Description

B2B sales and marketing are entirely different beasts compared to consumer-facing campaigns—and getting them right is critical for any organisation looking to grow, retain valuable clients, and remain competitive. This course breaks down the essentials of business-to-business sales and marketing strategy, guiding you through the full cycle—from understanding buyer behaviour to managing a high-performing sales team. Whether you're refining your outreach or aiming to align departments, you'll gain structured insight into each component that drives B2B success.

Across ten focused modules, you'll explore how to build a results-driven marketing plan, generate high-quality leads, manage client relationships, and operate on a global scale. With a strong emphasis on sales techniques, CRM strategies, and the integration of sales and marketing efforts, this course offers a complete approach tailored for business professionals. It's designed for those who want their strategies to be sharper, their messaging clearer, and their pipeline stronger.

Key Features

CPD Accredited

FREE PDF + Hardcopy certificate

Fully online, interactive course

Self-paced learning and laptop, tablet and smartphone-friendly

24/7 Learning Assistance

Discounts on bulk purchases

Course Curriculum

Module 01: Introduction to B2B Sales and Marketing

Module 02: Understanding the B2B Buyer

Module 03: Creating A B2b Marketing Strategy

Module 04: Sales And Marketing Alignment

Module 05: Building A B2b Sales Team

Module 06: B2b Lead Generation

Module 07: B2B Sales Techniques

Module 08: B2b Sales Management

Module 09: Customer Relationship Management

Module 10: Global B2b Sales And Marketing

Learning Outcomes:

Analyse B2B buyer behaviour for strategic insights.

Develop and execute effective B2B marketing strategies.

Foster alignment between sales and marketing efforts.

Build and manage a successful B2B sales team.

Implement lead generation techniques for sustainable growth.

Master B2B sales techniques and customer relationship management.

Accreditation

This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Certificate

After completing this course, you will get a FREE Digital Certificate from Training Express.

CPD

21 CPD hours / points Accredited by CPD Quality Standards

Who is this course for?

Sales professionals looking to enhance their B2B sales skills.

Marketing specialists aiming to understand B2B marketing strategies.

Business owners seeking to improve their B2B sales and marketing efforts.

Recent graduates aspiring to work in the B2B sales and marketing industry.

Career changers interested in transitioning to the B2B sector.

Entrepreneurs wanting to grow their B2B businesses.

Career path

B2B Sales Manager

B2B Marketing Specialist

Account Executive

Business Development Manager

Sales Operations Analyst

Customer Relationship Manager

Certificates

Digital certificate

Digital certificate - Included

Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.

Hard copy certificate

Hard copy certificate - Included

Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).
For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.
Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

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B2B Sales and Marketing Tactics Course

By Training Express

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