Description

In today’s competitive B2B landscape, knowing how to sell and market effectively isn’t just a bonus—it’s essential. This course dives straight into the core of what makes B2B sales and marketing click. It’s designed for those who want sharper tactics, smarter communication strategies, and better client conversions. We’re talking about positioning, persuasion, and pipelines—all without the fluff or filler. Whether you're looking to fine-tune your messaging or build stronger relationships with decision-makers, this is your strategic edge.

Delivered entirely online for full flexibility, this course blends marketing precision with sales finesse. You’ll explore what actually influences buyer behaviour, how to align sales efforts with marketing goals, and why timing and tone matter more than ever. Forget the jargon—this course speaks the language of results. If you're ready to think like a strategist and sell like a pro, you're in the right place.

Key Features

CPD Accredited

FREE PDF + Hardcopy certificate

Fully online, interactive course

Self-paced learning and laptop, tablet and smartphone-friendly

24/7 Learning Assistance

Discounts on bulk purchases

Course Curriculum

Module 01: Introduction to B2B Sales and Marketing

Module 02: Understanding the B2B Buyer

Module 03: Creating A B2b Marketing Strategy

Module 04: Sales And Marketing Alignment

Module 05: Building A B2b Sales Team

Module 06: B2b Lead Generation

Module 07: B2B Sales Techniques

Module 08: B2b Sales Management

Module 09: Customer Relationship Management

Module 10: Global B2b Sales And Marketing

Learning Outcomes:

Analyse B2B buyer behaviour for strategic insights.

Develop and execute effective B2B marketing strategies.

Foster alignment between sales and marketing efforts.

Build and manage a successful B2B sales team.

Implement lead generation techniques for sustainable growth.

Master B2B sales techniques and customer relationship management.

Accreditation

This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Certificate

After completing this course, you will get a FREE Digital Certificate from Training Express.

CPD

21 CPD hours / points Accredited by CPD Quality Standards

Who is this course for?

Sales professionals looking to enhance their B2B sales skills.

Marketing specialists aiming to understand B2B marketing strategies.

Business owners seeking to improve their B2B sales and marketing efforts.

Recent graduates aspiring to work in the B2B sales and marketing industry.

Career changers interested in transitioning to the B2B sector.

Entrepreneurs wanting to grow their B2B businesses.

Career path

B2B Sales Manager

B2B Marketing Specialist

Account Executive

Business Development Manager

Sales Operations Analyst

Customer Relationship Manager

Certificates

Digital certificate

Digital certificate - Included

Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.

Hard copy certificate

Hard copy certificate - Included

Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).
For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.
Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Course Images

B2B Sales and Marketing Tactics Course

By Training Express

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