Elite EA PA Admin Forum 🇦🇺

Description

Elite EA/PA Forum

We are delighted to announce the Elite EA/PA Forum for ANZ will be on the 25th of September 2025.

Our workshop aims to:

Keynote Address with Q&A from the audience:

What to expect from Sam's Keynote:

With over 30 years supporting leaders at the highest levels, Sam Cohen brings a wealth of insight, experience, and stories (the kind she can share) to the stage. From 18 years serving within The Royal Household - including as Deputy Private Secretary and Press Secretary to Her late Majesty Queen Elizabeth II - to working with The Duke and Duchess of Sussex, running the Prime Minister’s Office at Downing Street, and serving as Chief of Staff to the global CEO of Rio Tinto, Sam’s career is a masterclass in discretion, diplomacy, and delivering at the top.

In this exclusive keynote, Beyond the Role, Sam will explore how Executive Assistants don’t just support leaders - they shape leadership, drive strategy, and build legacy from behind the scenes.

Join us for this rare opportunity to hear from someone who’s been at the epicentre of power - and bring your questions! The keynote will include a live Q&A, where you can ask Sam about her remarkable career, leadership insights, and how to truly excel in high-performance environments. (Don’t ask her what the Queen kept in her handbag - she’s not telling.)

Sam Cohen Career Bio:

Sam Cohen has spent the last 30 years working to support leaders in the public and private sectors.

Sam spent 18 years serving The Royal Household, as Deputy Private Secretary to Her late Majesty Queen Elizabeth II and Press Secretary to The Queen. Sam also served as Private Secretary to The Duke and Duchess of Sussex.

Following this time, Sam worked as Director of the Prime Minister’s Office at Downing Street under Boris Johnson and, most recently, was Chief of Staff to the global CEO at Rio Tinto.

Source: ABC News - YouTube Channel.

Facilitator - AM:

The Future-Proofed Assistant: Speak Up, Stand Out & Shape Your Career Path

Ruth Kilah Career Bio:

Ruth is an international executive career coach and founder of Hoxton Hyde – Executive Career Coaching & Mentoring, delivering 1:1 and group programs for experienced Executive Assistants. She specialises in helping EAs step into higher-level roles, increase their income, and expand their professional impact.

With 14 years’ experience supporting C-suite executives in Australia and the UK, Ruth brings deep industry insight and a strategic approach to career development. She empowers Assistants to gain clarity on their next move, adopt a strategic mindset, communicate their value effectively, and lead their own growth conversations with confidence.

A former EA turned Stakeholder Relations and Project Manager, Ruth launched Hoxton Hyde in 2018 after spotting a clear gap in the market for tailored coaching for career-driven EAs. She is a respected thought leader in the EA space, regularly sharing insights via LinkedIn and Instagram.

Panel:

Crisis Mode: What to do when everything goes wrong

Facilitator - PM: Justin Kabbani

AI Is Not Here to Replace You. It's Here to Upgrade You.

We'll explore Justin's proven 3P framework:

Your session outcomes:

If you’ve been overwhelmed by AI, or underwhelmed by its impact, this session will change that. You'll leave with tools you can use today, and a mindset you’ll carry forward for the rest of your career.

Justin Kabbani Career Bio:

Justin Kabbani is one of Australia’s most in-demand AI trainers and keynote speakers, known for making AI feel simple, powerful, and immediately useful.

He’s worked with brands like Uber, Treasury Wine Estates, and Udemy, helping their teams embed AI into daily workflows, strategic planning, and executive communication.

Over the past two years, Justin has trained more than 2,000 professionals across Australia and beyond, consistently earning feedback like “mind-blowing,” and “game-changing”.

His signature Prime, Prompt, Produce framework has transformed how business leaders, executive assistants, marketers, and teams think, work, and communicate with AI, without needing to be “tech people.”

Justin believes AI isn’t here to replace people. It’s here to take the robotic work off our plate, so we can focus on what humans do best.

LinkedIn: https://www.linkedin.com/in/justinkabbani/
Website: https://justinkabbani.com/

Speed Connections Networking Session

Join us for Speed Connections, a lively 30-minute networking session designed to foster meaningful connections in a fun, fast-paced environment.

Every 10 minutes, attendees will be placed into new breakout rooms with small groups, giving everyone the chance to meet a diverse range of peers.

Each breakout session will feature engaging prompts to spark conversations and make networking enjoyable and memorable!

Who will attend this event?

Additional roles may be relevant depending on role responsibilities along with development opportunities.

We understand the challenge.
Professional development for assistants is often undervalued, and securing budget or approval for external training can be difficult. That’s why we’ve created a ready-to-use business case template to help you justify attendance at this event and highlight the value it brings to both you and your organisation.

If you need support or costings confirmed for single or group attendance, please reach out to our support team at: support@elite-forums.com

You can download and edit the template below:

This workshop is open to females, male including trans women/males and non-binary professionals.

Group Rate Discounts:
To discuss our group rates in more detail, please email support@elite-forums.com and provide the following:

🧩 You just need one piece to come together - to unlock your Elite Potential. 🔑

Please note:
All facilatators, panelists, and speakers are all PAID with applicable contracts in place. We value our speakers and want the best to ensure our attendees get the best development.