232 Courses

If guessing was a business strategy, most brands would be out of business. That’s where market research comes in — and this course shows you how it's done using case studies that add more insight than a pile of charts ever could. You’ll explore the purpose, process, and planning behind proper market research, guided by examples that show exactly what works, what doesn’t, and what was probably a bad idea to begin with. The course is designed for those who want to understand how real decisions are made through structured research methods — from gathering data to interpreting consumer behaviour. There’s no need for clipboards or street interviews here; it’s all online and built to help you connect the dots between strategy and customer insight. With engaging material, clear explanations, and a touch of dry wit, this isn’t just another dull data course — it’s an inside look at how smart research can steer smarter thinking. Learning Outcomes: Develop an understanding of the principles and practices of market research Learn to conduct effective PESTLE and SWOT analysis Develop analytical skills for conducting market analysis and segmentation Learn to evaluate market potential and consumer needs Be able to create comprehensive market research reports The "Learn with Case Study - Market Research" course is designed to provide a comprehensive understanding of the principles and practices that underpin successful market research. Through engaging case studies and informative modules, learners will gain insights into the basics of market research, advanced techniques for conducting PESTLE and SWOT analysis, effective strategies for assessing consumer needs and preferences, and methods for evaluating market potential and determining the best course of action. By the end of the course, learners will be equipped with the knowledge and skills to create comprehensive market research reports that drive business growth and success. Whether you're an entrepreneur looking to launch a new product or a seasoned marketing professional seeking to enhance your research skills, this course is a must-have for anyone interested in the world of marketing. ⊱⊱ Learn with Case Study - Market Research Course Curriculum Section 01: Introduction Intro to Case Study 2 Section 02: Case Study Definition Company Overview Company Vision and Mission Statement IRIC Mileposts Company Product Portfolio Company Financial Performance Objective Key Observations Market Research Strategy Pre Market Research Ethos Geo Assessment Profile Market Research Audit PESTLE Analysis Market Analysis Market Segmentation Market Segmentation Continue SWOT Analysis Market REsearch Architecture Market Research Process Market Research Process Continue Report Structure and Course Contents Evaluation and Course Correction Objective Realization and Impact Analysis How is the course assessed? Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%. Exam & Retakes: It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable. Certification Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery). CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Entrepreneurs looking to launch a new product Marketing professionals seeking to enhance their research skills Business students interested in the field of marketing Sales professionals interested in market research Anyone interested in gaining a comprehensive understanding of market research Career path Market Research Analyst: £20,000 - £40,000 per year Marketing Manager: £30,000 - £80,000 per year Sales Manager: £25,000 - £70,000 per year Product Manager: £30,000 - £75,000 per year Business Development Manager: £25,000 - £70,000 per year Certificates Certificate of completion Digital certificate - £9 You can apply for a CPD Accredited PDF Certificate at the cost of £9. Certificate of completion Hard copy certificate - £15 Hard copy can be sent to you via post at the expense of £15.

Duration 3 Days 18 CPD hours This course is intended for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary. Overview By the end of this course, you will be able to build your own marketing reporting and interactive dashboard solutions. The course starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation.As you make your way through the course, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding sections, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices. Data Preparation and Cleaning Data Models and Structured Data pandas Data Manipulation Data Exploration and Visualization Identifying the Right Attributes Generating Targeted Insights Visualizing Data Unsupervised Learning: Customer Segmentation Customer Segmentation Methods Similarity and Data Standardization k-means Clustering Choosing the Best Segmentation Approach Choosing the Number of Clusters Different Methods of Clustering Evaluating Clustering Predicting Customer Revenue Using Linear Regression Understanding Regression Feature Engineering for Regression Performing and Interpreting Linear Regression Other Regression Techniques and Tools for Evaluation Evaluating the Accuracy of a Regression Model Using Regularization for Feature Selection Tree-Based Regression Models Supervised Learning: Predicting Customer Churn Classification Problems Understanding Logistic Regression Creating a Data Science Pipeline Fine-Tuning Classification Algorithms Support Vector Machine Decision Trees Random Forest Preprocessing Data for Machine Learning Models Model Evaluation Performance Metrics Modeling Customer Choice Understanding Multiclass Classification Class Imbalanced Data Additional course details: Nexus Humans Data Science for Marketing Analytics training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Data Science for Marketing Analytics course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Overview This comprehensive course on Marketing Fundamentals will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Marketing Fundamentals comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Fundamentals. It is available to all students, of all academic backgrounds. Requirements Our Marketing Fundamentals is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 6 sections • 12 lectures • 01:22:00 total length •Introduction: 00:02:00 •What is Marketing?: 00:08:00 •Definition of Marketing and Detailed Explanation: 00:14:00 •Traditional Vs Contemporary Marketing: 00:07:00 •Evolution of Marketing: 00:06:00 •Customer Value & Satisfaction & Delight: 00:07:00 •Customer Value examples: 00:05:00 •Customer Loyalty: 00:07:00 •Customer Centricity: 00:05:00 •Marketing segmentation: 00:05:00 •Bases for Segmentation: 00:12:00 •Selecting the BEST Segment: 00:04:00

Description Consumer Behaviour Diploma  This Consumer Behaviour Diploma will commence with an introductory insight into consumer behaviour and then delve deep into topics including consumer perception and consumer motivation. It will elucidate what the procedure of consumer research entails and shed light on how to target potential customers and segment appropriate markets strategically. Consumer behaviour entails an interplay of cognition and affects behaviour patterns and humans' physical environment, leading to an exchange. When discussing a consumer's buying activity, numerous factors come into play, including but not limited to public opinion, popularity, cost, product appearance, promotion, aesthetics and packaging. Consumer behaviour examines consumer activities such as buying, using and discarding among individuals, communities, and organisations. It also studies how their biases, preferences and feelings influence these activities. In the 1940s and 1950s, consumer behaviour emerged as a marketing subfield that integrates economics, anthropology, sociology, ethnography, psychology, and marketing. Consumer behaviour attempts to identify people's consumption patterns and trends by studying individual attributes, including lifestyles, demographics, and other factors such as loyalty and advocacy to brands, rates and occasions of usage and the like. This Consumer Behaviour Diploma examines how external factors such as family, friends, celebrities, and influencers impact their buying activities. Research has shed light on the complexity of consumer behaviour prediction for ordinary men and experts alike. Nevertheless, novel research methods, including consumer neuroscience, artificial intelligence and ethnography, have made it simpler to predict these patterns. Customer Relationship Management, also known as CRM, is a database that provides valuable insight into the examination of the buying activities of consumers. These databases generate in-depth data enabling researchers to study what influences consumer retention and loyalty and their willingness to advocate for products or yield positive referrals. Databases are also handy with market segmentation, behavioural segmentation, etc. This leads to accurate targeting of customers through appropriate marketing strategies. According to Mansard, Engel and Blackwell, consumer behaviour studies the processes and actions involving decisions while buying services and goods for consumption. This Consumer Behaviour Diploma explores how human beings behave whilst engaging in buying activities and urges them to consume certain products. Marketers must understand how consumer behaviour works to comprehend product, brand or business expectations. It enables them to understand better what motivates a consumer to buy certain goods. Knowing which products are popular and well-liked is of paramount importance. The findings suggest that assessing consumers' preferences will help a marketer better sculpt their products. This Consumer Behaviour Diploma will address all the crucial questions, including what customers buy, what motivates them to buy specific things, and how often and when they buy. What you will learn   1: Introduction to Consumer Behavior  2: Stages of Decision-Making Process  3: Perceiving Need Desire Motivation and Emotion 4: Understanding Perception  5: Understanding Customer Attitudes  6: Impact of Culture on Purchasing Behavior 7: Household Influence  8: Group Influence 9: New Opportunities 10: Know the Market Ethics  Course Outcomes After completing the course, you will receive a diploma certificate and an academic transcript from Elearn college. Assessment Each unit concludes with a multiple-choice examination. This exercise will help you recall the major aspects covered in the unit and help you ensure that you have not missed anything important in the unit. The results are readily available, which will help you see your mistakes and look at the topic once again. If the result is satisfactory, it is a green light for you to proceed to the next chapter. Accreditation Elearn College is a registered Ed-tech company under the UK Register of Learning( Ref No:10062668). After completing a course, you will be able to download the certificate and the transcript of the course from the website. For the learners who require a hard copy of the certificate and transcript, we will post it for them for an additional charge.

"This course aims to comprehensively delve into the impact of the marketing mix, emerging technologies, organizational decision-making models, and marketing strategies on consumer behaviour. It also explores the correlations between consumer behaviour and marketing practices such as segmentation, targeting, and positioning, alongside topics covering the decision-making unit, perceived risk, and the evolution of buyer behaviour and media habits. Upon completion, you'll gain insights into: The marketing mix's impact on consumer decision-making Influence of new technologies on consumer behaviour Models for organizational decision-making Intersection of marketing practices and consumer behaviour Correlations between consumer behaviour and marketing segmentation, targeting, and positioning Understanding the decision-making unit (DMU) Perceived risk in consumer decisions Evolution of buyer behaviour and media habits"   This course aims to examine the impact of marketing mix, new technologies, and marketing practices on consumer decision making, as well as the various models and frameworks used to explain organizational and consumer decision making. Additionally, the course will explore the relationship between consumer behavior and marketing segment, targeting, and positioning, as well as the concept of the decision-making unit, perceived risk, and the evolution of buyer behavior and media habits. This course aims to provide a comprehensive understanding of how the marketing mix, new technologies, and organizational decision-making models influence consumer decision-making processes, as well as the relationships between consumer behaviour, marketing practices, segment targeting, positioning, DMU, perceived risk, and evolving media habits. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Consumer Decision Making Dynamics And Risks Self-paced pre-recorded learning content on this topic. Understanding Consumer Decision Making Dynamics and Risks Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Consumer Behaviour Analyst Decision Making Strategist Market Research Manager Risk Management Consultant Consumer Insights Specialist Behavioral Economist Market Intelligence Analyst Customer Experience Designer Consumer Psychology Researcher Marketing Strategy Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

🚀 Supercharge Your Marketing Strategy with 'Automation and Email Marketing with ActiveCampaign - Fast Reach' Course! 📧 Are you ready to revolutionize your marketing efforts and reach your audience more effectively than ever before? Discover the power of automation and master the art of email marketing with our cutting-edge course - 'Automation and Email Marketing with ActiveCampaign - Fast Reach!' 🌟 Unlock the Potential of ActiveCampaign: Learn how to leverage the robust features of ActiveCampaign, a leading marketing automation platform, to streamline your marketing processes and skyrocket your conversions. 📈 Boost Engagement and Sales: Dive deep into the world of email marketing strategies, automation workflows, personalized campaigns, and segmentation techniques that will captivate your audience and drive tangible results for your business. 🔧 Practical Hands-On Learning: Get hands-on experience through practical tutorials, real-life case studies, and step-by-step guidance from industry experts. Apply your newfound skills immediately to witness rapid growth in your marketing campaigns.   🎯 What You'll Master: Setting up and optimizing ActiveCampaign for maximum efficiency. Crafting high-converting email sequences and automation workflows. Implementing segmentation strategies to target the right audience. Analyzing metrics and refining strategies for continual improvement. And much more to transform your marketing game!   🏆 Why Choose Our Course: Comprehensive and easy-to-follow modules suitable for beginners and experienced marketers alike. Actionable insights and strategies that deliver measurable results. Lifetime access to resources and updates to stay ahead in the ever-evolving marketing landscape. Join a vibrant community of learners, share insights, and network with like-minded professionals.   🔥 Don't miss this opportunity to become a master in automation and email marketing with ActiveCampaign. Elevate your marketing game and witness unparalleled growth for your business! Enroll now in 'Automation and Email Marketing with ActiveCampaign - Fast Reach' and propel your marketing success to new heights! 👉 Limited Time Offer: Reserve your spot today and embark on the journey to marketing mastery! Course Curriculum

Do you want to be the next big retail superstar? Are you ready to take your current retail career to the next level? This dynamic global sector could be yours with this comprehensive Retail Management course! This advanced Retail Management is ideal for anyone looking to advance to the top of the retail career ladder. Successful retail managers can find work in every major town and city around the world. Learn how to take your existing sales skills to the next level, how to build strong customer relationships, and how to reap the benefits of professional-level communication skills. In addition, master the art of dealing with difficult customers, learn how to read customer behaviour accurately, and examine the most important stock management issues in Retail Management. In Retail Management, achieving customer satisfaction is essential. Enrol in our Retail Management course to advance your Retail Management talent and some highly relevant Retail Management skills to progress your management excellence. Special Offers of this Retail Management: Retail Management Course This Retail Management: Retail Management Course includes a FREE PDF Certificate. Lifetime access to this Retail Management Course Instant access to this Retail Management: Retail Management Course Get FREE Tutor Support from Monday to Friday in this Retail Management: Retail Management Course [ Note: Free PDF certificate as soon as completing the course ] Learning Outcomes After completing this Retail Management course, the learner will be able to: Understand the fundamentals of Retail Management. Build and sustain relationships in retailing. Understand the strategic planning in retailing. Gain a thorough understanding of retail challenges and theories. Understand retail consumers. Explain retail segmentation and strategies. Understand the importance of location in a retail business. Understand merchandise management. Understand the buying decision process and customer satisfaction. Understand retail business operations. Understand category management. Understand retail marketing mix. Understand retail pricing for Retail Management. Explain retail supply chain and promotional strategies. Understand emerging trends in retail. Understand the impact of information technology in retailing. Certificate of Completion You will receive a course completion certificate for free as soon as you complete the course. Module 1: A Quick Overview of Retail Management 20:26 1: A Quick Overview of Retail Management Preview 20:26 Module 2: Building and Sustaining Relationships in Retailing 39:09 2: Building and Sustaining Relationships in Retailing 39:09 Module 3: Strategic Planning in Retailing 39:11 3: Strategic Planning in Retailing 39:11 Module 4: Retail Challenges and Theories 07:18 4: Retail Challenges and Theories 07:18 Module 5: Understanding Retail Consumer 13:32 5: Understanding Retail Consumer 13:32 Module 6: Exploring Retail Segmentation and Strategies 07:27 6: Exploring Retail Segmentation and Strategies 07:27 Module 7: Retail Business Location 09:47 7: Retail Business Location 09:47 Module 8: Merchandise Management 09:43 8: Merchandise Management 09:43 Module 9: Buying Decision Process and Customer Satisfaction 11:06 9: Buying Decision Process and Customer Satisfaction Preview 11:06 Module 10: Retail Business Operations 32:54 10: Retail Business Operations 32:54 Module 11: Category Management 21:06 11: Category Management 21:06 Module 12: Retail Marketing Mix 10:01 12: Retail Marketing Mix 10:01 Module 13: Retail Pricing 09:45 13: Retail Pricing 09:45 Module 14: Retail Supply Chain and Promotional Strategies 06:58 14: Retail Supply Chain and Promotional Strategies 06:58 Module 15: Emerging Trends in Retail 03:52 15: Emerging Trends in Retail 03:52 Module 16: Impact of the Information Technology in Retailing 23:24 16: Impact of the Information Technology in Retailing 23:24 Who is this course for? Learners can take this training course even if they have no prior knowledge of Retail Management and there are no age restrictions. As a result, anyone who is enthusiastic and ambitious about Retail Management can enrol in the Retail Management. There are no admissions deadlines, and you can start this course at any time. Requirements Students who intend to enrol in this Retail Management: Retail Management course must meet the following requirements: Retail Management: Good command of the English language Retail Management: Must be vivacious and self-driven Retail Management: Basic computer knowledge Retail Management: A minimum of 16 years of age is required Certificates Reed courses certificate of completion Digital certificate - Included Will be downloadable when all lectures have been completed

Register on the Marketing Fundamentals today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get an e-certificate as proof of your course completion. The Marketing Fundamentals is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Marketing Fundamentals Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certification Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the Marketing Fundamentals, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Course Content Module 01: Introduction to Marketing Fundamentals Introduction 00:02:00 Module 02: Definitions of Marketing What is Marketing? 00:08:00 Definition of Marketing and Detailed Explanation 00:14:00 Module 03: Traditional vs Contemporary Marketing Traditional Vs Contemporary Marketing 00:07:00 Module 04: Marketing Management Orientations Evolution of Marketing 00:06:00 Module 05: Understand your Customers Customer Value & Satisfaction & Delight 00:07:00 Customer Value examples 00:05:00 Customer Loyalty 00:07:00 Customer Centricity 00:05:00 Module 06: Segmentation Marketing segmentation 00:05:00 Bases for Segmentation 00:12:00 Selecting the BEST Segment 00:04:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Duration 3 Days 18 CPD hours This course is intended for Before taking this course delegates should already be familiar with basic analytics techniques, comfortable with basic data manipulation tools such as spreadsheets and databases and already familiar with at least one programming language Overview This course teaches delegates who are already familiar with analytics techniques and at least one programming language how to effectively use the programming language for three tasks: data manipulation and preparation, statistical analysis and advanced analytics (including predictive modelling and segmentation). Mastery of these techniques will allow delegates to immediately add value in their work place by extracting valuable insight from company data to allow better, data-driven decisions. Outcomes: After completing the course, delegates will be capable of writing production-ready R code to perform advanced analytics tasks enabling their organisations make better, data-driven decisions. Becoming a world class data analytics practitioner requires mastery of the most sophisticated data analytics tools. These programming languages are some of the most powerful and flexible tools in the data analytics toolkit. Topic 1 Intro to our chosen language Topic 2 Basic programming conventions Topic 3 Data structures Topic 4 Accessing data Topic 5 Descriptive statistics Topic 6 Data visualisation Topic 7 Statistical analysis Topic 8 Advanced data manipulation Topic 9 Advanced analytics ? predictive modelling Topic 10 Advanced analytics ? segmentation

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This course provides aspiring hotel managers with the essential skills to make informed decisions that drive success in the hospitality industry. Here learners will explore key financial concepts and learn how to interpret financial statements and budgets. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Understand allocation of expenses Know prepayments Get acquainted with the fundamentals of accounting concepts Know hotel operations Learn F&B revenue segmentation fundamentals Know the fundamentals of revenue reports analysis Understand labour cost basic pay and wages, service charge, and other components Know overall Profit and loss analysis Understand room division profit and loss Know F & B profit and loss statement Why Financial Analysis Course for Hotel Management right for you? This Financial Analysis Course for Hotel Management is designed for those who want to learn the key terms used in hospitality such as rooms division - occupancy and related terms and critical term such as ADR, Food and Beverage business - key quantity drivers. You will have deep knowledge of standard Profit and Loss templates prescribed by USALI for lodging industries V11, revenue reports analysis fundamentals and horizontal analysis. This online course will educate you on revenue management and analysis reports, expenses and expense control reports, and overall P & L analysis. By the end of the course, you will have a thorough understanding of hotel operations, critical terms used in hospitality, and standard templates and analysis of fundamental steps. Financial Analysis Course for Hotel Management Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction & Fundamentals Introduction Introduction to Hotel Operations Fundamentals of Accounting Concepts What is Allocation of Expenses What Are Prepayments Key Terms Used in Hospitality Key Terms Used in Hospitality Rooms Division Key Terms - Occupancy & Related Terms Room Division Key Terms ADR and Related Terms F&B Business - Key Quantity Drivers Food & Beverage Division - Key Revenue Terms What are Various Revenue Segmentation - Transient Business Hotel Revenue Segmentation - Group Business F&B Revenue Segmentation Fundamentals Standard Templates and Analysis Fundamentals Steps Standard Profit & Loss Templates Prescribed by Usali for Lodging Industries V11 Revenue Reports Analysis Fundamentals Horizontal Analysis in Practice Through Room Segment Analysis Vertical Analysis Explained via Room Segment Report Combined Analsysis Simplified - Market Segment Report Revenue Management & Analysis Reports Why You Should Know the Business Source Guest Nationality Report Booking Lead Period and Booking Pace Concepts Market Benchmark & Competitor Comparison Report Upselling & Upgrades Menu Engineering Report Expenses & Expense Control Reports Labour Cost Basic Pay & Wages Labour Cost - Service Charge Labour Cost - Other Components Labour Cost Analysis Other Expenses and Control Reports Cost Management Ideas Part 1 Cost Management Ideas - Part 2 Overall P&L Analysis Profit & Loss Analysis Steps Room Division Profit & Loss F&B Profit & Loss Statement Who should take this course? This interactive course is suitable for those who want to understand financial analysis for hotel management, revenue management and analysis reports, and overall P & L analysis. Entry Requirements There are no academic entry requirements for this Financial Analysis Course for Hotel Management, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This Financial Analysis Course for Hotel Management assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner can grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org