1811 PLA courses in London

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Hands-on 5-day bootcamp in User Experience design for everyone, where we cover an entire design process: days 1 & 2 – UX and UI foundations, day 3 – Prototyping in Figma, days 4 & 5 – Project work

The “ISO 20387 Lead Assessor Course” is a comprehensive program designed to equip individuals with the knowledge and skills needed to assess and evaluate biobanking systems in accordance with ISO 20387:2018. This course focuses on the principles of assessment, audit methodologies, and the specific requirements of ISO 20387. Participants will learn how to lead and conduct assessments of biobanking facilities and organizations to ensure compliance with the standard.

ISO 3834:2021 (Quality requirements for fusion welding of metallic materials) Lead Auditor” course provides comprehensive training for participants to be able to understand and audit each and every ISO 3834:2021 guidelines in ensuring orgnaisation compliance and continual improvement in the welding industry

The “ISO 42001:2023 Lead Implementer Course” is designed to provide participants with the knowledge and skills necessary to lead the implementation of an Artificial Intelligence Management System based on ISO 42001:2023. This comprehensive course covers the key principles, requirements, and best practices for establishing and maintaining an effective Artificial Intelligence management system. Participants will learn how to develop, implement, and manage processes that comply with the ISO 42001 standard.

About this Virtual Instructor Led Training (VILT) Hydrogen will play an increasingly critical role in the future of energy system as it moves forward to supplement and potentially replace fossil fuels in the long run. Offshore wind offers a clean and sustainable renewable resource for green hydrogen production. However, it can also be volatile and presents inherent risks that need to be managed. Even though offshore production of hydrogen has yet to achieve a high state of maturity, many current projects are already dealing with the conditions and effects of offshore production of hydrogen and are grappling with the technological requirements and necessary gas transportation with grid integration. This 2 half-day Virtual Instructor Lead Training (VILT) course will examine the technological options for on-site production of hydrogen by electrolysis (onshore or offshore directly at the platform) as well as the transport of hydrogen (pipeline or ship). This VILT course will also explore the economic considerations and the outlook on future market opportunities. There will be exercises for the participants to work on over the two half-days. This course is delivered in partnership with Fraunhofer IEE. Training Objectives By the end of this VILT course, participants will be able to: Understand the technological attributes and options for green hydrogen production based on electricity from offshore wind. Explore the associated economic analysis for offshore wind hydrogen production, including CAPEX, OPEX, LCOE and LCOH Identify the critical infrastructure and technical configuration required for offshore green hydrogen including transportation networks and grid connectivity Learn from recent findings from current Research & Development projects concerning the differences between onshore and offshore hydrogen production. Target Audience This VILT course is intended: Renewable energy developers and operators Offshore oil & gas operators Energy transport and marine operators Energy policy makers and regulators IPPs and power utilities Training Methods The VILT course will be delivered online in 2 half-day sessions comprising 4 hours per day, including time for lectures, discussion, quizzes and short classroom exercises. Course Duration: 2 half-day sessions, 4 hours per session (8 hours in total). Trainer Trainer 1: Your expert course leader is Director of Energy Process Technology Division at the Fraunhofer Institute for Energy Economics and Energy System Technology, IEE. The research activities of the division link the areas of energy conversion processes and control engineering. The application fields covered are renewable energy technologies, energy storage systems and power to gas with a strong focus on green hydrogen. From 2006 - 2007, he worked as a research analyst of the German Advisory Council on Global Change, WBGU, Berlin. He has extensive training experience from Bachelor and Master courses at different universities as well as in the context of international training activities - recently on hydrogen and PtX for partners in the MENA region and South America. He holds a University degree (Diploma) in Physics, University of Karlsruhe (KIT). Trainer 2: Your expert course leader is Deputy Head of Energy Storage Department at Fraunhofer IEE. Prior to this, he was the director of the Grid Integration Department at SMA Solar Technology AG, one of the world's largest manufacturers of PV power converters. Before joining SMA, he was manager of the Front Office System Planning at Amprion GmbH (formerly RWE TSO), one of the four German transmission system operators. He holds a Degree of Electrical Engineering from the University of Kassel, Germany. In 2003, he finished his Ph.D. (Dr.-Ing.) on the topic of wind power forecasting at the Institute of Solar Energy Supply Technology (now known as Fraunhofer IEE) in Kassel. In 2004, he started his career at RWE TSO with a main focus on wind power integration and congestion management. He is Chairman of the IEC SC 8A 'Grid Integration of Large-capacity Renewable Energy (RE) Generation' and has published several papers about grid integration of renewable energy source and forecasting systems on books, magazines, international conferences and workshops. Trainer 3: Your expert course leader is Deputy Director of the Energy Process Technology division and Head of the Renewable Gases and Bio Energy Department at Fraunhofer IEE. His work is mainly focused on the integration of renewable gases and bioenergy systems into the energy supply structures. He has been working in this field since more than 20 years. He is a university lecturer in national and international master courses. He is member of the scientific advisory council of the European Biogas Association, member of the steering committee of the Association for Technology and Structures in Agriculture, member of the International Advisory Committee (ISAC) of the European Biomass Conference and member of the scientific committees of national bioenergy conferences. He studied mechanical engineering at the University of Darmstadt, Germany. He received his Doctoral degree on the topic of aerothermodynamics of gas turbine combustion chambers. He started his career in renewable energies in 2001, with the topic of biogas fired micro gas turbines. Trainer 4: Your expert course leader has an M. Sc. and she joined Fraunhofer IEE in 2018. In the Division of Energy Process Technology, she is currently working as a Research Associate on various projects related to techno-economic analysis of international PtX projects and advises KfW Development Bank on PtX projects in North Africa. Her focus is on the calculation of electricity, hydrogen and derivative production costs (LCOE, LCOH, LCOA, etc) based on various methods of dynamic investment costing. She also supervises the development of models that simulate different PtX plant configurations to analyze the influence of different parameters on the cost of the final product, and to find the configuration that gives the lowest production cost. She received her Bachelor's degree in Industrial Engineering at the HAWK in Göttingen and her Master's degree in renewable energy and energy efficiency at the University of Kassel. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations

Disciplined Agile Scrum Master (DASM) Is your team treading water using waterfall? Do you feel trapped in an agile framework? Would you like to find solutions to the problems you've been wrestling with? Are you looking for ways to enhance your team's agility? Break free from your old ways by choosing a way of working that fits your team's context. Find strategies to improve your processes and strengthen your team with the Disciplined Agile® tool kit. Disciplined Agile Scrum Master is a nine-lesson, instructor-led course that shows you how to use Disciplined Agile (DA™) to improve your team's way of working. In just two days, you will become familiar with foundational agile and lean practices that DA supports, practice using the tool kit to solve problems, and learn how to build high-performance teams. Filled with activities, animations, supplemental reading, and more, this course will prepare you to take the Disciplined Agile Scrum Master (DASM) exam and, equally important, start using Disciplined Agile immediately. #BBD0E0 » What You Will Learn After the completion of this course, you will be able to: Apply foundational agile and lean practices in your own team setting Describe what business agility is and how it is core to value proposition of Disciplined Agile® Describe the significance of the Disciplined Agile mindset Define the DA™ principles, promises, and guidelines and how they set Disciplined Agile apart from other frameworks Explain how people are organized into DA teams Define the primary DA roles and how they each are key to the success of a self-organizing agile team Explain how to help your team work well together using the Lean principle of 'respect people' Analyze your team's context to make better process-related decisions Select the best-fit DA life cycles for your teams Apply the five DA steps of choosing your team's way of working (WoW) Apply the relevant agile and lean techniques to successfully initiate your team Apply the relevant agile and lean techniques to support your team producing business value Apply the relevant agile and lean techniques to support your team releasing their work into production Apply the relevant agile and lean techniques to support your team on an ongoing basis Recognize when to be resilient List and define the principles of Lean Significance of the Disciplined Agile® Mindset Business agility and how it is core to value proposition of Disciplined Agile Eight DA principles and how they are core to what sets Disciplined Agile apart from other agile frameworks Which situations each of the DA™ life cycles is best applied DA Practice of choosing a team's way of working (WoW) Foundations of Agile How people are organized into DA teams Primary DA roles and how they each are key to the success of a self-organizing agile team Help your team work well together (Lean principle 'Respect people') Inception phase and why it is important DA tool kit to tailor your way of working within a select phase according to context Agile techniques and ceremonies relevant to Inception Construction phase and why it is important Agile techniques and ceremonies that take place during Construction Eliminate Waste and Build Quality (Lean principles) Deliver Value Quickly (Lean principle) Transition phase and why it is important Ongoing phase and why it is important Learn Pragmatically (Lean principle) Elements of the process blade (onion) diagram Principles of Lean When to be resilient Benefits of explicit workflow Kaizen loops and PDSA techniques for continuous improvement Options for cross-team learning: "community of practice" and "center of excellence"

The “ISO 42001:2023 Lead Auditor Course” integrates the principles of ISO 42001:2023, the International Standard for Artificial Intelligence Management, with the methodologies outlined in ISO 19011:2018, the Guidelines for Auditing Management Systems. The course equips participants with the skills and knowledge required to lead Artificial Intelligence audits effectively, ensuring compliance with ISO 42001:2023, and applies the principles of ISO 17011:2017 for conformity assessment bodies.

Understanding how to plan for capacity, be able to forecast and manage budgets is a critical skill in today's leadership and management environment. This programme will not only support your understanding but will also help you to practically put the learning into practice.