432 Courses

Overview Ultimate Digital Marketing Course: Learn the Essential Skills to Grow Your Business Online. This Professional Digital Marketing course will teach you everything you need to know to grow your business online. Learn about SEO, social media marketing, email marketing, and more. Start today and see results! In today's digital age, 97.8% businesses to have a strong online presence. However, many businesses don't know how to get started with digital marketing. Without a strong online presence, businesses are missing out on a huge opportunity to reach new customers and grow their sales. Or, if you are planning to start your digital marketing career but could not figure it out the prospect of digital marketing, then you are in the right place. In the UK, the average salary within digital marketing is £32,000 per year, or £16.41 per hour. Most experienced workers make up to £47,728 per year, while entry-level careers start at £26,000. So, you are not late! Just take this ultimate professional course and start dreaming your future from today.   Key Features of Digital Marketing Course CPD Accredited Digital Marketing Course Lifetime Access Course Materials are prepared by Digital Marketing Experts   Description The Ultimate Digital Marketing Course is the perfect solution for businesses of all sizes that want to learn how to grow their business online. The course will teach you everything you need to know about digital marketing, from the basics of SEO to advanced techniques like growth hacking. You'll also get access to a community of fellow learners and experts who can help you along the way. This Ultimate Professional Digital Marketing Course is the most comprehensive and up-to-date digital marketing course available. It covers all the essential skills you need to grow your business online, including: SEO (search engine optimisation) Social media marketing Email marketing Content marketing Paid advertising Growth hacking Copywriting Design Mobile-first marketing and many more...   Learning Outcomes By the end of this course, you will be able to: Understand the basics of digital marketing Implement effective SEO strategies Use social media to reach your target audience Create and manage email marketing campaigns Develop engaging content marketing strategies Use paid advertising to boost your results Apply growth hacking techniques to your business Write effective copy that converts Design eye-catching marketing materials Create a mobile-first marketing strategy Certificate Upon successfully completing the Ultimate Digital Marketing: Social Media, SEO Content, Copywriting, Email Marketing course, you will be sent a Digital Certificate.   Who is this course for? The Ultimate Digital Marketing: Social Media, SEO Course is for anyone who wants to learn how to grow their business online. This includes: Business owners Marketing professionals Entrepreneurs Freelancers Anyone who wants to learn more about digital marketing   Requirements No formal qualification is needed for this Masterclass.   Career path SEO specialist Social media marketer Email marketer Content marketer Paid advertising specialist Growth hacker Copywriter Designer Digital marketing manager

🌟 Unlock Your Website's Full Potential with 'Masterful WordPress 5.0 Editing Techniques'! 🌟   Are you ready to elevate your WordPress editing skills to the next level? Welcome to the ultimate online course designed to empower you with the mastery of WordPress 5.0 editing techniques!   🚀 What You'll Learn: Harness the power of the latest WordPress 5.0 features to create stunning and responsive websites effortlessly. Dive deep into the Gutenberg editor and learn advanced techniques to craft visually captivating and user-friendly content. Discover insider tips and tricks to streamline your editing process, saving you time and frustration. Customize themes and layouts like a pro, ensuring your website stands out in today's competitive online landscape. Optimize your site for SEO, speed, and user experience, boosting your online presence and visitor engagement.   💡 Course Highlights: Comprehensive modules led by industry experts, breaking down complex concepts into easy-to-follow lessons. Hands-on exercises and practical tutorials that reinforce your learning and ensure immediate application. Access to exclusive resources, templates, and tools to enhance your WordPress editing journey. Interactive community forums for networking, collaboration, and ongoing support from fellow learners and instructors. Lifetime access to updated content, ensuring you stay ahead in the ever-evolving world of WordPress.   🎓 Who Is This Course For? WordPress enthusiasts eager to sharpen their editing skills and unlock the full potential of WordPress 5.0. Content creators, bloggers, freelancers, and website owners seeking to enhance their online presence. Beginners looking to establish a solid foundation in WordPress editing and experienced users aiming to refine their expertise.   🌟 Join thousands of satisfied learners who have transformed their websites with the 'Masterful WordPress 5.0 Editing Techniques' course. Don't miss this opportunity to revolutionize your web editing skills and create impactful online experiences! 🔥 Enroll today and embark on your journey towards becoming a WordPress editing virtuoso! 🔥 Course Curriculum Basic Overview 00:00 Installing WordPress 00:00 Basics of Worpress 00:00 Backing Up Your WordPress Site 00:00 Upgrading to WordPress 5.0 00:00 Finding Compatible Themes 00:00 Using the Default Theme 00:00 The Editor Layout-Part-1 00:00 The Editor Layout-Part-2 00:00 Adding Blocks 00:00 Customizing Blocks 00:00 Maniupulating Blocks 00:00 Manipulating Blocks - Part 2 00:00 Adding and Customizing Text 00:00 Adding Images 00:00 Adding Lists 00:00 Adding Videos 00:00 Adding Audio 00:00 Image Overlay 00:00 Conclusion 00:00 Advanced Overview 00:00 Quotes and Pull Quotes 00:00 Media and Text Blocks 00:00 Uploading Files 00:00 Tables 00:00 Poetry Verse Block 00:00 Adding Buttons 00:00 Adding Columns 00:00 Seperators and Spaces 00:00 Widgets 00:00 General Embed Element 00:00 Video Embeds - YouTube and Vimeo 00:00 Video Embeds - Screencast 00:00 Image Based Embeds - Imgur and Flickr 00:00 Slideshare - Speaker Desk and Presentation Based Embeds 00:00 Scrbd Embeds 00:00 Social Embeds - Facebook - Instagram - Twitter 00:00 Spotify and Soundcloud Embeds 00:00 Specialty Embeds - Meetup, Ted and Kickstarter 00:00 Conclusion - Switching To the Classic Editor 00:00

🌟 Unlock the Power of Online Transactions with 'Introduction to PayPal Basics' Course! 🌟   Are you ready to harness the convenience and potential of secure online payments? Dive into the world of digital transactions and elevate your financial prowess with our comprehensive 'Introduction to PayPal Basics' course!   🚀 Transform Your Payment Experience: Learn the ins and outs of PayPal, the globally trusted platform for seamless online transactions. Whether you're a budding entrepreneur, an established business owner, or simply looking to navigate the digital landscape effortlessly, this course is your gateway to mastering PayPal's essential features and functionalities.   💡 What You'll Gain: 🔹 Understanding PayPal's Interface: Navigate with ease and confidence through PayPal's user-friendly interface. 🔹 Setting Up Your Account: From personal to business accounts, discover step-by-step guidance on establishing your presence on PayPal. 🔹 Sending and Receiving Payments: Learn the art of sending invoices, requesting funds, and accepting payments hassle-free. 🔹 Security Measures: Safeguard your transactions with best practices in PayPal's security protocols. 🔹 Exploring Additional Features: Uncover advanced functionalities like currency conversion, refunds, and managing disputes.   👨‍🏫 Expert Guidance, Anytime, Anywhere: Led by industry experts, this course offers engaging video tutorials, practical demonstrations, and insightful resources. Access the materials at your convenience, fitting your learning into your busy schedule.   🎓 Who Can Benefit? 🌐 Entrepreneurs venturing into the online marketplace 🏢 Small business owners seeking efficient payment solutions 👩‍💻 Freelancers and professionals navigating digital transactions 💼 Individuals aiming to streamline personal online payments   🌈 Embrace the Future of Transactions: Join us on this enlightening journey and unlock the potential of PayPal. Say goodbye to transactional hassles and embrace the future of seamless online payments! Enroll now in the 'Introduction to PayPal Basics' course and embark on your journey towards financial efficiency and confidence in the digital realm! Sign up today to start your PayPal mastery! 💳💻✨ Course Curriculum Basic Overview 00:00 Account Fees and Account Types 00:00 Terms of Service 00:00 Account Opening 00:00 Profile Account Settings - Part 1 00:00 Proifle Account Settings - Part 2 00:00 Profile Account Settings - Part 3 00:00 Funding Account Set Up 00:00 Profle Account Settings - Part 5 - Setting Up Payment Preferences 00:00 Adding Funds To Your Paypal Account 00:00 Requesting Funds Through PayPal 00:00 Transferring Funds Through PayPal 00:00 Sending Funds With PayPal 00:00 Mobile App Set Up 00:00 Making Payments With PayPal 00:00 Business Set Up - Sending Invoices 00:00 Business Set Up - Selling on a Marketplace 00:00 Business Set Up - Selling On Your Website 00:00 Getting Help From PayPal 00:00 Conclusion 00:00 Advanced Overview 00:00 Set Up Paypal Here 00:00 Set Up PayPal Buttton - Part 1 00:00 Set Up Paypal Button - Part 2 00:00 Set Up PayPal Button - Part 3 00:00 Setting Up Funnels With PayPal 00:00 PayPal and Autoresponder Integration 00:00 PayPal and Other Autoresponders 00:00 Direct Connection to Webinars - Zoom 00:00 Direct Connection to WordPress 00:00 Direct Connection to Membership Platforms - Part 1 00:00 Direct Connection to Membership Platform - Amember 00:00 Integration with Zapier 00:00 Integration To Autoresponder Through Zapier 00:00 Integration To GoToWebinar Through Zapier 00:00 Live Example - Create A Subcription Product 00:00 Live Example - Integrate wtih WordPress 00:00 Live Example - Integrate with Autoresponder 00:00 Live Example - Integrate with Webinars 00:00 Conclusion 00:00

🚀 Unlock Your Potential with the Professional Editing Mastery Program! 🚀 Are you ready to elevate your editing skills to unprecedented heights and embark on a transformative journey towards becoming a true editing maestro? Introducing the Professional Editing Mastery Program - your key to mastering the art and science of editing like never before!   🔍 What Will You Gain? 🌟 Comprehensive Editing Expertise: Dive deep into the world of professional editing with our meticulously crafted modules. From grammar and syntax perfection to advanced editing techniques, this program covers it all. 🔧 Hands-On Practice: Gain practical, real-world experience with hands-on exercises and real-life editing scenarios. Sharpen your skills through interactive assignments that mimic the challenges faced by professional editors. 🎓 Industry-Driven Curriculum: Developed by seasoned editors and industry experts, our curriculum is designed to meet the demands of the ever-evolving editing landscape. Stay ahead of the curve and position yourself as an industry authority. 🤝 Networking Opportunities: Connect with fellow aspiring editors and industry professionals through our exclusive community forums. Exchange ideas, seek advice, and build valuable relationships that can propel your editing career forward. 📈 Career Advancement: Whether you're a seasoned professional or just starting, this program equips you with the tools and knowledge to take your editing career to new heights. Gain a competitive edge in the job market and open doors to exciting opportunities.   🎯 Who Is This For? 🖋 Aspiring Editors: Kickstart your editing career with a solid foundation and the skills needed to stand out in a competitive market. 📚 Content Creators: Enhance your content quality and captivate your audience with polished, professional editing techniques. 💼 Professionals Seeking Career Growth: Elevate your professional profile by adding advanced editing skills to your repertoire. Become the go-to expert in your field. 👩‍💻 Freelancers: Set yourself apart in the freelance world by offering top-notch editing services. Increase your earning potential and attract high-value clients.   🌟 Enroll Today and Unlock a World of Editing Possibilities!   🚨 Don't miss out on this opportunity to revolutionize your editing journey. Join the ranks of editing professionals who have mastered their craft and are thriving in the industry. Course Curriculum Introduction Course Overview Editing and Proofreading 00:00 Introduction 00:00 In-depth editing or deep editing 00:00 Steps Involved in Editing 00:00 Proofreading strategies 00:00 Understanding the Context and Scope of a Piece 00:00 Content Edit Breaking up individual points 00:00 Making Sense of Individual Points 00:00 Deleting Irrelevant Points 00:00 Eliminating Rambling 00:00 Eliminating Repetition 00:00 Verifying the Facts 00:00 Removing Contradicting Statements 00:00 Finding and Adding Missing Points 00:00 Structure Edit Choosing the Angle 00:00 Creating Categories 00:00 Creating a Narrative Structure 00:00 Ordering Points within Sections 00:00 Creating Narrative Turns 00:00 Making the Piece Read Well 00:00 Clearing Up the Clutter 00:00 Arranging Paragraphs 00:00 Creating a Jazzy Intro 00:00 Creating a Snazzy Ending 00:00 Making the Narrative more Evocative 00:00 Correctly Introducing Every Person and Entity 00:00 Referencing 00:00 Presentations Edit Checking the Spelling, Grammar, and Punctuation 00:00 Replacing Jargons with Simple Words 00:00 Matching the Title 00:00 Fixing Inconsistencies 00:00 Addressing Trip-Ups 00:00 IT Skills Tracking Changes 00:00 Useful Editing and Proofreading Software and Websites 00:00 Choosing Editing and Proofreading as Career Proofreading Best Practices 00:00 Finding Clients 00:00 Marketing Yourself 00:00

Course Overview This comprehensive course in Digital Marketing offers an in-depth exploration of the strategies that define modern online success. From brand positioning and content creation to platform-specific approaches across Facebook, Instagram, and YouTube, this guide covers every key area to help learners thrive in a fast-evolving marketing landscape. You will examine essential digital concepts such as SEO, mobile outreach, and email campaign structuring, all while gaining the strategic mindset needed to implement effective marketing solutions. By the end of this course, learners will have a strong understanding of how to structure marketing plans, reach targeted audiences through various channels, and evaluate digital performance metrics. This course is ideal for those looking to enhance their marketing knowledge, keep up with digital trends, and align themselves with career opportunities in a digitally driven economy. Course Description The course delves into the strategic core of digital marketing, equipping learners with the knowledge to understand consumer behaviour, design impactful campaigns, and master various online platforms. You will begin with the fundamentals before advancing through growth hacking techniques, customer journey mapping, and platform-specific strategies across Facebook, Instagram, Twitter, and more. Topics such as SEO, email communication, content strategy, and mobile marketing are presented with clarity, ensuring learners develop a thorough grasp of marketing logic and campaign planning. This course also explores how to build audience engagement and interpret campaign performance using reliable frameworks. Whether you're aiming to support a brand, manage digital channels, or enhance visibility through marketing strategies, this course offers a structured foundation that meets the demands of today’s digital environment. Course Modules Module 01: Fundamentals of Digital Marketing Module 02: Growth Hacking Module 03: Customer Journey Module 04: Content Marketing Module 05: SEO Module 06: E-Mail Marketing Module 07: Facebook Marketing Module 08: Instagram Marketing Module 09: Twitter Marketing Module 10: YouTube Marketing Module 11: Mobile Marketing (See full curriculum) Who is this course for? Individuals seeking to understand digital marketing strategy from the ground up. Professionals aiming to expand their expertise in multi-channel marketing. Beginners with an interest in online promotion, brand development, or digital outreach. Entrepreneurs, freelancers, and content creators wanting to enhance their marketing knowledge. Career Path Digital Marketing Executive Social Media Manager SEO Specialist Content Marketing Strategist Email Marketing Coordinator Digital Campaign Analyst Brand Engagement Consultant Online Marketing Assistant

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QuickBooks for the Self Employed Course Overview This "QuickBooks for the Self Employed" course provides learners with a comprehensive understanding of using QuickBooks Self-Employed (QBSE) to efficiently manage finances, track income and expenses, and generate key financial reports. Designed for self-employed individuals, this course will equip learners with the skills to streamline accounting processes, ensuring financial accuracy and time-saving capabilities. Learners will also gain insights into setting up accounts, managing receipts, creating invoices, and preparing for tax season, all with the goal of simplifying the financial management aspect of self-employment. Upon completion, learners will be confident in using QuickBooks for tax reporting and overall financial management. Course Description This course offers a thorough exploration of QuickBooks Self-Employed (QBSE), covering key aspects of financial management tailored for freelancers and small business owners. The modules include connecting accounts, managing receipts, creating invoices, applying tax rules, and generating essential reports. Learners will delve into adding rules, creating and amending bank rules, and understanding the QuickBooks interface. Each section has been crafted to ensure learners can confidently navigate QBSE, setting them up for success in managing their finances effectively. The course also covers the integration of QBSE with QuickBooks Online (QBO), providing learners with an in-depth understanding of the software’s full potential. By the end of the course, learners will have gained the skills to manage their self-employed finances efficiently and prepare for tax season with ease. QuickBooks for the Self Employed Curriculum: Module 01: Introduction Module 02: First Account Connected Module 03: Receipts in Inbox Module 04: Adding Rules Module 05: Create an Invoice Module 06: Home Page Details Module 07: Connect Another Account Module 08: Creating Bank Rule on 070 Account Module 09: Amending the Rules Module 10: Reports Module 11: Transaction Adding – When Not on the Bank Module 12: QBSE and QBO Interface Module 13: Conclusion (See full curriculum) Who is this course for? Individuals seeking to manage their finances effectively as self-employed professionals. Professionals aiming to streamline their financial processes and reporting. Beginners with an interest in accounting software and financial management for freelancers. Entrepreneurs and small business owners looking to simplify accounting tasks. Career Path Freelance Accountant Financial Administrator for Small Businesses Self-Employed Entrepreneur Bookkeeping Assistant Tax Preparation Assistant

Certificate in SEO Content Writing Course Overview This Certificate in SEO Content Writing equips learners with the essential knowledge and skills to create compelling, search-engine-optimised content that drives online visibility and engagement. The course covers key principles of content writing, SEO fundamentals, keyword research, and effective writing techniques to attract and retain readers. Learners will develop an understanding of how to craft content that meets both audience needs and search engine criteria, enhancing website rankings and digital marketing success. Upon completion, participants will be confident in producing high-quality, SEO-friendly content tailored to diverse platforms and industries, enabling them to advance in digital marketing or content creation roles. Course Description This comprehensive course explores the full spectrum of SEO content writing, starting with foundational concepts of content creation and progressing through advanced SEO strategies. Topics include writing saleable content, mastering keyword research, optimising meta tags, and understanding off-page SEO factors. Learners will gain insight into engaging readers effectively and making any piece of writing SEO-friendly without compromising quality. The learning experience balances theory with structured guidance on writing processes, text objectives, and article rewriting techniques. By the end, learners will possess a robust skill set applicable to roles in digital marketing, copywriting, and content management, equipped to produce content that enhances online presence and supports business goals. Certificate in SEO Content Writing Curriculum Module 01: What Is Content Writing? Module 02: How To Write Saleable Content Module 03: The Importance of SEO Based Content Writing Module 04: Basics of SEO Module 05: Essential SEO Skills for Content Writers Module 06: How to Engage the Reader? Module 07: Search Engine Optimization Process Module 08: Off Page SEO Module 09: Meta Tags Optimization Module 10: The Importance of Keyword Research Module 11: Keyword Strategy Module 12: How to Make Any Content SEO-Friendly Module 13: The Process of Good Writing Module 14: Text Objectives Module 15: How to Rewrite an Article (See full curriculum) Who is this course for? Individuals seeking to develop skills in SEO content writing. Professionals aiming to enhance their digital marketing career. Beginners interested in digital content creation and optimisation. Freelancers wanting to expand their writing service offerings. Career Path SEO Content Writer Digital Marketing Executive Copywriter Content Strategist Social Media Content Creator Website Content Manager

Overview of Effective Remote Working Training In today’s world, remote working is no longer a short-term solution—it’s a lasting change. Since 2019, the UK has seen a 300% rise in remote job listings, and now 78% of organisations use hybrid work models. Our Effective Remote Working Training is designed to help you succeed in this fast-changing work style. This course gives you simple, clear steps to set up a great home office, use online tools for smooth communication, and stay focused throughout your day. With Effective Remote Working Training, you’ll also learn how to stay motivated without the usual office environment, create a healthy work-life balance, and work well with your team—even when you're apart. Remote roles are now growing twice as fast as traditional office jobs, and people with remote working skills are earning 18% more on average in the UK. Whether you’re starting your first remote job or already working from home and want to improve, this course is made for you. The Effective Remote Working Training gives you everything you need to feel confident, connected, and productive while working from anywhere. Start your journey towards flexible success today with our trusted Effective Remote Working Training and prepare for the future of work. This Effective Remote Working Training course will help you to learn: Understand what makes remote working successful Use simple techniques to stay focused and get more done at home Communicate clearly and professionally using online tools Build healthy habits to stay balanced while working remotely Use popular tools to work well with your team online Plan your personal growth and career development while working remotely Who Is This Course for? Employees moving to remote or hybrid work and need clear guidance Team leaders managing remote teams who want to keep productivity high Freelancers or self-employed workers wanting better remote work habits People new to remote work who want to build good routines and workflows Companies that want to train their staff for remote work success Process of Evaluation After studying the Effective Remote Working Training Course, your skills and knowledge will be tested with an MCQ exam or assignment. You have to get a score of 60% to pass the test and get your certificate. Certificate of Achievement Certificate of Completion - Digital / PDF Certificate After completing the Effective Remote Working Training Course, you can order your CPD Accredited Digital / PDF Certificate for £5.99. (Each) Certificate of Completion - Hard copy Certificate You can get the CPD Accredited Hard Copy Certificate for £12.99. (Each) Shipping Charges: Inside the UK: £3.99 International: £10.99 Requirements There is no prerequisite to enrol in this course. Career Path This Effective Remote Working Training Course will lead you to many different career opportunities. Here are a few prospects: Remote Project Manager – £38K to £65K/year Virtual Team Leader – £32K to £50K/year Remote Customer Support Specialist – £22K to £35K/year Digital Marketing Coordinator – £25K to £40K/year Remote Operations Manager – £45K to £70K/year Course Curriculum Module 01: Understanding Remote Working and Making it Possible Understanding Remote Working and Making it Possible 00:22:00 Module 02: Boosting Productivity and Maintaining Communication Boosting Productivity and Maintaining Communication 00:20:00 Module 03: Staying in Touch and Improving Call Quality Staying in Touch and Improving Call Quality 00:19:00 Module 04: Maintaining Motivation and Staying Healthy Maintaining Motivation and Staying Healthy 00:21:00 Module 05: Remote Teamwork and Virtual Collaboration Remote Teamwork and Virtual Collaboration 00:17:00 Module 06: Growing and Succeeding as a Remote Employee Growing and Succeeding as a Remote Employee 00:18:00

Overview of Copywriting Masterclass Words are powerful. In today’s online world, good writing can help a business grow fast. The UK copywriting industry has grown by 21% in the last three years. This shows how important skilled copywriters have become. Businesses need clear and strong writing to stand out, and that’s where our Copywriting Masterclass comes in. This course gives you the skills to write copy that gets attention and helps people take action. You will learn how to write headlines that make people want to read more. You’ll also follow a proven nine-step copywriting process that top copywriters use. The Copywriting Masterclass also shares simple formulas that have worked for years. You’ll understand how to use words to connect with your audience and gently guide them to act—whether it’s buying something, signing up, or clicking a link. Whether you are writing for websites, emails, or social media, the Copywriting Masterclass teaches you how to write with purpose. You’ll get tips on writing clearly, using the right tone, and making every word count. Many learners who completed the Copywriting Masterclass are now working with top brands or earning well as freelancers. If you want to improve your writing and start creating results with your words, this course is the right choice for you. By completing this Copywriting Masterclass Course, you will be able to: Understand the key rules of writing copy that works. Use copywriting skills in ads, websites, emails, and more. Write strong headlines that grab attention right away. Use smart marketing tricks to write better sales copy. Follow a step-by-step copywriting method used by experts. Write content that’s clear, catchy, and made to convert. Who is this course for? Marketing professionals who want to write better copy that sells. Small business owners who prefer writing their own content. Content creators who want to turn readers into buyers. Anyone thinking about starting a career in copywriting. Entrepreneurs who need to explain their ideas clearly and get results. Process of Evaluation After studying the Copywriting Masterclass Course, your skills and knowledge will be tested with an MCQ exam or assignment. You have to get a score of 60% to pass the test and get your certificate. Certificate of Achievement Certificate of Completion - Digital / PDF Certificate After completing the Copywriting Masterclass Course, you can order your CPD Accredited Digital / PDF Certificate for £5.99. (Each) Certificate of Completion - Hard copy Certificate You can get the CPD Accredited Hard Copy Certificate for £12.99. (Each) Shipping Charges: Inside the UK: £3.99 International: £10.99 Requirements You don’t need any educational qualification or experience to enrol in the Copywriting Masterclass course. Career Path After completing this Copywriting Masterclass course, you can work in roles like: Copywriter – £25,000 to £45,000 per year Content Marketing Specialist – £28,000 to £50,000 per year Digital Marketing Executive – £23,000 to £38,000 per year SEO Content Writer – £22,000 to £40,000 per year Freelance Copywriter – £30,000 to £65,000 per year Course Curriculum Section 1: Introduction Unit 1: Welcome to the Copywriting Course 00:05:00 Unit 2: Course Overview 00:04:00 Section 2: Introduction to Copywriting Unit 1: What is Copywriting 00:05:00 Unit 2: Elements of Great Copy 00:11:00 Unit 3: Traditional vs Modern Copywriting 00:04:00 Unit 4: Career Options for Copywriters 00:12:00 Unit 5: Job Description and Responsibilities of a Copywriter 00:06:00 Unit 6: Copywriting vs Content Writing: The Difference 00:04:00 Section 3: Core Concepts of Copywriting Unit 1: What is a Short Form Copy 00:03:00 Unit 2: What is a Long Form Copy 00:02:00 Unit 3: Types of Tones Used for Writing Copy 00:06:00 Unit 4: Which Types of Tone You Should Use 00:07:00 Unit 5: Identifying the Target Audience 00:06:00 Unit 6: Qualities That Will Make You a Successful Copywriter 00:06:00 Section 4: Marketing Tactics to Write Copy That Sells Unit 1: The Secret to Understand Buyer’s Mindset 00:04:00 Unit 2: Never Make Your Copy Look Like an Ad 00:06:00 Unit 3: 2 Second Hack to Become a Successful Copywriter 00:05:00 Unit 4: Features vs Benefits 00:04:00 Unit 5: The Shocking Truth about Buyers & Customers 00:04:00 Unit 6: So What Test 00:05:00 Unit 7: FOMO: How to Use This Most Powerful Marketing Tool 00:08:00 Unit 8: What’s in It for Me 00:04:00 Unit 9: The Secret to Sell Instantly 00:05:00 Unit 10: Leveraging the Power of Emotions 00:04:00 Section 5: The Copywriting Process: 9 Steps to Make It Easier For You Unit 1: Steps in the Copywriting Process 00:08:00 Unit 2: Understand the Product 00:06:00 Unit 3: Performing Competitor Analysis 00:12:00 Unit 4: Create a Buyer Persona / Customer Avatar 00:06:00 Unit 5: Writing the copy 00:01:00 Unit 6: Editing the Copy 00:02:00 Unit 7: Adding Design Elements + Media 00:07:00 Unit 8: Publish the Copy + Promotion 00:02:00 Unit 9: Checking the Conversion from Copy – Measuring Results 00:03:00 Section 6: Copywriting Formulas Unit 1: AIDA: The 4 Step Formula 00:05:00 Unit 2: Storytelling: Best Tool for Converting Readers into Buyers 00:05:00 Unit 3: 3 STEP Formula: PAS 00:06:00 Section 7: Headlines Unit 1: Section Introduction 00:01:00 Unit 2: Intro to Headlines 00:07:00 Unit 3: Importance of Headlines 00:03:00 Unit 4: Formula to Write Amazing Headlines (Everytime) 00:09:00 Unit 5: How to Use This Formula (With Examples) 00:02:00 Unit 6: Free Tool to Create Attractive Headlines 00:03:00 Unit 7: Practice Exercise 00:01:00 Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist Unit 1: Section Intro 00:02:00 Unit 2: Headline Hack # 1 00:01:00 Unit 3: Headline Hack # 2 00:02:00 Unit 4: Headline Hack # 3 00:02:00 Unit 5: Headline Hack # 4 00:04:00 Unit 6: Headline Hack # 5 00:02:00 Unit 7: Headline Hack # 6 00:03:00 Unit 8: Quick Recap 00:01:00 Section 9: Creating the Copy Unit 1: Creating Call to Actions (CTA) That Reader’s Cannot Resist 00:04:00 Unit 2: Focus on the Customer 00:06:00 Unit 3: How to Write a Conversational Copy 00:03:00 Section 10: Hacks & Tips Unit 1: Collect Winning Pieces 00:04:00 Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy 00:02:00 Unit 3: Using Customer’s Words 00:05:00 Section 11: Practice Exercises Unit 1: Recreate Ads 00:01:00 Unit 2: Record Your Copy 00:02:00 Section 12: Conclusion Unit 1: Conclusion 00:01:00