights needed to guide others towards personal growth and achievement. Covering the core principles of life coaching, emotional intelligence, communication techniques, and client management, this course equips learners with the tools to inspire change and foster resilience. By developing self-awareness and understanding behavioural patterns, learners will be able to create structured coaching plans tailored to individual client needs. Whether aiming to pursue a career in coaching or seeking to enhance leadership and mentoring capabilities, learners will finish the course with a clear understanding of ethical practices and business growth fundamentals. Upon completion, participants will be prepared to confidently support clients in achieving personal and professional goals while advancing their own personal development. Course Description The Life Coaching course delves into the essential aspects of professional coaching, beginning with its purpose, principles, and the critical role of self-awareness. Learners will explore the development of core beliefs, fear management, and the foundations of emotional intelligence to better understand client motivations and behaviours. Communication skills, including body language techniques, are covered in depth to enhance client engagement and rapport-building abilities. The course also introduces effective goal-setting frameworks, methods for structuring client sessions, and key attributes of successful life coaches. Additionally, learners will receive an introduction to basic business development strategies, helping them to establish and grow their own coaching practices. Ethical considerations form a crucial part of the training, ensuring learners are equipped to protect both themselves and their clients. With a balance of theoretical foundations and real-world application, learners will gain valuable skills to thrive in the coaching profession. Course Modules Module 01: Life Coaching: The Purpose and Fundamentals Module 02: Develop Your Self-Awareness Module 03: The Development of Core Beliefs and Managing Fears Module 04: Life Coaching Types and Key Attributes of a Life Coach Module 05: Understanding Emotional Intelligence Module 06: Body Language and Communication Techniques Module 07: A Structure for Client Work and Goal Setting Module 08: Basic Principles for Business Development and Growth Module 09: The Ethical Coach: Protect Yourself and Your Clients (See full curriculum) Who is this course for? Individuals seeking to guide others towards personal and professional success. Professionals aiming to enhance leadership, mentoring, and coaching capabilities. Beginners with an interest in life coaching, personal development, or behavioural sciences. Entrepreneurs looking to establish a career in coaching or consultancy. Managers and HR professionals wishing to develop stronger coaching techniques within their teams. Career Path Life Coach Career Coach Executive Coach Leadership Development Specialist HR and Talent Development Professional Business Consultant Wellbeing Coach Mentoring Programme Coordinator

This course aims to provide professionals and aspiring leaders with the necessary tools to communicate effectively in the workplace.

Get a Job in Sales: Your Fast Track to Career Success Course Overview "Get a Job in Sales: Your Fast Track to Career Success" is an essential course designed to equip you with the skills and strategies needed to break into the competitive sales industry. Covering key topics such as interview preparation, effective communication, and how to navigate the job application process, this course provides a clear roadmap for securing a role in sales. With insights into the expectations of employers and techniques for excelling in interviews, learners will gain the confidence to step into a sales career and make an immediate impact. The course also highlights how to tailor your CV, present yourself professionally, and successfully close the deal in interviews. Upon completion, you will be well-prepared to enter the workforce with a competitive edge. Course Description This course provides in-depth guidance on how to successfully land a job in sales. It covers the core steps of preparing for interviews, understanding the sales process, and learning how to present yourself as an attractive candidate to potential employers. Learners will explore strategies to create an impressive CV, master the art of communication, and develop confidence for sales-related job interviews. The course also provides insight into employer expectations, helping learners understand what sales teams look for in candidates. By completing the course, learners will have the knowledge and tools to effectively navigate the job search, perform well in interviews, and position themselves for success in sales roles across various industries. This is a great starting point for anyone looking to build a rewarding career in sales. Get a Job in Sales: Your Fast Track to Career Success Curriculum Module 01: Introduction to Sales Careers Module 02: Preparing for Job Applications Module 03: Mastering Interview Skills Module 04: Effective Communication in Sales Interviews Module 05: Navigating the Job Market and Employer Expectations Module 06: Closing the Deal: Landing Your Sales Job (See full curriculum) Who is this course for? Individuals seeking to begin a career in sales. Professionals aiming to transition into a sales role. Beginners with an interest in sales and business development. Anyone looking to enhance their job application and interview skills. Career Path Sales Executive Business Development Representative Account Manager Sales Consultant Retail Sales Associate Inside Sales Representative Field Sales Representative

Overview This Marketing Principles course will unlock your full potential and will show you how to excel in a career in Marketing Principles. So upskill now and reach your full potential. Everything you need to get started in Marketing Principles is available in this course. Learning and progressing are the hallmarks of personal development. This Marketing Principles will quickly teach you the must-have skills needed to start in the relevant industry. In This Marketing Principles Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Marketing Principles skills to help you advance your career. Acquire a comprehensive understanding of various Marketing Principles topics and tips from industry experts. Learn in-demand Marketing Principles skills that are in high demand among UK employers, which will help you to kickstart your career. This Marketing Principles course covers everything you must know to stand against the tough competition in the Marketing Principles field.  The future is truly yours to seize with this Marketing Principles. Enrol today and complete the course to achieve a Marketing Principles certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Marketing Principles course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Marketing Principles course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate.  Certificate of Achievement Upon successfully completing the Marketing Principles course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Marketing Principles is suitable for anyone aspiring to start a career in Marketing Principles; even if you are new to this and have no prior knowledge on Marketing Principles, this course is going to be very easy for you to understand.  And if you are already working in the Marketing Principles field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level.  Taking this Marketing Principles course is a win-win for you in all aspects.  This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Marketing Principles course has no prerequisite.  You don't need any educational qualification or experience to enrol in the Marketing Principles course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Marketing Principles course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Section 01: Marketing and the Firm Marketing and the Firm 00:01:00 Marketing Orientation and Context 00:01:00 Creating Value and Competitive Advantage #1 00:01:00 Creating Value and Competitive Advantage #2 00:01:00 Marketing Definition 00:01:00 Marketing Exchange 00:01:00 Marketing Interactions #1 00:01:00 Marketing Interactions #2 00:02:00 BCG's Advantage Matrix Model 00:01:00 Section 02: Situational Marketing Analysis External Environment - Analysis #1 00:01:00 External Environment - Analysis #2 00:01:00 External Environment - Analysis #3 00:01:00 External Forces Facing Marketing 00:01:00 Demographic Shift 00:01:00 Demographic Changes 00:02:00 Stakeholder Mapping #1 00:01:00 Stakeholder Mapping #2 00:01:00 Section 03: Microenvironments - Industry and Market Microenvironments - Industry and Market 00:01:00 Difference between an Industry and a Sector 00:02:00 Common Mistakes #1 00:02:00 Common Mistakes #2 00:01:00 Market Analysis #1 00:01:00 Market Analysis #2 00:01:00 Internal Firm Analysis and Environment Analysis 00:02:00 Enterprise Value Chain Analysis #1 00:01:00 Enterprise Value Chain Analysis #2 00:01:00 Enterprise Value Chain Analysis #3 00:01:00 Porter's Value Chain 00:01:00 Elements in Porter's Value Chain #1 00:01:00 Elements in Porter's Value Chain #2 00:01:00 SWOT - Gap Analysis 00:02:00 TOWS and Building Conversion Strategies 00:01:00 Section 04: Formulating a Marketing Plan - Building Components Formulating a Marketing Plan - Building Components #1 00:01:00 Formulating a Marketing Plan - Building Components #2 00:02:00 Formulating a Marketing Plan - Building Components #3 00:01:00 Product Life Cycle and Building a Product Strategy 00:01:00 Segmentation and Targeting- Geography, Consumer Behaviour and Cultures 00:01:00 Positioning Your Market Offering 00:01:00 Pricing Your Product for the Market 00:01:00 Channels and Distribution 00:01:00 Promotion and Brand Advertising 00:01:00 Business Development and Customer Relationship Marketing (CRM) 00:01:00 Hard-selling 00:01:00 Sales Funnel 00:01:00 Stages in the Sales Funnel 00:02:00 Section 05: Executing the Marketing Plan Action Planning, Roles and Responsibilities 00:01:00 Metrics and Measures 00:02:00 Marketing and Information Technology 00:01:00 Marketing Information (MIS) Systems: Sorting Data and Reporting 00:02:00 Marketing and Information Technology 00:01:00 The Marketing Profession and Building the Marketing Team 00:01:00