206 Psychology courses in Cardiff delivered Live Online

The Wellbeing Ambassador Programme is our comprehensive wellbeing training for leaders. It is based on evidence-based positive psychology research to help those who lead others to confidently support wellbeing.

The Extreme Person Centred Thinking Tools are a set of tools to support dreams, build relationships and connections and promote capacity thinking. The aim of the extreme person centred thinking tools training is not to teach people how to facilitate plans, instead it is about sharing tools that can be used to listen and reflect and creatively involve people in planning their own lives. Online Course now available via Teachable Platform – Person Centred Mindset Learn at your own pace… lots of text and video support Course Category Person Centred Planning Description The Extreme Person Centred Thinking Tools are a set of tools to support dreams, build relationships and connections and promote capacity thinking. The aim of the extreme person centred thinking tools training is not to teach people how to facilitate plans, instead it is about sharing tools that can be used to listen and reflect and creatively involve people in planning their own lives. Many of these tools have been taken from MAPS and PATH, and parts also build on the person centred thinking tools. Testimonials Be the first… Learning Objectives This course will provide participants with an understanding of how to use a range of extreme person centred thinking tools to; Use graphics to facilitate creative conversations Learn from people’s stories and histories Listen to and facilitate dreams and nightmares Think about what is positive and possible Connect people with their communities Facilitate inclusion Who Is It For? Person Centred Planning Facilitators Support Workers / Day Centre Officers / Residential Workers Personal Assistants / Teaching Assistants Families Self Advocates Social Workers CAMHS teams Primary and secondary staff teams SENCOs Local Authority Support Services Course Content The course will introduce participants to a range of tools focused around supporting relationships, realising dreams, connecting people with their communities and capacity thinking. Participants will be coached in using the tools and given the opportunity to practice the tools and their graphic facilitation skills in a safe environment. The course will answer the following questions: How can we use ideas from MAP and PATH in our day to day work? How can I use graphics to facilitate conversations? How can we learn more about the people we support? How can we start to think about connecting people to their communities? If you liked this course you may well like: PERSON CENTRED PLANNING USING PATH AND MAPS

Elite EA/PA Forum We are delighted to announce the Elite EA/PA Forum for the UK & Ireland will be on the 30th of October 2025. Our workshop aims to: Enhance your influence and impact by mastering assertive communication, negotiation, and self-advocacy skills. Stay composed and solution-focused in high-pressure situations with practical tools for crisis management and clear decision-making. Embrace evolving technology by understanding how AI and automation can streamline your role and boost efficiency. Future-proof your career by building strategic value, resilience, and adaptability in an ever-changing professional landscape. Keynote Address with Q&A from the audience (1 of 2): What to expect from Sam's Keynote: With over 30 years supporting leaders at the highest levels, Sam Cohen brings a wealth of insight, experience, and stories (the kind she can share) to the stage. From 18 years serving within The Royal Household - including as Deputy Private Secretary and Press Secretary to Her late Majesty Queen Elizabeth II - to working with The Duke and Duchess of Sussex, running the Prime Minister’s Office at Downing Street, and serving as Chief of Staff to the global CEO of Rio Tinto, Sam’s career is a masterclass in discretion, diplomacy, and delivering at the top. In this exclusive keynote, Beyond the Role, Sam will explore how Executive Assistants don’t just support leaders - they shape leadership, drive strategy, and build legacy from behind the scenes. Join us for this rare opportunity to hear from someone who’s been at the epicentre of power - and bring your questions! The keynote will include a live Q&A, where you can ask Sam about her remarkable career, leadership insights, and how to truly excel in high-performance environments. (Don’t ask her what the Queen kept in her handbag - she’s not telling.) Sam Cohen Career Bio: Sam Cohen has spent the last 30 years working to support leaders in the public and private sectors. Sam spent 18 years serving The Royal Household, as Deputy Private Secretary to Her late Majesty Queen Elizabeth II and Press Secretary to The Queen. Sam also served as Private Secretary to The Duke and Duchess of Sussex. Following this time, Sam worked as Director of the Prime Minister’s Office at Downing Street under Boris Johnson and, most recently, was Chief of Staff to the global CEO at Rio Tinto. Source: ABC News - YouTube Channel. Facilitator AM - Monika Turner The Confident Assistant - Speak Up, Go After What You Want & Create The Future You Deserve: Develop practical strategies to negotiate workload, boundaries, and career growth with confidence. Learn assertive communication techniques to handle challenging conversations effectively. Build self-advocacy skills to articulate your value and influence outcomes in the workplace. Monika Turner Career Bio: Monika Anna Turner is an ICF-certified Leadership and Executive coach with over seven years of experience helping professionals unlock their confidence, elevate their voice, and lead with authenticity. Before stepping into coaching, she built a successful career as a Personal Assistant, Executive Assistant, and ultimately Chief Of Staff —giving her a deep understanding of the unique challenges and strengths of support roles. Originally from Poland, Monika knows firsthand what it’s like to question your voice and your value—especially in a second language. Her journey from self-doubt to self-assurance informs everything she does today. Through her coaching, she empowers assistants and leaders alike to move beyond fear, speak up and create fulfilling careers they’re proud of. Keynote Address with Q&A from the audience (2 of 2): What to expect from Monique's Keynote: This isn’t your typical “communication 101” talk. Monique Helstrom brings 27 years of real-world experience, high-level insight, and zero fluff. She’s coached leaders, built operational ecosystems, and even served as the “Chief of Simon Sinek” (yes, that Simon Sinek). Safe to say, she knows a thing or two about working with humans—especially when they’re brilliant, busy, and occasionally impossible. In this keynote, Monique will: Call out the silent killers of great communication (you will relate) Show you how to set clearer expectations without sounding like a robot Teach you how to be both direct and kind (it’s possible, promise) Arm you with practical strategies that work in real-world pressure-cooker moments Remind you why your voice and presence matter—no matter your title Expect sharp insight, a few laughs, and a lot of “why has no one told me this before?” Monique's Career Bio: With 27 years of experience building humans and operational ecosystems, Monique coaches, recruits, and speaks with one mission: To help people become who they were always meant to be — effective, self-aware, and unstoppable. Formerly the Executive Assistant and “Chief of Simon Sinek,” Monique was the force behind the scenes of a global thought leadership brand. She’s worked with top executives, entrepreneurs, assistants, creatives, and mission-driven organisations around the world and has seen the same issue repeat itself time and time again: communication breakdown, unclear expectations, and wasted potential. So she decided to fix it. As a speaker, coach, and specialised recruiter, Monique delivers real talk and real strategies. She teaches principals how to work with, not just have, high-performing assistants and shows assistants how to stand tall, communicate clearly, and own their worth. Her work is rooted in practical psychology, pattern recognition, and the simple the truth that people can change when they’re given the tools and support to do so. Monique’s areas of expertise include: Communication — Building trust, clarity, and accountability for everyone. Executive presence — Strategic thought, self-confidence, and influence. How to lead, leverage, and grow high-performing assistant partnerships. Goal setting, feedback, and performance coaching that drives personal growth and business results. Identifying operational inefficiencies and translating them into clear, people-powered solutions. Source: Monique Helstrom - YouTube Channel. Panel Session Crisis Mode: What to do when everything goes wrong Master a step-by-step approach to prioritising and problem-solving under pressure. Strengthen emotional resilience and calm decision-making during unexpected disruptions. Learn how to communicate clearly and lead from behind in high-stress situations. Facilitator - PM: Justin Kabbani AI Is Not Here to Replace You. It's Here to Upgrade You. We'll explore Justin's proven 3P framework: Priming – How to set up AI like a strategic advisor by feeding it context, tone and mindset Prompting – How to craft clear, structured instructions to get consistently great results Producing – How to turn AI outputs into high-leverage work that makes you stand out Your session outcomes: Real examples from admin professionals already using AI to elevate their work Prompts you can copy, adapt, and test live Interactive exercises to build confidence fast A practical challenge to implement right after the session If you’ve been overwhelmed by AI, or underwhelmed by its impact, this session will change that. You'll leave with tools you can use today, and a mindset you’ll carry forward for the rest of your career. Justin Kabbani Career Bio: Justin Kabbani is one of Australia’s most in-demand AI trainers and keynote speakers, known for making AI feel simple, powerful, and immediately useful. He’s worked with brands like Uber, Treasury Wine Estates, and Udemy, helping their teams embed AI into daily workflows, strategic planning, and executive communication. Over the past two years, Justin has trained more than 2,000 professionals across Australia and beyond, consistently earning feedback like “mind-blowing,” and “game-changing”. His signature Prime, Prompt, Produce framework has transformed how business leaders, executive assistants, marketers, and teams think, work, and communicate with AI, without needing to be “tech people.” Justin believes AI isn’t here to replace people. It’s here to take the robotic work off our plate, so we can focus on what humans do best. LinkedIn: https://www.linkedin.com/in/justinkabbani/ Website: https://justinkabbani.com/ Who will attend this event? Executive Assistant (EA) Personal Assistant (PA) Virtual Assistant (VA) Legal Secretary Legal Executive Assistant Administrative Assistant Office Manager Health Care Office Manager Chief of Staff Additional roles may be relevant depending on role responsibilities along with development opportunities. This workshop is open to females, male including trans women/males and non-binary professionals. Group Rate Discounts To discuss our group rates in more detail, please email support@elite-forums.com and provide the following: Group Number (How many would like to attend) Event Date (If numerous dates, please advise if we are splitting attendees across multiple dates) Attendee Contact details (Or request our Group Rate Document. Complete and return - we'll sort the rest.) Group discounts are on request - see below group rate discount brackets: 🧩 You just need one piece to come together - to unlock your Elite Potential. 🔑 Media outlets/organisations will not be permitted to attend this event.

Elite EA/PA Forum We are delighted to announce the Elite EA/PA Forum for the UK & Ireland will be on the 30th of October 2025. Our workshop aims to: Enhance your influence and impact by mastering assertive communication, negotiation, and self-advocacy skills. Stay composed and solution-focused in high-pressure situations with practical tools for crisis management and clear decision-making. Embrace evolving technology by understanding how AI and automation can streamline your role and boost efficiency. Future-proof your career by building strategic value, resilience, and adaptability in an ever-changing professional landscape. Keynote Address with Q&A from the audience (1 of 2): What to expect from Sam's Keynote: With over 30 years supporting leaders at the highest levels, Sam Cohen brings a wealth of insight, experience, and stories (the kind she can share) to the stage. From 18 years serving within The Royal Household - including as Deputy Private Secretary and Press Secretary to Her late Majesty Queen Elizabeth II - to working with The Duke and Duchess of Sussex, running the Prime Minister’s Office at Downing Street, and serving as Chief of Staff to the global CEO of Rio Tinto, Sam’s career is a masterclass in discretion, diplomacy, and delivering at the top. In this exclusive keynote, Beyond the Role, Sam will explore how Executive Assistants don’t just support leaders - they shape leadership, drive strategy, and build legacy from behind the scenes. Join us for this rare opportunity to hear from someone who’s been at the epicentre of power - and bring your questions! The keynote will include a live Q&A, where you can ask Sam about her remarkable career, leadership insights, and how to truly excel in high-performance environments. (Don’t ask her what the Queen kept in her handbag - she’s not telling.) Sam Cohen Career Bio: Sam Cohen has spent the last 30 years working to support leaders in the public and private sectors. Sam spent 18 years serving The Royal Household, as Deputy Private Secretary to Her late Majesty Queen Elizabeth II and Press Secretary to The Queen. Sam also served as Private Secretary to The Duke and Duchess of Sussex. Following this time, Sam worked as Director of the Prime Minister’s Office at Downing Street under Boris Johnson and, most recently, was Chief of Staff to the global CEO at Rio Tinto. Source: ABC News - YouTube Channel. Facilitator AM - Monika Turner The Confident Assistant - Speak Up, Go After What You Want & Create The Future You Deserve: Develop practical strategies to negotiate workload, boundaries, and career growth with confidence. Learn assertive communication techniques to handle challenging conversations effectively. Build self-advocacy skills to articulate your value and influence outcomes in the workplace. Monika Turner Career Bio: Monika Anna Turner is an ICF-certified Leadership and Executive coach with over seven years of experience helping professionals unlock their confidence, elevate their voice, and lead with authenticity. Before stepping into coaching, she built a successful career as a Personal Assistant, Executive Assistant, and ultimately Chief Of Staff —giving her a deep understanding of the unique challenges and strengths of support roles. Originally from Poland, Monika knows firsthand what it’s like to question your voice and your value—especially in a second language. Her journey from self-doubt to self-assurance informs everything she does today. Through her coaching, she empowers assistants and leaders alike to move beyond fear, speak up and create fulfilling careers they’re proud of. Keynote Address with Q&A from the audience (2 of 2): What to expect from Monique's Keynote: This isn’t your typical “communication 101” talk. Monique Helstrom brings 27 years of real-world experience, high-level insight, and zero fluff. She’s coached leaders, built operational ecosystems, and even served as the “Chief of Simon Sinek” (yes, that Simon Sinek). Safe to say, she knows a thing or two about working with humans—especially when they’re brilliant, busy, and occasionally impossible. In this keynote, Monique will: Call out the silent killers of great communication (you will relate) Show you how to set clearer expectations without sounding like a robot Teach you how to be both direct and kind (it’s possible, promise) Arm you with practical strategies that work in real-world pressure-cooker moments Remind you why your voice and presence matter—no matter your title Expect sharp insight, a few laughs, and a lot of “why has no one told me this before?” Monique's Career Bio: With 27 years of experience building humans and operational ecosystems, Monique coaches, recruits, and speaks with one mission: To help people become who they were always meant to be — effective, self-aware, and unstoppable. Formerly the Executive Assistant and “Chief of Simon Sinek,” Monique was the force behind the scenes of a global thought leadership brand. She’s worked with top executives, entrepreneurs, assistants, creatives, and mission-driven organisations around the world and has seen the same issue repeat itself time and time again: communication breakdown, unclear expectations, and wasted potential. So she decided to fix it. As a speaker, coach, and specialised recruiter, Monique delivers real talk and real strategies. She teaches principals how to work with, not just have, high-performing assistants and shows assistants how to stand tall, communicate clearly, and own their worth. Her work is rooted in practical psychology, pattern recognition, and the simple the truth that people can change when they’re given the tools and support to do so. Monique’s areas of expertise include: Communication — Building trust, clarity, and accountability for everyone. Executive presence — Strategic thought, self-confidence, and influence. How to lead, leverage, and grow high-performing assistant partnerships. Goal setting, feedback, and performance coaching that drives personal growth and business results. Identifying operational inefficiencies and translating them into clear, people-powered solutions. Source: Monique Helstrom - YouTube Channel. Panel Session Crisis Mode: What to do when everything goes wrong Master a step-by-step approach to prioritising and problem-solving under pressure. Strengthen emotional resilience and calm decision-making during unexpected disruptions. Learn how to communicate clearly and lead from behind in high-stress situations. Facilitator - PM: Justin Kabbani AI Is Not Here to Replace You. It's Here to Upgrade You. We'll explore Justin's proven 3P framework: Priming – How to set up AI like a strategic advisor by feeding it context, tone and mindset Prompting – How to craft clear, structured instructions to get consistently great results Producing – How to turn AI outputs into high-leverage work that makes you stand out Your session outcomes: Real examples from admin professionals already using AI to elevate their work Prompts you can copy, adapt, and test live Interactive exercises to build confidence fast A practical challenge to implement right after the session If you’ve been overwhelmed by AI, or underwhelmed by its impact, this session will change that. You'll leave with tools you can use today, and a mindset you’ll carry forward for the rest of your career. Justin Kabbani Career Bio: Justin Kabbani is one of Australia’s most in-demand AI trainers and keynote speakers, known for making AI feel simple, powerful, and immediately useful. He’s worked with brands like Uber, Treasury Wine Estates, and Udemy, helping their teams embed AI into daily workflows, strategic planning, and executive communication. Over the past two years, Justin has trained more than 2,000 professionals across Australia and beyond, consistently earning feedback like “mind-blowing,” and “game-changing”. His signature Prime, Prompt, Produce framework has transformed how business leaders, executive assistants, marketers, and teams think, work, and communicate with AI, without needing to be “tech people.” Justin believes AI isn’t here to replace people. It’s here to take the robotic work off our plate, so we can focus on what humans do best. LinkedIn: https://www.linkedin.com/in/justinkabbani/ Website: https://justinkabbani.com/ Who will attend this event? Executive Assistant (EA) Personal Assistant (PA) Virtual Assistant (VA) Legal Secretary Legal Executive Assistant Administrative Assistant Office Manager Health Care Office Manager Chief of Staff Additional roles may be relevant depending on role responsibilities along with development opportunities. This workshop is open to females, male including trans women/males and non-binary professionals. Group Rate Discounts To discuss our group rates in more detail, please email support@elite-forums.com and provide the following: Group Number (How many would like to attend) Event Date (If numerous dates, please advise if we are splitting attendees across multiple dates) Attendee Contact details (Or request our Group Rate Document. Complete and return - we'll sort the rest.) Group discounts are on request - see below group rate discount brackets: 🧩 You just need one piece to come together - to unlock your Elite Potential. 🔑 Media outlets/organisations will not be permitted to attend this event.

Person Centred Planning (PCP) is a powerful tool for visioning, future planning and team building. It gets everyone on the same page and creates a progressive, constructive atmosphere so it is especially useful for people who are feeling ‘stuck’ or in a really desperate situation. The PCP processes we teach are called “PATH” and “MAPs”, and are both used for different situations. “To facilitate a group, family, team or organisation in thinking together around a given challenge or issue. Here is an opportunity to experience for real the person centred, futures planning tool – MAP/PATH” (Pearpoint, Forest, O’Brien. 1989). PCP can focus on an individual, with family and friends in the room supporting them, or focus on a group who want to set goals, and realise their potential as a team. PCP focuses on hopes and dreams, so is a very positive approach to planning, and utilises graphic facilitation, making it a very friendly way of working that is accessible to everyone.  This unique, hands on PCP training course explores the difference between ‘person-centred thinking’ and ‘service-centred thinking’. Traditionally, we have not always listened deeply enough to the needs of those we are planning for. Often ‘medical model’ thinking dominates our planning for those with the most complex needs. Typically we plan ‘about’ rather than ‘with’ children and adults.  We examine this ‘service centred’ approach that most professionals are used to, and question its limitations. This values based approach to inclusion will give participants the ‘theory’ behind why thinking and working in a person centred way is so important, and challenges people to strive for more for the people we are planning around. In addition to the knowledge and theory, this course empowers participants to facilitate their own Person Centred Plans using the PATH or MAPs process and provides the skills to do this effectively. Learning objectives  Strengthen understanding of how to think in a person centred way Knowledge of the steps of PATH / MAPs process Ability to facilitate PATH/MAPs process Ability to graphically facilitate a PCP meeting Develop problem solving and planning skills Inclusive Solutions offer: We could provide training for a team of staff, or we could facilitate a PATH or MAP around a disabled person. We can also offer bespoke training packages, please enquire for more details.  1 day “Introduction to PCP” with up to 100 attendees focusing on ‘Person Centred Thinking’ – includes live demonstration of PATH or MAPs Process (for a member of the group / with a student and their family/friends). 2 day “PCP Skills training” – More skills focused, lots of practice. Includes Graphics academy, Process academy and Coaching (Best with under 30 attendees). 2 day “Introduction to PCP with Skills training” – includes live demonstration of PATH or MAPs process, Graphics academy, Process academy and Coaching (Best with under 30 attendees). Half day PATH or MAP for a disabled person, led by two experienced Inclusive Solutions facilitators. Full day PATH or MAP for a team, organisation or group such as a full school staff led by two experienced Inclusive Solutions facilitators. Typical Structure of 2-Day “Introduction to PCP with Skills” Training This course is most useful when delivered over 2 days so we have time to cover the ‘skills’ behind facilitating a PATH or a MAP. Here is an example of what usually happens. If you need us to, we can tailor any of our courses to suit your specific needs.  Day 1 AM What makes a good welcome?Service centred thinking and working – what does it involve, how does it make people feel?Reflections on current practices – what is useful and what is harmful?Introduction to underpinning values of person centred thinking and working In depth exploration of the fundamentals of inclusion – encouraging identity, focusing on gifts and capacities Sharing success stories, and personal insight from experienced psychologistsShowcasing a number of practical PCP process in actionIntroduction to the “5 service accomplishments”, or “5 ordinary needs” PM  Full PATH process demonstration, led by 2 experienced facilitators – one process facilitator and one graphic facilitatorVolunteers will make notes on what they see the facilitators doing and feedback at the end of the dayFeedback, Q&A Day 2 AM Graphics Academy – we will ease you into the world of graphic facilitation and show you how simple it really is – includes live coaching and graphics tutorial, then participants will practice on each other by facilitating the first 1 or 2 sections of the PATH Process Academy – we will give you some pointers about holding the group, and facilitating in an inclusive way, this is another chance to practice your new graphics skills PM The group is divided up, and volunteers are selected to facilitate PATH meetings The group then run the PATH’s simultaneously with an experienced coaches in the room to guide and to be available for questionsWe reconvene to feedback about the process and digest all we have learntBrief Q&A session and then final reflections

Vision Boarding

Join our Women in Insurance Leadership Workshop and gain insights from industry experts on how to succeed in the male-dominated insurance sector. This workshop is designed to empower women by providing valuable tools and resources to enhance leadership skills, build professional networks, and create a more inclusive workplace culture. Don't miss this opportunity to connect with other women in the industry and take your career to the next level. Register today!

Local authorities are being encouraged to seek the views of young people in relation to the services they receive. Schools and the whole range of support services (e.g. behaviour support, youth offending teams, social services, CAMHS etc.) are being expected to routinely ask young people for their views. This goes beyond involving young people in plans that concern them e.g care plans, individual education plans, pastoral support plans etc. Online Course now available via Teachable Platform – Ask the Children Learn at your own pace… lots of text and video support Course Category Peer Support Description Local authorities are being encouraged to seek the views of young people in relation to the services they receive. Schools and the whole range of support services (e.g. behaviour support, youth offending teams, social services, CAMHS etc.) are being expected to routinely ask young people for their views. This goes beyond involving young people in plans that concern them e.g care plans, individual education plans, pastoral support plans etc. This training will focus on how young people can be effectively engaged in giving their views and will present a model for use in evaluating services to young people based on the concept of resilience. This model enables young people to be clear about what has helped and hindered them in being able to overcome difficulties. It also provides a framework for evaluating the extent to which services are reducing risk and increasing protective factors to enable young people to develop the resilience. Testimonials ‘Yet again inspiring and opening more doors than I can go through’? ‘This opened a lot of avenues for thought and reflection. It will help me to help colleagues to see where they can improve practice to create a more inclusive environment within the whole school.’ ‘Some great ideas and restored my self belief! Fantastic’ Learning Objectives Strategies for engaging young people Knowledge and Understanding of resilience In relation to system and environmental factors Strategies for reducing risk and increasing protective factors In relation to Individual young people and services Evaluation framework for services to young people Who Is It For ? Youth offending teams Social services CAMHS Primary and secondary teachers Heads and Deputies SENCOs Learning Support and Guidance staff Advanced Skills Teachers Parents Local Authority Support Services Community Development workers Early Years and School based Practitioners Social work staff Health Services Course Content The course answers the questions : How can we truly involve pupils? Practically how do we go about listening to pupils views? What if we do not like what they tell us? How can we involve our most disaffected young people? Key themes Tools for engaging young people and gaining their views The concept of resilience System and environmental risk and protective factors that impact on young people’s resilience Reducing risk and Increasing protective factors Resilience planning for Individuals and services Evaluating services to young people If you liked this course you may well like: CIRCLES OF FRIENDS

Manage and reduce anxiety with professional counselling in London. Our experienced therapists provide tailored strategies and support to help you cope with anxiety, reduce stress, and live a more peaceful life. With a focus on personalized care and effective techniques, our counselling services aim to help you achieve long-term mental well-being and resilience. Key areas: anxiety therapy, stress counselling, anxiety support, therapy for anxiety, anxiety management, stress management, mental health support. 3 x 1 hour sessions 

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group