503 Courses

Selling Skills for Professionals: Part 2 Making the Sale   Course Description   Copyright Ross Maynard 2021   Course Description Welcome to Selling Skills for Professionals: Part 2 Making the Sale.   In Part 1 of Selling Skills for Professionals I covered prospecting, that is identifying potential future clients and making the initial approach. In this course, Part 2 of Selling Skills for Professionals, I cover the sales process – converting a prospect into a client. In Selling Skills for Professionals: Part 2 Making the Sale, I look at the skills you need for selling professional services and how to create a series of webinars to build prospects’ interest. I then cover a five-step sales process in detail: Understand the current situation Surface the pain points Exploring the impacts of the pain points Shape the future state Close the sale   The course also covers why people buy professional services, and why they might not buy; and it shows how to deal with objections.   Selling professional services is not like selling a car, or solar panels. It’s about building a relationship with a prospect as a professional advisor; coaching them through the challenges facing them; and offering services tailored to their needs which will help the prospect make tangible improvements.   If you want to know how to sell professional services successfully, this is the course for you.   I hope you enjoy the course.     Key Learning Points  On completion of the course, delegates will be able to: Describe a five-stage sales process for professional services Identify the core skillset needed for selling professional services Deploy best practice when creating webinars to engage prospects Explore a prospect’s current situation on an online video call Identify a prospect’s pain points and explore their root causes and impacts Coach a prospect to visualise the future state they would like to get to be resolving the problems identified Handle objections surfaced as the prospect moves towards closing the sale Understand why people buy professional services, and why they don’t buy Reduce buyer’s remorse and plan to develop the client relationship after the sale     Curriculum Module 1: The Foundations for Selling Professional Services Lesson 1: The Purpose of Prospecting Lesson 2: The Selling Professional Services Skillset Lesson 3: Moving Beyond Prospecting Lesson 4: Script for the Webinar Follow-Up Call   Module 2: Building a Case for the Sale Lesson 5: No Pain No Gain Lesson 6: Building a Case: Initial Diagnosis Lesson 7: Building a Case: Root Causes Lesson 8: Building a Case: Impacts Lesson 9: Building a Case: Shaping the Future State Lesson 10: Building a Case: The Gap   Module 3: Closing the Sale Lesson 11: Selling is about Change Lesson 12: A Time to Close  Lesson 13: Closing (At Last)   Module 4: Evasion and Objections Lesson 14: Evasion Lesson 15: Handling Objections Lesson 16: Specific Example of Objections Part 1 Lesson 17: Specific Example of Objections Part 2   Module 5: After the Sale Lesson 18: Aftercare Lesson 19: Key Learning Points     Pre-Course Requirements There are no pre-course requirements     Additional Resources None     Course Tutor Your tutor is Ross Maynard. Ross is a Fellow of the Chartered Institute of Management Accountants in the UK and has 30 years’ experience as a process improvement consultant specialising in business processes and organisation development. Ross is also a professional author of online training courses. Ross lives in Scotland with his wife, daughter and Cocker Spaniel

leading expert Philip Warford will talk about the options available to protect a disabled person using specialist Wills and Trusts

An extended group Zoom session covering the science of wire wheels & some very useful practical applications What you will learn: Part 1: How a wire wheel works Wheel patterns - Radial & tangential, Tramlines & crosses, Exotic patterns Spoke count identification: Easily distinguish between 32 spoke, 36 spoke and 40 spoke wheels instantly, without counting. Part 2: The unique Colwood Wheel Works wheel configuration chart (this will be sent to you by email): How to use it & how to work it all out without the chart. (Hint: it's easier with the chart) Practical use of wheel configurations to work out spoke lengths. Part 3: Weight and how it effects performance. Wheel weight v frame weight. Sprung weight v unsprung weight. There will be a short Q & A time between each part and another Q & A at the end of the course.. The content of this course is relevant to all wire wheels: motorcycles, bicycles, wheelchairs, sulkies, and pretty much every other place where you will find a tensioned wire wheel.

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Level 2 Nutrition and Health Course - RSPH This nutrition course is useful for those who wish to gain or enhance their nutrition and health knowledge. Objectives of this nutrition course are: The course will enable participants to: • Understand healthy eating guidelines and how these differ from the average UK diet • Identify factors that influence food choice • Know how to source nutrition information from reliable sources • Identify the main diseases in the UK that are linked to food intake and state how food/drink choices, preparation and cooking methods can impact on a person’s health • Describe how food allergies and food intolerances can affect individual wellbeing • State how food/menu labelling helps the consumer identify healthy options as part of a healthy diet The course is suitable for those working in catering, care, leisure, public health and fitness sectors. Also suitable for beauty therapists, childminders, nannies or anyone interested in nutrition for personal reasons. Taught by our BSc Hons Nutrition and Dietetics trainer. This Level 2 Nutrition course takes place online, via a video conferencing webinar platform. Our highly experienced nutrition trainer, will take you through the course content. You will take part in some course activities and a mock (practice) exam. You will have 30 min lunch break and a short comfort break mid afternoon. The special offer only applies to candidates who attend online training. Attend a one day training course (online) and sit your exam at our office in London, close to Clapham Junction station. Exams are usually scheduled for Saturday or Sunday early morning. All course material will be emailed to you to print or, for a small additional fee, the materials can be posted to you. Contact us to book training. We also provide this training course at business locations.

If you are new to qualitative research or if you want some initial help to engage with the materials appropriately, then this webinar programme is for you. Doing Qualitative Research is a free curated resource we developed that takes researchers through the whole research cycle, not just the analysis. There is a heavy emphasis on what it is like to 'do' qualitative research in a robust, ethical and professional manner, with practical exercises and reflexive tasks suggested throughout. We are running two, one-hour webinars together with asynchronous, self-directed engagement with the course materials, to help a peer-group of researchers work through the resources on the parts of the qualitative research process they need help with. We understand that not everyone needs to cover the same materials and concepts, or at the same pace. In the first station, discussion with your peers and the facilitator, will help you choose which parts of the Doing Qualitative Research course to focus on before the second webinar. The concluding webinar uses group work and discussion for you to additionally practice one of the most important aspects of the qualitative research paradigm; reflexivity. You will identify what you have learned and how this affects what you will do next with your learning and research. The webinars are facilitated by our Qualitative Research Specialist Dr Cathy Gibbons. Cathy has almost 20 years' experience of teaching qualitative methods across a wide spectrum of disciplines within and beyond the social sciences. The session is free, and runs as two 2hr sessions, 2 weeks apart.

Course Overview Direct messenger communication is more effective than Facebook posts. The faster you can answer the questions of your customers, the better response you'll get. And messenger chatbot makes you available for your customers 24/7. Learn how you can use messenger communication effectively and create your own chatbot from this Facebook Marketing and Building Messenger Chatbots course and boost your Facebook marketing skill today. In this Facebook Marketing and Building Messenger Chatbots course, you will learn how you can create a Facebook Messenger chatbot and turn your messenger inbox into a marketing platform. This course will teach you how you can create your chatbot with personalized text message conversation. You will also understand the settings of able to get an automatic notification for any emergency queries. This will also help you with messenger promotions, ad campaigns and increase sales through the chat platform. Learning Outcomes Understand how Facebook marketing works Be able to create an effective messenger chatbot Learn the functions of messenger chatbot Connect chatbot with webinars, Google sheets and other files Be able to create a highly successful or messenger ad campaign Learn how to set up SMS notifications from Facebook Messenger Develop chatbot drip campaign and attract new customers through Messenger Who is this course for? This course is for anyone who wants to learn about Facebook marketing and promote their business through Facebook. You will learn to build a messenger chatbot and be able to communicate with your customers more effectively. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Facebook Marketing and Building Messenger Chatbots is a useful qualification to possess and would be beneficial for any related profession or industry such as: Social Media Marketers Digital Marketers Social Media Influencers Small Business Owners Marketing Professionals Module 01: Introduction to Facebook Messenger Marketing Course Slides 01:40:00 MobileMonkey Support 00:05:00 Welcome to Facebook Messenger Chatbot Masterclass 00:08:00 What is messenger marketing? 00:10:00 Advantages of using Facebook messenger marketing 00:15:00 How is chatbot marketing different than other marketing channels? 00:07:00 Who can use messenger bots to their advantage? 00:05:00 Module 02: Example Use Cases For Facebook Messenger Chatbots Ecommerce chatbot strategies 00:10:00 Webinar/event registrations using chatbots 00:04:00 Lea-gen chatbot strategies 00:09:00 Using chatbots to promote educational resources 00:10:00 Using chatbots to stay in touch with your customers 00:08:00 Calculating LTV and CAC to formulate incentive plans 00:11:00 Ideas for incentive structures to promote through Facebook chatbots 00:09:00 Module 03: Psychological Principles of Persuasion in Effective Bot Design Commitment and Consistency in chatbot design 00:15:00 Increasing customer value with reciprocity 00:14:00 Using social proof to build trust and identity 00:12:00 Likability - your secret weapon to successful bot marketing 00:11:00 Using scarcity to drive your customers to convert faster 00:09:00 Understanding the Fogg Behavior Model and how to use it to your advantage 00:16:00 Module 04: Building Killer Chatbots With MobileMonkey What is MobileMonkey? 00:05:00 Creating a MobileMonkey account and connecting your Facebook page 00:06:00 Viewing active bots and adding users 00:03:00 Create your first chatbot! 00:03:00 Module 05: Learning All About The MobileMonkey Chatbot Builder Widgets, Page Flow and Organisation 00:08:00 Effective Ways of Media relation & Public Relation 01:00:00 Adding Q&A items in MobileMonkey 00:06:00 Understanding unanswered questions 00:04:00 Configuring and editing bot builder settings 00:04:00 All about the text widget 00:07:00 All about the image widget 00:01:00 All about the form widget 00:10:00 All about the quick question widget 00:07:00 All about the gif widget 00:03:00 All about the attachment widget 00:02:00 All about the attribute widget 00:02:00 All about the connection widget 00:03:00 All about the email widget 00:03:00 All about the gallery widget 00:06:00 All about the list widget 00:03:00 All about the navigate widget 00:03:00 All about the typing widget 00:03:00 All about the video widget 00:03:00 Module 06: How to wield the Mobile Monkey Chat Blaster like a Jedi Master What's a chat blast anyway? 00:03:00 A few useful chat blaster use cases 00:06:00 Chat blasting vs. drip campaigns 00:06:00 Planning four chat blast ideas (Part 1) 00:10:00 Planning four chat blast ideas (Part 2) 00:12:00 Organising our chat blast pages in the Mobile Monkey page builder 00:05:00 Building our coupon chat blast 00:11:00 Testing our chat blast before blasting 00:05:00 Launching our first chat blast: Naming, audience, page and purpose 00:09:00 Building a chat blast to drive phone calls 00:14:00 Building our new product line chat blast 00:16:00 Building our competitive advantage/awareness chat blast 00:19:00 Analysing chat blast results 00:02:00 Module 07: Understanding Lead Magnets and Using Lead Magnets To Build Your Contact List Why are lead magnets important? 00:05:00 Installing your chat widget on a WordPress site 00:06:00 Installing your chat widget on a Shopify site 00:01:00 Installing your chat widget through Google Tag Manager 00:05:00 Link to the messenger and adding it to emails and blogs 00:10:00 Adding the checkbox plugin to your web forms 00:03:00 How to use Facebook Comment Guards 00:17:00 Creating Facebook messenger landing pages 00:13:00 Module 08: Facebook Messenger Ad Campaigns Using Your MobileMonkey Chatbots! What are Facebook Messenger Ads? 00:06:00 Messenger ads best practices and sample strategies 00:12:00 Creating a new messenger ad campaign on Facebook 00:09:00 Designing a messenger ad 00:14:00 Completing messenger campaign creation in Facebook ads manager 00:07:00 Drafting our mobile monkey messaging campaign blueprint 00:07:00 Creating and naming all our pages in MobileMonkey 00:04:00 Building our messenger landing page in Mobile Monkey 00:04:00 Finishing all the other Facebook messenger bot pages 00:14:00 Duplicating your ad groups to try different targeting settings 00:08:00 Setting up MobileMonkey Q&A and other loose ends 00:07:00 Module 09: Understanding Audiences in MobileMonkey and Using Them to Your Advantage What are audiences in MobileMonkey 00:08:00 Creating an all contacts and gender-based audience 00:04:00 Timezone and last active based audiences in mobile monkey 00:07:00 Creating an audience based on a custom variable 00:07:00 Module 10: Building Our First MobileMonkey Drip Campaign! What are the drip campaigns and drip campaign best practices? 00:07:00 Practical and useful drip campaign ideas 00:07:00 Building and reviewing our drip pages in MobileMonkey 00:08:00 Creating and launching our first MobileMonkey drip campaign 00:09:00 Module 11: Using the RSS Blaster in MobileMonkey RSS feed step by step and best practices 00:10:00 Module 12: Becoming a MobileMonkey Power User With Advanced Integrations and Connections SECTION 13 Becoming a Mobile Monkey power user with connections Chapter 01 What are connections and when would you use them_1 00:03:00 Creating a connection to Google Sheets 00:14:00 Creating a connection to GoToWebinar 00:10:00 Send new leads to your CRM (Hubspot) 00:08:00 Send an SMS to your sales team when a contact requests a callback 00:10:00 Module 13: Understanding Your MobileMonkey Audience Insights Contacts - searching, exporting and deleting 00:03:00 Audiences in MobileMonkey 00:02:00 Forms - what they are and how to use them 00:02:00 Bot analytics - how to find useful information using Mobile Monkey analytics 00:03:00 Module 14: Staying on Facebook's Good Side: Chatbot Compliance What you need to know about staying compliant with Facebook 00:04:00 Getting approved for subscription messaging 00:09:00 Module 15: Conclusion ... Goodbye for now but stay in touch! Thank you, getting help, final thoughts 00:05:00

The Level 3 Award in Education and Training AET (formerly known as PTLLS) is an introductory, knowledge based teaching qualification. It can be undertaken by individuals who are not yet in a teaching or training role (pre-service), or are currently teaching or training (in-service). This qualification is delivered on our online or classroom based learning platform with full tutor support throughout the course.

Kunst is een vorm van communicatie. Het is niet altijd een neerschrijfbare boodschap, maar wel iets dat werd gecreëerd om iemand te raken. Kunst kan daarom moeilijk bestaan zonder een publiek. Hoe kan je dat publiek bereiken, wat kan je gebruiken om dat publiek te overtuigen om naar jouw werk te komen kijken en vooral welke hulpmiddelen biedt de hogeschool om je daarbij te ondersteunen. Dat zijn de aspecten die aan bod komen in deze workshop. Deze workshop staat open voor studenten, alumni en docenten van LUCA School of Arts.

University First and Second Year - Diploma in Business Management (Level 4&5) - Pathway to BA (Hons) Business Management Level 4 Diploma in Business Management - 8 -12 months - 120 Credits Level 5 Diploma in Business Management - 8 - 12 months - 120 Credits Level 4 is the equivalent of the first year of a Bachelor’s Degree programme. it provides students with 120 university credits upon completion. Level 5 is the equivalent to the second year of a Bachelor’s Degree programme, it provides students with 120 university credits upon completion. It is also equivalent to an HND diploma. Course Details Each module consists of 40 guided learning hours of material with an additional 30-50 hours worth of optional materials which comprise of recommended exercises, recommended readings and internet resources. Within the modules are self-testing exercises. You must take care in answering these. Although they are not marked nor do they count towards your final assessment, the marking is tested against your scoring on the final assessment to check for consistency of score. The modules are written against prescribed learning outcomes defined by the Qualifications and Credit Framework (QCF) administered by Ofqual, the Government appointed regulator. In addition, the learning outcomes are articulated against MSBM Awarding Bodies curriculum who is a recognised awarding body monitored and assessed by QAA, the Quality Assurance Agency, the Government appointed quality assurance body. Successful completion of the full Level 4/5 Extended Diploma in Business Management and final year of an accredited Undergraduate Degree programme, will give students the right credentials to go on and apply for a job in marketing, accounting, human resources, management or business consultancy. Accreditation All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. University Progression University Top-up On completion of this course, students have the opportunity to complete a Bachelors degree programme from a range of UK universities. The top-up programme can be studied online or on campus. The top-up comprises the final 120 credits which consist of either a dissertation or a dissertation and one module. Examples of University Progression BA (Hons) in Business Management (top-up) awarded by the University of Chichester delivered through London Graduate School.  Anglia Ruskin University - BA (Hons) Management (Top-Up). Entry Requirements For entry into Level 4 or 5 Diploma in Business Management, learners must possess the following: * Relevant/Local Board of Examination Result in your Country, which must include at least 5 'C' Grades in English and 4 other subjects. * Mock Examination Result can also be accepted for initial Conditional Admission, pending the release of the Board of Examination Result. (This is assessed on a case by case basis) * Learner must be 18 years or older at the start of the Course. OR * Mature Learners (21 years or older) with work experience in supervisory, leadership or management roles. (This is assessed on a case by case basis). Workshops Workshops are conducted by live webinars for online students. Classroom workshops are available if there is a local branch in your country. Speak our course advisors on this subject. Visa Requirements There is no Visa requirement for this programme.