347 Search Engine Optimisation Audit courses delivered On Demand

Learn to optimize your website images for Google with the comprehensive course titled Google Image SEO Training. The course explains the difference between traditional SEO and image SEO. The strategies of optimizing image file size will be discussed in the course. The course helps you to understand various formats of the images such as jpg vs png and GIF images and how to boost the images for search engines, especially for Google. Additionally, the course shows you the ways of giving the right caption to an image, adding an ALT tag to images, naming and ALT SEO, and the strategies of creating a sitemap for images. Apart from these, the course guides you to use Keyword Planners to find the best keywords for your images. You will also learn off page SEO for images and know to set up WP fastest cache. Finally, you will learn the techniques of starting a marketing campaign for your images. To recapitulate, you will learn all the essential areas that you need to focus on optimizing images for the search engine Google. What you'll learn You'll know how Google ranks images in it's search engine You'll know how where these rankings appear You'll know how to SEO optimize your images for Google You'll know how to start your own image marketing campaign Requirements You should know how to use a PC at a beginner level Who is the target audience? SEO Marketers, Companies & Firms Entrepreneurs Online Marketers Website Owners Anyone who wants to garner more traffic from Google Module: 01 1. Introduction 00:01:00 2. Traditional SEO vs Image SEO 00:05:00 3. What is EXIF Data and How to Remove It 00:08:00 4. Image File Size Optimization 00:11:00 5. JPG vs PNG 00:02:00 Module: 02 6. GIF Images 00:02:00 7. Captions for Conversion Optimization 00:06:00 8. Name and ALT SEO 00:05:00 9. Adding ALT Tags to Images 00:01:00 10. Create a Sitemap for Images 00:04:00 Module: 03 11. Using KW Planner 00:06:00 12. The Goal of Image SEO 00:04:00 13. Google Image Off-Page SEO 00:07:00 14. WP Fastest Cache Settings 00:05:00 15. WordPress Cache Speed Test 00:01:00 Course Certification

Learn to do keyword research for finding the best profitable and rank-able keywords for your site. Enrol the Keyword Research Course course and explore the ways of searching the best keywords for you. The starting of any business or websites should start with keyword research. No matter how good your content is, without proper keywords, your content will not appear to the reader's search list. The course helps you to find the best and profitable keywords. Inside the course, you will be taken to the journey of keyword research techniques and able to know the difference between short and long-tail keywords. You will also learn why a long-tail keyword is more profitable than short keywords. The course also introduces you with some of the free and paid keyword research tools and helps you to perform keyword research with Keyword planner and Longtail Pro. Finally, the course also explains a case study to understand the importance of keyword research. Upon completion, you will able to do keyword research for your business or other purposes. What you'll learn You will know how to utilize Google's Keyword Planner to identify niche keywords within your market You will know how to select high competition, medium competition & low competition keywords for your website You will know how to find the keyword's search volume You will know how to utilize long tail keyword research to your advantage You will know how to identify research vs buyer vs generic keywords & phrases You will know how to identify buying triggers for niche audiences You will know how to obtain keyword competition for both Organic & PPC keywords Requirements You should know how to use a PC at a beginner level Who is the target audience? Keyword Researchers Anyone with a product/service to sell Entrepreneurs Content Marketers Home Based Businesses Email Marketers Freelancers Online Businesses Affiliate Marketers Module: 01 Introduction 00:10:00 Difference Between Short & Longtail Keywords 00:05:00 What Are Local Keywords 00:02:00 Research vs Buyer Keywords 00:06:00 Google Auto Complete Search Engine 00:02:00 Module: 02 Free Software Walkthrough 00:03:00 Using Keyword Planner 00:05:00 Keyword Planner Sorting 00:10:00 LongTail Pro Keyword Research 00:10:00 KW Finder Keyword Research 00:05:00 Free Keyword Search Volume Tool 00:01:00 Mouse Recorder 00:04:00 Module: 03 How to Deliver Keyword Research as a Freelancer 00:10:00 Optimize an Article 00:20:00 Optimize Readability 00:08:00 WordPress Permalink Settings 00:01:00 Course Certification

Course Overview Do you want to know how to rank higher on Google and drive maximum traffic to your website? Are you an aspiring marketing professional or looking to start your own blog? If you answered yes to any of these, then this is the course for you. This SEO Keyword Research Course will take you from a beginner to expert in SEO optimisation in no time. It covers everything you need to know to create winning marketing content, drive audience engagement, and outrank your competitors, with step-by-step guidance on how to use key keyword analysis tools such as Moz and SEMrush. You will learn when and how to use long term and short term keywords, how to conduct competition analysis, determine commercial intent with your keywords, and much more. By the end of the course, you will have an excellent understanding of the types of keywords your target market is using, and how to utilise these words and phrases to boost your website or blog's performance effectively. Generate maximum traffic to your web pages with engaging, SEO-optimised content! What You Will Learn In this Keyword Research Training Course, you will learn how to conduct advanced keyword research to attract more visitors to your web pages and stay one step ahead of your competitors. It is ideal for marketing professionals, copywriters, professional bloggers, and small business owners who want to gain expertise in keyword implementation. Why is Keyword Research Important? Longterm VS Short Term Keywords Keyword Research Tools Determining Commercial Intent How to Conduct Competition Analysis A Guide to Using SEMrush, Moz & Majestic Tips for Creating Winning Marketing Content An Overview of the 4 Types of Keywords Understanding Your Competitors Understanding Your Target Market Why You Should Choose This Course From iStudy Study at your own pace Full Tutor support on weekdays (Monday - Friday) Fully compatible with any device Free Printable PDF Certificate immediately after completion No prior qualifications are needed to take this course No hidden fees or exam charges CPD Qualification Standards and IAO accredited Efficient exam system, assessment, and instant results Our customer support team is always ready to help you Gain professional skills and better earning potential Certification After completing the course you'll receive a free printable CPD accredited PDF certificate. Hard Copy certificate is also available, and you can get one for just £9! Accreditation This course is accredited by Continuing Professional Development (CPD). It is a recognised independent accreditation service. Enrol today and learn something new with iStudy. You'll find a full breakdown of the course curriculum down below, take a look and see just how much this course offers. We're sure you'll be satisfied with this course.

Description: Digital Marketing also is known as Internet Marketing is a strategy used by marketers today. Search engine optimization is a tool used by internet marketers to be more efficient in digital marketing. Google AdWords is an advertising platform by Google that is also important in internet marketing. When you learn the skills of these three, it will give you an advantage in digital marketing since Social Marketing is considered as an effective marketing strategy to reach out to your clients and potential clients. Through this course, you will learn the advanced skills, knowledge, and information about Google AdWords Social Media Marketing. Find out how to become an expert in online marketing and advertising through Google AdWords and how to optimize the search engine. Use Google AdWords to climb in your career as a social marketer. Who is the course for? Marketing professionals who want to be an expert in Social Marketing. People are interested in learning about Google AdWords, search engine optimization, and digital marketing. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Google AdWords Social Marketing course will be useful and would be beneficial for every kind of occupations and careers like: Bloggers Businessmen Entrepreneurs Marketing and Promotions Specialists Marketing Managers Marketing Professionals Sales Managers Sales and Promotions Specialists Social Media Expert Top Executives. Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 The Secret to Monster Keyword Lists 01:00:00 Adwords Groups Plural 00:30:00 Save On Your Adwords Budget 01:00:00 Explosive Adwords Copywriting 01:00:00 Optimizing Your Landing Page 01:00:00 The v - Dynamic Keywords 01:00:00 Search Engine Optimization What Is Search Engine Optimization? 01:00:00 Search Engines That Use SEO 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 Social Media Marketing Introduction 00:30:00 Understanding the Value of Social Media Buzz and What It Can Do For Your Business 01:00:00 Developing a Winning Social Media Marketing Plan 01:00:00 Setup and Manage a Facebook Page That Works 01:00:00 Tweet Your Way to Online Prominence 01:00:00 Build Your Network with LinkedIn 01:00:00 Captivate Your Audience with YouTube 01:00:00 Conclusion 00:15:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Description: The home business operates from home. Owning one is the best option for people who prefer to work conveniently from home. Before starting your own, you need to learn more about home business and what business would suit your abilities. You need to learn how to setup one and manage it. One of the popular online home businesses is a copywriting business which this course will also teach you. Everything you need to know about a home business is provided in this complete and comprehensive course. Who is the course for? Professionals who want to learn how to start their own home business Anyone who has an interest in business and wants to pursue creating home business Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Home Business Complete Course is a useful qualification to possess, and will be very helpful to have especially for these careers: Businessmen Business Analyst and Strategist Business Development Specialist Business Development Manager Entrepreneur Freelancer. Introduction to Home Business Introduction 01:00:00 How To Get A Meeting Anyone 01:00:00 The Good and Bad Of Lists 00:30:00 Picking The Company 00:30:00 The Glue Is In The Rapport 01:30:00 Low End Products and Upselling 01:00:00 Sing's It's Time To Let Go 00:30:00 Sustaining Your Empire 00:30:00 Wrapping Up 00:30:00 Home Business Home Based Business: Day Care 00:30:00 A Home Based Business: Marketing For Others 00:30:00 At Home: Accounting Business 00:30:00 At Home: Bridal Consultant Business 00:30:00 At Home: Business In Medical Or Legal Coding 00:30:00 At Home: Tutoring Home Based Jobs 00:30:00 Blogging: As A Home Based Business 02:30:00 Desktop Publishing: At Home Job 00:30:00 Home Based Business: As A Real Estate Agent 00:30:00 Home Based Business Ideas In: Creative Arts 00:30:00 Home Based Business: In MLM Industry 00:30:00 Home Based: Tax Preparation Business 00:30:00 Home Based Business: As A Freelance Writer 01:00:00 Home Based Business: As A Personal Trainer 00:30:00 Home Based Business: As A Web Designer 00:30:00 Work at Home: Freelance Consultant Career 00:15:00 Home Based Businesses With: Children's Products 00:15:00 Home Based: eBay Business 01:30:00 Home Based: Financial Aid Provider 00:15:00 Home Based Jobs In The Pet Industry 00:30:00 Search Engine Optimization Specialist Works From Home 00:30:00 Selling Insurance: As A Work At Home Business 00:30:00 Telemarketing: As A Home Based Business 00:15:00 Work at Home: As A Direct Seller 00:15:00 Work At Home: As An Affiliate 00:15:00 Potential Income 00:30:00 Copywriting Home Business Introduction 00:30:00 Why Copywriting? 01:00:00 Examples Of Powerful Copywriting At Work 01:00:00 The Key To Effective Copywriting 01:00:00 The Easiest Way To Capture Leads For Your Home Business 01:00:00 The Easiest Way To Write Copy For Promo Emails 01:00:00 The Easiest Way To Write Powerful Blog Posts 01:00:00 The Fastest Way To Drive Traffic From Social Bookmarks 01:00:00 The Art Of Writing A Good Press Release 01:00:00 AdWords -The Art Of Short Text 01:00:00 The Art Of Writing A Good Affiliate Promo Page 02:00:00 The Art Of Writing A Good Sales Letter 01:00:00 Maximising Every Dollar 00:30:00 Final Thoughts 00:15:00 Mock Exam Final Exam Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Description: Digital Marketing is now considered as one of the most effective and used marketing strategies, especially in this technology era. To be an established marketer, you need to learn both basic and advanced skills in digital marketing. You also need to learn to manage your reputation and your company's image. Through this course, you will learn the advanced skills, knowledge, and information about digital marketing. You will learn how to engage in internet research to be effective in digital marketing. Find out how to strategize to become effective in digital marketing in this course.  Who is the course for? Employees of the business industry and other businessmen who want to learn how to become profitable through Digital Marketing. People who have an interest in Digital Marketing and how to effectively communicate and conduct promotions to their potential clients. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Advanced Diploma in Digital Marketing Course will be useful and would be beneficial for every kind of occupations and careers like: Businessman Digital Manager Marketing and Promotions Specialist Marketing Manager Product Creator Sales Manager Sales and Promotions Specialist Social Media Manager Top Executive. Digital Marketing Sales and Marketing 00:30:00 How Internet Marketing Works 01:00:00 How To Make Money With Internet Marketing 01:00:00 What is Affiliate Marketing 00:30:00 Competition in Internet Marketing 00:30:00 Researching in Internet Marketing 01:00:00 Desperate Niches 00:30:00 Profitable Niches 00:30:00 Clickbank 00:30:00 What is Traffic? 00:30:00 Traffic vs. Relevance 00:30:00 Article Marketing 01:00:00 Paid forms of Traffic - 1 01:00:00 Paid forms of Traffic - 2 01:00:00 Search Engine Optimization 00:30:00 Search Engine Optimization 2 00:30:00 Best SEO Practice 02:00:00 Blogs - WordPress 01:00:00 Blogs - WordPress II 03:00:00 Email Marketing I 00:30:00 Email Marketing II 01:00:00 Internet Marketing Strategy I 01:00:00 Your own website vs free options online I 00:30:00 Your own website vs free options online II 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Social Media Marketing If You Fail to Plan,You Plan to Fail 00:30:00 Terminology and Jargon You Can't Live Without 00:30:00 Clearing Up Common Misconceptions 01:00:00 Recognizing Basic Plan Mechanics 00:15:00 How Do You Calculate Value On Cash And Point 00:15:00 Payout Transparency 00:15:00 Buy Back Policy 00:30:00 Breakaway 01:00:00 Infinity Bonuses & Blocking 00:30:00 Summary and Closing 00:15:00 Creating Your Facebook Fan Page 01:00:00 Setting Up Your List Building Machine 00:30:00 Integrate images 01:00:00 Final Tips 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Instagram Marketing What is Instagram? 00:15:00 Instagram for Business 00:15:00 Instagram & Community 00:15:00 Mock Exam Mock Exam - Advanced Diploma in Digital Marketing 00:20:00 Final Exam Final Exam - Advanced Diploma in Digital Marketing 00:20:00

Description:  Did you know that 80% of global internet consumption is video content? Video marketing is a powerful tool to utilise and without knowing how to do this, your website will have a hard time standing out from its competitors. Most people who browse the internet are looking for attention-grabbing content that will entertain them instantly. This Advanced Course on Youtube Video Making course will train you on how to create engaging videos that are search engine-optimised, professionally executed and on-trend. Want to gain countless likes, comments and subscribers? Learn what makes a video go viral and explore the types of videos that your business would benefit from. This course will also teach you the fundamentals of video creation and how to edit and promote your video using professional video editing tools. Whether you want to start a career in social media influencing, or boost your business through video marketing, enrol in this masterclass today and gain new followers in no time! Who is the course for? Social Media professionals or video makers who want to make YouTube appropriate videos People who have an interest in YouTube Video Making Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Advanced Course on Youtube Video Making course will be useful and would be beneficial for every kind of occupations and careers like: Businessman Marketing and Promotions Specialist Marketing Manager Online Content Creator Product Creator Sales Manager Sales and Promotions Specialist Social Media Specialist Video Maker Advanced Course on Youtube Video Making - Updated Version Section 01: Preparation for Filming Introduction 00:16:00 Preparation. How to Choose Your Topic 00:06:00 Creating Outline of Your Video 00:09:00 Choosing Shooting Environment 00:07:00 Complexity of Your Videos - How Not To Get Overwhelmed 00:05:00 Video Equipment - Camera, Tripod, Cards, Computer, Etc 00:13:00 Section 02: Filming Your Videos Filming. Video Diaries & Shooting Exercises 00:04:00 Creating Screencasts 00:02:00 Camera Work - Different Setups 00:06:00 Your Filming Checklist - What You Shouldn't Forget 00:03:00 Filming in Parts 00:03:00 Plan B - What to Do If Everything Goes Wrong 00:03:00 4K vs 1080p - Pros and Cons 00:03:00 Section 03: Importing, Storage & Backup Importing, Storage & Backup 00:10:00 Section 04: Editing Editing Software 00:06:00 Editing Diary 00:03:00 Editing On the Go 00:02:00 Content Libraries - Where to Find Music, Images, Graphics 00:07:00 Section 05: Exporting, Publishing & Uploading Render & Export 00:07:00 Advanced Course on Youtube Video Making - Old Version Module 1: Making Youtube Videos Introduction 00:15:00 Write An Interesting & Descriptive Title For Your Video 01:00:00 Write A 'Descriptive' Description 01:00:00 Add Keywords In Your Tags 00:30:00 Share Your Videos On Facebook & Twitter 00:30:00 Get As Many Likes and Comments As Possible 00:15:00 Make Your Video A 'Video Response' To A Popular Related Video 00:15:00 Make Your Videos Go Viral 00:30:00 Get Subscribers to Your Channel 01:00:00 Use Links To Your Other Videos In Annotations 00:30:00 Post Your Video to Your Blog or Website 00:30:00 Post Video On Forums 00:30:00 Bookmark Your Video(s) On News/Social Bookmarking Sites 00:30:00 Promote Your Video On YouTube 00:30:00 Conclusion 00:15:00 Module 2: Video Creation Secrets Introduction 00:30:00 The Tools That You Must Need 01:00:00 How to Choose the Right Web Cam? 00:30:00 Creating and Editing Software for a Video Product 00:30:00 Plan! Before You Commence Shooting Your Video Product 01:00:00 How to Edit Your Video Product 01:00:00 How to Create a Video Tutorial for Your Customers 01:00:00 How to Include the Finished Video Product on Your Website 01:00:00 A Video Product Can Help Boosting Traffic and Sales to Your Website 00:30:00 Conclusion 00:15:00 Mock Exam Mock Exam- Advanced Course on Youtube Video Making 00:30:00 Final Exam Final Exam- Advanced Course on Youtube Video Making 00:30:00 Creating Outline of Your Video 00:09:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Overview Advanced Certificate in Content Writing Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Advanced Certificate in Content Writing Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Section 1: Introduction Unit 1: Welcome to the Course 00:08:00 Unit 2: Course Overview 00:09:00 Section 2: Basics of Content Writing Unit 1: An Introduction to Content Writing 00:02:00 Unit 2: Origin & Need of Content Writing 00:06:00 Unit 3: Increasing Demand for Content Writers (How You Can Benefit from This) 00:04:00 Unit 4: Career in Content Writing: What to Expect 00:13:00 Unit 5: Types of Content 00:07:00 Unit 6: Difference Between Content Writing, Content Marketing & Copywriting 00:05:00 Section 3: Content Marketing Unit 1: What is Content Marketing and Why it is Essential 00:05:00 Unit 2: Creating A Solid Marketing Plan to Promote Content 00:05:00 Unit 3: Understanding Marketing Principles 00:03:00 Unit 4: Identifying Target Audience 00:06:00 Unit 5: What is Buyer Persona and How You Can Create it 00:06:00 Unit 6: Effective Formula of Storytelling & How it Can Lead to Sales 00:06:00 Section 4: Copywriting Unit 1: What is Copywriting and How it is Different from Content Writing 00:04:00 Unit 2: Write Amazing Copy Using AIDA Model in 4 Simple Steps 00:05:00 Unit 3: The Secret Formula to Write Powerful Headlines That Grab Attention 00:04:00 Unit 4: What is Call to Action ( CTA ) and How it Can Lead to Sales 00:04:00 Unit 5: How to Write a Sales Copy ( With Example) 00:05:00 Section 5: Content Writing Simplified Unit 1: Writing Principles 00:07:00 Unit 2: Number 1 Tactic to Write Awesome Content 00:03:00 Unit 3: Steps to Write Engaging Content 00:03:00 Unit 4: Free Tool for Editing & Proofreading Content 00:01:00 Section 6: Optimising Content for SEO (Search Engine Optimisation) Unit 1: What is SEO 00:04:00 Unit 2: Using on Page SEO For Optimising Content 00:03:00 Unit 3: Using Off Page SEO For Optimising Content 00:03:00 Unit 4: Write SEO Friendly Content In 4 Easy Steps 00:07:00 Unit 5: Types of Keywords 00:08:00 Unit 6: Which Type of Keywords You Should Choose 00:01:00 Section 7: Content Promotion Unit 1: Why its Essential to Promote Content 00:09:00 Unit 2: Effective Channels to Promote Your Content 00:06:00 Section 8: Tips to Become a Successful Writer Unit 1: Practical Tips to Overcome Challenges in Your Career 00:11:00 Unit 2: Qualities of a Successful Content Writer 00:11:00 Unit 3: 9 Serious Mistakes to Avoid as a Writer 00:05:00 Section 9: Blog Post Writing Unit 1: 8 Simple Steps to Write Awesome Blog Post 00:06:00 Unit 2: How to Optimise Blog Post for Ranking in Search Engines 00:05:00 Section 10: Conclusion Unit 1: Conclusion 00:02:00 Resources Resources - Advanced Certificate in Content Writing 00:00:00 Assignment Assignment - Advanced Certificate in Content Writing 00:00:00

Description:  Digital marketing is promoting that makes utilisation of electronic gadgets, for example, PCs, cell phones, tablets and game consoles to connect with stakeholders. If you want to manage advertising and marketing campaign on that scale effectively, you have to comprehend the ever changing advertising Eco-system. This course will show you all that you have to know to land a position in advertising, run a successful campaign, develop your present business and find better approaches to build your value at your current place of employment. Who is the course for? This course would be ideal for people who want to learn about advertising and marketing. Entrepreneurs. Business owners. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: This Diploma in Advertising and Marketing is a useful qualification to possess, and would be beneficial for the following careers: Account Manager Business Development Executive Producers Group Account Director Marketing Manager Sales Specialists Strategist And Much More! Marketing Basics Module One - Getting Started 00:30:00 Module Two - What is Marketing 00:30:00 Module Three - Common Marketing Types (I) 00:30:00 Module Four - Common Marketing Types (II) 00:30:00 Module Five - The Marketing Mix 00:30:00 Module Six - Communicating the Right Way 01:00:00 Module Seven - Customer Communications 00:30:00 Module Eight - Marketing Goals 00:30:00 Module Nine - The Marketing Funnel 00:20:00 Module Ten - Marketing Mistakes (I) 01:00:00 Module Eleven - Marketing Mistakes (II) 01:00:00 Module Twelve - Wrapping Up 00:30:00 Level 3 Diploma in Marketing- Activities 00:00:00 Mastering Digital Marketing Introduction to Internet Marketing and Reputation Management 00:30:00 How to Optimise Your Site for Every Stage of the Buy Cycle 00:30:00 Build Impression on Your Site 00:30:00 Types of Link Building 01:00:00 Importance of Landing Pages 00:30:00 Difference Between Internet Marketing and Online Customer Service 01:00:00 Concept Of Affiliate Programs 01:30:00 About Of Google Analytics 01:00:00 Online Press Releases 00:15:00 How to Get Traffic from Twitter 00:30:00 Importance of Testing E-Mail Messages 00:15:00 What is Viral Marketing 01:00:00 What is EMail Marketing 00:30:00 Difference Between Images and Video 00:15:00 How to Internet Marketing on Facebook 02:00:00 What is Search Engine Optimization(SEO)? 00:30:00 Understanding Search Results 00:15:00 How to Attract Customer on Your Product? 00:15:00 Time Makes Money 00:30:00 How to Test a Landing Page 00:30:00 Best Web Writing 01:00:00 Ways to Use of Humor in You Internet Marketing 00:15:00 Coupon Codes 00:15:00 When to Pull the Plug 00:15:00 Internet Advertising Techniques INTRODUCTION: WHAT IS AFFILIATE MARKETING? 00:30:00 WHY AFFILIATE MARKETING IS AWESOME 00:30:00 FINDING A PROFITABLE NICHE 01:00:00 CHOOSING AN AFFILIATE PRODUCT 00:15:00 THE ADVANTAGES OF CLICK BANK 00:30:00 ANALYZING THE CLICK BANK MARKETPLACE 00:30:00 CREATING YOUR HOP LINK 00:30:00 CREATING A FREE BLOG 01:00:00 PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00 CREATING AN OPTIMIZED POST 00:30:00 POSTING TO YOUR BLOG 00:15:00 PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00 PROMOTION: ARTICLE MARKETING 00:30:00 PROMOTION: SOCIAL BOOKMARKING 01:00:00 PROMOTION: BLOG COMMENTING 00:30:00 ADDITIONAL PROMOTION TIPS 00:15:00 CREATING YOUR OWN WEBSITE 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Mock Exam Mock Exam- Diploma in Advertising and Marketing 00:30:00 Final Exam Final Exam- Diploma in Advertising and Marketing 00:30:00 Refer A Friend Refer A Friend 00:00:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

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