192 Social Media Strategy courses

Level 7 QLS Endorsed Diploma | 180 CPD Points | +Gifts: QLS Certificate + PDF Certificate | 24/7 Learner Support

Get ready for an exceptional online learning experience with the Branding, Strategic Marketing, Business Management, SEO & Social Media bundle! This carefully curated collection of 20 premium courses is designed to cater to a variety of interests and disciplines. Dive into a sea of knowledge and skills, tailoring your learning journey to suit your unique aspirations. Branding, Strategic Marketing, Business Management, SEO & Social Media is a dynamic package, blending the expertise of industry professionals with the flexibility of digital learning. This Branding & Strategic Marketing offers the perfect balance of foundational understanding and advanced insights. Whether you're looking to break into a new field or deepen your existing knowledge, the Branding & Strategic Marketing package has something for everyone. As part of the Branding, Strategic Marketing, Business Management, SEO & Social Media package, you will receive complimentary PDF certificates for all courses in this bundle at no extra cost. Equip yourself with the Branding & Strategic Marketing bundle to confidently navigate your career path or personal development journey. Enrol today and start your career growth! This Branding & Strategic Marketing Bundle Comprises the Following CPD Accredited Courses: Branding Fundamentals for New Business Branding Your Business Developing Strategic Executive Management How to Produce a Creative Marketing Strategy Win Customers Efficiently: Customer Service Diploma Business Management and Finance Course Communication Masterclass Building Strong Relationships Learn to Identify and Solve Business Problems Creating and Branding with Canva for Beginners How To Do Keyword Research For SEO & Ranking On Google Linkedin Marketing for Business Youtube Marketing Strategy Facebook Marketing Strategy for Business Social Media Strategy for Business Learn to Optimize Results With Facebook Analytics Creating and Branding with Canva Advanced Level Career Development Plan Fundamentals CV Writing and Job Searching Learn to Level Up Your Leadership Networking Skills for Personal Success Ace Your Presentations: Public Speaking Masterclass Learning Outcome: Gain comprehensive insights into multiple fields. Foster critical thinking and problem-solving skills across various disciplines. Understand industry trends and best practices through the Branding & Strategic Marketing Bundle. Develop practical skills applicable to real-world situations. Enhance personal and professional growth with Branding & Strategic Marketing. Build a strong knowledge base in your chosen course via Branding & Strategic Marketing. Benefit from the flexibility and convenience of online learning. With the Branding & Strategic Marketing package, validate your learning with a CPD certificate. Each course of this Branding & Strategic Marketing bundle holds a prestigious CPD accreditation, symbolising exceptional quality. The materials, brimming with knowledge, are regularly updated, ensuring their relevance. This Branding & Strategic Marketing bundle promises not just education but an evolving learning experience. Engage with this extraordinary collection, and prepare to enrich your personal and professional development. Embrace the future of learning with Branding, Strategic Marketing, Business Management, SEO & Social Media, a rich anthology of 15 diverse courses. Each course in the Branding & Strategic Marketing bundle is handpicked by our experts to ensure a wide spectrum of learning opportunities. This Branding, Strategic Marketing, Business Management, SEO & Social Media bundle will take you on a unique and enriching educational journey. The Branding & Strategic Marketing bundle encapsulates our mission to provide quality, accessible education for all. Whether you are just starting your career, looking to switch industries, or hoping to enhance your professional skill set, the Branding, Strategic Marketing, Business Management, SEO & Social Media bundle offers you the flexibility and convenience to learn at your own pace. Make the Branding & Strategic Marketing package your trusted companion in your lifelong learning journey. CPD 200 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Branding, Strategic Marketing, Business Management, SEO & Social Media bundle is perfect for: Lifelong learners looking to expand their knowledge and skills. Professionals seeking to enhance their career with CPD certification. Individuals wanting to explore new fields and disciplines. Anyone who values flexible, self-paced learning from the comfort of home. Career path Unleash your potential with the Branding, Strategic Marketing, Business Management, SEO & Social Media bundle. Acquire versatile skills across multiple fields, foster problem-solving abilities, and stay ahead of industry trends. Ideal for those seeking career advancement, a new professional path, or personal growth. Embrace the journey with the Branding & Strategic Marketing bundle package. Certificates Certificate Of Completion Digital certificate - Included Certificate Of Completion Hard copy certificate - Included You will get a complimentary Hard Copy Certificate.

Register on the Social Media Marketing today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career.   The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a digital certificate as a proof of your course completion. The Social Media Marketing course is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Social Media Marketing course Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design  The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Who is This Course for? The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements The online training is open to all students and has no formal entry requirements. To study the Social Media Marketing course, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Career Path The Social Media Marketing is ideal for anyone who wants to pursue their dream career in a relevant industry. Learn the skills you need to boost your CV and go after the job you want. Complete the Social Media Marketing and gain an industry-recognised qualification that will help you excel in finding your ideal job. Course Content Section 1: Introduction Unit 1: Introduction 00:02:00 Section 2: Importance of Social Media Marketing for Busines Unit 1: Why Social Media Marketing is Important for Every Business 00:13:00 Unit 2: Social Media Terminology 00:04:00 Section 3: Creating a Social Media Strategy Unit 1: How to Create an Internet Marketing System That Will Generate Sales 00:22:00 Unit 2: How to Find Sources for Great Posts 00:05:00 Unit 3: How to Create a Social Media Calendar 00:08:00 Unit 4: Elements for the Perfect Posts 00:07:00 Unit 5: How to Create Standard Social Media Messages 00:14:00 Unit 6: How to Stay in Touch with Your Followers 00:13:00 Unit 7: How to Evaluate Your Social Media Campaigns 00:11:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Elevate your business with strategic social media marketing! Learn effective management techniques to boost brand visibility, engage your target audience, and drive growth. Discover the latest trends, tools, and tactics for successful social media campaigns. Unlock the power of digital presence for business success through our comprehensive Social Media Marketing for Business Management guide.

This course reveals the secrets to making your business viral and employing the power of social media to grow your business as well as your career. From a thorough introduction of social media, auditing social media to setting goals and selecting the right platforms, creating the social media policy, you will gain relevant knowledge, skills and competencies needed to excel at social media marketing. This comprehensive course also provides invaluable insights into integrating marketing strategies, developing compelling content, and understanding the most popular platforms that have high potential to get you better results faster and quicker. In just 9 Hours 40 Minutes you will: Develop a great grounding and skillset to enter into the world of social media Discover how Social Media Marketing works and why people use it Learn to connect with people through social media and grow your visibility Successfully build a social media strategy for your business Experience the broad scope of social media Develop a foolproof social media marketing campaign Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certificate of Achievement Endorsed Certificate of Achievement from the Quality Licence Scheme Once the course has been completed and the assessment has been passed, all students are entitled to receive an endorsed certificate. This will provide proof that you have completed your training objectives, and each endorsed certificate can be ordered and delivered to your address for only £99. Please note that overseas students may be charged an additional £10 for postage. CPD Certificate of Achievement from Janets Upon successful completion of the course, you will be able to obtain your course completion e-certificate. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Endorsement This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website. Method of Assessment In order to ensure the Quality Licensing scheme endorsed and CPD acknowledged certificate, learners need to score at least 60% pass marks on the assessment process. After submitting assignments, our expert tutors will evaluate the assignments and give feedback based on the performance. After passing the assessment, one can apply for a certificate. Who is this course for? Social Media Marketing Strategy is suitable for anyone who want to gain extensive knowledge, potential experience and expert skills in the related field. This course is designed by industry experts so you don't have to worry about the quality. Most importantly, this course does not require any experience or lesson to get enrolled. You will learn everything that is required from this course directly. This is a great opportunity for all students from any academic backgrounds to learn more on this subject. This lesson is ideal for: Social Media Specialists Digital Marketers Sales Managers Public Relations Managers Office Managers Small Business Owners Course Content The Rise of Social Media Marketing and Social Media 00:25:00 The Growth of Social Media 00:10:00 Conducting Market Analysis Conducting Market Analysis 00:16:00 Auditing Social Media Auditing Social Media 00:26:00 Setting Goals and Selecting Platforms Corporate Culture and Social Media 00:12:00 Social Media Goals vs. Business Goals 00:10:00 Types of Social Media Platforms 00:08:00 Creating the Social Media Policy The Social Media Policy 00:40:00 Creative Commons 00:21:00 Integrating Marketing Strategies Brand Marketing 00:27:00 Keyword Selection 00:17:00 Developing Effective Content Content Marketing on Social Media 00:26:00 Content Development 00:23:00 Understanding the Popular Platforms Understanding the Popular Platforms 03:35:00 Launching Successful Campaigns Traditional Website Advertising 00:37:00 Social Media Documentation and Schedules 00:29:00 Project Management Software 00:39:00 Assignment Assignment - Social Media Marketing Strategy 2 weeks, 1 day Order Your Certificate Order your Certificate QLS 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Please take advantage of online retailing's potential by enrolling in our E-commerce Management Course. The options for selling things and operating enterprises on the World Wide Web have never been more numerous or accessible than they are today. This Diploma in E-Commerce Management at QLS Level 5 course is endorsed by The Quality Licence Scheme and accredited by CPD (with 150 CPD points) to accelerate your skill development and career advancement in e-commerce management. By appreciating the potential of e-commerce and enrolling in one of the best e-commerce courses available online, you may develop your entrepreneurial skills and establish a lucrative business. This comprehensive E-commerce Management course includes vital advice from industry gurus on maximising your as an online business owner and how to market your expertise. Our E-commerce Management Course delivers the whole learning curve for anyone interested in starting and growing a profitable online business. You will learn how to create and execute E-commerce initiatives, as well as how to provide quality customer care. The most influential brands, goods, and services will be reviewed and the approaches necessary to generate content at an affordable rate. Additionally, you'll learn how to leverage social media and other marketing platforms, as well as transaction management and analytics after studying this E-commerce Management course. Students can anticipate taking approximately 431 hours to complete this e-Commerce management course. Additionally, we will provide you with specialised expert assistance to address any questions you may have while studying our e-Commerce management curriculum. Our e-Commerce management course can be completed from any location with an internet connection and at your own pace. Enrolling in the e-commerce management course guarantees that you will find your ideal job sooner than ever imagined. With e-Commerce management, you can stand out from the crowd and train for the career you want. Each online module is a masterclass on a specific aspect of e-Commerce and may be completed at your own pace. So enrol now and look forward to the future success of your internet business. Learning Outcomes of E-commerce Management Course: Understand the definition and potential of e-Commerce business Be able to plan and implement e-Commerce strategies Know how to deliver fantastic customer service Learn how to provide in-demand services or products Gain an acute understanding of content planning and production Become skilled in using social media and other platforms for marketing Attain the right kind of transaction management for your business Perform analytics to measure the progress of your business Why Prefer This E-commerce Management Course? Opportunity to earn a certificate endorsed by the Quality Licence Scheme & another certificate accredited by CPDQS after completing the E-commerce Management course Get a free student ID card! (£10 postal charge will be applicable for international delivery) Innovative and engaging content. Free assessments 24/7 tutor support. **Curriculum Course** Here is the curriculum breakdown of this course: Diploma in E-commerce Management at QLS Level 5 Module 1: Introduction to Electronic Commerce What is Electronic Commerce? Definition of E-Business The Difference Between E-Commerce and E-Business Technological Aspects of Electronic Commerce Types of EC Business Models Module 2: E-commerce Strategy and Implementation Concepts and Overview Strategy Initiation Strategy Formulation Strategy Implementation Strategy Assessment Performance Improvement and Innovations Module 3: Customer Service Introduction to Customer Service Problems in EC Customer Service Creating a Customer Service Strategy Automated Customer Service Systems Call Centres Module 4: Products, Brands, and Services Pitching without Pushing Rewarding Customers Creating Brand Loyalty Creating Special Programs Serving as a Brand Spokesperson Promoting Community Engagement Providing Feedback to the Customer Maintaining a Positive Environment Dealing with Resistance from Your Superiors Module 5: Content Planning and Production Content Execution Plan Messaging, Voice, and Style Guide Positioning Developing Messaging Approach Content Calendar Module 6: Use of Social Networks Main Social Networks Functions of Social Networks The Need to Create a Blog Implementing Social Media Strategy Module 7: Marketing Online Consumer Behaviour Personalisation Behavioural Marketing Market Research Representative Market Research Approaches Web Advertising Online Advertising Methods Banners E-Mail Advertising Search Engine Advertisement and Optimisation Developing an Online Advertising Plan Module 8: Creating an Engaging User Experience Creating an Effective Business Presence Online Accessibility Goals for Business Websites Customer-Centric Web Site Design What is e-CRM? Benefits of e-CRM Building Relationships Module 9: Transaction Management Common Online Payment Methods Electronic Bill Presentment and Payment Systems Payment Cards Digital Cash Advantages and Disadvantages of Digital Cash Digital Wallets Mobile Banking PayPal Payment System Module 10: E-commerce Analytics What is E-commerce Analytics? e-Commerce Metrics Assessment Process After completing the course module, you will be given immediate access to a specially designed MCQ test. The results will be immediately analyzed, and the score will be shown for your review. The passing score for each test will be set at 60%. After passing the course exam, you will be able to request a certificate with additional cost that has been endorsed by the Quality Licence Scheme. CPD 150 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Our course is suitable for anyone interested in learning more about this subject. The E-commerce Management programme will assist you in developing a firm grasp of the fundamental ideas and acquiring in-depth knowledge of the subject matter. Everyone is welcome to enrol in this course. There are no formal admission prerequisites, and course materials are accessible from anywhere in the world. Requirements There are no previous knowledge requirements for thsi program; this is open to anyone! Any learning enthusiast from anywhere in the world can enrol on this course without hesitation. All students must have a passion for learning and literacy and be over the age of 16. Browse this 100% online course from any internet device, including your computer, tablet or smartphone. This course allows you to study at your speed and grow a quality skillset. Career path E-commerce Manager Digital Marketing Manager Marketing Assistant Business Owner Entrepreneur Certificates CPD QS Accredited Certificate Digital certificate - £10 Upon passing the Bundle, you need to order to receive a Digital Certificate for each of the courses inside this bundle as proof of your new skills that are accredited by CPD QS. Certificate Accredited by CPD QS Hard copy certificate - £29 Upon finishing the course, you need to order to receive a Certificate Accredited by CPD QS that is accepted all over the UK and also internationally. Diploma in E-Commerce Management at QLS Level 5 Hard copy certificate - £119 Show off Your New Skills with a Certificate of Completion After successfully completing the course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered

Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

In this comprehensive, step-by-step training, we’ll dive into the essential skills for crafting content, building a loyal following, and using social media platforms to boost your visibility.

Boost your career with this CPD-accredited Digital Marketing course. Master SEO, social media, email marketing, and analytics to drive business growth.

Introduction to AI for Business