17 Storytelling courses in Caterham

'Selling' doesn't work. You've got to help customers buy. And that means engaging with the customer in a positive way, showing that you understand their requirement and giving them confidence that your product or service is the best possible way of meeting that requirement. This may sound painless but there's more to it than meets the eye and it's all too easy to get it wrong. You need to follow a process. This programme will help participants: Understand 'how buyers buy' and align their selling activities accordingly Recognise the difference between 'latent pain' and 'active vision' opportunities Conduct effective pre-call planning and research Stimulate interest and establish credibility with your prospects Get prospects to share / admit high priority pain Engage in consultative dialogue that promotes the differentiating strengths of your offerings Gain access to 'power' people within an opportunity Effectively qualify and disqualify opportunities based on objective decision criteria Better control and manage sell cycles Improve their chances of winning competitive opportunities Shorten sales cycles and avoid 'no decision' Negotiate the steps leading to a successful sale 1 An introduction to selling Understanding the key points that encourage a customer to purchase from us The difference between consultative selling and a transactional sale Understanding the roles that trust and empathy play in a sale Understanding how tricks and manipulation can sink a sale Vital pre-meeting research that must take place before a conversation Understanding how the customer sees us and why positioning is important 2 Structuring the sales conversation process Defining a set process for structuring a sales call with a chance to demonstrate understanding How the first minute of a conversation can destroy a sale Understanding BPO objectives for a sale How a step-by-step sales conversation process helps win more sales Understanding the mis-match between the customers buying process How our sales processes can lead to mistakes 3 How and why people buy An insight into the emotional factors behind how people arrive at purchasing decisions Using research from neuroscience that shows how sales people can really make mistakes Understanding how people make decisions about larger purchases Understanding the stakeholders in companies and their buying motives How to analyse the stakeholders and determine a win-plan 4 Understanding the funnel Studying the sales and buying process to understand the ratios of sales to prospects and better forecasting Understanding the role of forecasting in sales analysis Why many forecasts are nearly always wrong Understanding the stages of a sales process How 'verifiable outcomes' can really change forecasting 5 Questioning techniques Understanding the different questioning techniques and when they should be used Using the 'knowledge tree' as a framework for questioning Understanding the use of real empathy to help customers uncover their needs How effective research can really empower your questions How to ask 'high gain' questions How to ask difficult questions without feeling intrusive 6 Features and benefits How to practically apply them in a sales scenario How to align the benefits to customers' business goals Really understanding the difference and how to demonstrate true economic benefits to a customer How to discover business goals, and align value propositions to these How to craft an effective value proposition for a customer Using the SAR storytelling method to really engage customers to align their thinking patterns Using the latest neuroscience research that explains what customers are really thinking 7 Overcoming objections How 'confirmation bias' can hinder any sales conversation How the CLARA method of responding to customer concerns can dramatically improve the chances of customers responding to us in a positive way Practising the method to become comfortable and congruent with it 8 Closing the sale A deep dive into what closing is How different sales have different closes How too many closing methods can destroy a sale How to lead up to a close with a logical sequence of questions Using the ACSAT trust method of closing A clear methodology with a chance to practise the skills in a fun way

Course Duration: 1 day (or 2 half-day sessions) Target Audience: Anyone who delivers presentations in a professional setting – including team members, managers, project leads, or executives – who want to improve confidence, clarity, and impact when speaking. Course Objectives By the end of this course, participants will be able to: Prepare and structure engaging presentations for different audiences. Deliver content with confidence, clarity, and professionalism. Use body language, voice, and visual aids effectively. Manage nerves and build a strong connection with the audience. Handle questions and unexpected situations with poise. Course Outline Module 1: Understanding Effective Presentations What makes a presentation effective? Common mistakes and how to avoid them Aligning your message with the audience’s needs Module 2: Planning and Structuring Your Message Setting clear objectives The “power of three” and other storytelling structures Openings and closings that stick Making content memorable and persuasive Module 3: Delivering with Confidence Managing nerves and performance anxiety Using your voice: tone, pace, and projection Body language and posture Eye contact and engagement strategies Module 4: Visual Aids and Presentation Tools Designing slides that support (not distract) Tips for using PowerPoint or Canva effectively Alternatives to slides (e.g. props, whiteboards, storytelling) Module 5: Engaging Your Audience Reading the room and adjusting your delivery Encouraging interaction and participation Handling difficult questions or interruptions Time management and staying on message Module 6: Practice and Feedback Participants deliver a short presentation (2–5 minutes) Peer and facilitator feedback Self-reflection and improvement planning Delivery Style Interactive, supportive environment Role-playing, practical exercises, and real-time coaching Optional video recordings for feedback Course Materials Provided Participant workbook and slide templates Presentation preparation checklist Self-assessment and feedback forms Tips for virtual presentations (Zoom, Teams) Optional Add-ons (for 2-day version) Extended practice time with filming and playback Advanced storytelling and persuasive techniques Coaching for high-stakes presentations (e.g. board meetings, conferences)

Course Duration: 1 day (or 2 half-day sessions) Target Audience: Anyone who delivers presentations in a professional setting – including team members, managers, project leads, or executives – who want to improve confidence, clarity, and impact when speaking. Course Objectives By the end of this course, participants will be able to: Prepare and structure engaging presentations for different audiences. Deliver content with confidence, clarity, and professionalism. Use body language, voice, and visual aids effectively. Manage nerves and build a strong connection with the audience. Handle questions and unexpected situations with poise. Course Outline Module 1: Understanding Effective Presentations What makes a presentation effective? Common mistakes and how to avoid them Aligning your message with the audience’s needs Module 2: Planning and Structuring Your Message Setting clear objectives The “power of three” and other storytelling structures Openings and closings that stick Making content memorable and persuasive Module 3: Delivering with Confidence Managing nerves and performance anxiety Using your voice: tone, pace, and projection Body language and posture Eye contact and engagement strategies Module 4: Visual Aids and Presentation Tools Designing slides that support (not distract) Tips for using PowerPoint or Canva effectively Alternatives to slides (e.g. props, whiteboards, storytelling) Module 5: Engaging Your Audience Reading the room and adjusting your delivery Encouraging interaction and participation Handling difficult questions or interruptions Time management and staying on message Module 6: Practice and Feedback Participants deliver a short presentation (2–5 minutes) Peer and facilitator feedback Self-reflection and improvement planning Delivery Style Interactive, supportive environment Role-playing, practical exercises, and real-time coaching Optional video recordings for feedback Course Materials Provided Participant workbook and slide templates Presentation preparation checklist Self-assessment and feedback forms Tips for virtual presentations (Zoom, Teams) Optional Add-ons (for 2-day version) Extended practice time with filming and playback Advanced storytelling and persuasive techniques Coaching for high-stakes presentations (e.g. board meetings, conferences)

Join us for a special 61st anniversary screening of JFK (1991) by Oliver Stone Step back into one of the most tumultuous moments in American history with a powerful screening of the theatrical version of Oliver Stone’s gripping and controversial thriller that explores the assassination of President John F. Kennedy. Through dramatic storytelling and a deep dive into the era’s conspiracy theories, the film raises provocative questions that still stir debate today. Event Highlights Historical context: CFS welcomes Dr Mark de Valk, Course Leader of Practical Filmmaking at Central Film School, who will first deliver a pre-screening overview on Oliver Stone’s 1991 film JFK. Film screening: A special 61st anniversary screening of the theatrical version of JFK (1991) by Oliver Stone. There will also be a demonstration of a Bell & Howell 8mm film camera that captured the event on 22/11/63.

Course Duration: Half-day or full-day session (with options for virtual delivery or multi-part series) Target Audience: People leaders, team members, HR professionals, and employees at all levels who want to foster a mindset of continuous improvement, learning, and innovation within their team or organisation. Course Objectives By the end of this course, participants will be able to: Understand what a growth mindset is and how it contrasts with a fixed mindset. Recognise the impact of mindset on learning, collaboration, leadership, and performance. Identify individual and team mindset behaviours. Apply strategies to shift thinking and encourage a culture of experimentation, feedback, and perseverance. Create an action plan to promote growth mindset behaviours in their workplace. Course Outline Module 1: Understanding Growth Mindset What is a growth mindset? (Based on Carol Dweck’s research) Growth vs fixed mindset: beliefs, language, and behaviours How mindsets impact learning, feedback, risk-taking, and innovation Common myths and misconceptions about growth mindset Module 2: The Neuroscience of Change and Learning How the brain learns and rewires through effort and repetition The science behind resilience, motivation, and behaviour change Reframing failure as feedback Why psychological safety is critical for learning cultures Module 3: Identifying Mindsets at Work Recognising fixed mindset triggers (e.g., fear of failure, comparison, perfectionism) Team culture audit: are we reinforcing learning or performance-only behaviours? Case studies: organisations that built growth cultures Self-reflection: where do I show fixed vs growth mindset? Module 4: Cultivating Growth Mindset Behaviours Shifting language: praise effort, strategy, and persistence—not just results Giving and receiving feedback to promote learning Normalising experimentation and learning from setbacks Encouraging reflective practice and continuous improvement Module 5: Leadership and Culture Shaping The leader’s role in modelling a growth mindset Embedding growth mindset into performance conversations, goal setting, and team rituals Aligning rewards, recognition, and development frameworks Avoiding the "false growth mindset" trap Module 6: Building a Growth Mindset Action Plan Identify 3 key mindset-shifting strategies for your team or organisation Personal mindset goal: what will you shift in your daily language or habits? Commit to culture practices: team experiments, learning debriefs, celebration of effort Optional: accountability partner and 30-day mindset challenge Delivery Style Interactive workshop format Storytelling, real-world examples, and reflection Pair and group discussions, case scenarios, and mindset mapping Tools and templates to apply immediately in the workplace Course Materials Provided Growth Mindset Field Guide Growth vs Fixed Mindset Behaviour Grid Conversation prompts and feedback scripts Personal Mindset Reflection and Tracker 30-Day Growth Culture Challenge Template Optional Add-ons Pre-course mindset diagnostic or self-assessment Leader/Manager booster session on modelling growth mindset Follow-up team challenge or learning sprint Integration with performance management or onboarding programs

Course Duration: Half-day or full-day session (with options for virtual delivery or multi-part series) Target Audience: People leaders, team members, HR professionals, and employees at all levels who want to foster a mindset of continuous improvement, learning, and innovation within their team or organisation. Course Objectives By the end of this course, participants will be able to: Understand what a growth mindset is and how it contrasts with a fixed mindset. Recognise the impact of mindset on learning, collaboration, leadership, and performance. Identify individual and team mindset behaviours. Apply strategies to shift thinking and encourage a culture of experimentation, feedback, and perseverance. Create an action plan to promote growth mindset behaviours in their workplace. Course Outline Module 1: Understanding Growth Mindset What is a growth mindset? (Based on Carol Dweck’s research) Growth vs fixed mindset: beliefs, language, and behaviours How mindsets impact learning, feedback, risk-taking, and innovation Common myths and misconceptions about growth mindset Module 2: The Neuroscience of Change and Learning How the brain learns and rewires through effort and repetition The science behind resilience, motivation, and behaviour change Reframing failure as feedback Why psychological safety is critical for learning cultures Module 3: Identifying Mindsets at Work Recognising fixed mindset triggers (e.g., fear of failure, comparison, perfectionism) Team culture audit: are we reinforcing learning or performance-only behaviours? Case studies: organisations that built growth cultures Self-reflection: where do I show fixed vs growth mindset? Module 4: Cultivating Growth Mindset Behaviours Shifting language: praise effort, strategy, and persistence—not just results Giving and receiving feedback to promote learning Normalising experimentation and learning from setbacks Encouraging reflective practice and continuous improvement Module 5: Leadership and Culture Shaping The leader’s role in modelling a growth mindset Embedding growth mindset into performance conversations, goal setting, and team rituals Aligning rewards, recognition, and development frameworks Avoiding the "false growth mindset" trap Module 6: Building a Growth Mindset Action Plan Identify 3 key mindset-shifting strategies for your team or organisation Personal mindset goal: what will you shift in your daily language or habits? Commit to culture practices: team experiments, learning debriefs, celebration of effort Optional: accountability partner and 30-day mindset challenge Delivery Style Interactive workshop format Storytelling, real-world examples, and reflection Pair and group discussions, case scenarios, and mindset mapping Tools and templates to apply immediately in the workplace Course Materials Provided Growth Mindset Field Guide Growth vs Fixed Mindset Behaviour Grid Conversation prompts and feedback scripts Personal Mindset Reflection and Tracker 30-Day Growth Culture Challenge Template Optional Add-ons Pre-course mindset diagnostic or self-assessment Leader/Manager booster session on modelling growth mindset Follow-up team challenge or learning sprint Integration with performance management or onboarding programs

Learn the basics of Data Science, combining a supported #CISCO Skills for All online course with practical learning and a project to help consolidate the learning.