This module aims to develop knowledge and understanding of the importance of research including social media to find opportunities in global trade.
Presentation skills can be defined as a set of abilities that enable an individual to: interact, transmit the messages with clarity, engage the audience in the presentation, interpret and understand the mindsets of the listeners.
These topics are available as individual sessions or we can deliver all three as a full day’s training for Registered Practitioners. Facilitated by registered clinicians with extensive experience.
Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
Motorsport is as much a business as it is a sport. Our new Master’s Degree programme will provide students with a broad range of modules which examine the national and international aspects of the industry from a commercial perspective. Study an individual module from the MA Business of Motorsport for Continuing Professional Development (CPD).
An accredited qualification for current and prospective managers. This programme gives Team Leaders & Managers the skills, disciplines and confidence to manage their team effectively and add a great deal more value to the organisation - where they have to apply their learning in order to achieve the highly coveted ILM qualification. One of the main responsibilities of a manager is to make sure that employees are satisfied with their job and reaching their full potential. A manager who can energise his or her employees will have a team which has a much greater potential and capability of achieving company goals and objectives. It is therefore vital that a manager has the essential skills to fully support and lead their team to success. This 3-day programme brings together the key leadership skills that you will need to be an effective manager so that you can return to the workplace and deliver tangible results. All of our ILM Programmes are provided in partnership with The BCF Group, which is the ILM Approved Centre we deliver under. Course Syllabus The syllabus of the ILM Level 3 Award in Leadership and Management course is split into three main modules, covering the following: Module OneSolving Problems and Making Decisions What is a problem? How to identify a problem, its nature, scope and impact Identifying the root cause Understanding how to interpret information to solve a problem What is involved in making an informed decision? Generate ideas/solutions- creative thinking techniques How to evaluate your options Finding the critical path Having confidence to commit to a decision Planning approach Communicating the decision Implementing the plan Module TwoUnderstanding Leadership What is leadership? Recognise the differences and similarities between leadership and management Qualities and skills of a leader Action Centered Leadership - Team, Task, Individual - John Adair Varying leadership styles Evaluating a range of leadership models and their significance for: Task, Performance, Culture, Relationships Reflect on your own leadership styles and behaviours Create an action plan to enhance your performance Module ThreeUnderstanding the Communication Process in the Workplace Identify what is effective communication Understand the importance of effective communication at work Recognise the different ways we communicate Recognise possible barriers to communication and how to overcome them Johari's window - communication flows How others will perceive and interpret the information you have provided Active listening Developing questioning skills Understanding the significance of non-verbal communication and body language Developing sensory acuity and how to use it effectively in the workplace In-House & Classroom Courses Available Online We have developed an alternative to traditional face-to-face training that continues to provide a full learning experience, and allows delegates to learn effectively whilst self-isolating from home. This is how it looks: Delegates booked on Classroom and In-House courses will continue to have access to their trainer online throughout the days that the course is booked to run. Prior to a delegate's course start date, they will be enrolled on our e-learning platform (in partnership with BCF Group) for the course they are booked on to. They will also be given contact information for their trainer, and details of how to access the online workshops. Delegates will not require any special IT equipment. A desktop computer, laptop, tablet, or a mobile phone with internet and audio capability is all that is required. Delegates taking ILM Qualifications will then proceed to the book review, video review and work based assignments with 12 months tutor support as appropriate, and in line with our previous arrangements. We hope you agree that this blended learning experience represents the safest way to continue supporting our clients and delegates during the Coronavirus disruption. In-House Courses As well as being one of the most popular open courses, we can also arrange this course as an in-house programme for companies and organisations who wish to develop a number of their managers at the same time, and would find an in-house course at their own premises much more suitable. Scheduled Courses Classroom Course - Nottingham (NG12 4DG) Classroom training courses enable you to benefit from having the tutor and other delegates right there in the room with you. Face-to-face training sessions are one of the best ways to learn, as it is easy to ask questions and have group discussions. In addition to the 2 days in the classroom, delegates will need to undertake self-directed learning and 2 work-based assignments. Cost: £995 + vat 07-08 September 2023 14-15 December 2023 12-13 February 2024 Classroom Course - Reading (RG41 5QS) Classroom training courses enable you to benefit from having the tutor and other delegates right there in the room with you. Face-to-face training sessions are one of the best ways to learn, as it is easy to ask questions and have group discussions. In addition to the 2 days in the classroom, delegates will need to undertake self-directed learning and 2 work-based assignments. Cost: £995 + vat 05-06 October 2023 15-16 January 2024 11-12 April 2024 Zoom™ Course Attending a course via Zoom videoconferencing gives you all of the benefits of classroom training without the need to leave your home or office. You still benefit from a real tutor facilitating the programme, and the content is exactly the same. The only difference is that we split the course into four half-day sessions to make it easier on your eyes! Cost: £895 + vat November 2023 - 7th Nov (morning), 7th Nov (afternoon), 8th Nov (morning), 8th Nov (afternoon) March 2024 - 19th Mar (morning), 19th Mar (afternoon), 20th Mar (morning), 20th Mar (afternoon) June 2024 - 11th Jun (morning), 11th Jun (afternoon), 12th Jun (morning), 12th Jun (afternoon) Dickson Training Ltd Founded in 1985 in Yorkshire, we have built an impressive and loyal client base. Our partnerships are built by consistently delivering outstanding development solutions and working in close collaboration with our clients, resulting in us becoming a leading UK and international training provider.
Enhance your knowledge in catheter care with our comprehensive course designed for healthcare professionals, caregivers, and individuals seeking to provide effective care for patients.
The "An Understanding of Aspiration and Choking" course is designed to equip participants with essential knowledge and skills related to recognising, responding to, and managing incidents of aspiration and choking. This course is suitable for healthcare professionals, caregivers, parents, educators, and anyone interested in learning how to effectively respond to situations involving aspiration and choking.
Gain essential knowledge and practical skills to provide effective care for patients with stomas with our "An Understanding of Stoma Care" course. Learn how to maintain stoma health and support patients through their journey.
Gain comprehensive knowledge and practical skills in seizure first aid and rectal paraldehyde administration with our course. Ideal for caregivers, healthcare professionals, educators, and individuals.