Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign. This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This School Administration, Management and Leadership will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The School Administration, Management and Leadership will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to School Administration, Management and Leadership and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited School Administration, Management and Leadership is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this School Administration, Management and Leadership. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The School Administration, Management and Leadership will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum **School Administrator Training** Module 01: Introduction to School Administration Introduction to School Administration 00:12:00 Module 02: Types of Schools in the UK Types of Schools In The UK 00:15:00 Module 03: Workplace Development Workplace Development 00:12:00 Module 04: Creating and Maintaining a School Culture Creating and Maintaining a School Culture 00:13:00 Module 05: Educational Administration and Management Educational Administration and Management 00:11:00 Module 06: Safeguarding Students Safeguarding Students 00:14:00 Module 07: Child Development Child Development 00:13:00 Module 08: Serious Behavioural Issues and Problems of Students Serious Behavioural Issues and Problems of Students 00:12:00 Module 09: Managing School Premises Managing School Premises 00:10:00 Module 10: Safety and Maintenance As an Administrator Safety and Maintenance as an Administrator 00:08:00 Module 11: Self-Management and Dealing with Stress Self-Management and Dealing with Stress 00:14:00 **Leadership and Management** Introduction Leadership & Management PROMO 00:03:00 Prof. Paul Course Intro 00:03:00 Leadership Training Leadership Skills Training 00:32:00 Management Training Management Skills Training 00:39:00 Culture Training Creating A Great Culture 00:37:00 Teamwork Training Teamwork - Create High Performance Teams 00:37:00 Time Management and Productivity What You Will Learn In This Course 00:01:00 The Productivity Killers & How To Overcome Them 00:04:00 The Right Way to Use Your Willpower To Be More Productive 00:01:00 The Magic Of Planning Your Day The Right Way 00:02:00 5 Steps To Unlimited Productivity 00:07:00 What You Should Do When You Arrive at The Office 00:06:00 How to Enter the FLOW to Unleash Your Productivity & Results 00:02:00 Delegate & Say No For More Productivity 00:04:00 Your Time in The Morning For More Productivity 00:04:00 How To Kill Procrastination 00:02:00 Recap + More Productivity Advice 00:05:00 **Workplace Professionalism** Positioning Yourself as a Professional Attitude in the Workplace 00:10:00 Professionalism 00:03:00 Making Changes through Personal Accountability 00:07:00 Enhancing Your Professional Image Your Image as a Whole 00:05:00 Becoming More Marketable 00:03:00 Communicating and Image 00:08:00 Expanding Your Skills Time Management 00:14:00 Project Management Techniques 00:03:00 Making Decisions 00:06:00 Communicating for Results Keys to Effective Communication 00:26:00 Presentations 00:09:00 Meetings 00:07:00 Building Relationships and Networks Work and Your Personality 00:05:00 Networking 00:07:00 Roles in the Office 00:18:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Eyelash Extension Training will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Eyelash Extension Training will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Eyelash Extension Training and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Eyelash Extension Training is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Eyelash Extension Training. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Eyelash Extension Training will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum **Eyelash Extension Training** Introduction Introduction 00:01:00 Theory Theory explained 00:29:00 Length, thickness and curl explained 00:02:00 Practice Tools and materials needed 00:01:00 Hand wash 00:01:00 Patch application 00:01:00 Gel patch application 00:01:00 Fix gel patches in place 00:01:00 Primer and patches 00:02:00 Choosing the right effect 00:01:00 Tweezers 00:01:00 Eyelash placement 00:01:00 Direction of placement 00:01:00 Glue 00:01:00 Position of an eyelash 00:01:00 Shake the glue 00:01:00 Start 00:01:00 The process 00:10:00 Fast forward process 00:01:00 Patch removal 00:02:00 Finilizing the treatment 00:04:00 Brush 00:01:00 Reaction 00:01:00 Reaction 2 00:01:00 Eyelash extension removal methods Banana split method 00:01:00 Single eyelash removal with the remover product 00:01:00 Full removal 00:02:00 Resources Resources - Eyelash Extension Training 00:00:00 **Lash Lift Perming** Introduction Introduction 00:02:00 Treatment steps Preparation of eyelashes 00:01:00 Covering the lower lashes with protective under-eye pads 00:01:00 Choosing the right silicone shield 00:01:00 Silicone shield application 00:08:00 Eyelash positioning on the shields 00:06:00 Applying the 1st phase curling product 00:03:00 Applying the 2nd phase curling product 00:04:00 Preparation of the tinting product 00:02:00 Applying the tinting product 00:05:00 Removing all the product residue 00:07:00 The result 00:01:00 **Permanent Eyeliner Makeup** Introduction Introduction 00:01:00 Treatment De-makeup, disinfection, anaesthetic 00:02:00 Removing the cream carefully 00:01:00 Left eye pre-draw 00:06:00 Right eye pre-draw 00:04:00 Double-check and correct 00:01:00 The needle 00:02:00 Left eye outline and fill-in 00:13:00 Right eye outline and fill-in 00:17:00 Last corrections 00:03:00 Client Reaction 00:01:00 Resources Resource - Permanent Eyeliner Makeup 00:00:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Stakeholder Engagification: How to Get People to Take Action on Projects We've moved away from stakeholder management as a concept, and now the practitioner's focus should be on stakeholder engagement. This presentation will look at the differences between management and engagement in a project-led environment and provide practical tips for 'doing' engagement and encouraging participation through game mechanics. Gamification gets people to take action through the techniques and mechanics of games. We'll look at the 5 principles of using engagement + gamification that can be used to support stakeholders' engagement with project work: Track your steps. Take small actions. Create feedback loops. Keep it simple. Make it special. Understand why engagement matters over management, in all project and PMO activities Understand what gamification means in the context of the PMO Understand the 5 principles of engagement + gamification ('engagification') and how these can be used on projects to drive participation from stakeholders
Eminence: Why You Want It and How to Achieve It Your value as a professional is determined by the value that you can create. Achieve expertise, increase awareness, create greater value. Become, and become recognized as, among the very best in your field. This video provides concrete steps that you can take now to help you achieve professional eminence as a project manager. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.
Using Design Thinking to Drive Innovation A new kind of leadership and thinking is required if innovation is the goal. The Design Thinking approach allows us to address a wide range of complex challenges, using a human-centered perspective towards solving a problem. The Design Thinking creative methods enable organizational change, combining what is desirable from a user point of view with what is economically viable and technologically feasible to create a better future for customers. However, Design Thinking is not another process, delivery framework or set of steps that needs to be followed; it requires a change of individual mindset and organizational culture. By sharing personal experience, Denis Vukosav will provide insights on how to encourage change and use Design Thinking to successfully drive innovation in an organization. Additionally, some of the key Design Thinking challenges on the innovation journey will be discussed and ways to resolve them will be suggested. Assess the benefits of the Design Thinking approach Recognize the challenges of innovation and ways to overcome them Identify leadership styles required for managing Design Thinking organizations
Using Design Thinking to Drive Innovation A new kind of leadership and thinking is required if innovation is the goal. The Design Thinking approach allows us to address a wide range of complex challenges, using a human-centered perspective towards solving a problem. The Design Thinking creative methods enable organizational change, combining what is desirable from a user point of view with what is economically viable and technologically feasible to create a better future for customers. However, Design Thinking is not another process, delivery framework or set of steps that needs to be followed; it requires a change of individual mindset and organizational culture. By sharing personal experience, Denis Vukosav will provide insights on how to encourage change and use Design Thinking to successfully drive innovation in an organization. Additionally, some of the key Design Thinking challenges on the innovation journey will be discussed and ways to resolve them will be suggested. Assess the benefits of the Design Thinking approach Recognize the challenges of innovation and ways to overcome them Identify leadership styles required for managing Design Thinking organizations
Eminence: Why You Want It and How to Achieve It Your value as a professional is determined by the value that you can create. Achieve expertise, increase awareness, create greater value. Become, and become recognized as, among the very best in your field. This video provides concrete steps that you can take now to help you achieve professional eminence as a project manager. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.
The Four Pillars of Agile: Laying a Solid Agile Foundation Have you ever tried to take on a large life-changing decision and felt like you were trying to eat an elephant? Where could you possibly begin? What are the best tips to make certain you do not forget a major foundational factor? Prior to any company embarking on an Agile Journey, there need to be four significant steps in place. This session will teach you the importance of Culture, Organization, Process, and Sustainability. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.
Creating Your Organization's Business Agility Strategy Optimally, your organization's business strategy and business agility strategy are completely coupled together, one seamlessly supporting the other. Practically, what many organizations experience today is a tug-of-war between their business strategy and this thing called 'business agility.' Or, a lack of business agility strategy altogether, leaving the business strategy more susceptible, and even fragile, when unforeseen changes inevitably occur. We need a way to think about business agility, coupled with business strategy, so that we can live into the reality of harnessing change for good. This session will expose you to a recently published body of work, Domains of Business Agility, which serves as a model for creating business agility strategy. Think of it as a skeleton, or a thinking tool. Used this way, the model allows leaders to answer the question, 'How much business agility do we need in various parts of our organization as a seamless support to our overall business strategy?' In this session, Lyssa Adkins, author of Coaching Agile Teams and Agile/Leadership Coach, leads you through the key steps for creating such a business agility/business strategy. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs.