632 Courses

Today, every individual and organisation is a publisher. You want everyone in your organisation to be a potential ambassador. And every employee has something to gain from raising their profile and showcasing their expertise. An effective content strategy allows you to deliver compelling stories to your audience in the most seamless way possible to make an emotional connection. This requires a mix of passion for the subject matter, a deep relationship with your audience, robust production processes, and the right tools.  With a background in journalism and technology, we’ve worked on many projects that combine the two – including overseeing the iPad edition launches for Condé Nast in the UK, product ownership of a Digital Asset Manager for Condé Nast International, and developing and delivering content training for telco VEON.  Publishers and brands we’ve worked with include WIRED, Time Out, GQ, Vanity Fair and Vogue – as well as solo entrepreneurs and startups who are trying to cut through the noise and get their message heard.  In this course we'll cover the key elements of an effective content strategy: how to plan across multiple platforms, and how to implement your blueprint without exhausting yourself or your team. Sample learning content  Session 1: Planning a content strategy Mapping and understanding your audiences. Defining your content objectives, for you or your organisation. Common pitfalls with poorly targeted content. Session 2: A content creation framework Finding ideas to generate a consistent stream of content. Idenitfying angles that will help you stand out from the crowd. Using different formats across multiple channels. Session 3: Keeping it going Simple processes to help hit deadlines and publish regularly. Balancing content creation and content creation. Creating a mix of evergreen and timely content. Session 4: Measurement and iteration Useful (and useless) metrics for content producers. Handling comments and joining the conversation. Iterating your content strategy based on feedback. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. 
To ensure this is possible, the number of attendees is capped at 16 people.  Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial “The EMpower Network commissioned the content creation workshop to understand how to communicate effectively with a wide range of stakeholders. In light of covid-19, it’s more important than ever to communicate clearly especially as we’ve moved to remote meetings. The workshop was very insightful and Alan was a very engaging speaker making sure all attendees contributed and worked through real-life examples. Attendees praised the usefulness of the workshop and especially liked the content generation framework with one saying 'It has changed the way I think about communicating and given me a toolkit that I will use in both my work and personal projects'.” Shade Nathaniel-Ayodele | EMpower Network, Southwark Council 

Get your Scottish Certificate for Personal Licence Holders qualification here with us at Knight Training! The Scottish Certificate for Personal Licence Holders (SCPLH) is the prerequisite for you to get your Personal Licence, aimed at anyone who wishes to sell or authorise the sale of alcohol. The course is a legal requirement, and it basically runs through the responsibilities that one must know in order to sell alcohol in a designated premises. Here at Knight Training we welcome our customers with open arms and provide the best service possible. Why waste more time? Call us now on 01524 388279 to get your SCPLH today!

An exciting 10-week course to build your Spanish skills from scratch. Practical applications for travel & conversation. Enlarge your vocabulary, improve your grammar in a pain-free, step-by-step way, working with a tutor with 10+ years' experience & a small group of learners.

Learn how to prepare & join wood to make items that are both practical & beautiful. With personal tuition learn to be creative.

Mindfulness-Based Stress Reduction (MBSR) is an effective, scientifically researched method for reducing physical and psychological suffering while building resilience, balance, and peace of mind.

This course is about learning to use your digital SLR camera with confidence and skill. Explore aperture, shutter speed and megapixels through to white balance, ISO ratings, histograms and much more! With a blend of technical tuition, demonstration, practical assignments and group discussion, you will discover how to unlock your camera’s full potential and take better pictures. If you don’t have a digital SLR we can often provide one for you – please select from dropdown at time of booking. You can also use your interchangeable or fixed lens system, mirrorless or rangefinder camera on this course. Bridge cameras without interchangeable lenses can be used too, but please note that they may not allow the full range of camera controls. Computer experience is beneficial. Day 1: Features of your Digital SLR camera. Areas covered include aperture, shutter speed and megapixels through to white balance, ISO ratings, histograms and all the rest. There will be time to ask questions and demonstrate the advantages of each feature, getting to grips with the “how’s” and “why’s” We will put into practise all the features that have been discussed and demonstrated in session one on a walk around town with your cameras. We will come back to the gallery, learn a little about methods of downloading and viewing photographs, and explore some basic Photoshop tools. Day 2: Exercises, Assignments and Review Question time. There will be a few formal exercises set up to practise on and time to discuss the elements learned in day one. We will also discuss in more detail the more compositional aspects of photography, and prepare for the afternoons’ assignment. You will carry out your assignments outside the gallery and be given a time to return with your completed assignments. Assignment presentations, troubleshooting and review. The last half will involve editing and viewing the photographs, open discussions and asking any final questions.   Courses are subject to minimum enrolment. Please register early, within five days of the start date, to reduce the likelihood of course cancellation. Please read our cancellation policy before booking. Students, anyone over the age of 65, and those in receipt of any form of benefits can claim the concessionary price, offering a 10% discount on the full course price. Valid proof of eligibility must be produced on the first day of the course. Please use the code CONCESSION when prompted at checkout.

Our online classes enable you to learn how to lap dance for your partner, career change or just confidence building

Watercolour for All 4 week Online Course Monday Morning Via Zoom

Learn to knit. Knitting for beginners learn the basics, cast on and off, knit and pearl, problem solving and following a pattern.

This advanced Level 3 EFT training is geared to those tapping practitioners who are looking to advance their skills to a significantly elevated level of expertise. The art of EFT delivery is emphasized, working with difficult/challenging clients and issues are explored, further refinement of techniques is honed, and additional advanced techniques are demonstrated and taught.