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Why Join Digital Marketing Training Course at Osborne Training Osborne Training is well Recognised for quality Regular Lectures led by Industry Expert Tutors Unlimited Access to the State of the Art Virtual Learning Campus Exclusive Access to High quality study materials Flexible payment option available Join Digital Marketing Training course as Pure Online or Blended with Classroom Delivery Access to Digital Marketing Internship for 3 months at the end of the training Unlimited Tutorial Support from expert tutors Get a Student Discount Card from NUS* Get a Free Tablet PC for limited period* Practical Hands-on Projects, Practical focused Assignments and Group-work for greater skills enhancement and understanding real life issues for real life problems Once you complete the bookkeeping course, you will get a certificate from Osborne Training confirming your professional Digital Marketing Qualifications. What jobs could I qualify for? Senior Digital Marketing Manager Digital Marketing Coordinator Executive Digital Marketing Strategist Digital Marketing Consultant In these roles, you could earn on average more than £40,000 annually (source: Reed Salary Checker, UK). Moreover, many go on to become successful (Millionaire sometime) entrepreneur by offering Digital Marketing services or formulating successful Digital Marketing Strategy for their own business. Digital Marketing Qualifications Digital Marketing Qualifications at Osborne Training are developed in Association with Google. Osborne Training offers Total Digital Marketing Course which combines all major skills required to be a successful Digital Marketeer and you also have option to join a complementary Internship at the end of your course. In joining the Total Digital Marketing Course at Osborne Training, you will make one of the greatest decision of your career and can look forward to a successful career in digital marketing. Digital Marketing Course Overview Total Digital Marketing Course covers major areas of Digital Marketing to make you completely ready for the digital era. The Digital Marketing course comes with optional Internship at the end of the training making you highly employable. Practical focused and hands-on approach of the training method helps you to be ready to offer real life solutions for real life problems. Digital Marketing Training Course Content Basics of marketing Marketing In Digital Era All About Web Search Engine Optimization Search Engine Marketing Affiliate Marketing Social Media Marketing Email marketing and nurturing (inbound) Mobile app marketing Content marketing Web, mobile and app analytics Growth Hacking Creating robust digital marketing strategy
The best leaders are able to enable their team and the organisation to fulfil their potential by creating a highly motivational environment. This program will equip you with skills to: Establish and communicate organisational vision and values Lead change and promote innovation Develop effective teams and coach leaders Understand motivation and develop peoples' potential.
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Learn how to use Master Projects and Resource Pools to create better visibility across projects. Course overview Duration: 4 hours This course shows you how to create Master Projects allowing you to roll several sub projects into a master view. It also shows techniques to create resource pools to share resources between projects to enable you to better manage your resource teams and check resource loading. This half day course looks at how to practically do this and setup both elements. This is aimed at existing users of Microsoft Project who need to create master schedules and share resources and loadings. Objectives By the end of the course you will be able to: Create master projects Insert and update sub projects Create a resource pool Share resources between projects Check resource loadings between projects Content Working with multiple projects Consolidating projects Linking to sub projects Setting the master project as read only Saving consolidated projects Working on consolidated projects Setting task links between projects Getting source project information Removing projects from the consolidation Sharing resources Creating a resource pool Sharing resources Opening projects that share resources Updating the resource pool Refreshing the resource pool Opening a resource pool Removing resource sharing
Why cultural differences exist, what you can do to understand and respect these differences and then implement strategies to build effective intercultural relationships.Learn the skills, knowledge and have the confidence to tackle difficult conversations in a productive way. Course overview Duration: 1 day (6.5 hours) This workshop is designed for those who deal on a regular basis with fellow employees, suppliers or customers from different cultural backgrounds. The workshop will focus on understanding why cultural differences exist, what you can do to understand and respect these differences and then implement strategies to build effective intercultural relationships. The one day session will use professional actors in the afternoon so that you can practice real-life situations involving intercultural challenges. Objectives By the end of the course you will be able to: Understand what makes us different from people from other cultures Appreciate why we form impressions of other cultures Use strategies to communicate effectively with those from different cultural backgrounds Build trust with those we work with from a different cultural background Content Intercultural Challenges What challenges do you face with dealing with people from different cultures? Why do these challenges exist? Understanding Culture What is culture? Trompenaars’ Model of Culture – what determines our understanding of different cultures Cultural theories Hall and Hall:Three Systems of TimeThe Importance of Context – Data vs Dialogue Hofstede – 6 Cultural Dimensions Trompenaars – 7 Cultural Dimensions Chart your intercultural business relationships against these dimensions Strategies and Intercultural Management Trompenaar’s 3 step approach – Recognise, Respect, Reconcile How to foster and maintain trust Effective intercultural communication strategies Practical Activities Professional actors will work with you in small groups in the afternoon to practice real-life challenging conversations.
Investigate and recognise the role of project sponsor and the importance of the relationship between sponsor and project manager and how this can be improved. Course overview Duration: 1 day (6.5 hours) This workshop is designed to investigate, understand and develop the role of the project sponsor. By taking elements of effective governance from the guidance published by the APM (Association for Project Management) and Axelos Managing Successful Programmes, an improved project sponsor capability can be developed. The workshop will also explore the importance of the relationship between sponsor and project manager and how this can be improved. Whilst predominately designed for the project sponsor role, there is provision for a discussion with project manager representatives to agree an action plan to improve the delivery of projects within an organisation. Objectives By the end of the course you will be able to: Describe and commit to the role of the Project Sponsor Identify the key principles of governance that can contribute to success Describe the environment in which the projects are delivered Explain the financial and resource constraints within the project environment Define the criteria used for project selection Identify the expectations of key stakeholders and develop a clear communication plan to engage with them Identify and resolve areas of conflict Describe the relationship with the Project Manager Create an effective environment and relationship for project success Content Introduction The Project Environment The Principles of Governance The background to the training Roles The Project Sponsor The Project Manager The Project Board Sponsor responsibilities Defining Project Selection Criteria and Prioritisation Business Case and Justification Finance and Funding Resourcing the projects Stakeholder Engagement Project Governance Resolving conflict between stakeholders Benefits Realisation Capitalising the lessons learned during project reviews Delivering success The relationship with the Project Manager and team Action Plan for the future The workshop will use case studies drawn from previous client projects, both successful and less successful.
Get to grips with all the features of Teams, including calls and chats, Teams and Channels and Meetings Course overview Duration: 2 hours This session is aimed at those new or self-taught users of Teams to show them the features and how to setup and use it effectively. Objectives By the end of the course you will be able to: Use the core functions of Microsoft Teams Set up Microsoft Teams Make Calls Send Chats to colleagues via teams Set up channels Run Teams meetings Content What is Teams Teams elements Setting up your Teams Setting up audio and video Using voicemail Setting voicemail language Calls and Chats Sending individual and group chats Making and receiving calls Missed call notification Searching Teams and Channels Creating channels Channel settings Setting channel notifications Emailing channels Creating private channels Posting to channels Alerting specific people in a channel Adding files to channels Sending links to channels Teams Meetings Setting up meetings Running meetings from channels Setting backgrounds Screen sharing in meetings Handing over control Creating meeting notes Adding files to teams or meetings Using the meeting chat
Understand the Mental Toughness model and look at how to improve your mental toughness with the 4c’s. Course overview Duration: 1 day (6.5 hours) Mental toughness is the ability to resist, manage and overcome doubts, worries, concerns and circumstances that prevent you from succeeding, or excelling at a task or towards an objective or a performance outcome that you set out to achieve. Our one day programme can help you to achieve this by using tools and techniques to help you perform under pressure and ensure your wellbeing. Objectives By the end of the course you will to: Identify the causes of stress and how to prevent them Assess your mental toughness using the MTQ48 measure Use tools and techniques to develop your mental toughness Content Understanding Stress, Pressure and Challenge The causes of stress How stress can manifest itself Threat response The Stress performance curve Stress, challenge and pressure Positive stress Mental Toughness, Stress Management and Resilience Defining stress management, resilience and mental toughness How they differ and how they affect each other Mental Toughness Understanding mental toughness The importance of mental toughness The benefits of developing your mental toughness The 4 Cs of Mental Toughness How we approach Challenge Control our emotions Develop Confidence Create Commitment MTQ48 Profile Understanding your MTQ48 profile Looking at your mental toughness Areas for development Developing Mental Toughness Managing physical energy to deal with stress Developing healthy habits for managing stress Multitasking and the ability to focus Identifying unhelpful thought patterns Positive and pragmatic thinking approaches Managing your approach to change and challenge Ways of developing mental toughness
Develop your Project Management skills and fully understand the entire project lifecycle and key activities that need to be done to deliver a successful project outcome. Course overview Duration: 2 days (13 hours) The ability to run a successful project professionally is a valuable transferrable life skill that can enhance your career and opportunities in any industry. Our Principles of Project Management course takes a pragmatic approach to managing a project successfully. It looks at the entire project lifecycle and key activities that must be done to give a successful project outcome. This course is suitable for anyone who is involved in or about to run a project – either as a full-time project leader/manager or as a part of their role. Objectives By the end of the course you will be able to: Identify 10 key principles for managing a project successfully Apply a common sense project lifecycle to a project regardless of its size or magnitude Develop robust project documentation throughout the lifecycle whilst keeping the documents to a minimum Identify the expectations of key stakeholders and develop a clear communication plan to engage with them Apply a range of planning and scheduling techniques to help manage the project timeline Produce realistic estimates to help monitor and control the project costs Manage key risks and issues associated throughout the project lifecycle Manage changes through a robust change control process Manage the Project team through the use of clearly defined Work Packages Identify and manage key areas of conflict throughout the lifecycle Content Introduction Key characteristics of projects v Business as Usual Definition of Programmes and Portfolios Project Lifecycles – A structured approach using phases Reasons why projects fail 10 principles of successful project management The Concept (Feasibility) Phase Analysing the project context / environment Stakeholder needs and requirements Content of a Business Case Differences between Benefits, Success Criteria, Success Factors and Key Performance Indicators (KPI’s) Purpose of the Project Brief The Definition (Planning) Phase Defining the Scope of a project Assigning Project roles and responsibilities Product Breakdown structures and Work Breakdown Structures Approaches to estimating Detailed planning using Gantt charts Critical path analysis Using project management software – an overview Constructing a realistic project budgets Resource allocation and optimisation Producing a Communication Plan The Implementing (Execution) Phase Delegating using a Work Package Project tracking and reporting Managing contractors Controlling changes to the project Risk and Issues management Managing conflict between stakeholders The Handover / Closure Phase Measuring project success Capturing Lessons Post project review and evaluation Benefits Realisation Transferring the deliverable into Business as Usual