Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group
The PROUD Principle® 1 Day online workshop. An innovative and powerful Customer Service model, providing customer service excellence.
leadership management training course customer service training
Duration 4 Days 24 CPD hours This course is intended for A Dynamics 365 Customer Engagement Functional Consultant is responsible for performing discovery, capturing requirements, engaging subject matter experts and stakeholders, translating requirements, and configuring the solution and applications. The Functional Consultant implements a solution using out-of-the-box capabilities, codeless extensibility, application, and service integrations. Overview Install and configure the customer service app Identify common customer service scenarios Complete a case resolution process Analyze customer service data Automate case management record processing Create and use knowledge articles Create and use entitlements and service level agreements Microsoft Dynamics 365 for Customer Service offers any organization an opportunity for customer success. Using tools such as automatic case creation and queue management frees up time to dedicate where a greater impact can be made, directly with customers. Our team of globally recognized experts take students step by step, from creating cases, to interacting with customers, to resolving those cases. Once those cases are resolved, students will learn from data analysis the key details to help resolve similar cases faster or avoid new issues altogether. Customer Service Overview Lesson 1: Create case records Lesson 2: Related service apps Lesson 3: Analytics for service Lesson 4: AI for service Lesson 5: Configuring customer service Lesson 6: Module summary Case Management Lesson 1: Case management overview Lesson 2: Creating case records Lesson 3: Queue management Lesson 4: Case routing Lesson 5: Resolving cases Lesson 6: Module summary Service Level Agreements and Entitlements Lesson 1: SLA and entitlement overview Lesson 2: Create and manage entitlements Lesson 3: Create and manage S Knowledge Management Lesson 1: Knowledge management overview Lesson 2: Authoring and organizing Lesson 3: Use knowledge content Lesson 4: Manage knowledge content Lesson 5: Module summary Additional course details: Nexus Humans MB-230T01 Dynamics 365 for Customer Engagement for Customer Service training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the MB-230T01 Dynamics 365 for Customer Engagement for Customer Service course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Duration 1 Days 6 CPD hours This course is intended for This course is intended for customer service professionals with some experience in the field who want to expand or refresh their knowledge and improve their skills. It is also intended for customer service professionals who have taken on, or are looking to assume, greater leadership responsibility. Overview In this course, you will refresh and expand your customer service skill set. You will: Apply fundamental customer service knowledge and skills. Manage your everyday workflow. Take care of customers by assessing their needs, resolving their issues, and encouraging further sales. Deal with challenging customer interactions. Apply customer service leadership skills In this course, you will apply important principles and skills you can use as a customer service professional. In addition to providing basic customer service, you'll also learn important principles and skills that will empower you to solve difficult and challenging customer interactions, encourage further sales, and take on leadership responsibilities. Applying Customer Service Foundations Topic A: Assess Customer Service Basics Topic B: Develop Interpersonal Skills Managing Your Workflow Topic A: Apply Organizational Skills Topic B: Handle Simultaneous Customer Contacts Topic C: Manage Individual Stress Taking Care of Customers Topic A: Maintain Focus on the Issue Topic B: Assess Customers Topic C: Diagnose Customers? Problems Topic D: Educate the Customer Topic E: Resolve Customers? Problems Topic F: Encourage Further Sales Through Service Dealing with Challenging Customer Interactions Topic A: Recognize Difficult Situations Topic B: Work within Your Company Parameters Topic C: Handle a Difficult Interaction Topic D: Overcome Negativity Topic E: Redirect the Customer Topic F: Follow Up on a Challenging Situation Progressing to Leadership Topic A: Lead from Within Your Team Topic B: Address Escalated Customer Issues Topic C: Analyze Customer Service Metrics Additional course details: Nexus Humans Excellence in Customer Service (Advanced) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Excellence in Customer Service (Advanced) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Overview The training objective is to build on existing knowledge of Strategic Public Relations, Apply the tactical skills required for working in Strategic Public Relations, Capitalise on developments in technology, Manage the key aspects of protocol, Learn tips, tools and techniques to arrange business travel, Meet the expectation of those involved in protocol and travel arrangements.
Overview The course helps you attain the skills in managing VIPs and Public Relations. It enables participants to discuss a large diversity of encounters, characters, everyday situations, conversations, and sometimes some rough events as well.
Overview In this course participants will learn how to design, implement as well as achieve desired results from the Public Relations as well as Strategic Marketing along with promoting the product and services of their organisations.
Whetstone Communications and comms2point0 are pleased to bring you the Data Bites series of free webinars. Our aim is to boost interest and levels of data literacy among not-for-profit communicators.
Whetstone Communications and comms2point0 are pleased to bring you the Data Bites series of free webinars. Our aim is to boost interest and levels of data literacy among not-for-profit communicators.