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Have you ever wondered how stores influence your shopping behaviour? Discover the secrets that marketers use to make shoppers buy! In an age of self-service stores, saturated markets, and ever more demanding customers, the creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this visual merchandising course, you will be introduced to the marketing secrets of how colours, scents, store layouts, and merchandise presentations influence our purchase decisions. You will learn to understand shopping behaviour and how to optimise the design of retail stores and service environments to increase customer satisfaction and sales. Also, discover lucrative opportunities in Visual Merchandising and Retail Display. With salaries ranging from £16K to £50K annually, this dynamic sector welcomes skilled professionals in store layout design, display coordination, and visual enhancement. Join this industry to contribute visually captivating displays and enjoy rewarding career growth. Why would you choose the Visual Merchandising course from Compliance Central: Lifetime access to Visual Merchandising course materials Full tutor support is available from Monday to Friday with the Visual Merchandising course Learn Visual Merchandising skills at your own pace from the comfort of your home Gain a complete understanding of Visual Merchandising course Accessible, informative Visual Merchandising learning modules designed by experts Get 24/7 help or advice from our email and live chat teams with the Visual Merchandising course Study Visual Merchandising in your own time through your computer, tablet or mobile device. A 100% learning satisfaction guarantee with your Visual Merchandising course Visual Merchandising Curriculum Breakdown of the Visual Merchandising Course Course Outline: Module 01: Introduction to Visual Merchandising Module 02: Store Layouts Module 03: Exterior Design Module 04: In-Store Design Module 05: Mannequins in Visual Merchandising Module 06: Display Fixtures Visual Merchandising Course Learning Outcomes: Grasp fundamental concepts for effective visual merchandising strategies. Plan layouts considering traffic flow, product placement, and experience. Design appealing exteriors with attention to signage and curb appeal. Arrange merchandise, optimise space, and enhance overall store aesthetics. Utilise mannequins to showcase products and create compelling narratives. Select and place fixtures for functional and aesthetic product presentation. CPD 10 CPD hours / points Accredited by CPD Quality Standards Introduction to Visual Merchandising 13:49 1: Introduction to Visual Merchandising 13:49 Store Layouts 08:43 2: Store Layouts 08:43 Exterior Design 10:15 3: Exterior Design 10:15 In-Store Design 14:14 4: In-Store Design 14:14 Mannequins in Visual Merchandising 12:28 5: Mannequins in Visual Merchandising 12:28 Display Fixtures 08:14 6: Display Fixtures 08:14 Order Your CPD Quality Standard Certificate (Optional) 01:00 7: CPD Certificate (Optional) 01:00 Who is this course for? The Visual Merchandising course helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career in Visual Merchandising. It is also great for professionals who are already working in Visual Merchandising and want to get promoted at work. Requirements To enrol in this Visual Merchandising course, all you need is a basic understanding of the English Language and an internet connection. Career path Visual Merchandiser: £20,000 to £40,000 per year Retail Store Manager: £25,000 to £45,000 per year Visual Display Designer: £22,000 to £40,000 per year Retail Buyer: £25,000 to £45,000 per year Marketing Coordinator: £20,000 to £35,000 per year E-commerce Merchandiser: £22,000 to £40,000 per year Certificates Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed. CPD Quality Standard Certificate Digital certificate - £7.99
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Did you know that according to a recent study by the Chartered Institute of Marketing, businesses with a strong focus on Sales Administration Skills achieve a 15% higher sales growth compared to those who don't?Sales Administration Skills are the backbone of any successful sales operation, ensuring smooth processes and maximizing sales potential. Our extensive Sales Administration Skills course is designed to equip you with the theoretical knowledge and understanding to excel in a Sales Administration role. Through a series of engaging modules, you'll gain valuable insights into the world of sales, marketing, and customer interaction, all specifically tailored to the Sales Administration function. Learning Outcomes By the end of this Sales Administration Skills course, you will be able to: Demonstrate a strong understanding of the sales cycle and its various stages. Effectively manage customer inquiries and interactions. Utilize marketing principles to support sales efforts. 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A 100% learning satisfaction guarantee with your course This Sales Administration Skills course delves into 17 modules, each packed with valuable knowledge to enhance your Sales Administration Skills. Module 01: Introduction to Sales This module establishes the foundation of Sales Administration Skills by exploring the core concepts of sales, its role within a business, and the various career paths available. Module 02: Sales Growth Delve into the strategies and techniques employed to achieve sustainable sales growth. This module explores market analysis, lead generation, and effective sales pipeline management. Module 03: Sales Hypnosis Learn the fundamentals of ethical persuasion techniques used in sales. This module explores the psychology of influence and how to build rapport with potential customers. Module 04: Sales Presentation Master the art of crafting compelling sales presentations. This module equips you with the skills to present product features, address customer needs, and deliver a persuasive closing argument. Module 05: Basics of Marketing Gain a solid understanding of marketing principles and their impact on sales success. This module explores market segmentation, branding strategies, and the elements of the marketing mix. Module 06: The Marketing Process Uncover the various stages involved in the marketing process, from market research and product development to promotion and distribution. Module 07: Strategic Marketing Explore the development and implementation of strategic marketing plans. This module delves into competitor analysis, target market identification, and the creation of a winning marketing strategy. Module 08: Marketing Environment Gain insights into the internal and external factors influencing the marketing environment. This module explores economic, social, technological, legal, and environmental factors impacting marketing strategies. Module 09: Market Segmentation Learn how to effectively segment markets to identify and target specific customer groups. This module explores various segmentation methods and their application in sales administration. Module 10: Consumer Buying Behaviour Unravel the mysteries of consumer buying behavior. This module explores the psychological, social, and cultural factors that influence purchasing decisions. Module 11: Business Markets and Buying Behaviour Gain a deeper understanding of business-to-business (B2B) markets and buyer behavior. This module explores the unique characteristics of B2B sales and the decision-making process involved. Module 12: Marketing Research Discover the importance of market research in developing effective sales and marketing strategies. This module explores various research methodologies and data analysis techniques. Module 13: Sales and Marketing Explore the vital link between sales and marketing functions within a business. This module emphasizes collaboration and communication to achieve organizational goals. Module 14: Leverage and Limitations Gain insights into the leverage and limitations of various Sales Administration Skills techniques. This module explores ethical considerations and responsible sales practices. Module 15: Sales Negotiations Develop your negotiation skills to effectively close deals and secure favorable outcomes. This module explores negotiation strategies, tactics, and effective communication techniques. Module 16: Dealing with Customers Master the art of exceptional customer service in a sales environment. This module explores communication techniques, building rapport, and handling customer objections. Module 17: Communication Skills Develop strong communication skills that are essential for success in Sales Administration. This module emphasizes active listening, clear and concise communication, and persuasive writing techniques. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Sales Administration Skills course is ideal for: Individuals seeking a career in sales administration. Those looking to enhance their existing Sales Administration Skills. Business professionals seeking to understand the sales process. Anyone interested in developing strong communication and negotiation skills. Those who want to gain a competitive advantage in the job market. Individuals seeking to contribute to a successful sales and marketing team. Requirements To enrol in this Sales Administration Skills course, all you need is a basic understanding of the English Language and an internet connection. Career path A strong foundation in Sales Administration Skills can open doors to a variety of exciting career paths, including: Sales Administrator Sales Operations Specialist Customer Service Representative Account Manager Business Development Representative Marketing Coordinator Sales Manager (with further experience and qualifications) Certificates CPD Accredited PDF Certificate Digital certificate - Included CPD Accredited PDF Certificate CPD Accredited Hard Copy Certificate Hard copy certificate - £10.79 CPD Accredited Hard Copy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each