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Overview This comprehensive course on Content Writing & Copy Writing For SEO and Sales will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Content Writing & Copy Writing For SEO and Sales comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Content Writing & Copy Writing For SEO and Sales. It is available to all students, of all academic backgrounds. Requirements Our Content Writing & Copy Writing For SEO and Sales is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 18 sections • 65 lectures • 05:34:00 total length •Introduction: 00:05:00 •How to Navigate This Course - Watch This Video: 00:03:00 •13 Copywriting and Sales Buttons You Need to Know How to Push: 00:07:00 •Copywriting to Sell 10 Steps you must know: 00:06:00 •14 Step Formula to Writing Great Sales Copy: 00:06:00 •AIDA is not just an Opera!: 00:02:00 •Have you any idea who you are talking to?: 00:02:00 •Who cares what format you use?: 00:03:00 •Hurting? Want someone to heal your pain?: 00:02:00 •I haven't got time or money for Objections!: 00:02:00 •Don't worry, there's always plenty of Scarcity to go round!: 00:02:00 •So, why are YOU reading my Headlines?: 00:02:00 •Why do you always want to know whats in it for you?: 00:02:00 •Endorsements? Pah! Prove it to me!: 00:03:00 •I Guarantee to you that I love Risk! Or do I?: 00:02:00 •Right it Wright to Be Red! or you won't be Readable!: 00:03:00 •Keep it Simple S. and throw away your Theasaurus: 00:02:00 •Introduction to Copywriting Formulation: 00:02:00 •Starting with AIDA: 00:06:00 •PAS - Problem, Agitation, Solution: 00:00:00 •The 4 Ps: 00:03:00 •QUEST: 00:04:00 •What You Need to Know to Write Great Headlines: 00:06:00 •Writing Editing: Can You Write Better Copy?: 00:06:00 •Proof Reading and Editing: 20 Ways to Write Better Copy: 00:11:00 •Editing Writing: Seven Guidelines for Editing Writing: 00:06:00 •Get Your Copywriting Psychology Right!: 00:06:00 •What are the Eight Universal Motivators?: 00:07:00 •100-Motivations-for-People-to-Buy: 00:06:00 •Overcoming Objections: 00:08:00 •Copywriting for Blogs: 00:07:00 •A Simple Formula for Blog Posts: 00:04:00 •Blog Post Copywriting Formula: 00:09:00 •Blog Post Editing Checklist: 00:08:00 •Copywriting for Landing Pages: 00:04:00 •Copywriting for Testimonials: 00:06:00 •Copywriting for Bullet Points: 00:05:00 •Five Formulations for Sales Letters: 00:03:00 •The Five Point Sales Letter Formula: 00:03:00 •The Seven Step Copywriting Formula for Sales Letters: 00:05:00 •The Nine Point Formula: 00:06:00 •The 18 Step Sales Letter: 00:06:00 •The 21 Part Sales Letter Formula: 00:08:00 •Bonus: 32 Step Power Copywriting Formula: 00:08:00 •What is a Video Sales Letter: 00:03:00 •How to Write an Attention Grabbing Video Sales Letter Headline: 00:03:00 •Video Sales Letter Basics - Some Simple Guidance for Better VSLs: 00:04:00 •Video Sales Letter Outline - with Downloadable Templates: 00:07:00 •Copywriting for Email: 00:07:00 •How to Write Effective Welcome Emails: 00:10:00 •ACTIVITY: Analysis of a Long Form Story Telling Email: 00:07:00 •Email Copywriting Analysis 1: 00:05:00 •Copywriting Formulas for Email Sequences: 00:06:00 •Copywriting for Advertisements: 00:04:00 •Copywriting for Twitter - Engage, Entertain, Be Brief!: 00:07:00 •How to Create a High Converting Promotional Video: 00:06:00 •The Promotional Video for This Course Following the Script: 00:02:00 •The Promotional Video - Version 2: 00:02:00 •Promotional Video SlideDeck: 00:40:00 •Promotional Video Script Checklist: 00:04:00 •2018 Update: The Formula for an Effective Promotional Video: 00:04:00 •2018 New Copywriting Course Promo Video: 00:03:00 •Conclusion and Course Wrap Up: 00:03:00 •Additional File: 00:00:00 •Assignment - Content Writing & Copy Writing For SEO and Sales: 00:00:00

Character describes human qualities that create our public reputation such as personality, appearance, and behaviors. Integrity matches reality to our words-keep your promises. Discover why Integrity and honesty are the foundations of trust, the root of service. Apply strategies for cultivating exceptional customer service character every day. Learning Objectives Describe the qualities of exemplary service character, Define integrity and honesty, Implement 6 strategies for cultivating exceptional service character Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Identify your primary value proposition and your unique selling position. Get 'out of the box,' and be different. Innovation is a highly sought-after Value Proposition. Understand how you can be an information navigator for your clients. Discover how you can exceed the four levels of customer expectations. Learning Objectives Define your Value Proposition, Create a personal brand to stand out from competitors, Implement nine strategies for increasing referrals Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Customer satisfaction equals your performance, divided by customer expectations. Expectations change depending on the situation and customer conditioning. Discover how to manage product expectations and manage the four levels of customer expectations. Exceed customer expectations with the 6 F's. Learning Objectives Summarize a formula for improving customer satisfaction, Apply suggestions to manage product and process expectations, Identify the 6 F's for exceeding customer expectations, Describe how to manage expectations through communication standards Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Begin a journey with 'Learn to Create A Selling Strategy that Drives Sales,' a course tailored for those ready to revolutionize their sales approach. Envision yourself crafting strategies that not only reach but deeply engage your target market. Initiate your learning experience with a comprehensive introduction to the intricacies of selling strategies, where you'll gain insights into the mechanics and psychology behind effective sales techniques. This isn't just a lesson in sales; it's a blueprint for success in a highly competitive market. Progressing through the curriculum, you'll be guided in determining the most effective selling models for your product or service. Understanding these models is crucial for tailoring your approach to diverse customer needs and market dynamics. The course then takes you through the development of a robust selling strategy framework, providing the tools and knowledge to construct, implement, and refine strategies that consistently drive sales growth. By the end of this course, you will have transformed from a learner to a master strategist, equipped with the skills to significantly impact your sales results. Learning Outcomes Comprehend the fundamentals and importance of selling strategies. Identify and implement effective selling models. Develop a comprehensive selling strategy framework. Tailor strategies to diverse market and customer needs. Apply advanced techniques to consistently enhance sales performance. Why choose this Learn to Create A Selling Strategy that Drives Sales course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Learn to Create A Selling Strategy that Drives Sales course for? Sales professionals seeking to boost their performance. Entrepreneurs looking to increase their product or service sales. Marketing personnel aiming to integrate sales strategies in campaigns. Business owners seeking growth through improved sales tactics. Individuals aspiring to develop a career in sales and marketing. Career path Sales Manager - £28,000 to £55,000 Business Development Executive - £24,000 to £40,000 Marketing Strategist - £27,000 to £45,000 Entrepreneur/Self-Employed - Variable Account Executive - £26,000 to £42,000 Sales Consultant - £25,000 to £39,000 Prerequisites This Learn to Create A Selling Strategy that Drives Sales does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Learn to Create A Selling Strategy that Drives Sales was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Introduction Importance of a Selling Strategies 00:01:00 Selling Strategies Explained Direct and Indirect Models 00:02:00 Selling Models of Well Known Companies 00:02:00 Why Selling Strategy Matters 00:03:00 Choosing Your Sales Model 00:02:00 Do a Feasibility Check` 00:03:00 What Investors care about 00:01:00 Keys to Success 00:03:00 Additional Selling Strategies 00:05:00 Determine Your Selling Model(s) Determine Your Selling Model - Overview 00:04:00 Selling Model #1 - Online 00:05:00 Selling Model #2 - Retail 00:04:00 Selling Model #3 - Inside/Outside Sales 00:06:00 Selling Model #4 - Distributors 00:03:00 Selling Model #6 - Partners or System Integrator 00:05:00 Selling Model #7 - Independent Rep / Manufacturer Rep 00:05:00 Selling Model #8 - OEM / White Label 00:05:00 The Selling Strategy Framework Creating a Selling Strategy Framework 00:08:00 Step 1 - Determine Your Selling Model 00:04:00 Step 2 - Analyzing Your Competition 00:06:00 Step 3 - Examine the Costs 00:06:00 Step 4 - Internal Consistency 00:02:00 Step 5 - Creating Your Selling Strategy 00:08:00 Workshop Workshop: Create Your Selling Strategy 00:04:00 Additional Materials Resource - Learn to Create A Selling Strategy that Drives Sales 00:00:00

In today's fast-moving competitive environment, sales are often made or lost on the strength of a telephone conversation or a brief email. This means that not only is customer service everyone's responsibility - so is sales. Customer service staff are failing the customer if they don't think about sales. And sales staff are failing customers if they don't think about service. And anyone failing a customer is failing both themselves and their employer. Too often, customer service staff feel neither capable nor empowered to recognise or capitalise upon a sales opportunity. Too often, sales people pursue the short-term opportunity at the expense of the bigger picture. The good news is - it doesn't have to be this way! Sales and customer service skills can be acquired, developed and polished just like any other skill. This tried-and-tested programme shows you how to do it. As a result of this course, participants will be able to: Take control of a customer conversation, with confidence Refresh and polish their customer service and sales performance Recognise and develop a sales opportunity Engage the customer and build rapport Identify a customer's needs Match the customer's needs to the organisation's products or services Handle objections confidently Ask for the order At the end of the workshop each participant will have developed their own action plan for developing and using their skills in the workplace. 1 Introduction Course overview, objectives and introductions 2 Serving or selling? Feelings and attitudes - How we can affect the outcome by our feelings and behaviour What is selling? - Selling is helping people to buy, identifying the opportunities that exist within the conversation to develop the customer's interest in our products or services 3 Developing the right skills Communication- The impact of body language, voice tone and words- How to make the best impression on the customer and create a 'buying environment' Rapport-building- What makes a good working relationship?- What do customers look for when they call us?- How can we match their expectations in terms of our own interpersonal skills? Relating to different types of people by identifying and matching their communication style on the telephone 4 Making it easy for the customer Starting it right- Opening the conversation positively- Building rapport- How to develop interest in our products or services Gaining and clarifying information- Questioning skills and questioning style- What do we need to know from the customer?- How can we use that information in the conversation? Active listening- The most under-rated skill of all- Picking up on the 'Golden Moments' when a customer shows they may be interested Presenting information confidently- Knowing the benefits of our products or services- How to tell the customer what they need to know in order to enable them to buy Closing on a positive note- When and how to ask for commitment Dealing with the customer's objections and concerns in a positive manner 5 Course summary and action plans Review of main learning points Presentation of personal action plans

Understand the three components of curiosity and how to use them in your situation. Avoid pitfalls that cloud our ability to interpret messages accurately. Discover how to increase your ability to interpret messages accurately and how to develop curiosity. Learning Objectives Implement three components of curiosity, Interpret intended messages correctly, Control mental filters Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Confidence is a situational expectation of positive outcomes while developing strengths and managing weaknesses. We will help you to identify your strengths and four ways to develop them. Manage your weaknesses to get the job done right. Learning Objectives Describe how confidence builds rapport, Identify your strengths, Implement four ways to develop your strengths confidence Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Understand the difference between objections and conditions and how you can prevent objections by qualifying early. Discover valuable questions to evaluate how prospects think, controlling mental focus. Anticipate and be ready for objections before your conversation. Learning Objectives Explain the difference between objections and conditions for not buying, Identify the challenge salespeople encounter with objections and conditions, Anticipate and plan for objections Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Respect is a feeling of admiration or positive regard for someone or something. Respect isn't just tolerating others. Understand why respect is much easier to lose than it is to gain and why it is important to ten ways to show every customer the same courtesy, no matter how difficult he or she may be behaving. Learning Objectives Applying correct service attitude in a customer service facing role mirror the company culture. In this course, your employees will learn how to handle this in best way. Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams