347 Search Engine Optimisation Audit courses in Nottingham delivered On Demand

Learn to optimize your website images for Google with the comprehensive course titled Google Image SEO Training. The course explains the difference between traditional SEO and image SEO. The strategies of optimizing image file size will be discussed in the course. The course helps you to understand various formats of the images such as jpg vs png and GIF images and how to boost the images for search engines, especially for Google. Additionally, the course shows you the ways of giving the right caption to an image, adding an ALT tag to images, naming and ALT SEO, and the strategies of creating a sitemap for images. Apart from these, the course guides you to use Keyword Planners to find the best keywords for your images. You will also learn off page SEO for images and know to set up WP fastest cache. Finally, you will learn the techniques of starting a marketing campaign for your images. To recapitulate, you will learn all the essential areas that you need to focus on optimizing images for the search engine Google. What you'll learn You'll know how Google ranks images in it's search engine You'll know how where these rankings appear You'll know how to SEO optimize your images for Google You'll know how to start your own image marketing campaign Requirements You should know how to use a PC at a beginner level Who is the target audience? SEO Marketers, Companies & Firms Entrepreneurs Online Marketers Website Owners Anyone who wants to garner more traffic from Google Module: 01 1. Introduction 00:01:00 2. Traditional SEO vs Image SEO 00:05:00 3. What is EXIF Data and How to Remove It 00:08:00 4. Image File Size Optimization 00:11:00 5. JPG vs PNG 00:02:00 Module: 02 6. GIF Images 00:02:00 7. Captions for Conversion Optimization 00:06:00 8. Name and ALT SEO 00:05:00 9. Adding ALT Tags to Images 00:01:00 10. Create a Sitemap for Images 00:04:00 Module: 03 11. Using KW Planner 00:06:00 12. The Goal of Image SEO 00:04:00 13. Google Image Off-Page SEO 00:07:00 14. WP Fastest Cache Settings 00:05:00 15. WordPress Cache Speed Test 00:01:00 Course Certification

This is a master rulebook for figuring out how the local SEO functions and is executed. Find the way to accomplishment in business by recognizing the stuff to show up in the first positions on Google web crawler and how it impacts your business or site organization. Through this online SEO - Local SEO Training - Get More Customers From Google Search course the students will figure out how to turn Google into their fruitful business stage and guarantee the successful traffic of their online business portal. Raise your search ranking at the top by learning from the course module, and get the opportunity to increase your local SEO knowledge. What you'll learn Understand SEO and Local SEO and how to build a strong presence in search Understand citations, reviews, backlinks and how to use them to build a strong presence in search Know how to create and manage a Google My Business listing Understand how Local SEO and SEO Ranking Factors are applied and how to implement them on your own website Requirements They will need online access to the internet They will need a basic understanding of social media marketing They will need a real-world local business that serves a local community Introduction To The Course Introduction To The Course 00:01:00 Google Search And Your Position In Local Search Google Search - Understanding How Google Search Works 00:03:00 Local SEO Ranking Factors 00:06:00 Your Local Ranking Factors - How They Impact Your SEO 00:02:00 Your Analytics Spreadsheet 00:02:00 Domain Authority And Page Authority 00:03:00 Trust Flow 00:03:00 Check Your Local SEO Ranking Score 00:03:00 Google Search - A Deeper Exploration Of How SEO Affects Search Google Local Search 00:13:00 Google My Business - A Strong Local SEO Factor Google My Business 00:11:00 Cleaning Up Old Google Local Listings 00:05:00 Building Up Reviews - Including Google Review Creating A Google Review Strategy 00:08:00 Citations - Quality Citations Dramatically Improve Your SEO Ranking Citations - Setting Up Your NAP Page 00:04:00 Managing Your Citations 00:13:00 Backlinks - Understand How They Improve Your SEO Back Linking - An Introduction 00:03:00 Checking The Quality Of Your Back Links 00:04:00 Building Back Links 00:07:00 Social Media Business Pages As Back Links 00:02:00 Onsite SEO - Improving Your Sites SEO Content Marketing As Part Of Your Local SEO 00:03:00 Creating Your Content 00:11:00 Keyword Optimization For Powerful SEO Understanding Keywords 00:04:00 Keyword Strategies - How To Use Keywords Effectively 00:07:00 Inserting Your Keywords On Your Website 00:09:00 Local Business Online Marketing Marketing A Local Business 00:02:00 AIDA Marketing - An Overview 00:05:00 Adwords - An Introduction 00:04:00 Google Profiles For Google Personal Accounts 00:03:00 Setting Up A Local Marketing Consultancy Setting Up A Local SEO Marketing Consultancy 00:11:00

Course Overview Do you want to know how to rank higher on Google and drive maximum traffic to your website? Are you an aspiring marketing professional or looking to start your own blog? If you answered yes to any of these, then this is the course for you. This SEO Keyword Research Course will take you from a beginner to expert in SEO optimisation in no time. It covers everything you need to know to create winning marketing content, drive audience engagement, and outrank your competitors, with step-by-step guidance on how to use key keyword analysis tools such as Moz and SEMrush. You will learn when and how to use long term and short term keywords, how to conduct competition analysis, determine commercial intent with your keywords, and much more. By the end of the course, you will have an excellent understanding of the types of keywords your target market is using, and how to utilise these words and phrases to boost your website or blog's performance effectively. Generate maximum traffic to your web pages with engaging, SEO-optimised content! What You Will Learn In this Keyword Research Training Course, you will learn how to conduct advanced keyword research to attract more visitors to your web pages and stay one step ahead of your competitors. It is ideal for marketing professionals, copywriters, professional bloggers, and small business owners who want to gain expertise in keyword implementation. Why is Keyword Research Important? Longterm VS Short Term Keywords Keyword Research Tools Determining Commercial Intent How to Conduct Competition Analysis A Guide to Using SEMrush, Moz & Majestic Tips for Creating Winning Marketing Content An Overview of the 4 Types of Keywords Understanding Your Competitors Understanding Your Target Market Why You Should Choose This Course From iStudy Study at your own pace Full Tutor support on weekdays (Monday - Friday) Fully compatible with any device Free Printable PDF Certificate immediately after completion No prior qualifications are needed to take this course No hidden fees or exam charges CPD Qualification Standards and IAO accredited Efficient exam system, assessment, and instant results Our customer support team is always ready to help you Gain professional skills and better earning potential Certification After completing the course you'll receive a free printable CPD accredited PDF certificate. Hard Copy certificate is also available, and you can get one for just £9! Accreditation This course is accredited by Continuing Professional Development (CPD). It is a recognised independent accreditation service. Enrol today and learn something new with iStudy. You'll find a full breakdown of the course curriculum down below, take a look and see just how much this course offers. We're sure you'll be satisfied with this course.

Learn to do keyword research for finding the best profitable and rank-able keywords for your site. Enrol the Keyword Research Course course and explore the ways of searching the best keywords for you. The starting of any business or websites should start with keyword research. No matter how good your content is, without proper keywords, your content will not appear to the reader's search list. The course helps you to find the best and profitable keywords. Inside the course, you will be taken to the journey of keyword research techniques and able to know the difference between short and long-tail keywords. You will also learn why a long-tail keyword is more profitable than short keywords. The course also introduces you with some of the free and paid keyword research tools and helps you to perform keyword research with Keyword planner and Longtail Pro. Finally, the course also explains a case study to understand the importance of keyword research. Upon completion, you will able to do keyword research for your business or other purposes. What you'll learn You will know how to utilize Google's Keyword Planner to identify niche keywords within your market You will know how to select high competition, medium competition & low competition keywords for your website You will know how to find the keyword's search volume You will know how to utilize long tail keyword research to your advantage You will know how to identify research vs buyer vs generic keywords & phrases You will know how to identify buying triggers for niche audiences You will know how to obtain keyword competition for both Organic & PPC keywords Requirements You should know how to use a PC at a beginner level Who is the target audience? Keyword Researchers Anyone with a product/service to sell Entrepreneurs Content Marketers Home Based Businesses Email Marketers Freelancers Online Businesses Affiliate Marketers Module: 01 Introduction 00:10:00 Difference Between Short & Longtail Keywords 00:05:00 What Are Local Keywords 00:02:00 Research vs Buyer Keywords 00:06:00 Google Auto Complete Search Engine 00:02:00 Module: 02 Free Software Walkthrough 00:03:00 Using Keyword Planner 00:05:00 Keyword Planner Sorting 00:10:00 LongTail Pro Keyword Research 00:10:00 KW Finder Keyword Research 00:05:00 Free Keyword Search Volume Tool 00:01:00 Mouse Recorder 00:04:00 Module: 03 How to Deliver Keyword Research as a Freelancer 00:10:00 Optimize an Article 00:20:00 Optimize Readability 00:08:00 WordPress Permalink Settings 00:01:00 Course Certification

Course Overview Want to learn the secrets to getting 1,000 clicks a day and 5+ million impressions a month on Google and YouTube? The Complete SEO Course is designed to provide learners with the tools and skills to use search engine optimisation (SEO) in powerful ways that will instantly drive traffic and boost engagement. It will teach you how to use keywords to increase conversion, how to measure web page performance through Google Analytics, and much more. Through this complete masterclass, you will become an SEO expert, with up-to-date guidance on the most effective marketing techniques to drive your career forward. Enrol today and take your SEO knowledge to the next level. This best selling Complete SEO Course has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Complete SEO Course is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Complete SEO Course is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The Complete SEO Course is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Complete SEO Course, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Complete SEO Course will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Complete SEO Course to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.  Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.

Course Overview Gain a unique understanding of online transactional requirements and confidential data-sharing by taking this essential Crash Course on Ecommerce Security. Cyber safeguarding is critical for business people involved in digital trading, especially with the rise of computer hacks and attacks in recent years. This could result in the loss of revenue, information, and business reputation. With this training, you can learn how to protect your customers and business from malicious online activity and prevent fraudulent behaviour. This Ecommerce Security tutorial provides a full and complete overview of online safety measures, alongside hints and tips for creating an Ecommerce website that will attract the customers you want for your business. You will be taught how to get the buyer's attention with SEO (Search Engine Optimisations) and see a demo of Ecommerce in action. Most importantly, you will be guided through expert tuition to identify any weaknesses in a site or system and quickly shut down those who will try to exploit them. Keep your business safe from cybercriminals by enrolling now. This best selling Crash Course on Ecommerce Security has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Crash Course on Ecommerce Security is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Crash Course on Ecommerce Security is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The Crash Course on Ecommerce Security is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Crash Course on Ecommerce Security, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Crash Course on Ecommerce Security will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Crash Course on Ecommerce Security to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.  Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.

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