Managing Performance 1 Day Workshop in Livingston
This programme has a simple objective: to help a sales team create and implementa comprehensive account development plan. If you want to earn strategic partner or preferred supplier status with your clients and customers then you need to add value to their business, consistently, and you can only do this if you have a plan - a key account management plan. This programme will help participants: Discover opportunities - through a deeper understanding of the customer's business Develop partnership - through a better 'value proposition' for the customer Increase repeat business - based on higher customer satisfaction Improve synergy - by getting everyone to 'sing from the same hymn sheet' Develop a collaborative account plan - validated by the customer and their own management Secure resources - management will align resources to execute soundly based account plans Win an increased share of 'customer wallet' - through systematic account development 1 The six principles of strategic account development Introduction to the PROFIT account development model:- Performance- Relationships- Objectives and goals- Feedback- Integration- Teamwork Practical account development strategies: overview and case studies 2 Performance Use practical tools to help you manage and measure account performance and success Design and build a monthly account dashboard for all sizes of account Prioritise and manage accounts and customers pro-actively and successfully, using proven planning tools Develop a cross-selling strategy to integrate products or solutions into the customer's business as closely as possible 3 Relationships How to build and manage key relationships within an account Qualifying and managing key influencers accurately Producing a 'relationship matrix' for each account quickly and easily Approaching and developing new contacts strategically Tools and techniques for successful tracking of contacts and call-backs Developing a coach or advocate in every customer organisation pro-actively 4 Objectives and goals Where are you now? - how to establish your competitive position within an account Know how to set, monitor and track key objectives for accounts over the short, medium and long term Selling against the competition - developing both long- and short-term sales strategies 5 Feedback - building loyal and satisfied customers The correct way to manage customer expectations and create listening loops within an account How to monitor and track your customer's perception and satisfaction with your organisation Building a personalised satisfaction matrix for each account Customer review meetings - best practice in building loyalty by regular joint planning events Understanding the concept of long-term customer value and the importance of adapting a customer-focused attitude 6 Integration How to integrate your products or solutions with the customer's business needs and processes Spot and react to early warning signals that may cause an account's loyalty to fade, reduce revenue or switch to a competitor Developing a loyalty strategy for key accounts or groups of smaller accounts Getting your message and strategy across to C-level contacts 7 Teamwork Working with others to achieve your account goals Gaining internal commitment from your organisation Managing and working with a virtual team Creating cross-departmental communication loops 8 Putting it all together Personal account reviews Personal learning summary and action plans
Ever ever wished someone would just swoop right on in, sprinkle some magic on your photos or maybe just tell you exactly what to do and how to do it? On this half day, exclusive, in-person workshop, personal brand photographer Susan Heaton Photography will do just that! And it comes complete with an invaluable aftercare support package. Susan has been photographing small businesses in and around Edinburgh for 20 years! I love what I do! I have a wonderful network of business owners and I love sharing my tips and tricks to help them take their own photos - either to tide them over between brand shoots or to help them until they have the budget to get a professional in!” On the Stand Out Selfies workshop you’ll learn how to use your phone using very little else (except perhaps a tripod) to take stand-out, professional-looking photos for your business, for social media, blog posts, profile images, website, marketing material and more. Susan will share tips, tricks and secrets she has gathered from 20 years of photographing small businesses in Edinburgh, to help you to take photos that stand out, and you will have invaluable post workshop access to a WhatsApp group for support with implementing what you have learnt. You will: learn how to make the most of the settings on your phone and what they all mean develop skills that will last a lifetime find out how to find the best light available get tips on how to arrange and style your photos practice top posing tips and find the ones that work best for you gain confidence and get rid of the awkward! network and connect with fellow workshoppers If you're self-employed and need some shots of you in action, or run a product-based business, this is the perfect workshop for you and will help you attract customers. But this workshop is not just for business owners, it's for anyone wanting to improve the way they take photos with their phone. What's included: half day workshop fuelled by light refreshments from local suppliers full after-care package so that you can always go back to Susan with questions in-person workshop is only available at The Arienas Collective Earth conscious credentials We are mindful of the effect we have on the environment, and do our best to minimise our impact. You will take the lovely products you have created home with you on the day, and workshop correspondence and notes are sent to you electronically. Favourite feedback We love to hear what you think about our workshops. Here's a favourite review for Stand Out Selfies: If you are wondering whether this course is for you, then it definitely is! I knew I had a great phone but absolutely zero knowledge of its capability or even how to use it! Susan's delivery is friendly, calm, patient and insightful and her experience is invaluable. Just learning the basics of my phone, and more about photo composition, lighting and editing tips has already paid dividends for my marketing posts. More information The Arienas Collective workshops, courses and events are run from a welcoming and supportive environment within a Georgian mews home in Edinburgh’s City Centre New Town. We invite you to join us, leave any day-to-day worries behind and immerse yourself in being creative. Spaces on our workshops and courses are limited so that our creative team of artists and makers can offer you the hands-on help and support you need to make the most of your time with us. Our taster and introductory workshops focus on teaching creative skills and methods you can continue practising at home, using affordable materials and equipment. Where more expensive equipment is required we will mention this in the workshop description. All the equipment and materials you need are included in the price, unless stated otherwise. Light refreshments from local suppliers are provided. On full day workshops you are welcome to bring your own lunch to eat inside or out. There is also a wide range of independent sit-in or takeaway delis, cafés, and restaurants, plus a range of supermarkets all within a 5-10 minute walk. Accessibility The workshop space is on the first-floor of our Georgian mews home and unfortunately we do not have lift access. Blue badge holders can park outside our front door on the single yellow line by arrangement. Allergies The workshop space is in our open plan living space and is not nut free. Please let us know about any skin or food allergies before booking. We offer a dairy-free milk and gluten free snack alternative. Minimum number no refund policy To ensure we can always pay our creatives a fair fee, we require a minimum number of bookings for each workshop and for this reason bookings are non-refundable. Should we have to cancel due to low numbers, we will offer you the option to swap to an alternative date or workshop, or to request a refund. We do our very best to avoid cancellations. Since we often get late bookings, we keep our workshops on sale for as long as possible. We realise that some of you travel from afar, so if you book a space and have not yet received an email confirming your workshop is going ahead and need to make plans for your trip, please get in touch before booking any travel or accommodation so we can update you on booking numbers. Or check in before booking. Private workshop bookings Most of our workshops are also available to book for: private get-togethers with family and friends; themed wedding and birthday celebrations; corporate team building and well-being purposes; and in-store retail events for your customers. If you’d like to know more please Email Lynn. Age restrictions Our workshops are planned with adults in mind. Many are suitable for teenagers, but some may require under 16s to be accompanied for insurance purposes. Please check with us before booking.
A three-hour workshop designed to inspire and guide you in writing your personal stories led by local bestselling author and certified book coach Emma Dhesi. This beginner-friendly workshop is designed as a no-pressure, exploratory space where you can connect with your creativity and reflect on your personal experiences. It's ideal for anyone who wants to explore memoir writing and storytelling techniques, whether you’re reflecting on your own life, telling a loved one’s story, or capturing memories tied to a craft or creative activity. You will: Learn practical techniques for uncovering and organising your ideas through memory mapping. Practice sensory writing to make your memories vivid and immersive. Write a heartfelt first scene of your memoir or personal essay, using a simple three-part structure: Hook, Scene, and Reflection. Share your work (optional) and receive encouraging feedback in a supportive group setting. Emma will provide guidance and step-by-step activities to help you structure and enhance your writing, and you will leave with the start of a memoir chapter, or personal essay, and practical tools to continue writing at home. All materials are included, plus a handout with writing prompts, tips, and recommended memoirs for further inspiration. Just bring your ideas and enthusiasm! If you have specific memories or objects you’d like to write about, feel free to bring those for inspiration. More information The Arienas Collective workshops, courses and events are run from a welcoming and supportive environment within a Georgian mews home in Edinburgh’s City Centre New Town. We invite you to join us, leave any day-to-day worries behind and immerse yourself in being creative. Spaces on our workshops and courses are limited so that our creative team of artists and makers can offer you the hands-on help and support you need to make the most of your time with us. Our taster and introductory workshops focus on teaching creative skills and methods you can continue practising at home, using affordable materials and equipment. Where more expensive equipment is required we will mention this in the workshop description. All the equipment and materials you need are included in the price, unless stated otherwise. Light refreshments from local suppliers are provided. On full day workshops you are welcome to bring your own lunch to eat inside or out. There is also a wide range of independent sit-in or takeaway delis, cafés, and restaurants, plus a range of supermarkets all within a 5-10 minute walk. Accessibility The workshop space is on the first-floor of our Georgian mews home and unfortunately we do not have lift access. Blue badge holders can park outside our front door on the single yellow line by arrangement. Allergies The workshop space is in our open plan living space and is not nut free. Please let us know about any skin or food allergies before booking. We offer a dairy-free milk and gluten free snack alternative. Minimum number no refund policy To ensure we can always pay our creatives a fair fee, we require a minimum number of bookings for each workshop and for this reason bookings are non-refundable. Should we have to cancel due to low numbers, we will offer you the option to swap to an alternative date or workshop, or to request a refund. We do our very best to avoid cancellations. Since we often get late bookings, we keep our workshops on sale for as long as possible. We realise that some of you travel from afar, so if you book a space and have not yet received an email confirming your workshop is going ahead and need to make plans for your trip, please get in touch before booking any travel or accommodation so we can update you on booking numbers. Or check in before booking. Private workshop bookings Most of our workshops are also available to book for: private get-togethers with family and friends; themed wedding and birthday celebrations; corporate team building and well-being purposes; and in-store retail events for your customers. If you’d like to know more please Email Lynn. Age restrictions Our workshops are planned with adults in mind. Many are suitable for teenagers, but some may require under 16s to be accompanied for insurance purposes. Please check with us before booking.
Key Objectives for the Training provision Effective listening to a client's needs and requirements during various stages of the sales process. Engage in meaningful communication with clients, learn to identify challenges and opportunities that relate to the prospects. Overcome the identified challenge. Build long term rapport and establish trust with the prospect throughout the sales process, Ensure continued customer satisfaction that can turn into repeat business. Be able to build rapport with customers or clients. Know the right questions to ask to fully understand the customer or client’s needs without putting on any pressure. Be able to check you have the right information from the customer or client. Be able to match products and services to the customer or client using the information you have gathered. Be able to influence effectively. Know how to stand out from your competitors. Stage 1 – Research the Company’s ‘Value Propositions’ and USP Analysis Conducting 30 min confidential interviews with a cross-section of the eligible Attendees & the Stakeholders, in order to gain an objective understanding of the various scenarios and clients that the Participants work with. the Company’s ‘Value Propositions’ Unique Selling Points The Customers’ journey(s) The Competition’s offers for analysis and comparisons. From these findings, a carefully calibrated bespoke Programme will be designed and delivered. Stage 2 - Design the Bespoke 2 x day Course nd Stage 3 - Delivery of the Course Programme This Programme can be delivered in 2 x consecutive days, or split between 2 – 3 weeks, to make it more ‘work-friendly’ – if required. It is very practical and commercially focussed in approach, with lots of interactive exercises designed to draw out the learning applications via the debriefings. The ‘Real Play’ scenarios on day 2 will be based on specific case studies drawn from the Research findings so that they are authentic to optimise the learning. Individual Action Plans will be captured at the end of each day to be debriefed by the Participants’ respective Line Managers. Template Programme Day One – Foundation – Strategic Approach Section One – The Principles of Consultative Selling Defining ‘Consultative Selling’ The Company’s ‘Unique Selling Points’ & Value Proposition The Consultative Selling model – the five stages Avoiding appearing ‘pushy’, ‘pressurising’ or ‘talking through the sale’ Section Two –Strategy & Preparation ‘Buy-Class’ Matrix Strategic plan Template – matching services/products to identified needs & opportunities. Preparing a range of objectives Constants and variables – USP’s Researching key Client/Decision Makers’ priorities, profile & background (LinkedIn etc.) Preparing for potential & likely Objections Section Three – Email etiquette & ‘influencing’ email correspondence. Email etiquette A.B.S.U.R.D model Clarity and tone – discovery of clients’ needs & motivational factors. Techniques to influence and ‘nudge’. Ensuring the data and content have a ‘gentle’ motivational & appealing message. Top Tips Day Two – Practical Application Section Four – Rapport Building & Effective Communication skills ‘Behaviour Labelling’ techniques – setting a positive tone. Asking Open Questions – gaining a full understanding of the clients’ priorities & expectations. EQ - Inviting opinions; perspectives; experiences – winning confidence. Active Listening – focus and commitment to understand. ‘Reading the room’ – adapting to responses and reactions. Maintaining focus on relevant topics that the Client cares about; carefully consider the opportunities to influence. But NO PRESSURE! Building a ‘bond of trust’ with commitments and authentic, shared values. Section Five – Explaining the Benefits – aligned to the Customers’ Priorities Understanding ‘Why do People Buy?’ Research data analysis. Open questions that lead to understanding the key issues and Clients’ priorities. Avoiding the danger of ‘pressurising’ the Client. Responding to objections effectively, with confidence and sensitivity. Explaining the benefits that are aligned to the Clients’ stated requirements. Making the Data ‘sing’ – memorable takeaways for the Client. Augmented benefits – Brand confidence; Case studies; Warranty; Service; Range; Flexibility etc. in alignment with their stated preferences/requirements Differentials compared to Competitors Section Six – Winning Commitment Inviting commitment – with confidence Consultative Selling Closing techniques (e.g. Alternative Close/Assumptive Close et al) Avoiding ‘talking through the sale’ – knowing when to ‘Shut UP!’ Confirming agreement – ensuring Clients’ motivation for repeat business Section Seven – Practical Application ‘Real Play’ From the Research findings, carefully devised scenarios can be generated to provide the most valuable learning opportunities to underpin all the skills & techniques covered in the Programme. Potential Real Play scenarios: A well-established customer has indicated that they are soon to be opening up additional new offices – this presents an opportunity to arrange for the Company to support them with their upcoming needs. After some very positive feedback and with the upcoming contract renewal imminent – how can the Company give the Customer more high-quality support in other areas of their business? A Competitor has been to see the client and they have prompted some concerns about ‘value for money’ & ‘quality of service’. How Real Play works… The group is split the group into 2 sub-groups, one with our Professional Actor (option available); the other with the Trainer or a willing Participant. Each group has a brief and has to instruct their Trainer/Actor/Participant on how to approach the scenario supplied. The Actor and Trainer (or willing Participant) perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) – not the performers. Debrief the full Programme Individual Action Plans - to be followed through. ‘Best Practices’ for application into the business Options for Exercises within the Programme Sample Exercise – Red & White There is a specific time managed agenda and itinerary, which puts the group under pressure. The key challenge is for the sub-groups to maximise the commercial value from the task, however there is always a great danger that the individuals attempt to gain financial progress at the expense of the other group! Debriefing points: Persuasive communication and influence across barriers Gaining buy-in when others are sceptical Strategic planning accounting for others’ behaviours Sample Exercise – Communication Challenge Each Participant has different pieces of information, but are not allowed to share it visually. They are only allowed to communicate to work out the solution hidden among the large amount of data. Debrief: Structured approach Maintaining focus through distractions/interference Active Listening Controlled communication Sample Exercise – Persuasive emails Sample emails are shared to be critiqued and improved upon to be debriefed: Tone & impact Making the Data ‘sing’ Influential & motivational language Customer centric message. Sample Exercise –Juggling Each Participant has to pass the ‘Customers’ (Juggling balls) carefully through the system with all the other Participants to reach a profitable conclusion Debrief: EQ to read the room and effectively communicate, when the pressure is on Customer focus and adapting to challenges Devising a plan that wins buy-in Overcoming competing ideas to get to ‘best practice’ Consistent commitment, communication and motivational drivers that influenced performance. Sample Exercise –Critical Path The group are provided with 30 x discs and some ‘post-it’ notes. (no pens or pencils are allowed) Their brief is to create a grid shape with the 30 x discs, which will act as ‘stepping stones’ for the ‘Critical Path’ But they have to follow the correct order through the grid from the start to finish, which they will have to work out through ‘trial & error’ All of the team must pass through the ‘Critical Path’ worked out on the grid, observing the constraints, within the time limit. No talking is permitted once they start using the materials Debrief: - Clear communication focussing on the ‘client’s journey’ Planning for challenges Identifying risks and mitigating them Role allocations & support Quality control and disciplines Sample Exercise –Back to Back Each Participant is positioned back-to-back with a partner. They have to work out precisely what the ‘statement’ given to the other person is without looking around. Each person has a different brief. Debrief: - Asking Open Questions Active Listening Accuracy in identifying the objective.
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