'Selling' doesn't work. You've got to help customers buy. And that means engaging with the customer in a positive way, showing that you understand their requirement and giving them confidence that your product or service is the best possible way of meeting that requirement. This may sound painless but there's more to it than meets the eye and it's all too easy to get it wrong. You need to follow a process. This programme will help participants: Understand 'how buyers buy' and align their selling activities accordingly Recognise the difference between 'latent pain' and 'active vision' opportunities Conduct effective pre-call planning and research Stimulate interest and establish credibility with your prospects Get prospects to share / admit high priority pain Engage in consultative dialogue that promotes the differentiating strengths of your offerings Gain access to 'power' people within an opportunity Effectively qualify and disqualify opportunities based on objective decision criteria Better control and manage sell cycles Improve their chances of winning competitive opportunities Shorten sales cycles and avoid 'no decision' Negotiate the steps leading to a successful sale 1 An introduction to selling Understanding the key points that encourage a customer to purchase from us The difference between consultative selling and a transactional sale Understanding the roles that trust and empathy play in a sale Understanding how tricks and manipulation can sink a sale Vital pre-meeting research that must take place before a conversation Understanding how the customer sees us and why positioning is important 2 Structuring the sales conversation process Defining a set process for structuring a sales call with a chance to demonstrate understanding How the first minute of a conversation can destroy a sale Understanding BPO objectives for a sale How a step-by-step sales conversation process helps win more sales Understanding the mis-match between the customers buying process How our sales processes can lead to mistakes 3 How and why people buy An insight into the emotional factors behind how people arrive at purchasing decisions Using research from neuroscience that shows how sales people can really make mistakes Understanding how people make decisions about larger purchases Understanding the stakeholders in companies and their buying motives How to analyse the stakeholders and determine a win-plan 4 Understanding the funnel Studying the sales and buying process to understand the ratios of sales to prospects and better forecasting Understanding the role of forecasting in sales analysis Why many forecasts are nearly always wrong Understanding the stages of a sales process How 'verifiable outcomes' can really change forecasting 5 Questioning techniques Understanding the different questioning techniques and when they should be used Using the 'knowledge tree' as a framework for questioning Understanding the use of real empathy to help customers uncover their needs How effective research can really empower your questions How to ask 'high gain' questions How to ask difficult questions without feeling intrusive 6 Features and benefits How to practically apply them in a sales scenario How to align the benefits to customers' business goals Really understanding the difference and how to demonstrate true economic benefits to a customer How to discover business goals, and align value propositions to these How to craft an effective value proposition for a customer Using the SAR storytelling method to really engage customers to align their thinking patterns Using the latest neuroscience research that explains what customers are really thinking 7 Overcoming objections How 'confirmation bias' can hinder any sales conversation How the CLARA method of responding to customer concerns can dramatically improve the chances of customers responding to us in a positive way Practising the method to become comfortable and congruent with it 8 Closing the sale A deep dive into what closing is How different sales have different closes How too many closing methods can destroy a sale How to lead up to a close with a logical sequence of questions Using the ACSAT trust method of closing A clear methodology with a chance to practise the skills in a fun way
In today's fast-moving competitive environment, sales are often made or lost on the strength of a telephone conversation or a brief email. This means that not only is customer service everyone's responsibility - so is sales. Customer service staff are failing the customer if they don't think about sales. And sales staff are failing customers if they don't think about service. And anyone failing a customer is failing both themselves and their employer. Too often, customer service staff feel neither capable nor empowered to recognise or capitalise upon a sales opportunity. Too often, sales people pursue the short-term opportunity at the expense of the bigger picture. The good news is - it doesn't have to be this way! Sales and customer service skills can be acquired, developed and polished just like any other skill. This tried-and-tested programme shows you how to do it. As a result of this course, participants will be able to: Take control of a customer conversation, with confidence Refresh and polish their customer service and sales performance Recognise and develop a sales opportunity Engage the customer and build rapport Identify a customer's needs Match the customer's needs to the organisation's products or services Handle objections confidently Ask for the order At the end of the workshop each participant will have developed their own action plan for developing and using their skills in the workplace. 1 Introduction Course overview, objectives and introductions 2 Serving or selling? Feelings and attitudes - How we can affect the outcome by our feelings and behaviour What is selling? - Selling is helping people to buy, identifying the opportunities that exist within the conversation to develop the customer's interest in our products or services 3 Developing the right skills Communication- The impact of body language, voice tone and words- How to make the best impression on the customer and create a 'buying environment' Rapport-building- What makes a good working relationship?- What do customers look for when they call us?- How can we match their expectations in terms of our own interpersonal skills? Relating to different types of people by identifying and matching their communication style on the telephone 4 Making it easy for the customer Starting it right- Opening the conversation positively- Building rapport- How to develop interest in our products or services Gaining and clarifying information- Questioning skills and questioning style- What do we need to know from the customer?- How can we use that information in the conversation? Active listening- The most under-rated skill of all- Picking up on the 'Golden Moments' when a customer shows they may be interested Presenting information confidently- Knowing the benefits of our products or services- How to tell the customer what they need to know in order to enable them to buy Closing on a positive note- When and how to ask for commitment Dealing with the customer's objections and concerns in a positive manner 5 Course summary and action plans Review of main learning points Presentation of personal action plans
Duration 2 Days 12 CPD hours This course is intended for This course is intended for Sales Representatives (SR), Sales Managers and End-users who have an interest in the Sales components of Dynamics 365. Students should have an existing working knowledge of either Microsoft Dynamics 365 or Microsoft Dynamics CRM. As a minimum, students should attend the prerequisite course Introduction to Microsoft Dynamics 365 Overview Understand the features and tools that exist in Microsoft Dynamics 365 for SR?s and Sales Managers. Be familiar with the stages of the Sales Order. Process in Microsoft Dynamics 365. Understand the fundamentals of Lead and Opportunity Management. Be able to track, manage, qualify Leads and convert to Opportunities and related customer records in Microsoft Dynamics 365. Know how to disqualify and cancel Leads, and convert Activity records to Leads and Opportunities. Understand how to collaborate on Opportunities with other SR?s and close Opportunity records as Won and Lost. Be able to track Competitors and Stakeholders. Understand how to view Resolution Activities. Add Products and Write-In Products to Opportunities. Build and maintain a repository of Products, Product Bundles and Product Families in the Product Catalog. Configure Unit Groups, Price Lists and Discount Lists. Work with Product Properties and view a Product Hierarchy. Create Quotes and add Products. Work with the Sales Order Process to convert Quotes to Orders and Invoices. Fulfill Orders and manage Invoice payments. Explore the Sales Reports and create a custom Sales Report using the Reporting Wizard in Microsoft Dynamics 365. Understand the significance of Sales Goal Management and Metrics in Microsoft Dynamics 365. Explore the Sales Charts and Dashboards and create a custom Sales Dashboard in Microsoft Dynamics 365. This course provides students with a detailed hands-on experience of the Salesfeatures and components of Microsoft Dynamics 365. Introduction Sales Order Process Scenarios An Introduction to Sales in Dynamics 365 The Dynamics 365 Platform Dynamics 365 Sales Fundamentals Security Considerations Where to get Help Further Reading and Resources Lead Management The Lead Management Process Working with Lead Records Working with the Lead Form Lead Assignment Leads and Activities Qualifying a Lead Disqualifying a Lead Opportunities Management Introduction to Opportunities The Opportunity Views The Opportunity Form Opportunity Sales Process Closing an Opportunity Resolution Activities Products Introduction to the Product Catalog Adding Products Configuring Unit Groups Price Lists and Price List Items Quotes, Orders and Invoices Introduction to Order Processing Adding Products to an Opportunity Working with Quotes Working with Orders Working with Invoices Sales Analysis Introduction to Sales Analysis in Dynamics 365 The Sales Reports The Reporting Wizard Working with Sales Charts Working with Sales Dashboards Working with Sales Goals and Metrics
As technology continues to develop and increasingly interact with our daily lives, so must our sales techniques to ensure we're leveraging advances in how people do business to our advantage. It is essential for all salespeople to understand how to navigate the various tools at our disposal and grow their skills and confidence to put them into action in order to build a solid business pipeline. We have developed this programme to be practical, fun and interactive, whilst ensuring that participants will learn how to utilise new technology to their advantage, self-generate new business leads and opportunities, gain additional business and referrals from existing contacts, and save time and effort using proven business development skills. This course will help participants: Understand the 'organized persistence' model of sales prospecting Develop skills in using video, online and social media to generate interest Understand how to write effective sales and outreach emails and using online tools Develop techniques for effectively managing telephone appointments Learn ways to use LinkedIn for connecting with customers and prospects Develop networking skills and learn how to source and develop referrals and professional introductions 1 Key principles of smart sales prospecting Set your sales prospecting goals and objectives Elevator pitch, core messages and your value proposition Targeting and segmenting your market 'Organised persistence' using your CRM effectively 2 Setting appointments by telephone - planning and preparation Why calling still works and the best times to call Creating a call prompt sheet: Opening a call and taking control Giving a reason to meet Key questions to ask Overcoming the cold calling blues 3 Setting appointments by telephone - advanced skills Giving a reason to meet and 'selling the appointment' Key questions to ask that will create interest and motivation to meet Voice tone, power words, phrasing, pausing, responding Getting past gatekeepers and getting through 4 Using LinkedIn for research and follow-up Why LinkedIn matters and how to use it Finding new contacts, connecting and Inmailing Short-cuts and advanced skills 5 Email strategies that work Using AIDA and other templates for sales emails Using personalized video emails to create interest Vertical targeting emails, with examples Building awareness with an email chain
Duration 1 Days 6 CPD hours This course is intended for A Dynamics 365 Customer Engagement Functional Consultant is responsible for performing discovery, capturing requirements, engaging subject matter experts and stakeholders, translating requirements, and configuring the solution and applications. The Functional Consultant implements a solution using out of the box capabilities, codeless extensibility, application and service integrations. Overview After completing this course, you will be able to: Install and configure the application Identify common sales scenarios Complete a sales cycle Configure product catalog Manage customer records Utilize analytics tools with customer data Microsoft Dynamics 365 for Sales is an end-to-end application to manage the handling of customers and potential customers; tracking data against sales goals, automating your best practices, learning from your data and more. Sales Overview Sales overview Configuring Sales Module summary Working with Opportunities Manage customers Working with opportunities Embedded intelligence Playbooks Integrated sales tools Module summary Quotes to Orders Order processing overview Manage product catalog Create and manage quotes Create and manage orders and invoices Module summary Sales Analytics and Insights Overview Power BI AI for Sales Modules summary Additional course details: Nexus Humans MB-210T01 Dynamics 365 for Customer Engagement for Sales training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the MB-210T01 Dynamics 365 for Customer Engagement for Sales course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
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Are you ready to embark on an enlightening journey of wisdom with the Customer & Sales Assistant bundle, and pave your way to an enriched personal and professional future? If so, then Step into a world of knowledge with our course bundle - Customer & Sales Assistant. Delve into eight immersive CPD Accredited courses, each a standalone course: Sales Training NLP For Sales, Persuasion & Influence Sales & Negotiation Skills Creating Highly Profitable Sales Funnels Customer Relationship Management Win Customers Efficiently: Customer Service Diploma Know the Selling Strategies that Boost Customer Acquisition Sales Analysis in Excel Traverse the vast landscapes of theory, unlocking new dimensions of understanding at every turn. Let the Customer & Sales Assistant bundle illuminate your path to wisdom. The Customer & Sales Assistant bundle offers a comprehensive exploration into a rich tapestry of vast knowledge across eight carefully curated courses. The journey is designed to enhance your understanding and critical thinking skills. Each course within the bundle provides a deep-dive into complex theories, principles, and frameworks, allowing you to delve into the nuances of the subject matter at your own pace. In the framework of the Customer & Sales Assistant package, you are bestowed with complimentary PDF certificates for all the courses included in this bundle, all without any additional charge. Adorn yourself with the Customer & Sales Assistant bundle, empowering you to traverse your career trajectory or personal growth journey with self-assurance. Register today and ignite the spark of your professional advancement! So, don't wait further and join the Customer & Sales Assistant community today and let your voyage of discovery begin! Learning Outcomes: Attain a holistic understanding in the designated areas of study with the Customer & Sales Assistant bundle. Establish robust bases across each course nestled within the Customer & Sales Assistant bundle. Decipher intricate concepts through the articulate content of the Customer & Sales Assistant bundle. Amplify your prowess in interpreting, scrutinising, and implementing theories. Procure the capacity to engage with the course material on an intellectual and profound level. Become proficient in the art of problem-solving across various disciplines. Stepping into the Customer & Sales Assistant bundle is akin to entering a world overflowing with deep theoretical wisdom. Each course within this distinctive bundle is an individual journey, meticulously crafted to untangle the complex web of theories, principles, and frameworks. Learners are inspired to explore, question, and absorb, thus enhancing their understanding and honing their critical thinking skills. Each course invites a personal and profoundly enlightening interaction with knowledge. The Customer & Sales Assistant bundle shines in its capacity to cater to a wide range of learning needs and lifestyles. It gives learners the freedom to learn at their own pace, forging a unique path of discovery. More than just an educational journey, the Customer & Sales Assistant bundle fosters personal growth, enabling learners to skillfully navigate the complexities of the world. The Customer & Sales Assistant bundle also illuminates the route to a rewarding career. The theoretical insight acquired through this bundle forms a strong foundation for various career opportunities, from academia and research to consultancy and programme management. The profound understanding fostered by the Customer & Sales Assistant bundle allows learners to make meaningful contributions to their chosen fields. Embark on the Customer & Sales Assistant journey and let knowledge guide you towards a brighter future. CPD 80 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Individuals keen on deepening their firm understanding in the respective fields. Students pursuing higher education looking for comprehensive theory modules. Professionals seeking to refresh or enhance their knowledge. Anyone with a thirst for knowledge and a passion for continuous learning. Career path Armed with the Customer & Sales Assistant bundle, your professional journey can reach new heights. The comprehensive theoretical knowledge from this bundle can unlock diverse career opportunities across several fields. Whether it's academic research, consultancy, or programme management, the Customer & Sales Assistant bundle lays a solid groundwork. Certificates CPD Certificate Of Completion Digital certificate - Included 8 Digital Certificates Are Included With This Bundle CPD Quality Standard Hardcopy Certificate (FREE UK Delivery) Hard copy certificate - £9.99 Hardcopy Transcript - £9.99
Are you ready to embark on an enlightening journey of wisdom with the Market Research Analyst bundle and pave your way to an enriched personal and professional future? If so, then Step into a world of knowledge with our course bundle - Market Research Analyst Advanced Diploma. Delve into eight immersive CPD Accredited courses, each a standalone course: Course 01: Marketing Principles Course 02: Marketing Secrets for High Sales Course 03: Marketing Strategies for Business Course 04: Learn with Case Study - Market Research Course 05: Research Methods in Business Course 06: Business Intelligence Analyst Course Course 07: Excel at Marketing Through a Well-Defined Marketing Strategy Course 08: Sales Analysis in Excel Traverse the vast landscapes of theory, unlocking new dimensions of understanding at every turn. Let the Market Research Analyst Advanced Diploma bundle illuminate your path to wisdom. The Market Research Analyst Advanced Diploma bundle offers a comprehensive exploration into a rich tapestry of vast knowledge across eight carefully curated courses. The journey is designed to enhance your understanding and critical thinking skills. Each course within the bundle provides a deep dive into complex theories, principles, and frameworks, allowing you to delve into the nuances of the subject matter at your own pace. In the framework of the Market Research Analyst Advanced Diploma package, you are bestowed with complimentary PDF certificates for all the courses included in this bundle, all without any additional charge. Adorn yourself with the Market Research Analyst bundle, empowering you to traverse your career trajectory or personal growth journey with self-assurance. Register today and ignite the spark of your professional advancement! So, don't wait further and join the Market Research Analyst Advanced Diploma community today and let your voyage of discovery begin! Learning Outcomes: Attain a holistic understanding in the designated areas of study with the Market Research Analyst bundle. Establish robust bases across each course nestled within the Market Research Analyst bundle. Decipher intricate concepts through the articulate content of the Market Research Analyst bundle. Amplify your prowess in interpreting, scrutinising, and implementing theories. Procure the capacity to engage with the course material on an intellectual and profound level. Become proficient in the art of problem-solving across various disciplines. Stepping into the Market Research Analyst bundle is akin to entering a world overflowing with deep theoretical wisdom. Each course within this distinctive bundle is an individual journey, meticulously crafted to untangle the complex web of theories, principles, and frameworks. Learners are inspired to explore, question, and absorb, thus enhancing their understanding and honing their critical thinking skills. Each course invites a personal and profoundly enlightening interaction with knowledge. The Market Research Analyst bundle shines in its capacity to cater to a wide range of learning needs and lifestyles. It gives learners the freedom to learn at their own pace, forging a unique path of discovery. More than just an educational journey, the Market Research Analyst bundle fosters personal growth, enabling learners to skillfully navigate the complexities of the world. The Market Research Analyst bundle also illuminates the route to a rewarding career. The theoretical insight acquired through this bundle forms a strong foundation for various career opportunities, from academia and research to consultancy and programme management. The profound understanding fostered by the Market Research Analyst bundle allows learners to make meaningful contributions to their chosen fields. Embark on the Market Research Analyst journey and let knowledge guide you towards a brighter future. CPD 80 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Individuals keen on deepening their firm understanding in the respective fields. Students pursuing higher education looking for comprehensive theory modules. Professionals seeking to refresh or enhance their knowledge. Anyone with a thirst for knowledge and a passion for continuous learning. Career path Armed with the Market Research Analyst bundle, your professional journey can reach new heights. The comprehensive theoretical knowledge from this bundle can unlock diverse career opportunities across several fields. Whether it's academic research, consultancy, or programme management, the Market Research Analyst bundle lays a solid groundwork. Certificates CPD Certificate Of Completion Digital certificate - Included 8 Digital Certificates Are Included With This Bundle CPD Quality Standard Hardcopy Certificate (FREE UK Delivery) Hard copy certificate - £9.99 Hardcopy Transcript - £9.99