Elite EA PA Forum 🇦🇺

Description

Elite EA/PA Forum

We are delighted to announce the Elite EA/PA Forum for ANZ will be on the 25th of September 2025.

Our workshop aims to:

Keynote Address with Q&A from the audience:

What to expect from Sam's Keynote:

With over 30 years supporting leaders at the highest levels, Sam Cohen brings a wealth of insight, experience, and stories (the kind she can share) to the stage. From 18 years serving within The Royal Household - including as Deputy Private Secretary and Press Secretary to Her late Majesty Queen Elizabeth II - to working with The Duke and Duchess of Sussex, running the Prime Minister’s Office at Downing Street, and serving as Chief of Staff to the global CEO of Rio Tinto, Sam’s career is a masterclass in discretion, diplomacy, and delivering at the top.

In this exclusive keynote, Beyond the Role, Sam will explore how Executive Assistants don’t just support leaders - they shape leadership, drive strategy, and build legacy from behind the scenes.

Join us for this rare opportunity to hear from someone who’s been at the epicentre of power - and bring your questions! The keynote will include a live Q&A, where you can ask Sam about her remarkable career, leadership insights, and how to truly excel in high-performance environments. (Don’t ask her what the Queen kept in her handbag - she’s not telling.)

Sam Cohen Career Bio:

Sam Cohen has spent the last 30 years working to support leaders in the public and private sectors.

Sam spent 18 years serving The Royal Household, as Deputy Private Secretary to Her late Majesty Queen Elizabeth II and Press Secretary to The Queen. Sam also served as Private Secretary to The Duke and Duchess of Sussex.

Following this time, Sam worked as Director of the Prime Minister’s Office at Downing Street under Boris Johnson and, most recently, was Chief of Staff to the global CEO at Rio Tinto.

Source: ABC News - YouTube Channel.

Facilitator - AM:

The Future-Proofed Assistant: Speak Up, Stand Out & Shape Your Career Path

Ruth Kilah Career Bio:

Ruth is an international executive career coach and founder of Hoxton Hyde – Executive Career Coaching & Mentoring, delivering 1:1 and group programs for experienced Executive Assistants. She specialises in helping EAs step into higher-level roles, increase their income, and expand their professional impact.

With 14 years’ experience supporting C-suite executives in Australia and the UK, Ruth brings deep industry insight and a strategic approach to career development. She empowers Assistants to gain clarity on their next move, adopt a strategic mindset, communicate their value effectively, and lead their own growth conversations with confidence.

A former EA turned Stakeholder Relations and Project Manager, Ruth launched Hoxton Hyde in 2018 after spotting a clear gap in the market for tailored coaching for career-driven EAs. She is a recognised member of the World Administrators Alliance and a respected thought leader in the EA space, regularly sharing insights via LinkedIn and Instagram.

Ruth is also a certified fitness and wellness coach, passionate about helping Assistants achieve long-term career fulfilment through intentional development and well-being.

Panel:

Crisis Mode: What to do when everything goes wrong

Facilitator - PM:

AI & Automation: How Technology is Changing the Assistant’s Role

Who will attend this event?

Additional roles may be relevant depending on role responsibilities along with development opportunities.

This workshop is open to females, male including trans women/males and non-binary professionals.

Group Rate Discounts:
To discuss our group rates in more detail, please email support@elite-forums.com and provide the following:

🧩 You just need one piece to come together - to unlock your Elite Potential. 🔑