Booking options
£9.99
£9.99
On-Demand course
3 weeks
All levels
This Social Media Marketing for Business Management is designed to teach you how to create a social media strategy to build your business and online marketing campaign. You will learn the tools you need to build a network and run social media campaigns on Facebook, Twitter, YouTube, and other platforms. It will give you an overview of social media’s role in driving customer engagement, and its role in optimizing Google search rankings (SEO). By taking part in practical exercises you will learn how to establish a clear voice across social media networks and how to get the most from these, with appropriate and engaging content.
Why choose this course
Earn an e-certificate upon successful completion.
Accessible, informative modules taught by expert instructors
Study in your own time, at your own pace, through your computer tablet or mobile device
Benefit from instant feedback through mock exams and multiple-choice assessments
Get 24/7 help or advice from our email and live chat teams
Full Tutor Support on Weekdays
Course Design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
Video lessons
Online study materials
Mock exams
Multiple-choice assessment
Certificate of Achievement
Endorsed Certificate of Achievement from the Quality Licence Scheme
Once the course has been completed and the assessment has been passed, all students are entitled to receive an endorsed certificate. This will provide proof that you have completed your training objectives, and each endorsed certificate can be ordered and delivered to your address for only £99. Please note that overseas students may be charged an additional £10 for postage.
CPD Certificate of Achievement from Janets
Upon successful completion of the course, you will be able to obtain your course completion e-certificate. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99.
Endorsement
This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Method of Assessment
In order to ensure the Quality Licensing scheme endorsed and CPD acknowledged certificate, learners need to score at least 60% pass marks on the assessment process. After submitting assignments, our expert tutors will evaluate the assignments and give feedback based on the performance. After passing the assessment, one can apply for a certificate.
Course Contents
How Facebook Works
Setting up a Facebook Business Page
Adding Background Graphics and Uploading Pictures
Page Settings
Using Basic Facebook Controls
Posts that Engage Your Fans
Business Overview and Page Info
Invite Friends to Your Facebook Page
Call To Action Button
Viewing Your Notifications
Facebook Promotions
Managing Your Facebook
What You Need to Start with Twitter
How to Create a Twitter Profile
How to Update Your Profile
Building Your Twitter Network
How and When to Tweet
Twitter Analytics
What is Pinterest?
How to Create an Account
Putting a Pinterest Browser Button for Convenience
Connecting to Social Networks
Verifying Your Web Site
Setting Up Initial Business Account Profile
Creating Boards
Pinning Items That Interest You
Using Pins
Widgets
Exploring Types of Widgets
Adding a Pin It Widget to Your Site
Google+ Advertising and Networking
Offerings from Google
How to Create an Account
Privacy Settings
Adding Friends
Using Google+
Posts
Creating an Ad With Google
Google Analytics
Google Analytics
Diagnose Landing Pages
The Potential of LinkedIn’s Network
Creating a LinkedIn Account
Enhancing Careers with LinkedIn
Finding a Job with LinkedIn Job Boards
Be Identifiable
Connecting with Others
Creating a Post
Mining Your Contacts Networks
Staying in Touch with Your Connections
Creating a Linked Company Page
YouTube Channels
Skills Needed for Interesting Video
Skills Needed for Interesting Video: The Story
Skills Needed for Interesting Video: The Story (Cont.)
Skills Needed for Interesting Video Planning
How to Manage Your YouTube Account
How to Create Your YouTube Account
How to Create a YouTube Channel
Browsing YouTube Channels
Video Manager
Creator Studio
Create Video