Booking options
£11.99
£11.99
On-Demand course
5 hours 37 minutes
Intermediate level
Words are powerful. In today’s online world, good writing can help a business grow fast. The UK copywriting industry has grown by 21% in the last three years. This shows how important skilled copywriters have become. Businesses need clear and strong writing to stand out, and that’s where our Copywriting Masterclass comes in. This course gives you the skills to write copy that gets attention and helps people take action.
You will learn how to write headlines that make people want to read more. You’ll also follow a proven nine-step copywriting process that top copywriters use. The Copywriting Masterclass also shares simple formulas that have worked for years. You’ll understand how to use words to connect with your audience and gently guide them to act—whether it’s buying something, signing up, or clicking a link.
Whether you are writing for websites, emails, or social media, the Copywriting Masterclass teaches you how to write with purpose. You’ll get tips on writing clearly, using the right tone, and making every word count. Many learners who completed the Copywriting Masterclass are now working with top brands or earning well as freelancers. If you want to improve your writing and start creating results with your words, this course is the right choice for you.
Understand the key rules of writing copy that works.
Use copywriting skills in ads, websites, emails, and more.
Write strong headlines that grab attention right away.
Use smart marketing tricks to write better sales copy.
Follow a step-by-step copywriting method used by experts.
Write content that’s clear, catchy, and made to convert.
Marketing professionals who want to write better copy that sells.
Small business owners who prefer writing their own content.
Content creators who want to turn readers into buyers.
Anyone thinking about starting a career in copywriting.
Entrepreneurs who need to explain their ideas clearly and get results.
After studying the Copywriting Masterclass Course, your skills and knowledge will be tested with an MCQ exam or assignment. You have to get a score of 60% to pass the test and get your certificate.
Certificate of Completion - Digital / PDF Certificate
After completing the Copywriting Masterclass Course, you can order your CPD Accredited Digital / PDF Certificate for £5.99. (Each)
Certificate of Completion - Hard copy Certificate
You can get the CPD Accredited Hard Copy Certificate for £12.99. (Each)
Shipping Charges:
Inside the UK: £3.99
International: £10.99
You don’t need any educational qualification or experience to enrol in the Copywriting Masterclass course.
After completing this Copywriting Masterclass course, you can work in roles like:
Copywriter – £25,000 to £45,000 per year
Content Marketing Specialist – £28,000 to £50,000 per year
Digital Marketing Executive – £23,000 to £38,000 per year
SEO Content Writer – £22,000 to £40,000 per year
Freelance Copywriter – £30,000 to £65,000 per year
Section 1: Introduction | |||
Unit 1: Welcome to the Copywriting Course | 00:05:00 | ||
Unit 2: Course Overview | 00:04:00 | ||
Section 2: Introduction to Copywriting | |||
Unit 1: What is Copywriting | 00:05:00 | ||
Unit 2: Elements of Great Copy | 00:11:00 | ||
Unit 3: Traditional vs Modern Copywriting | 00:04:00 | ||
Unit 4: Career Options for Copywriters | 00:12:00 | ||
Unit 5: Job Description and Responsibilities of a Copywriter | 00:06:00 | ||
Unit 6: Copywriting vs Content Writing: The Difference | 00:04:00 | ||
Section 3: Core Concepts of Copywriting | |||
Unit 1: What is a Short Form Copy | 00:03:00 | ||
Unit 2: What is a Long Form Copy | 00:02:00 | ||
Unit 3: Types of Tones Used for Writing Copy | 00:06:00 | ||
Unit 4: Which Types of Tone You Should Use | 00:07:00 | ||
Unit 5: Identifying the Target Audience | 00:06:00 | ||
Unit 6: Qualities That Will Make You a Successful Copywriter | 00:06:00 | ||
Section 4: Marketing Tactics to Write Copy That Sells | |||
Unit 1: The Secret to Understand Buyer’s Mindset | 00:04:00 | ||
Unit 2: Never Make Your Copy Look Like an Ad | 00:06:00 | ||
Unit 3: 2 Second Hack to Become a Successful Copywriter | 00:05:00 | ||
Unit 4: Features vs Benefits | 00:04:00 | ||
Unit 5: The Shocking Truth about Buyers & Customers | 00:04:00 | ||
Unit 6: So What Test | 00:05:00 | ||
Unit 7: FOMO: How to Use This Most Powerful Marketing Tool | 00:08:00 | ||
Unit 8: What’s in It for Me | 00:04:00 | ||
Unit 9: The Secret to Sell Instantly | 00:05:00 | ||
Unit 10: Leveraging the Power of Emotions | 00:04:00 | ||
Section 5: The Copywriting Process: 9 Steps to Make It Easier For You | |||
Unit 1: Steps in the Copywriting Process | 00:08:00 | ||
Unit 2: Understand the Product | 00:06:00 | ||
Unit 3: Performing Competitor Analysis | 00:12:00 | ||
Unit 4: Create a Buyer Persona / Customer Avatar | 00:06:00 | ||
Unit 5: Writing the copy | 00:01:00 | ||
Unit 6: Editing the Copy | 00:02:00 | ||
Unit 7: Adding Design Elements + Media | 00:07:00 | ||
Unit 8: Publish the Copy + Promotion | 00:02:00 | ||
Unit 9: Checking the Conversion from Copy – Measuring Results | 00:03:00 | ||
Section 6: Copywriting Formulas | |||
Unit 1: AIDA: The 4 Step Formula | 00:05:00 | ||
Unit 2: Storytelling: Best Tool for Converting Readers into Buyers | 00:05:00 | ||
Unit 3: 3 STEP Formula: PAS | 00:06:00 | ||
Section 7: Headlines | |||
Unit 1: Section Introduction | 00:01:00 | ||
Unit 2: Intro to Headlines | 00:07:00 | ||
Unit 3: Importance of Headlines | 00:03:00 | ||
Unit 4: Formula to Write Amazing Headlines (Everytime) | 00:09:00 | ||
Unit 5: How to Use This Formula (With Examples) | 00:02:00 | ||
Unit 6: Free Tool to Create Attractive Headlines | 00:03:00 | ||
Unit 7: Practice Exercise | 00:01:00 | ||
Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist | |||
Unit 1: Section Intro | 00:02:00 | ||
Unit 2: Headline Hack # 1 | 00:01:00 | ||
Unit 3: Headline Hack # 2 | 00:02:00 | ||
Unit 4: Headline Hack # 3 | 00:02:00 | ||
Unit 5: Headline Hack # 4 | 00:04:00 | ||
Unit 6: Headline Hack # 5 | 00:02:00 | ||
Unit 7: Headline Hack # 6 | 00:03:00 | ||
Unit 8: Quick Recap | 00:01:00 | ||
Section 9: Creating the Copy | |||
Unit 1: Creating Call to Actions (CTA) That Reader’s Cannot Resist | 00:04:00 | ||
Unit 2: Focus on the Customer | 00:06:00 | ||
Unit 3: How to Write a Conversational Copy | 00:03:00 | ||
Section 10: Hacks & Tips | |||
Unit 1: Collect Winning Pieces | 00:04:00 | ||
Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy | 00:02:00 | ||
Unit 3: Using Customer’s Words | 00:05:00 | ||
Section 11: Practice Exercises | |||
Unit 1: Recreate Ads | 00:01:00 | ||
Unit 2: Record Your Copy | 00:02:00 | ||
Section 12: Conclusion | |||
Unit 1: Conclusion | 00:01:00 |