'Selling' doesn't work. You've got to help customers buy. And that means engaging with the customer in a positive way, showing that you understand their requirement and giving them confidence that your product or service is the best possible way of meeting that requirement. This may sound painless but there's more to it than meets the eye and it's all too easy to get it wrong. You need to follow a process. This programme will help participants: Understand 'how buyers buy' and align their selling activities accordingly Recognise the difference between 'latent pain' and 'active vision' opportunities Conduct effective pre-call planning and research Stimulate interest and establish credibility with your prospects Get prospects to share / admit high priority pain Engage in consultative dialogue that promotes the differentiating strengths of your offerings Gain access to 'power' people within an opportunity Effectively qualify and disqualify opportunities based on objective decision criteria Better control and manage sell cycles Improve their chances of winning competitive opportunities Shorten sales cycles and avoid 'no decision' Negotiate the steps leading to a successful sale 1 An introduction to selling Understanding the key points that encourage a customer to purchase from us The difference between consultative selling and a transactional sale Understanding the roles that trust and empathy play in a sale Understanding how tricks and manipulation can sink a sale Vital pre-meeting research that must take place before a conversation Understanding how the customer sees us and why positioning is important 2 Structuring the sales conversation process Defining a set process for structuring a sales call with a chance to demonstrate understanding How the first minute of a conversation can destroy a sale Understanding BPO objectives for a sale How a step-by-step sales conversation process helps win more sales Understanding the mis-match between the customers buying process How our sales processes can lead to mistakes 3 How and why people buy An insight into the emotional factors behind how people arrive at purchasing decisions Using research from neuroscience that shows how sales people can really make mistakes Understanding how people make decisions about larger purchases Understanding the stakeholders in companies and their buying motives How to analyse the stakeholders and determine a win-plan 4 Understanding the funnel Studying the sales and buying process to understand the ratios of sales to prospects and better forecasting Understanding the role of forecasting in sales analysis Why many forecasts are nearly always wrong Understanding the stages of a sales process How 'verifiable outcomes' can really change forecasting 5 Questioning techniques Understanding the different questioning techniques and when they should be used Using the 'knowledge tree' as a framework for questioning Understanding the use of real empathy to help customers uncover their needs How effective research can really empower your questions How to ask 'high gain' questions How to ask difficult questions without feeling intrusive 6 Features and benefits How to practically apply them in a sales scenario How to align the benefits to customers' business goals Really understanding the difference and how to demonstrate true economic benefits to a customer How to discover business goals, and align value propositions to these How to craft an effective value proposition for a customer Using the SAR storytelling method to really engage customers to align their thinking patterns Using the latest neuroscience research that explains what customers are really thinking 7 Overcoming objections How 'confirmation bias' can hinder any sales conversation How the CLARA method of responding to customer concerns can dramatically improve the chances of customers responding to us in a positive way Practising the method to become comfortable and congruent with it 8 Closing the sale A deep dive into what closing is How different sales have different closes How too many closing methods can destroy a sale How to lead up to a close with a logical sequence of questions Using the ACSAT trust method of closing A clear methodology with a chance to practise the skills in a fun way
Difficult Conversations
🧑⚕️🧑🔬🚑🩺 DO YOU WANT TO LEARN VALUBLE SKILLS, WANT TO WORK EVENTS, FESTIVALS AND IN NIGHTCLUBS, OR HAVE A DESIRE TO WORK IN THE AMBULANCE SERVICE.🚑 This is the first step into the Medical world as a First Responder. The QA Level 3 Award in First Response Emergency Care also known as FREC3 is a PHEM D qualification which is the entry level into being able to provide medical cover at events. The cost is £425 plus VAT per person (£510pp) This is a 5 day course being held at our training centre in Laindon, Essex (SS15 6SS), all days must be attended and sessions will be 9am-5pm each day. Available course dates: July – 8th-12th August - 5th-9th The course will run with a minimum of 4 learners and a maximum of 6 learners. If you would like more information or to book onto either of the above courses please email training@tlmedical.co.uk for a booking form.
Lloyds School of Motoring specialise in both minibus driver training and bus training courses. To maximise employment opportunities, we recommend that consideration is given to opting for the full bus licence when completing bus training courses.
Tango Basics - Beginners course in Argentine tango with Jenny & Ricardo Oria.
At SWAT Taekwon-Do, we offer classes designed to teach the Korean art of Taekwon-Do to individuals of all ages and skill levels. Whether you’re a beginner looking to try something new or an experienced martial artist looking to refine your technique, our classes provide a supportive and challenging environment to help you achieve your goals. We believe in providing the best possible experience for our students, which is why we require new students to get in touch with us before attending any classes. This allows us to understand your goals and place you in the appropriate class based on your skill level and experience, ensuring that you receive the personalised attention you deserve. Our classes cover a wide range of techniques and skills, including patterns, sparring, self-defence, and much more. Taekwon-Do is not just a physical activity but also a mental discipline. Our experienced instructors place a strong emphasis on developing focus, discipline, and mental toughness in addition to physical skills, helping you become a well-rounded martial artist. We understand that our students have busy schedules, which is why we offer a variety of class times throughout the week to accommodate different lifestyles. Our dedicated instructors are committed to providing a safe and welcoming environment for all students, ensuring that you can enjoy your Taekwon-Do journey with us. Ready to take the first step on your Taekwon-Do journey with SWAT? Contact us today to learn more about our classes and get started on your martial arts training. We can’t wait to help you achieve your goals!
Lloyds School of Motoring provides lorry training in our privately owned fleet of vehicles across all categories.
Join my face-to-face sewing classes in Milton Keynes for a day of learning and sewing. Perfect for beginners, you'll learn the basics and complete simple projects in a supportive environment. My classes are small so you get lots of personal attention and help. Start your sewing journey with confidence and hands-on guidance!
Are you a manager in Early Years? Do you need some new skills to help manage your teams and be the best you can be? Then have a look at what this course covers and get in touch to book. Week 1. Exploring the role of a Manager in Early Years. Characteristics of an effective manager. Exploring different Leadership Styles and identifying your own. Looking after your own wellbeing. Week 2. How to manage difficult Conversations Exploring different personality types. Developing resillience. 4 Step process for managing a difficult conversation. Week 3. Creating Connection & Belonging within your team The importance of Connecting with a Diverse team. How to create a culture of connection & belonging. An introduction to Leading with Emotional Intelligence. We deliver this session on a one to one virtual platform or face to face. We can deliver to small groups but please contact us separately for costings. This specific course is for training one person at a time.
Asbestos Awareness training is a legal requirement for any worker who may encounter asbestos during their work. Modules will provide relevant and detailed knowledge about the dangers of asbestos, the products that contain asbestos, what it looks like, where it may have been used and the practical steps that can be taken to reduce their risk of exposure. In addition to common mandatory modules, learners will also choose a selection of modules relevant to their occupational pathway.