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CRM: Customer Relationship Management

4.7(26)

By Academy for Health and Fitness

24-Hour Flash Sale! Prices Reduced Like Never Before!! In an era where customer loyalty is gold, understanding Customer Relationship Management (CRM) becomes essential for any business aspiring to thrive in the long run. In the UK, studies have shown that acquiring a new customer can be up to five times more expensive than retaining an existing one, highlighting the significant role of CRM in business strategies today. For this, the CRM: Customer Relationship Management at QLS Level 4 course has been designed to equip you with the skills and knowledge needed to excel in this critical field. This course explores CRM, beginning with an introduction to its importance in contemporary business. You'll learn about the Fundamentals of CRM, Strategies for Effective Implementation, and the crucial role of Data Analysis in understanding Customer Behaviour. The curriculum also covers the technical aspects of Managing Databases and the skills needed to deepen Customer Relationships and handle complaints proficiently. Moreover, a forward-looking module on the future of CRM prepares you for emerging trends and technologies in the field. Learning Outcomes of CRM - Customer Relationship Management Course: Define and explain the core principles of Customer Relationship Management (CRM). Implement effective CRM strategies to enhance customer satisfaction. Utilise data analysis and databases to gain actionable customer insights. Develop techniques for deepening customer relationships and fostering loyalty. Employ best practices for handling customer complaints professionally. Explore emerging trends and the future of CRM technology. This program is your key to unlocking long-term customer loyalty and driving business growth. By understanding and applying the principles taught in this CRM course, you'll be well-equipped to contribute to your organisation's success and advance your career. Enrol today in this CRM - Customer Relationship Management at QLS Level 4 course and gain the knowledge and expertise to become a customer service prodigy! Why Prefer this Customer Relationship Management Course? Get a chance to order a QLS Endorsed Certificate upon completion of the course Get a Free Student ID Card with CRM Training The CRM course is Affordable and Simple to understand Lifetime Access to the CRM course materials The CRM course comes with 24/7 tutor support **** Course Curriculum **** Diploma in Customer Relationship Management at QLS Level 4 Module 01: Introduction to Customer Relationship Management (CRM) Module 02: Fundamentals Module 03: Strategies Module 04: Data Analysis Module 05: Databases Module 06: Deepening Customer Relationship Module 07: Handling Customer Complaints Module 08: Future Assessment Process Once you have completed all the modules on the CRM - Customer Relationship Management course, you can assess your skills and knowledge with an optional assignment. Our expert trainers will assess your assignment and give you feedback afterwards. After passing the exam, you will be able to request a certificate with additional cost that has been endorsed by the Quality Licence Scheme. CPD 120 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone interested in learning more about the topic is advised to take this course. This course is ideal for: Marketing professionals Sales executives Customer service staff CRM enthusiasts Requirements You will not need any prior background or expertise to enrol in this CRM Course. Career path After completing this course, you are to start your career or begin the next phase of your career. CRM Manager - £35,000 to £60,000 Customer Service Manager - £30,000 to £50,000 Sales Manager - £32,000 to £70,000 CRM Systems Administrator - £25,000 to £40,000 Certificates CPD Accredited Certificate Digital certificate - £12.99 Diploma in Customer Relationship Management at QLS Level 4 Hard copy certificate - £99 After successfully completing the Diploma in Customer Relationship Management at QLS Level 4 course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 99 GBP inside the UK 109 GBP (including postal fees) for international delivery CPD Accredited Certificate 29 GBP for Printed Hardcopy Certificate inside the UK 39 GBP for Printed Hardcopy Certificate outside the UK (international delivery)

CRM: Customer Relationship Management
Delivered Online On Demand10 hours
£12

Commercial Management: Part 3

By iStudy UK

Course Description Get instant knowledge from this bite-sized Commercial Management: Part 3 course. This course is very short and you can complete it within a very short time. In this Commercial Management: Part 3 course you will get fundamental ideas of commercial management, the key understanding of commercial project management and so on. Enrol in this course today and start your instant first step towards learning about commercial risk management. Learn faster for instant implementation. Learning outcome  Familiarise with commercial risk management Understand commercial project management Gain in-depth knowledge of customer relationship management How Much Do Commercial Managers Earn? Senior - £84,000(Appx.) Average - £54,000(Appx.) Starting - £34,000(Appx.) Requirement Our Commercial Management: Part 3 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Commercial Management: Part 3 Module 01: Commercial Risk Management 00:27:00 Module 02: Commercial Project Management 00:27:00 Module 03: Customer Relationship Management (CRM) Part-1 00:30:00 Module 04: Customer Relationship Management (CRM) Part-2 00:32:00 Assignment Assignment - Commercial Management: Part 3 00:00:00

Commercial Management: Part 3
Delivered Online On Demand1 hour 56 minutes
£25

Commercial Management Masterclass

4.3(43)

By John Academy

Course Overview From planning to execution, every business needs proper management. Take your first step in the business world with commercial management skills. Learn the necessary commercial management skills from this Commercial Management Masterclass course and give your planning and management skills a huge boost. In this Commercial Management Masterclass course, you will learn the basic principles and fundamentals of commercial management. You will understand how to maintain commercial relationships and improve your negotiation skill. This course will teach you budget management, cash flow management and risk management strategies with understandable and bite-sized lessons.  From this comprehensive Commercial Management Masterclass course, you will be able to understand what is important for your business and how you can plan a successful business plan from scratch. This course will help you acquire the skills you need for business analysis and commercial management. Learning Outcomes Learn about the basic principles of commercial management Understand how you can make a commercial relationship with your partners and clients Understand the importance of partnership agreements Understand the steps of cash flow management Familiarize with different negotiation skills Know about different commercial risk and risk management techniques Gain in-depth knowledge about commercial project management Get to know about the customer life cycle Be able to manage customer lifecycle effectively Understand the roles of shareholders in commercial management Learn about the laws and legislation of commercial management Who is this course for? The Commercial management masterclass course is ideal for aspiring professionals who want to establish their careers in commercial management. This course will teach you negotiation planning and management skills from scratch. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path The Commercial Management Masterclass course is a useful qualification to possess and would be beneficial for any related profession or industry such as: Commercial Managers Managing Directors Executive Officers Business Owners Entrepreneurs Project Planners Business Analysts Idea Generators Module 01: Introduction to Commercial Management Introduction to Commercial Management 00:26:00 Module 02: Commercial Relationship Part-1 Commercial Relationship Part-1 00:18:00 Module 03: Commercial Relationship Part-2 Commercial Relationship Part-2 00:22:00 Module 04: Partnership and Agreements Partnership and Agreements 00:27:00 Module 05: Budget Management Budget Management 00:35:00 Module 06: Cash Flow Management Part- 1 Cash Flow Management Part- 1 00:22:00 Module 07: Cash Flow Management Part- 2 Cash Flow Management Part- 2 00:25:00 Module 08: Negotiation Negotiation 00:24:00 Module 09: Commercial Risk Management Commercial Risk Management 00:29:00 Module 10: Commercial Project Management Commercial Project Management 00:29:00 Module 11: Customer Relationship Management (CRM) Part-1 Customer Relationship Management (CRM) Part-1 00:32:00 Module 12: Customer Relationship Management (CRM) Part-2 Customer Relationship Management (CRM) Part-2 00:34:00 Module 13: Managing Customer Lifecycle Managing Customer Lifecycle 00:26:00 Module 14: Roles of Shareholders in Commercial Management Roles of Shareholders in Commercial Management 00:32:00 Module 15: Loans and Debts Management Loans and Debts Management 00:26:00 Module 16: Commercial Legislations Commercial Legislations 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Commercial Management Masterclass
Delivered Online On Demand7 hours 7 minutes
£18

Travel Agent and Consultant Training Part - 2

By iStudy UK

Course Description Get instant knowledge from this bite-sized Travel Agent and Consultant Training Part - 2 course. This course is very short and you can complete it within a very short time. In this Travel Agent and Consultant Training Part - 2 course you will get fundamental ideas of travel agent and consultation, the key strategy of developing communication skills, customer service and so on. Enrol in this course today and start your instant first step towards developing communication skills. Learn faster for instant implementation. Learning Outcome Familiarise with developing communication skills Understand customer service and satisfaction Gain in-depth knowledge of customer relationship management (CRM) Deepen your understanding of human resource management in the travel industry Strengthen crisis and visitor attraction management How Much Do Travel Agents Earn? Senior - £36,000 (Apprx.) Average - £22,000 (Apprx.) Starting - £14,000 (Apprx.) Requirement Our Travel Agent and Consultant Training Part - 2 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Travel Agent and Consultant Training Part - 2 Developing Communication Skills 00:13:00 Customer Service and Satisfaction 00:10:00 Customer Relationship Management (CRM) 00:18:00 Human Resource Management in Travel Industry 00:15:00 Crisis and Visitor Attraction Management 00:20:00 Assignment Assignment - Travel Agent and Consultant Training Part - 2 00:00:00

Travel Agent and Consultant Training  Part - 2
Delivered Online On Demand1 hour 16 minutes
£25

MB-910T00 Microsoft Certified: Dynamics 365 Fundamentals (CRM)

By Nexus Human

Duration 1 Days 6 CPD hours This course is intended for People in different roles and at various stages in their careers can benefit from this fundamentals course. This includes IT professionals, business stakeholders and others who want to be exposed to the customer engagement capabilities of Dynamics 365, students, recent graduates, and people changing careers who want to leverage Dynamics 365 to move to the next level. Overview Describe the customer engagement apps and what they have in common Describe the standard marketing processes and how Dynamics 365 Marketing addresses them Describe Dynamics 365 Marketing features and capabilities Describe additional marketing apps Describe the standard sales processes and how Dynamics 365 Sales addresses them Describe Dynamics 365 Sales capabilities Describe additional sales apps such as Sales Insights and Sales Navigator Describe the standard customer service processes and how Dynamics 365 Customer Serviceaddresses them Describe Dynamics Customer Service capabilities Describe additional sales apps such as Sales Insights and Sales Navigator Describe the standard field service business processes and how Dynamics 365 Field Service addresses Describe how to generate Work Orders Describe the scheduling capabilities of Dynamics 365 Field Service Describe the inventory management capabilities of Dynamics 365 Field Service Describe the asset management capabilities of Dynamics 365 Field Service Describe project-based customer engagement processes addressed by Dynamics 365 Project Operations Describe the sales capabilities of Dynamics 365 Project Operations Describe the project management capabilities of Dynamics 365 Project Operations Describe the resource utilization capabilities of Dynamics 365 Project Operations This course will provide you with a broad introduction to the customer engagement capabilities of Dynamics 365. You will become familiar with the concept of customer engagement, as well as each of the customer engagement apps, including Dynamics 365 Marketing, Dynamics 365 Sales, Dynamics 365 Customer Service, Dynamics 365 Field Service, and the customer relationship management (CRM) capabilities of Dynamics 365 Project Operations. This course will include lecture as well as hands-on labs. Learn the Fundamentals of Dynamics 365 Marketing Get introduced to the Dynamics 365 customer engagement apps Examine Dynamics 365 Marketing Describe Dynamics 365 Marketing capabilities Review Additional Marketing Apps Learn the Fundamentals of Dynamics 365 Sales Explore Dynamics 365 Sales Manage the sales lifecycle with Dynamics 365 Sales Review additional sales apps Learn the Fundamentals of Dynamics 365 Customer Service Examine Dynamics 365 Customer Service Describe Dynamics Customer Service capabilities Review additional customer service apps Learn the Fundamentals of Dynamics 365 Field Service Examine Dynamics Field Service Generate Work Orders in Dynamics 365 Field Service Describe the scheduling capabilities of Dynamics 365 Field Service Examine the inventory management capabilities of Dynamics 365 Field Service Review the asset management capabilities of Dynamics 365 Field Service Learn the Fundamentals of Dynamics 365 Project Operations (CRM) Examine Dynamics 365 Project Operations Describe the sales capabilities of Dynamics 365 Project Operations Plan projects with Dynamics 365 Project Operations Review the resource utilization capabilities of Dynamics 365 Project Operations Additional course details: Nexus Humans MB-910T00 Microsoft Dynamics 365 Fundamentals (CRM) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the MB-910T00 Microsoft Dynamics 365 Fundamentals (CRM) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

MB-910T00 Microsoft Certified: Dynamics 365 Fundamentals (CRM)
Delivered Online
£1,190

Customer Service & Environment

4.5(3)

By Studyhub UK

Dive deep into the intricacies of 'Customer Service & Environment' with our comprehensive course. Explore the vital concepts that shape exceptional customer service, discover the art of effective organisation and management, and navigate the digital world with the inclusion of social media tools. As brands evolve in today's digital age, understanding the relationship between customers and their chosen brands has never been more crucial. Enrol now to propel your knowledge in this dynamic domain. Learning Outcomes Understand the fundamental concepts underpinning successful customer service delivery. Learn the strategies to organise and structure optimal customer service. Gain insights into effective Customer Relationship Management (CRM) techniques. Comprehend the interplay between customer satisfaction and brand loyalty. Master the use of social media tools to enhance business customer relations. Why buy this Customer Service & Environment course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Customer Service & Environment there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Customer Service & Environment course for? Aspiring customer service managers aiming for excellence. Brand strategists focused on enhancing customer relationships. Business owners seeking to elevate their customer service standards. Digital marketers keen on leveraging social media tools for businesses. Customer relations officers eager to resolve client issues efficiently. Prerequisites This Customer Service & Environment does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Customer Service & Environment was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Customer Service Manager: £30,000 - £45,000 Brand Strategist: £35,000 - £50,000 Business Consultant focusing on Service Delivery: £40,000 - £60,000 CRM Specialist: £32,000 - £48,000 Social Media Manager: £28,000 - £42,000 Customer Relations Officer: £25,000 - £37,000 Course Curriculum Module 01: Concepts and Practices in Customer Service Delivery Concepts and Practices in Customer Service Delivery 00:13:00 Module 02: Organise Customer Service Delivery Organise Customer Service Delivery 00:14:00 Module 03: Structure of Customer Service Structure of Customer Service 00:14:00 Module 04: Customer Relationship Management (CRM) Customer Relationship Management (CRM) 00:18:00 Module 05: Customer Satisfaction & Relationship with Brand Customer Satisfaction & Relationship with Brand 00:15:00 Module 06: Monitoring and Resolution of Customers' Complaints & Problems Monitoring and Resolution of Customers' Complaints & Problems 00:15:00 Module 07: Social Media Tools and Channels for a Business Social Media Tools and Channels for a Business 00:15:00

Customer Service & Environment
Delivered Online On Demand1 hour 44 minutes
£10.99

Professional Certificate Course in Advanced Strategies in Customer Relationship Management in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

This course embarks on a journey through advanced strategies in Customer Relationship Management (CRM), exploring pivotal concepts and methods essential for effective implementation. Upon successful completion, participants will gain proficiency in the following areas:   Explore CRM models driving loyalty and engagement to shape successful customer relationships. Delve into managing interactions, fostering enduring relationships via empathetic communication and issue resolution. Uncover the customer lifecycle stages, gaining insights into navigation and optimization from awareness to loyalty. Explore CLV's (Customer Lifetime Value) importance, its calculation, and leveraging for strategic business decisions. This course delves into advanced CRM strategies, including diverse models fostering loyalty and engagement. It covers managing interactions, navigating customer lifecycles, and leveraging Customer Lifetime Value (CLV) for strategic decision-making. This course delves deeply into CRM strategies, including advanced models, customer interaction management, and customer lifecycle value, aiming to equip professionals with vital skills for business success. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Exploring Advanced Strategies in Customer Relationship Management (CRM) Self-paced pre-recorded learning content on this topic. Exploring Advanced Strategies In Customer Relationship Management Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CRM Manager Relationship Marketing Manager Customer Experience Manager Sales Operations Manager Customer Retention Specialist Business Development Manager Account Manager Customer Success Manager CRM Implementation Consultant Marketing Automation Specialist Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Advanced Strategies in Customer Relationship Management in London 2024
Delivered Online On Demand14 days
£36

Principles of Marketing Theory Course

By Online Training Academy

Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Principles of Marketing Theory Course 1:14:03 1: Module 01: Scope and Purpose of Socially Responsible Marketing 04:18 2: Module 02: Significance of Brand and Reputation to Sales Performance 03:28 3: Module 03: Significance of Customer Loyalty in Achieving Marketing Goals 03:46 4: Module 04: Valid and Reliable Marketing Data for Segmenting the Market 03:35 5: Module 05: Marketing Data Collection Methods 06:12 6: Module 06: Market Segmentation 10:34 7: Module 07: Cluster Customers With Similar Characteristics 02:26 8: Module 08: How Core Values Are Expressed 04:15 9: Module 09: How a Range of Products May Appeal to Different Market Segments 02:37 10: Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services 04:53 11: Module 11: Customer Relationship Management (CRM) Activities and Systems 09:13 12: Module 12: Marketing Key Performance Indicators 07:19 13: Module 13: The Requirements of Socially Responsible Marketing Campaigns 10:27 14: CPD Certificate - Free 01:00 Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Principles of Marketing Theory Course
Delivered Online On Demand2 minutes
£12

Principles of Marketing Theory Course

By Online Training Academy

Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Principles of Marketing Theory Course 1:14:03 1: Module 01: Scope and Purpose of Socially Responsible Marketing 04:18 2: Module 02: Significance of Brand and Reputation to Sales Performance 03:28 3: Module 03: Significance of Customer Loyalty in Achieving Marketing Goals 03:46 4: Module 04: Valid and Reliable Marketing Data for Segmenting the Market 03:35 5: Module 05: Marketing Data Collection Methods 06:12 6: Module 06: Market Segmentation 10:34 7: Module 07: Cluster Customers With Similar Characteristics 02:26 8: Module 08: How Core Values Are Expressed 04:15 9: Module 09: How a Range of Products May Appeal to Different Market Segments 02:37 10: Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services 04:53 11: Module 11: Customer Relationship Management (CRM) Activities and Systems 09:13 12: Module 12: Marketing Key Performance Indicators 07:19 13: Module 13: The Requirements of Socially Responsible Marketing Campaigns 10:27 14: CPD Certificate - Free 01:00 Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Principles of Marketing Theory Course
Delivered Online On Demand1 hour 12 minutes
£12

Customer Relations Manager

4.8(9)

By Skill Up

Gain the skills and credentials to kickstart a successful career and learn from the experts with this step-by-step

Customer Relations Manager
Delivered Online On Demand3 hours 35 minutes
£25