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Master essential skills of the fundamentals of marketing to fast track your career in this evolving industry with the Marketing Fundamentals Level 2 course. In this course, you will explore the marketing cycle, various marketing strategies and the elements of a successful marketing campaign. Advertising is a crucial aspect of marketing, and you will gain a thorough insight into the process involved in pushing a product or service out to the public. Throughout this course, you will learn practical exercises and explore case studies that will help you to gain valuable sales skills and understand how consumers think.  Kickstart your career today and gain the knowledge to stand out in this competitive field! Learning Objectives Gain an understanding of the basic principles of strategic marketing Understand the main steps in the marketing process, from the marketing mix to data analysis Learn about the different types of marketing environments, their internal and external factors Have a comprehensive knowledge of consumer buying behaviour and trends Familiarise with the major types of business markets and their characteristics Explore your job opportunities in marketing, career growth, and the core skills required for this industry Broaden your understanding of marketing research, with expert methods and strategies Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the course. Good understanding of English language, numeracy and ICT are required to attend this course. Certificate of Completion from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Course Curriculum Module 01: Basics of Marketing Basics of Marketing 00:30:00 Assessment Module 01 Module 01 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 02: The Marketing Process The Marketing Process 00:40:00 Assessment Module 02 Module 02 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 03: Strategic Marketing Strategic Marketing 01:00:00 Assessment Module 03 Module 03 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 04: Marketing Environment Marketing Environment 00:20:00 Assessment Module 04 Module 04 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 05: Market Segmentations Market Segmentations 00:40:00 Assessment Module 05 Module 05 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 06: Consumer Buying Behaviour Consumer Buying Behaviour 01:00:00 Assessment Module 06 Module 06 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 07: Business Markets and Buying Behaviour Business Markets and Buying Behaviour 00:40:00 Assessment Module 07 Module 07 Final Quiz Exam - Marketing Fundamentals 00:10:00 Order Your Certificate

Duration 3 Days 18 CPD hours This course is intended for This course is intended for Cisco Partner Sales Engineers and Field engineers supporting customers with 802.1x solutions. The primary audience for this course is Cisco Channel Partner SEs and FEs that are seeking to meet the education requirements to attain ATP authorization to sell Cisco ISE. The secondary audience for this course is security architects, design engineers, and others seeking hands-on experience with Cisco TrustSec 802.1X deployments with Cisco ISE Overview Upon completing this course, students will be able to meet these objectives:- Describe identity-based networking concepts and components - Define the components and processes of port-based authentication - Identify the 802.1X components and their interrelation at a high level - Identify requirements and options for non-supplicant devices - Position individual components of an 802.1X network and identify compatibilities Students will gain the foundational knowledge of IEEE 802.1X protocol; the skills that are needed to configure the Cisco Identity Services Engine (ISE) for 802.1X operation; hands-on experience configuring a network for 802.1X-based network services. Cisco TrustSec Surveying Cisco TrustSec Surveying Cisco TrustSec Architecture Components Port-Based Authentication Surveying the IEEE 802.1X Standard Surveying 802.1X and EAP Surveying 802.1X and EAP Configure Devices for 802.1X Operation Identifying 802.1X Components and Topologies Identifying 802.1X Components and Topologies Configuring Network Devices for 802.1X Configuring Supplicants for 802.1X Operation Configure Guest Access Configuring Cisco TrustSec for Non-Supplicant Devices Configuring Cisco WebAuth for Non-Supplicant Devices Design Cisco TrustSec Networks with Cisco ISE and 802.1X Identifying Component Compatibilities with 802.1X Reviewing 802.1X Design Considerations that Impact Implementation Reviewing Scalable 802.1X Architectures Additional course details: Nexus Humans Cisco Introduction to 802.1X Operations for Cisco Security Professionals v1.0 (8021X) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Cisco Introduction to 802.1X Operations for Cisco Security Professionals v1.0 (8021X) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 2 Days 12 CPD hours This course is intended for Network Video Engineer Voice/UC/Collaboration/Communications Engineer Collaboration Tools Engineer Collaboration Sales/Systems Engineer Overview Install, Configure, and Implement Cisco Emergency Responder (Cisco ER). Configure CUCM for CER Configure Emergency Response Locations (ERLs) Configure Emergency Location Identification Numbers (ELINs) Configure PSAP calls and PSAP CallBack Configure Users and onsite Security Management This is a 2-day hands-on course, where students will Install, Deploy, and Configure Cisco Emergency Responder (Cisco ER) 12.5. Student will also integrate emergency communication system with Cisco Unified Communications Manager. Students will learn how Cisco ER automatically notifies and routes calls to the local public safety answering point (PSAP) operator. Students will configure emergency response locations (ERLs) and emergency location identification numbers (ELINs) in CER to properly route enhanced 911 (E911) calls. You will also examine CER disaster recovery and user management. Cisco Emergency Responder Overview PSAP/ Emergency Calling Overview National Emergency Number Association Legislation and Regulation Service Provider ALI Automatic Number Identification (ANI) Automatic Location Identification (ALI) NENA Emergency Response Location NENA Guidelines for ERLs NENA Emergency Location Identification Number (ELIN) E911 Preparation Cisco Emergency Call Handler Cisco Emergency Responder 11.x Enhancements License Management Emergency Responder Redundancy Clustering CER over the WAN Integration with UC Manager Intrado Architecture CER Wireless Features Overview Installing Cisco Emergency Responder Supported Hardware Platforms CER Virtual Server Requirements Deploy Cisco CER OVF/OVA Installation of CER CER CLI Interface Reset Application Administrator Password Add 2nd CER Server - Subscriber Upgrade VMware Tools on Cisco Emergency Responder Server CER Backup and Restore CER PLM Licensing Unified Communication Manager CER Configuration Cisco Unified Communications Manager Administrator Interfaces Cisco Unified Communications Manager Required Services for CER CUCM SNMP Settings Phone Partition and Calling Search Spaces Partitions for 911 Services CER CUCM Configuration for CTI Route Points and CTI Ports Configure CER Route Patterns for 911 and Security Personal Create Translation Patterns for ELINs Create Emergency Responder Cisco Unified Communications Manager User Location Awareness Overview Configure Wireless Endpoint Tracking Feature on UCM 11.5 Cisco Emergency Responder (CER) Configuration Emergency Responder Interface E.164 Dial Plan Support Cisco Emergency Responder Groups Setup CER Groups CER Telephony Settings for CER Cisco CER License Manager Cisco CER Email Settings Cisco CER - Add Subscriber Onsite Security Alerts for Security Personnel Pager Alert Configuration Configure Emergency Response Location (ERL) Configure Emergency Location Identification Number (ELIN) ERL Migration Tool Configure SNMP Configure Phone Tracking Configure LAN Switch Tracking Configuring IP Subnet-based ERLs Configuring Manual Phone Tracking Emergency Responder User Management Manage Onsite Alerts, ERLs, and ALI Data User and Security Logins CER - Web Alerts CER - ERL Audit Trail Export PS-ALI Records ERL Debug Tool

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Course Overview Learn the sneaky ways to create a high conversion landing page with the Best Landing Page Design & Conversion Rate Optimization course. In this course, you will learn the steps for creating your very first landing page without writing a single line of code! In this Best Landing Page Design & Conversion Rate Optimization course, you will learn the best practices to boost landing page conversion. You will explore the principles of high converting landing pages that you need to convert your website visitors into leads. You will also learn the principles of persuasion in landing pages and enhance your ability to design and build landing pages in Unbounce. Finally, you will know what exactly your landing page should include to generate traffic on your website and get your customers to take action!  Enroll today and prepare yourself for a fascinating career in the Digital Marketing Industry!  Learning Outcomes  Gain the in-demand skills in landing page design and optimization Learn the steps to increase your landing page conversion rate Identify the most common types of business models Learn the principles for good landing page design Be able to apply psychological persuasion frameworks to your landing pages Learn step-by-step how to design and build landing pages in Unbounce Know how to use scarcity on your landing page to boost conversion Who Is This Course For? This Best Landing Page Design & Conversion Rate Optimization course is beneficial for highly motivated learners interested in creating high conversion landing pages. Entry Requirement This course is available to all learners of all academic backgrounds. Learners should be aged 16 or over. Good understanding of English language, numeracy and ICT skills are required to take this course. Certification After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why Choose Us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos and materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; United Kingdom & internationally recognized accredited qualification; Access to course content on mobile, tablet and desktop from anywhere, anytime; Substantial career advancement opportunities; 24/7 student support via email. Career Path The Best Landing Page Design & Conversion Rate Optimization course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as Digital Marketing Manager Campaign Executive Digital Designer Digital Design and Content Lead Module 01: Landing Page Design and Optimisation Fundamentals Download all Section One Slides 00:48:00 Welcome to this course! Let's lay the groundwork for good landing page design 00:13:00 The Myth Of The Perfect Landing Page Conversion Rate 00:12:00 The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00 Common Business Models and Understanding Your Conversion Actions 00:19:00 The AIDA Sales Funnel and The Online Decision Making Process 00:17:00 The Awareness Stage of the Funnel: Where It All Begins 00:18:00 The Interest Stage of the Funnel Tell Me More 00:14:00 The Desire Stage of the Funnel I Want What You Sell 00:13:00 The Action Stage of the Funnel I'm Going to Buy What You Sell 00:09:00 The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00 Making Your Landing Page Design Memorable 00:14:00 Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices Download all Section Two Slides 00:06:00 The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00 Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00 The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:13:00 The Art and Science Behind Designing High-Converting Calls To Action (CTA's) 00:19:00 Readability and Visual Hierarchy Landing Page Design 00:19:00 Respecting Web Conventions in Landing Page Design 00:13:00 Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00 Information Architecture and Accessibility - Landing Page Design Best Practices 00:20:00 Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:16:00 Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00 Dedicated Landing Page Design Best Practices (Part 1) 00:15:00 Dedicated Landing Page Design Best Practices (Part 2) 00:12:00 Module 03: Principles of Persuasion in Landing Page Design Download all Section Three Slides 00:32:00 Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00 Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00 Principles of Persuasion Anchoring and Cognitive Dissonance Theory 00:19:00 Module 04: Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00 Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00 Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00 Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00 Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00 Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00 Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00 Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00 Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00 Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00 Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:03:00 Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:04:00 Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00 Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00 Module 05: Bonus Goodbye For Now I Will Miss You Dearly 00:03:00 Module 06: Bonus Content: Real-Life Audits - Landing Page Design Best Practices Western Computer Audit Part 1 00:08:00 Western Computer Audit Part 2 00:09:00 Western Computer Audit Part 3 00:15:00 Western Computer Audit Part 4 00:14:00 Certificate & Transcript Order Your Certificates and Transcripts 00:00:00

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