58 Storytelling courses in Borehamwood delivered Live Online

Participants gain a foundational understanding of the UX design process, tools and techniques through an engaging mix of theory and practical application exercises.

Adobe After Effects Fast-Track Course (Live Online) through our comprehensive course, beginners, intermediate, and advanced learners. Perfect your skills at the top Training Centre in the UK. Dive into motion graphics and animation with hands-on training led by expert tutors ensuring a practical and interactive learning experience. Click here for more info: Website Duration: 5 hours Approach: Personalized 1-on-1sessions and Customized content. Schedule: Select your preferred hour from Monday to Saturday between 9 am and 7 pm. Adobe After Effects Essentials (5-hour course) Session 1: Introduction to After Effects (1 hour) Overview of After Effects and its applications in motion graphics and visual effects. Understanding the workspace and interface. Importing and organizing assets for seamless workflow. Creating projects and compositions. Session 2: Animation Basics (1.5 hours) Working with layers: Adding, editing, and arranging layers in the timeline. Keyframe animation: Introduction to keyframes and creating simple animations. Motion paths: Manipulating motion paths for dynamic animations. Easing motion: Applying ease in and ease out to smoothen animations. Animation presets: Utilizing built-in presets for efficient animation. Session 3: Effects and Compositing (1.5 hours) Applying effects: Adding visual effects to layers and compositions. Compositing techniques: Understanding blending modes and layer styles. Masking and track mattes: Using masks to control the visibility of layers and apply effects. Motion tracking: Applying tracking data to objects in a scene. Session 4: Text and Shape Animation (1 hour) Text animation: Creating and animating text layers with different styles. Shape layers: Introduction to shape layers and their applications. Animating shapes: Using shape layers to create dynamic animations. Session 5: Final Project and Exporting (1 hour) Applying all the learned techniques to create a final motion graphics project. Refining the project and adding finishing touches. Understanding export settings and rendering the final output. Read the usefull Blogs https://realanimationworks.com/government-funded-interior-design-courses-in-london-your-path-to-creative-excellence/ Upon completing the Adobe After Effects Essentials course, participants will: Master the Interface: Understand After Effects' layout, tools, and key functionalities, gaining confidence in navigating the software. Animation Proficiency: Gain expertise in animating images, videos, and text layers using keyframes, easing techniques, and smooth transitions. Effects Application: Learn to apply, customize, and animate various visual effects, enhancing the overall visual appeal of multimedia projects. Masking and Precision Editing: Master the art of creating and animating masks for detailed and accurate editing, enabling seamless integration of visual elements. Advanced Compositing Skills: Explore advanced compositing techniques for combining multiple elements seamlessly, achieving professional-level visual integration. Export and Rendering Mastery: Understand export settings, ensuring optimal video quality for diverse output formats. Learn the art of efficient rendering for polished final products. Certificate of Completion: Receive a certificate validating the successful completion of the course, showcasing newfound skills to potential employers or clients. Practical Knowledge: Acquire practical insights and techniques applicable to real-world projects, ensuring the ability to create visually captivating multimedia content independently. Lifetime Learning Support: Benefit from lifetime email support, enabling continuous learning and assistance with any post-course queries or challenges. After Effects CC Training: From Novices to Experts Immerse yourself in the world of motion graphics and VFX with our Adobe Certified After Effects Courses, suitable for total novices and experts alike. Learn to create captivating motion graphics, smooth animations, and stunning special effects in a professional environment. Choose from four learning options: London Classroom: Attend in-person sessions 1-2-1 in our dynamic studio. Live Online Classes: Join interactive classes from the comfort of your home or office. Bespoke Training: Tailor the course to your specific needs and preferences. Whichever path you select, all options cover the same lesson plan delivered by our Certified Professional Trainers. Rest assured, your learning experience is fully supported by our 100% Satisfaction Guarantee. Personalized After Effects Training: Tailored for You! Custom one-on-one sessions, in-person or online. Work with your files, learn at your pace. Expert trainers in London. Team training available. Benefits: Unlimited post-course support via phone/email. Access to training materials and a handbook. Free pre-course consultation. Achieve impressive results: create captivating videos, animated logos, and more. Master cinematic effects and enhance your visual storytelling skills.

Historical Association webinar series: History and literacy: better together Presenter: Andrew Wrenn This practical webinar will guide teachers on how to devise rigorous historical enquiry questions, how to spot and weed out weak ones, and how to sequence them in an effective way across medium-term plans. It will show how disciplinary concepts can be revisited and pupils supported in the careful accumulation of substantive knowledge, adding to their schema progressively over time.

This Level 4 course encourages individuals in digital and technical roles to enhance their skills by exploring different techniques, formats, and tools to communicate and understand the impact of their communication choices.

Women in Healthcare Leadership Workshop Our Aims For This Workshop: Become clear about your leadership style and philosophy. Understanding how to navigate yourself and your team in a VUCA environment. How to communicate with presence and impact. Topic 1 Foundations For Effective Leadership Develop your leadership story – (know yourself) Your values, influences and leadership philosophy Clear vision and purpose as a leader Adapting style to suit the context Topic 2 Leading Through Rapid Change (Uncertainty) Exploring the VUCA environment (Volatile, Uncertain, Complex, Ambiguous) Understanding the psychological process of change Resilience and stress management Topic 3 Communication Skills For Influential Leaders How to prepare to be present so you have a presence Explore and understand your own innate communication style Importance of voice, pace, trust, and rapport THE FACILITATOR Ruth Sangale Ruth has 20 years HR and OD experience in the public and private sectors, leaving the NHS in 2012 to set up her own business “Enjoy Work” and specialise in Creative Leadership development and executive coaching. She works internationally coaching and running residential leadership programs for global organisations such as UNICEF, WHO, UN Women, and PLAN International and charitable NGOs in a range of countries including, Afghanistan, Brazil, India, Kenya, and Belize. In the UK she designs and delivers workshops for mostly the NHS, on topics such as career development, resilience and positive psychology, feedback skills, coaching skills for leaders and team development. She is an ICF-accredited coach and has an M Sc in Innovation, Creativity and Leadership. In her work she uses creative tools such as drama, visualization, drawing, mindfulness and storytelling to stimulate creative thinking and develop leadership capability. She has two daughters and in her free time loves hiking, climbing mountains and salsa dancing. THE PANEL Sam Foster - Chief Nursing Officer - Oxford University Teaching Hospitals Sam joined the Board of Oxford University Hospitals NHSFT in September 2017 as an experienced Chief Nurse who previously worked at the Heart of England NHS Foundation Trust where she held the role of Chief Nurse for four years. Sam has also worked in a number of Trusts in clinical, operational and educational roles. Sam's portfolio includes the professional leadership and education of over 5,000 Nurses, Midwives and AHPs. In addition to the Executive leadership of the Trust Facilities and PFI Services, she is accountable for the Estates and delivery of the capital program. Sam leads the Urgent Care program across the Oxfordshire system. Avey Bhatia - Chief Nursing Officer - Guys & St Thomas’ NHS Trust Avey Bhatia is Chief Nurse at Guy’s and St Thomas’ Trust. Avey returned to the Trust as Chief Nurse in November 2020, having trained as a critical care nurse at St Thomas’ in the early part of her career. Avey qualified in 1991 and her clinical experience includes theatres, general intensive care, coronary care and cardiothoracic nursing. She held various staff nurse and sister posts at hospitals in London before becoming Chief Nurse and Director of Infection Prevention and Control at St George's University Hospitals NHS Foundation Trust in 2017.  Avey holds a postgraduate diploma in health services management and a Masters in Public Administration. She is also the Trust’s Director of Patient Experience, and the executive lead for adults’ and children’s safeguarding, and for infection, prevention and control. Beyond Guy’s and St Thomas’, Avey is Vice President for the Florence Nightingale Foundation and Honorary Vice President of The Nightingale Fellowship. She is a Trustee for the St John of Jerusalem Eye Hospital Group.  Caroline Alexander CBE - Group Chief Nurse - Barts NHS Trust Caroline graduated as a nurse in 1987 from Edinburgh University (BSc/RGN) and has an MSc in Nursing Studies from South Bank University (2001). From 1987 to 1993 she specialised in nursing older people in Edinburgh and then London at Guy’s Hospital as a ward sister. Caroline then worked for the Foundation of Nursing Studies for three years supporting nurses to use research in practice. In 1998 Caroline returned to the NHS and worked in Tower Hamlets in a range of roles within older people’s services. In 2005, Caroline took up her first Director post, as Director of Nursing and Therapies within Tower Hamlets PCT. With the clustering of PCTs in London in 2011, she took on the Director of Nursing and Quality within NHS East London and the City initially and then within NHS North East London when the clusters merged in 2012. until she joined NHS England as Regional Chief Nurse for London in April 2013. Caroline took up her current role of Chief Nurse for Barts Health in March 2016. Caroline was a 2008 Florence Nightingale Leadership Scholar and has been awarded Honorary Doctorates from City, University of London in 2017, Middlesex University in 2018 and University of East London in 2021. She is a Trustee of the Foundation of Nursing Studies. In 2020 she was made a CBE in the Queen’s Birthday Honours. Who will attend? Emerging Leaders looking to step into management roles Current Leaders looking to progress into senior management roles This workshop is open to any woman who works in health care and wants to take her next step in their career; women include trans women and non-binary people who are comfortable in a female-centered group. Group Rate Discounts 2-3 people, 7% discount 4+ people, 20% discount We have two group rates which you can take advantage of depending on the size of the group you wish to book: Option 1️⃣ Groups between 2 & 3 are eligible for the 7% Discount. Please use this code at checkout: GROUP 2+  Option 2️⃣ For groups of over 4+ attendees, the eligible discount is 20%. Please use this code at checkout: GROUP 4+  Where do I add the discount code? 

Effective communication in the workplace is part and parcel of our daily lives, but not everyone is a natural.  Do you find it tough standing up in front of people? Does the thought of engaging with audiences in any setting fill you with anxiety? Is doing a remote video message to colleagues on Zoom or Teams a tough call? Do you do it regularly but need some professional guidance on whether it’s working? At CoComms we can improve every aspect of your performance and offer a range of tips and techniques to help manage these environments and keep your audience engaged and interested. Public Speaking and Presentation Training In a professional setting it’s vital to come across as dynamic, trustworthy, credible and real. You want people to trust you and in turn get behind your vision or plan or proposal. If you can achieve this you can improve your confidence, your engagement and your prospects. Our training is designed to hone your presentation skills so whether you are pitching for work, taking colleagues through change or speaking to a new audience, you can do it with a clarity and confidence that makes your messages clear and insightful. The training includes: Perfecting your slides Working to produce a clean, easy to navigate slide deck that give logic and flow to your presentation. Developing your storytelling We use our journalistic techniques to show you how to build a story to keep your audience engaged with a well-structured and entertaining presentation. Calls to Action Make sure it is clear what you want to achieve and what you want from your audience. Rehearse and Review We film and then playback a range of practical presentation exercises so we can review your performance and work to make any improvements. Conference and Panel Training The audience at a conference may be a captive one, but that doesn’t mean they are always listening and engaging with what you have to say. We can make sure your keynote speech or panel contribution is memorable, appreciated by your audience and beneficial to your business. Our training looks at preparing for and delivering a speech from start to finish and includes: Defining your big ideas What is it you want to say and what do you want your audience to remember? Develop your narrative and script How can you get across your message using storytelling. Choosing the right language How vibrant and energised language can make the difference in your speech. The tips and tricks to make sure your speech is memorable How vocabulary and delivery techniques ensure your words are heard. Controlling the message How to deal with unhelpful questions and return to the main aspects of your story. Stakeholder Communication Training Engaging effectively with stakeholders with clarity and confidence can make all the difference to your relationships. A successful “town hall” meeting can win over your sceptics, convince those who are unsure and build a common goal between your business and stakeholders. Our stakeholder communication training prepares you for these vital meetings and includes: Focusing the meeting We look at how to control the meeting so the important business is covered and how to prepare for any questions or comments you may receive. Keep control of the conversation We teach you conversational techniques to focus on the main points without being too assertive or dismissive. Rehearse and Review We use video and practical role-play exercises to assess your performance and look for ways to improve. Breaking down the information We look at how to present facts and figures without overwhelming (or boring!) your audience. Our techniques will help you narrate the message in a clear and comprehensive way. Making an impact Using our journalistic experience we will work with you to develop your presentation skills to make the biggest impact and demonstrate credibility and authority. Video Calls for Business The world has changed. Now is the time to ensure your business is changing too. Many in-person meetings, conferences, networking events and clients hosting are, for now, a thing of the past. These face-to-face interactions have been replaced by video calls, webinars and online events. So, how do you develop contacts, maintain relationships and manage your team in this new virtual world? How do you look and sound confident, be heard, and build trust and credibility through a computer screen? At CoComms, we are online communications experts and our years of experience in broadcasting mean we understand how to engage a virtual audience. Interactive and practical training We work with you through a variety of scenarios to analyse your performance on video calls. Feedback on your performance We offer supportive, positive feedback and share our tried and tested techniques so you can improve. Make Video Calls work for you Through our training you will become more confident, more productive and more dynamic on video calls. Contact us If you have a query regarding any of our services or would like to book a consultation for free initial advice and guidance please get in touch

Duration 2 Days 12 CPD hours This course is intended for This training is ideally suited for data analysts, IT professionals, and software developers who seek to augment their data processing and analytics capabilities. It will also benefit system administrators and data engineers who wish to harness Elastic Stack's functionalities for efficient system logging, monitoring, and robust data visualization. With a focus on practical application, this course is perfect for those aspiring to solve complex data challenges in real-time environments across diverse industry verticals. Overview This course combines engaging instructor-led presentations and useful demonstrations with valuable hands-on labs and engaging group activities. Throughout the course you'll explore: New features and updates introduced in Elastic Stack 7.0 Fundamentals of Elastic Stack including Elasticsearch, Logstash, and Kibana Useful tips for using Elastic Cloud and deploying Elastic Stack in production environments How to install and configure an Elasticsearch architecture How to solve the full-text search problem with Elasticsearch Powerful analytics capabilities through aggregations using Elasticsearch How to build a data pipeline to transfer data from a variety of sources into Elasticsearch for analysis How to create interactive dashboards for effective storytelling with your data using Kibana How to secure, monitor and use Elastic Stack's alerting and reporting capabilities The Elastic Stack is a powerful combination of tools for techniques such as distributed search, analytics, logging, and visualization of data. Elastic Stack 7.0 encompasses new features and capabilities that will enable you to find unique insights into analytics using these techniques. Geared for experienced data analysts, IT professionals, and software developers who seek to augment their data processing and analytics capabilities, Working with Elasticsearch will explore how to use Elastic Stack and Elasticsearch efficiently to build powerful real-time data processing applications. Throughout the two-day hands-on course, you?ll explore the power of this robust toolset that enables advanced distributed search, analytics, logging, and visualization of data, enabled by new features in Elastic Stack 7.0. You?ll delve into the core functionalities of Elastic Stack, understanding the role of each component in constructing potent real-time data processing applications. You?ll gain proficiency in Elasticsearch for distributed searching and analytics, Logstash for logging, and Kibana for compelling data visualization. You?ll also explore the art of crafting custom plugins using Kibana and Beats, and familiarize yourself with Elastic X-Pack, a vital extension for effective security and monitoring. The course also covers essentials like Elasticsearch architecture, solving full-text search problems, data pipeline building, and creating interactive Kibana dashboards. Learn how to deploy Elastic Stack in production environments and explore the powerful analytics capabilities offered through Elasticsearch aggregations. The course will also touch upon securing, monitoring, and utilizing Elastic Stack's alerting and reporting capabilities. Hands-on labs, captivating demonstrations, and interactive group activities enrich your learning journey throughout the course. Introducing Elastic Stack What is Elasticsearch, and why use it? Exploring the components of the Elastic Stack Use cases of Elastic Stack Downloading and installing Getting Started with Elasticsearch Using the Kibana Console UI Core concepts of Elasticsearch CRUD operations Creating indexes and taking control of mapping REST API overview Searching - What is Relevant The basics of text analysis Searching from structured data Searching from the full text Writing compound queries Modeling relationships Analytics with Elasticsearch The basics of aggregations Preparing data for analysis Metric aggregations Bucket aggregations Pipeline aggregations Substantial Lab and Case Study Analyzing Log Data Log analysis challenges Using Logstash The Logstash architecture Overview of Logstash plugins Ingest node Visualizing Data with Kibana Downloading and installing Kibana Preparing data Kibana UI Timelion Using plugins

Unlock Your Filmmaking Potential with Taraq Qureshi** Discover the art of filmmaking with Taraq Qureshi, an acclaimed British producer, director, and actor. With over 20 years of experience in the film industry and a unique perspective as a disabled filmmaker, Taraq brings a wealth of knowledge and passion to his teaching. **About Taraq Qureshi:** - **Seasoned Filmmaker**: With over two decades of experience, Taraq has produced and directed numerous feature films and short films. His journey began in community theatre with a year-long course accredited by Middlesex University London in 1999. - **Industry Leader**: Founder and artistic director of the "Golden Nugget International Film Festival," which has been running for six years. In 2023, Taraq also founded the "Global Film Producers Alliance" (www.gfa.com), a platform dedicated to connecting and supporting film producers worldwide. - **Innovative Storyteller**: Taraq's notable projects include "Strictly Salsa - The Beginning," "The Chosen Ones," and "Do Not Enter." His work is marked by a deep passion for storytelling and a commitment to creating both commercially successful and niche market films. - **Mentor and Educator**: As an acting teacher, creative executive, and development coordinator, Taraq has inspired countless aspiring filmmakers to pursue their dreams and achieve success in the industry. **Why Learn from Taraq?** - **Expert Guidance**: Gain insights from a seasoned professional with a proven track record in the film industry. - **Unique Perspective**: Learn from Taraq's experiences as a disabled filmmaker, providing a fresh and inclusive approach to storytelling. - **Hands-On Learning**: Benefit from practical, real-world advice and techniques that you can apply to your own filmmaking projects. - **Community and Support**: Join a network of passionate filmmakers and industry professionals through Taraq's initiatives, including the "Golden Nugget International Film Festival" and the "Global Film Producers Alliance." **Enroll Now and Transform Your Filmmaking Journey!** Don't miss this opportunity to learn from one of the industry's most respected and innovative filmmakers. Enroll in Taraq Qureshi's online teaching course today and take the first step towards realizing your filmmaking dreams. A comprehensive 10-lesson course on film producing, designed to cover all the essentials within 90-minute sessions each day: --- ### **Day 1: Introduction to Film Producing** - **Welcome and Course Overview:** - Introduction to the role of a film producer. - Course objectives and expectations. - **Types of Producers:** - Understanding the different types of producers (Executive Producer, Line Producer, etc.). - Responsibilities and key tasks for each role. --- ### **Day 2: Development and Pre-Production** - **Project Development:** - Finding and developing a project. - Acquiring rights and working with screenwriters. - **Pre-Production Planning:** - Creating a production schedule and budget. - Assembling the production team. --- ### **Day 3: Financing and Budgeting** - **Film Financing:** - Understanding different sources of film financing. - Pitching to investors and securing funds. - **Budgeting Basics:** - Creating a detailed film budget. - Managing finances and controlling costs. --- ### **Day 4: Legal and Contracts** - **Legal Considerations:** - Overview of legal aspects in film production. - Understanding contracts and agreements. - **Rights and Clearances:** - Securing rights for music, footage, and locations. - Clearing copyright and intellectual property. --- ### **Day 5: Production Management** - **Managing the Shoot:** - Overseeing the production process. - Handling logistics, scheduling, and on-set challenges. - **Communication and Problem-Solving:** - Effective communication with the cast and crew. - Resolving conflicts and troubleshooting issues. --- ### **Day 6: Post-Production** - **Post-Production Workflow:** - Overview of post-production stages. - Working with editors, sound designers, and visual effects artists. - **Quality Control:** - Ensuring the final product meets the desired standards. - Conducting test screenings and making adjustments. --- ### **Day 7: Marketing and Distribution** - **Marketing Strategies:** - Creating a marketing plan for the film. - Utilizing social media and other promotional tools. - **Distribution Channels:** - Understanding traditional and digital distribution. - Strategies for film festivals, theaters, and online platforms. --- ### **Day 8: Film Festivals and Awards** - **Navigating Film Festivals:** - Selecting the right festivals for your film. - Submitting and promoting your film at festivals. - **Awards and Recognition:** - Understanding the importance of awards. - Strategies for winning awards and gaining recognition. --- ### **Day 9: Case Studies and Guest Speakers** - **Case Studies:** - Analyzing successful film productions. - Learning from real-world examples and experiences. - **Guest Speakers:** - Inviting industry professionals to share insights and advice. - Q&A sessions with experienced producers. --- ### **Day 10: Final Project and Presentation** - **Project Work:** - Finalizing a production plan for a hypothetical film. - Preparing for the presentation. - **Presentations:** - Presenting the production plan to the Tutor - Feedback and discussion. - **Course Wrap-Up:** - Reflecting on the course experience. - Final thoughts and future steps. --- This 10-lesson course aims to equip aspiring film producers with the essential knowledge and skills to successfully manage film productions from development to distribution.!

LOOKING FOR: YA/NA FANTASY, SFF, HORROR, ADULT FICTION John Baker (he/him) joined the Bell Lomax Moreton agency in 2019, cultivating a list shaped around his passion for science fiction, fantasy, and horror, though has lately also branched out into action/adventure fiction. John focuses on authors writing in the Adult, New Adult, and YA spaces. John leads the wider agency's film & TV desk, is the Secretary of the Association of Author’s Agents, and the co-chair of the AAA’s Bridge Committee. He also serves on the Kingston University MA Publishing Advisory Board. Under the umbrella of speculative fiction, John is looking for fantasy, science fiction, horror, romantasy, or literary speculative fiction. He has built a reputation as a champion of underrepresented voices and stories, be it from creators hailing from the global majority and their diasporas or neurodiverse authors, and naturally gravitates towards this kind of storytelling. In short, if he’s never read a story like yours before, he wants to see it. Adult fantasy: John loves beefy epic fantasy, especially non-Anglo Christian-inspired. Give him an immersive world, a fresh magical or mythic system, and an exciting cast of characters and he’ll be happy. He is a broad church in the genre so loves a political fantasy, swords and sorcery, courtly intrigue, monster hunting and dastardly villains. John is keen to find an urban fantasy that feels fresh and fun and he’s a sucker for a heroic quest narrative. He’s also very open to fantasy that isn’t easily categorised, but it is playing in that world. John is keenly hunting for more historical fantasy, especially inspired by modern history. He’s had fun with mythological retellings in the past, but as ever, let’s make sure it’s shining the spotlight on new stories. He would also love fantasy that centres on types of relationships less celebrated in fantasy, such as established and secure married couples, or siblings. NA/YA fantasy: In this genre, most importantly, John wants to have a good time, whether it’s swoon-worthy kisses in lush ball gowns, or gruesome gore and monsters, so send him pacy, plot-filled adventures. He’d love more books that teenage boys would love: Skullduggery Pleasant forever! Romantasy: The thriving new romantasy genre comes with its own set of challenges, so John wants to know what makes your romantasy different; what will set it out from the (very crowded!) market. Give it completely barmy stakes, cool and unique new settings, or a love story that will make your jaw drop. To be clear, he’s happily sorted for a human person meets a fae creature in the spooky woods. Also, cosmic romance is the genre of the future. Give him romantasy in space. Easy. Horror: John and horror are old friends. He loves horror inspired by myth and folklore, subversive weird horror that leaves your eyebrows in your hairline, historical horror that pulls from ghastly true stories, and anything that you’ll be reading with the light on. He also loves a gothic element and is particularly looking for horror with a strong romantic throughline, fun YA horror, and female & NB horror authors. Science fiction: SF is coming back! And John has been shouting about that. He loves to see an adventurous found-family romp through space or an epic, crunchy space opera. Speculative near-future is fun too, in the vein of Black Mirror’s more uplifting episodes, (e.g. San Junipero). He loves YA science fiction as well; the more creative the better. Literary: John is open to finding more rich magical realism or something character-led yet supernatural and would love a high-concept mystery, in the vein of Stuart Turton. He also loves spec fic that uses the speculative lightly as a way of confronting a deeper truth in society today. Weird stuff: John wants books that will blow people’s minds and defy categorisation. This is hard to describe, but think Gideon The Ninth, The Library At Mount Char, This Is How You Lose The Time War. John loves a pitch that leaves the editors baffled but intrigued. Action/Adventure, Historical Adventure, Espionage: John is branching out into non-speculative adventures, such as John Le Carré, Lee Child, Ian Flemming, and Mick Herron. More as his taste develops, but the hunt is on! Not looking for: military sci-fi or hard SF, or anything with biblical “character wakes up in purgatory/heaven/hell” narratives. The right comedic fantasy has yet to hit his inbox, but please don’t comp Douglas Adams or Sir Terry. John would like you to submit a covering letter, 1-2 page synopsis and the first three chapters (or 5,000 words whichever is longest) of your manuscript in a single word document. (In addition to the paid sessions, John is kindly offering one free session for low income/under-represented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print).  By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Monday 12th May 2025

'Selling' doesn't work. You've got to help customers buy. And that means engaging with the customer in a positive way, showing that you understand their requirement and giving them confidence that your product or service is the best possible way of meeting that requirement. This may sound painless but there's more to it than meets the eye and it's all too easy to get it wrong. You need to follow a process. This programme will help participants: Understand 'how buyers buy' and align their selling activities accordingly Recognise the difference between 'latent pain' and 'active vision' opportunities Conduct effective pre-call planning and research Stimulate interest and establish credibility with your prospects Get prospects to share / admit high priority pain Engage in consultative dialogue that promotes the differentiating strengths of your offerings Gain access to 'power' people within an opportunity Effectively qualify and disqualify opportunities based on objective decision criteria Better control and manage sell cycles Improve their chances of winning competitive opportunities Shorten sales cycles and avoid 'no decision' Negotiate the steps leading to a successful sale 1 An introduction to selling Understanding the key points that encourage a customer to purchase from us The difference between consultative selling and a transactional sale Understanding the roles that trust and empathy play in a sale Understanding how tricks and manipulation can sink a sale Vital pre-meeting research that must take place before a conversation Understanding how the customer sees us and why positioning is important 2 Structuring the sales conversation process Defining a set process for structuring a sales call with a chance to demonstrate understanding How the first minute of a conversation can destroy a sale Understanding BPO objectives for a sale How a step-by-step sales conversation process helps win more sales Understanding the mis-match between the customers buying process How our sales processes can lead to mistakes 3 How and why people buy An insight into the emotional factors behind how people arrive at purchasing decisions Using research from neuroscience that shows how sales people can really make mistakes Understanding how people make decisions about larger purchases Understanding the stakeholders in companies and their buying motives How to analyse the stakeholders and determine a win-plan 4 Understanding the funnel Studying the sales and buying process to understand the ratios of sales to prospects and better forecasting Understanding the role of forecasting in sales analysis Why many forecasts are nearly always wrong Understanding the stages of a sales process How 'verifiable outcomes' can really change forecasting 5 Questioning techniques Understanding the different questioning techniques and when they should be used Using the 'knowledge tree' as a framework for questioning Understanding the use of real empathy to help customers uncover their needs How effective research can really empower your questions How to ask 'high gain' questions How to ask difficult questions without feeling intrusive 6 Features and benefits How to practically apply them in a sales scenario How to align the benefits to customers' business goals Really understanding the difference and how to demonstrate true economic benefits to a customer How to discover business goals, and align value propositions to these How to craft an effective value proposition for a customer Using the SAR storytelling method to really engage customers to align their thinking patterns Using the latest neuroscience research that explains what customers are really thinking 7 Overcoming objections How 'confirmation bias' can hinder any sales conversation How the CLARA method of responding to customer concerns can dramatically improve the chances of customers responding to us in a positive way Practising the method to become comfortable and congruent with it 8 Closing the sale A deep dive into what closing is How different sales have different closes How too many closing methods can destroy a sale How to lead up to a close with a logical sequence of questions Using the ACSAT trust method of closing A clear methodology with a chance to practise the skills in a fun way