Booking options
£12
£12
On-Demand course
3 hours
All levels
Imagine you have an idea for a product that could revolutionize the market, but you're not sure if it will resonate with your target audience. Or perhaps you're a seasoned marketing professional looking to fine-tune your research skills to stay ahead of the competition. Look no further than our comprehensive course, "Learn with Case Study - Market Research," which provides a deep dive into the world of market analysis and strategy.
Through a combination of engaging case studies and informative modules, our course covers everything from the basics of market research to advanced techniques for conducting PESTLE and SWOT analysis. With a particular focus on product and market segmentation, we examine effective strategies for assessing consumer needs and preferences, as well as methods for evaluating market potential and determining the best course of action.
At the end of the course, you'll walk away with a thorough understanding of the principles and practices that underpin successful market research. With our expert guidance and in-depth analysis, you'll gain the knowledge and confidence to make informed decisions and navigate the complex and dynamic world of marketing. Don't miss out on this opportunity to enhance your skills and take your marketing strategy to the next level - enrol in "Learn with Case Study - Market Research" today!
Learning Outcomes:
Develop an understanding of the principles and practices of market research
Learn to conduct effective PESTLE and SWOT analysis
Develop analytical skills for conducting market analysis and segmentation
Learn to evaluate market potential and consumer needs
Be able to create comprehensive market research reports
The "Learn with Case Study - Market Research" course is designed to provide a comprehensive understanding of the principles and practices that underpin successful market research. Through engaging case studies and informative modules, learners will gain insights into the basics of market research, advanced techniques for conducting PESTLE and SWOT analysis, effective strategies for assessing consumer needs and preferences, and methods for evaluating market potential and determining the best course of action.
By the end of the course, learners will be equipped with the knowledge and skills to create comprehensive market research reports that drive business growth and success. Whether you're an entrepreneur looking to launch a new product or a seasoned marketing professional seeking to enhance your research skills, this course is a must-have for anyone interested in the world of marketing.
â±â± Learn with Case Study - Market Research Course Curriculum
Section 01: Introduction
Intro to Case Study 2
Section 02: Case Study
Definition
Company Overview
Company Vision and Mission Statement
IRIC Mileposts
Company Product Portfolio
Company Financial Performance
Objective
Key Observations
Market Research Strategy
Pre Market Research Ethos
Geo Assessment Profile
Market Research Audit
PESTLE Analysis
Market Analysis
Market Segmentation
Market Segmentation Continue
SWOT Analysis
Market REsearch Architecture
Market Research Process
Market Research Process Continue
Report Structure and Course Contents
Evaluation and Course Correction
Objective Realization and Impact Analysis
How is the course assessed?
Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%.
Exam & Retakes:
It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable.
Certification
Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery).
10 CPD hours / points Accredited by CPD Quality Standards
Entrepreneurs looking to launch a new product
Marketing professionals seeking to enhance their research skills
Business students interested in the field of marketing
Sales professionals interested in market research
Anyone interested in gaining a comprehensive understanding of market research
Market Research Analyst: £20,000 - £40,000 per year
Marketing Manager: £30,000 - £80,000 per year
Sales Manager: £25,000 - £70,000 per year
Product Manager: £30,000 - £75,000 per year
Business Development Manager: £25,000 - £70,000 per year
Certificate of completion
Digital certificate - £9
You can apply for a CPD Accredited PDF Certificate at the cost of £9.
Certificate of completion
Hard copy certificate - £15
Hard copy can be sent to you via post at the expense of £15.
With a team of industry professionals producing and delivering our course content, you can be sure the skills and knowledge you learn apply to your career aspirations in manag...