Content Marketing is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Content Marketing and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 03 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Module 01: Introduction to Content Management Introduction to Content Management 00:15:00 Module 02: Content Management System (CMS) Content Management System (CMS) 00:29:00 Module 03: Basics of Content Management Systems Basics of Content Management Systems 00:28:00 Module 04: Content Strategy Content Strategy 00:27:00 Module 05: Content Marketing Content Marketing 00:28:00 Module 06: Content Marketing Tools and Tactics Content Marketing Tools and Tactics 00:31:00 Module 07: Content Marketing Strategy Content Marketing Strategy 00:31:00
Leading People Through Change (Free L&I Conference Course): On-Demand The goal of this course is for you to effectively lead and manage people through times of change. Research shows that 70% of change initiatives fail in large organizations. The largest factor contributing to this failure rate is leadership - the inability to plan and lead people through change. In many change situations, tremendous focus is put on strategy, processes, and systems, while the issue of changing people's behavior is assumed it will 'just happen'. In this interactive course, you will learn why the people's side of change is crucial. We will begin by understanding why and how people resist change, and how important it is to become strong and effective change champions. Next, we will focus on critical change management practices - creating our vision of the future state, planning for acceptance in our change audience and stakeholders, mitigating threats, and capitalizing on opportunities. We will use metrics to plan, show progress, and confirm success. Lastly, we will focus on the need to reinforce and sustain change, and to prevent relapse to old ways and methods. What You Will Learn At the end of this program, you will be able to: Realize the nature of change and describe how resistance manifests in people Compare prevalent change models and categorize their similarities Identify and rate the skills, traits, and behaviors of effective change champions Envision the future state and assess stakeholders Plan for change communication, training, and risks Evaluate change effectiveness using feedback and metrics Develop reinforcement practices for benefits and communication Foundation Concepts What is Change? Resistance to Change Common Change Management Theories Becoming a Change Champion Plan Envisioning the future state Planning for people Change management plan Do Change communication Training Piloting Risks Study Feedback Metrics Variance analysis Act Benefits realization Change sustainment Reinforcement messaging and communications
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ð Unlock Your Innovation Potential with 'Strategic Product Innovation: A Blueprint for Success' ð Are you ready to revolutionize your approach to product development and catapult your business to new heights? Introducing our comprehensive online course, 'Strategic Product Innovation: A Blueprint for Success.' This meticulously crafted program is designed to equip you with the essential skills and strategies needed to lead the way in today's competitive market. ð MODULE 1: Introduction Get ready to embark on a transformative journey. Gain insights into the critical role of strategic product innovation and set the stage for success. ð¯ MODULE 2: Product Strategy Explained Master the art of crafting a robust product strategy that aligns with your business goals. Learn how to navigate the complexities of the market and position your product for maximum impact. ð MODULE 3: Define the What, Where, When, and How of Your Product Dive deep into the key elements of product definition. Uncover the secrets of identifying what makes your product stand out, where it fits in the market, when is the optimal time for launch, and how to execute your plan flawlessly. ð MODULE 4: Ensuring a Winning Product Strategy Discover proven techniques for ensuring the success of your product strategy. From market analysis to risk management, arm yourself with the tools needed to overcome obstacles and emerge victorious. ð MODULE 5: Define Your Product or Service Get hands-on guidance on defining the unique selling propositions of your product or service. Craft a compelling narrative that resonates with your target audience and sets your offering apart from the competition. ð ï¸ MODULE 6: Create Your MVP (Minimum Viable Product) Learn the art of lean product development. Build a Minimum Viable Product that allows you to test your ideas, gather valuable feedback, and iterate quickly to deliver a product that customers truly want. ð¡ï¸ MODULE 7: Defending Your Strategy Arm yourself with the knowledge and skills to defend your product strategy against market challenges and competition. Learn to adapt and thrive in dynamic environments. ð MODULE 8: Create Your Product Roadmap Chart a clear path to success with a comprehensive product roadmap. Learn how to prioritize features, allocate resources effectively, and guide your team towards achieving your strategic objectives. ð¡ Why Choose 'Strategic Product Innovation: A Blueprint for Success'? Expert Guidance: Learn from industry experts with a proven track record in product innovation. Practical Insights: Gain real-world, actionable insights that you can apply immediately to your projects. Flexible Learning: Access the course at your own pace, from anywhere in the world. Lifetime Access: Enjoy lifetime access to the course materials and updates. ð Don't miss this opportunity to revolutionize your approach to product innovation. Enroll now and position yourself as a leader in your industry! ð Course Curriculum Module 1- Introduction Product Strategy Overview 00:00 Module 2- Product Strategy Explained Voss Water Case Study 00:00 Product Strategy Building Blocks 00:00 What Investors are Looking For 00:00 Keys to Success 00:00 Module 3- Define the What, Where, When and How of Your Product Building a Compelling Product Strategy 00:00 Product Vision vs Company Vision 00:00 Questions to Ask of Your Product Vision 00:00 Module 4- Ensuring a Winning Product Strategy Common Mistakes 00:00 Best Practices 00:00 Module 5- Define Your Product or Service Define Your Product or Service 00:00 Module 6- Create Your MVP Minimum Viable Product Explained 00:00 Sample MVPs 00:00 Entrepreneurial Personality Types 00:00 MVP Guidelines 00:00 How to Evaluate Your MVP 00:00 Module 7- Defending Your Strategy Defending Your Product or Service Strategy 00:00 Module 8- Create Your Product Roadmap Your Product Roadmap 00:00 Product Roadmap Formats 00:00 Create Your Product Strategy 00:00
FREE Level 7 QLS Endorsed Certificate | 11 CPD Courses + 11 PDF Certificates| 140 CPD Points| Installment Payment
B2B sales and marketing are entirely different beasts compared to consumer-facing campaigns—and getting them right is critical for any organisation looking to grow, retain valuable clients, and remain competitive. This course breaks down the essentials of business-to-business sales and marketing strategy, guiding you through the full cycle—from understanding buyer behaviour to managing a high-performing sales team. Whether you're refining your outreach or aiming to align departments, you'll gain structured insight into each component that drives B2B success. Across ten focused modules, you'll explore how to build a results-driven marketing plan, generate high-quality leads, manage client relationships, and operate on a global scale. With a strong emphasis on sales techniques, CRM strategies, and the integration of sales and marketing efforts, this course offers a complete approach tailored for business professionals. It's designed for those who want their strategies to be sharper, their messaging clearer, and their pipeline stronger. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 01: Introduction to B2B Sales and Marketing Module 02: Understanding the B2B Buyer Module 03: Creating A B2b Marketing Strategy Module 04: Sales And Marketing Alignment Module 05: Building A B2b Sales Team Module 06: B2b Lead Generation Module 07: B2B Sales Techniques Module 08: B2b Sales Management Module 09: Customer Relationship Management Module 10: Global B2b Sales And Marketing Learning Outcomes: Analyse B2B buyer behaviour for strategic insights. Develop and execute effective B2B marketing strategies. Foster alignment between sales and marketing efforts. Build and manage a successful B2B sales team. Implement lead generation techniques for sustainable growth. Master B2B sales techniques and customer relationship management. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 21 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Sales professionals looking to enhance their B2B sales skills. Marketing specialists aiming to understand B2B marketing strategies. Business owners seeking to improve their B2B sales and marketing efforts. Recent graduates aspiring to work in the B2B sales and marketing industry. Career changers interested in transitioning to the B2B sector. Entrepreneurs wanting to grow their B2B businesses. Career path B2B Sales Manager B2B Marketing Specialist Account Executive Business Development Manager Sales Operations Analyst Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
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