265 Persuasion courses

Do you want to grow your business and beat the competitors with more efficiency? The Active Training Tools

'Are you looking to start a career in negotiation or enhance your existing negotiation skills? Then this Advanced Negotiation Skills will provide you with a solid foundation to become a confident negotiator and help you develop your skills. This exclusive course is designed to assist candidates in taking the most important step in their lifelong career journey. Taking on a leadership role for the first time can be both exciting and intimidating. Taking charge of a team or business of any size essentially takes on much more responsibility and accountability. This course will help candidates deal with the different challenges of entry-level leadership roles in an organization. Candidates who complete the course will have the skills, knowledge, and confidence to take on a leadership role for the first time. Learning Outcomes After completing this Advanced Negotiation Skills course, the learner will be able to: Gain a thorough understanding of the true value of leadership. Know how management and leadership are different yet equally important. Understand the relationship between employee motivation and performance. Master professional-level communication skills. Understand the characteristics and qualities of effective negotiation skills. Understand feedback gathering and effective employee interview skills. Know the difference between delegation and leading by example. Why Choose Advanced Negotiation Skills Course from Us Self-paced course, access available from anywhere. Easy to understand, high-quality study materials. Advanced Negotiation Skills Course developed by industry experts. MCQ quiz after each module to assess your learning. Automated and instant assessment results. 24/7 support via live chat, phone call or email. ******Courses are included in this Advanced Negotiation Skills Course: Course 01: Level 7 Diploma in Leadership and Management Course Course 02: Level 3 Business Administration ******Others included in this Advanced Negotiation Skills course: Free 3 PDF Certificate Access to Content - Lifetime Exam Fee - Totally Free Free Retake Exam [ Note: Free PDF certificate as soon as completing the course ] Detailed course curriculum of the Advanced Negotiation Skills Course: Module 1: An Overview of Negotiation Module 2: How to Prepare For Negotiations Module 3: The Process of Negotiation Module 4: Ways of Developing Persuasion & Influencing Skills Module 5: Ways of Developing Communication Skills Module 6: How to Develop Active Listening Skills Module 7: Comprehending Body Language Module 8: Assertiveness and Self Confidence Module 9: Managing Anger Module 10: Managing Stress Module 11: Negotiation Tactics to Closing a Better Deal Module 12: Ways of Overcoming Sales Objections ---------------- Assessment Method After completing each module of the Advanced Negotiation Skills Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Once you complete all the modules in this manner, you will be qualified to request your certification. Certification After completing the MCQ/Assignment assessment for this Advanced Negotiation Skills course, you will be entitled to a Certificate of Completion from Training Tale. It will act as proof of your extensive professional development. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? This course is suitable for candidates committed to their ongoing professional development. This Advanced Negotiation Skills could prove instrumental in taking that important step into a leadership position for the first time. Requirements There are no specific requirements for this course because it does not require any advanced knowledge or skills. Certificates Certificate of completion Digital certificate - Included

Negotiation Skills: Negotiation Skills Course Online Are you looking to start a career in negotiation or enhance your existing negotiation skills? Then this Negotiation Skills: Negotiation Skill Course will provide you with a solid foundation to become a confident negotiator and help you develop your skills. This exclusive Negotiation Skills: Negotiation Skills course is designed to assist candidates in taking the most important step in their lifelong career journey. Taking on a leadership role for the first time can be both exciting and intimidating. Taking charge of a team or business of any size essentially takes on much more responsibility and accountability. This Negotiation Skills: Negotiation Skills Course will help candidates deal with the different challenges of entry-level leadership roles in an organization. Candidates who complete the Negotiation Skills: Negotiation Skills course will have the skills, knowledge, and confidence to take on a leadership role for the first time. Special Offers of this Negotiation Skills: Negotiation Skills Course This Negotiation Skills: Negotiation Skills Course includes a FREE PDF Certificate. Lifetime access to this Negotiation Skills: Negotiation Skills Course Instant access to this Negotiation Skills: Negotiation Skills Course Get FREE Tutor Support from Monday to Friday in this Negotiation Skills: Negotiation Skills Course Main Course: Level 5 Negotiation Skills Course Courses You will Get with Negotiation Skills: Negotiation Skills course: Course 01: Level 5 Report Writing Course Course 02: Minute Taking Course Course 03: Level 7 Business Management Course Others Benefits of Negotiation Skills: Negotiation Skills Course Free 04 PDF Certificate Lifetime Access Unlimited Retake Exam Tutor Support [ Note: Free PDF certificate as soon as completing the Negotiation Skills: Negotiation Skills course] Negotiation Skills: Negotiation Skills Course Online Industry Experts Designed this Negotiation Skills: Negotiation Skills course into 12 detailed modules. Detailed course curriculum of the Level 5 Negotiation Skills Training Course: Module 01: An Overview of Negotiation Module 02: How to Prepare For Negotiations Module 03: The Process of Negotiation Module 04: Ways of Developing Persuasion & Influencing Skills Module 05: Ways of Developing Communication Skills Module 06: How to Develop Active Listening Skills Module 07: Comprehending Body Language Module 08: Assertiveness and Self Confidence Module 09: Managing Anger Module 10: Managing Stress Module 11: Negotiation Tactics to Closing a Better Deal Module 12: Ways of Overcoming Sales Objections Assessment Method of Negotiation Skills Course After completing each module of the Negotiation Skills: Negotiation Skills Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification of Negotiation Skills Course After completing the MCQ/Assignment assessment for this Negotiation Skills: Negotiation Skills course, you will be entitled to a Certificate of Completion from Training Tale which is completely free to download. Who is this course for? Negotiation Skills: Negotiation Skills Course Online This Negotiation Skills: Negotiation Skills course is suitable for candidates committed to their ongoing professional development. Requirements Negotiation Skills: Negotiation Skills Course Online Students who intend to enrol in this NNegotiation Skills: Negotiation Skills Course must meet the following requirements: Negotiation Skills: Good command of the English language Negotiation Skills: Must be vivacious and self-driven. Negotiation Skills: Basic computer knowledge Negotiation Skills: A minimum of 16 years of age is required. Career path Negotiation Skills: Negotiation Skills Course Online This Negotiation Skills: Negotiation Skills Course qualification could hold the key to the leadership career of your dreams. Typical job titles in management and leadership include: Team Leader Manager Controller Certificates Certificate of completion Digital certificate - Included

Mastering Psychology: Mastering Psychology Course Online Psychology is an enthralling subject that leads to many career opportunities. You could specialize in a field such as Neuropsychology or Child Psychology if you desire. If you want to work on a freelance basis, you could specialize in Mastering Psychology: Mastering Psychology Course or Counselling. You could even specialize in Forensic or Criminal Psychology to help in reducing crime. As you can see, there are numerous options available with a Mastering Psychology: Mastering Psychology Course, and you could enjoy a well-paid and fulfilling career once you have qualified. This Mastering Psychology: Mastering Psychology Course introduces various essential concepts, including fundamentals of Psychology, the biological behavior of Psychology, Psychology of Consciousness, Introduction to Intelligence, Psychological Disorders, Developmental Psychology, Social Psychology, and much more. Few professional positions demand greater commitment and responsibility than a qualified psychologist. Nevertheless, those who have what it takes to succeed in psychology enjoy a uniquely rewarding career with limitless opportunities for advancement. If a career dedicated to the wellbeing of others appeals to you, this Mastering Psychology: Mastering Psychology Course highly recommended! Special Offers of this Mastering Psychology: Mastering Psychology Course This Mastering Psychology: Mastering Psychology Course includes a FREE PDF Certificate. Lifetime access to this Mastering Psychology: Mastering Psychology Course Instant access to this Mastering Psychology: Mastering Psychology Course Get FREE Tutor Support from Monday to Friday in this Mastering Psychology: Mastering Psychology Course Let's see what those 3 courses are included in this Bundle Mastering Psychology: Mastering Psychology Course Course 01: Diploma in Mastering Psychology Course 02: Clinical Psychology Diploma Course 03: Mental Health Support Worker [ Note: Free PDF certificate as soon as completing the Mastering Psychology: Mastering Psychology Course] Mastering Psychology: Mastering Psychology Course Online Industry Experts Designed this Mastering Psychology: Mastering Psychology Course into 16 detailed modules. Course Curriculum of Diploma in Mastering Psychology Course Module 01: Concepts of Psychology Module 02: Biological Behaviour of Psychology Module 03: Sensation and Perception Module 04: Consciousness Module 05: Learning Module 06: Introduction to Intelligence Module 07: Memory Module 08: Emotions Module 09: Motivation Module 10: Developmental Psychology Module 11: Behaviors (Personality) Module 12: Social Psychology Module 13: Persuasion Module14: Psychological Disorders Module 15: Psychological Therapy Module16: Intro to Statistics, Tests and Measmenture Assessment Method of Mastering Psychology: Mastering Psychology Course After completing each module of the Mastering Psychology: Mastering Psychology Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification of Mastering Psychology: Mastering Psychology Course After completing the MCQ/Assignment assessment for this Mastering Psychology: Mastering Psychology Course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? Mastering Psychology: Mastering Psychology Course Online This Mastering Psychology: Mastering Psychology Course is suitable for: Advice Workers Careers Advisers Counsellors Human Resources Officers Market Researchers Play Therapists Psychotherapists Requirements Mastering Psychology: Mastering Psychology Course Online Students who intend to enrol in this Mastering Psychology: Mastering Psychology Course must meet the following requirements: Mastering Psychology: Good command of the English language. Mastering Psychology: Must be vivacious and self-driven Mastering Psychology: Basic computer knowledge. Mastering Psychology: A minimum of 16 years of age is required Career path Mastering Psychology: Mastering Psychology Course Online Certificates Certificate of completion Digital certificate - Included

Negotiation Skills: Negotiation Skills Course Online Are you looking to start a career in negotiation or enhance your existing negotiation skills? Then this Negotiation Skills: Negotiation Skills Course will provide you with a solid foundation to become a confident negotiator and help you develop your skills. This exclusive Negotiation Skills: Negotiation Skills Course is designed to assist candidates in taking the most important step in their lifelong career journey. Taking on a leadership role for the first time can be both exciting and intimidating. Taking charge of a team or business of any size essentially takes on much more responsibility and accountability. This Negotiation Skills: Negotiation Skills Course will help candidates deal with the different challenges of entry-level leadership roles in an organization. Candidates who complete the Negotiation Skills: Negotiation Skills Course will have the skills, knowledge, and confidence to take on a leadership role for the first time. Special Offers of this Negotiation Skills: Negotiation Skills Course This Negotiation Skills Course includes a FREE PDF Certificate. Lifetime access to this Negotiation Skills Course Instant access to this Negotiation Skills Course Get FREE Tutor Support from Monday to Friday in this Negotiation Skills Course Courses You will Get with Negotiation Skills: Negotiation Skills course: Course 01: Negotiation Skills Course 02: Communication Skills Course 03: Level 5 Retail Management Course 04: Level 5 Report Writing Others Benefits of Negotiation Skills: Negotiation Skills Course Free 04 PDF Certificate Lifetime Access Unlimited Retake Exam Tutor Support [ Note: Free PDF certificate as soon as completing the Negotiation Skills: Negotiation Skills course] Negotiation Skills: Negotiation Skills Course Online Industry Experts Designed this Negotiation Skills: Negotiation Skills course into 12 detailed modules. Detailed course curriculum of the Level 5 Negotiation Skills Training Course: Module 01: An Overview of Negotiation Module 02: How to Prepare For Negotiations Module 03: The Process of Negotiation Module 04: Ways of Developing Persuasion & Influencing Skills Module 05: Ways of Developing Communication Skills Module 06: How to Develop Active Listening Skills Module 07: Comprehending Body Language Module 08: Assertiveness and Self Confidence Module 09: Managing Anger Module 10: Managing Stress Module 11: Negotiation Tactics to Closing a Better Deal Module 12: Ways of Overcoming Sales Objections Assessment Method of Negotiation Skills After completing each module of the Negotiation Skills: Negotiation Skills Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification of Negotiation Skills After completing the MCQ/Assignment assessment for this Negotiation Skills: Negotiation Skills course, you will be entitled to a Certificate of Completion from Training Tale which is completely free to download. Who is this course for? Negotiation Skills: Negotiation Skills Course Online This Negotiation Skills: Negotiation Skills Course is suitable for candidates committed to their ongoing professional development. Requirements Negotiation Skills: Negotiation Skills Course Online Students who intend to enrol in this Negotiation Skills: Negotiation Skills Course must meet the following requirements: Negotiation Skills: Good command of the English language Negotiation Skills: Must be vivacious and self-driven. Negotiation Skills: Basic computer knowledge Negotiation Skills: A minimum of 16 years of age is required. Career path Negotiation Skills: Negotiation Skills Course Online This Negotiation Skills: Negotiation Skills Course qualification could hold the key to the leadership career of your dreams. Typical job titles in management and leadership include: Team Leader Manager Controller Certificates Certificate of completion Digital certificate - Included

Psychology is an enthralling subject that leads to many career opportunities. You could specialize in a field such as Neuropsychology or Child Psychology if you desire. If you want to work on a freelance basis, you could specialize in Clinical Psychology or Counselling. You could even specialize in Forensic or Criminal Psychology to help in reducing crime. As you can see, there are numerous options available with a Master of Psychology, and you could enjoy a well-paid and fulfilling career once you have qualified. This Mastering Psychology course introduces various essential concepts, including fundamentals of Psychology, the biological behavior of Psychology, Psychology of Consciousness, Introduction to Intelligence, Psychological Disorders, Developmental Psychology, Social Psychology, and much more. Few professional positions demand greater commitment and responsibility than a qualified psychologist. Nevertheless, those who have what it takes to succeed in psychology enjoy a uniquely rewarding career with limitless opportunities for advancement. If a career dedicated to the well-being of others appeals to you, this Mastering Psychologycomes highly recommended! Learning Outcomes After completing this course, the learner will be able to: Understand the basic concepts of psychology. Understand the role of the biological perspective in Psychology. Gain a solid understanding of sensation and perception. Understand the basics of Intelligence. Gain in-depth knowledge about Developmental Psychology. Understand different types of Psychological Disorders. Have a clear understanding of Therapy and Counselling. Why Choose This Course from Us Self-paced course, access available from anywhere. Easy to understand, high-quality study materials. Course developed by industry experts. MCQ quiz after each module to assess your learning. Automated and instant assessment results. 24/7 support via live chat, phone call or email. Free PDF certificate as soon as completing the course. *****Course Included***** Main Course: Mastering Psychology **Free Courses** Course 01: Mental Health Support Worker Course 02: Level 3 Diploma in Healthcare Support ***Others*** Free 4 PDF Certificate Lifetime Access Free Retake Exam Tutor Support [ Note: Free PDF certificate as soon as completing the Mastering Psychology course] Course Curriculum Module 01: Concepts of Psychology Module 02: Biological Behavior of Psychology Module 03: Sensation and Perception Module 04: Consciousness Module 05: Learning Module 06: Introduction to Intelligence Module 07: Memory Module 08: Emotions Module 09: Motivation Module 10: Developmental Psychology Module 11: Behaviors (Personality) Module 12: Social Psychology Module 13: Persuasion Module14: Psychological Disorders Module 15: Psychological Therapy Module16: Intro to Statistics, Tests and Measmenture ------------------------------------- Assessment Method After completing each module of the Mastering Psychology Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification After completing the MCQ/Assignment assessment for this Mastering Psychology course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? This Mastering Psychology course is suitable for: Advice Workers Careers Advisers Counsellors Human Resources Officers Market Researchers Play Therapists Psychotherapists Requirements There are no specific requirements for this Mastering Psychology course because it does not require any advanced knowledge or skills. Certificates Certificate of completion Digital certificate - Included

Overview The Art of Persuasive Communication Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this The Art of Persuasive Communication Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Section 1: Introduction Welcome & Course Overview 00:03:00 Section 2: Lessons on Persuasive Communication Moving from an Informative to Persuasive Message 00:04:00 Tailoring Your Message to Specific Listeners 00:04:00 Increasing Your Identification with Listeners 00:06:00 Your Credibility as a Speaker (Ethos) 00:03:00 How to Communicating Your Competence 00:06:00 How to Communicate Your Character 00:03:00 How to Communicate Your Goodwill 00:04:00 Appealing to Listeners' Emotions (Pathos) 00:02:00 How to Tell Stories to Appeal to Listeners' Emotions 00:06:00 How to Use Creative Language to Add Impact 00:07:00 How to Use Your Emotions: Emotional Contagion 00:03:00 Appealing to Listeners' Minds (Logos) 00:02:00 Practical Ways to Appeal to Listeners' Minds 00:08:00 How to Design Your Overall Message for Maximum Persuasion 00:06:00 How to Hook Your Listeners 00:04:00 How to Show Listeners the Real Problem that Needs to be Fixed 00:04:00 How to Explain Your Solution Clearly 00:05:00 How to Help Listeners Visualize the Benefits of Your Solution 00:05:00 How to Explain the Potential Downside to Stay Ethical & Maintain Credibility 00:05:00 How to Make Your 'Ask' the Easy Way 00:07:00 Putting it All Into Practice (Application, Review, and Template Walk-Through) 00:07:00 Wrap Up & Next Steps 00:01:00 Assignment Assignment - The Art of Persuasive Communication 00:00:00

Elevate your career with our comprehensive Leadership and Management Diploma. Gain essential skills in strategic planning, team dynamics, and effective communication. This accredited program offers practical insights and tools to empower you as a dynamic leader. Unlock your potential and drive organizational success with our industry-relevant curriculum. Enroll now and embark on a transformative journey towards leadership excellence.

Immerse yourself in the thrilling world of commerce, where the allure of monetary benefits knows no bounds. Imagine, if you will, a life where your eloquence and strategic understanding translate directly into an impressive income. For instance, the median yearly earnings of a Marketing Manager in the United Kingdom stands at £42K to £80K, whilst a Sales Manager can anticipate an annual income ranging from £35K to £75K. Your ticket to this enticing career trajectory could well be honing your marketing and sales skills, and what better way to achieve this than through an informative and comprehensive course bundle? Our captivating bundle is the fusion of two fascinating courses - Marketing and Sales Skills. Delve deep into the marketing course, where you'll traverse the expansive landscapes of consumer behaviour, market segmentation, and strategic planning. The Sales Skills course complements this journey, extending your knowledge to persuasive communication, customer relations, and negotiation techniques. Immerse yourself in these subjects and equip yourself with an array of theoretical frameworks that illuminate the path toward marketing and sales mastery. Each course in this Marketing & Sales Skills bundle holds a prestigious CPD accreditation, symbolising exceptional quality. The materials, brimming with knowledge, are regularly updated, ensuring their relevance. This bundle promises not just education but an evolving learning experience. Engage with this extraordinary collection, and prepare to enrich your personal and professional development. Immerse yourself in these diverse, enthralling subjects, each designed to fuel your curiosity and enhance your knowledge. Dive in now! The courses in this bundle include: Marketing Sales Skills Learning Outcomes: Comprehend the fundamentals and advanced concepts of marketing and sales. Gain an understanding of consumer behaviour and customer relationship management. Develop strategies for effective market segmentation and target audience identification. Acquire knowledge in persuasive communication and negotiation techniques. Learn to formulate impactful marketing strategies and sales pitches. Understand the ethical considerations in marketing and sales. The Marketing course unravels the mystery of influencing consumer behaviour, market segmentation, and creating strategic marketing plans. Develop a firm understanding of the market dynamics and learn to create compelling value propositions. The Sales Skills course is a deep dive into the art of persuasion, building meaningful customer relationships, and masterful negotiation. This course elevates your understanding of the sales process and equips you to deliver convincing sales pitches, crucial to any successful marketing strategy. CPD 20 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Individuals looking to build a career in marketing or sales. Current marketing and sales professionals seeking to enhance their knowledge. Entrepreneurs aim to expand their business through effective marketing and sales strategies. Graduates aiming to secure roles in the marketing or sales industry. Anyone with an interest in understanding the theoretical framework behind marketing and sales. Career path Marketing Assistant - £18K to £30K/year. Sales Executive - £20K to £40K/year. Brand Manager - £35K to £60K/year. Sales Manager - £35K to £75K/year. Marketing Manager - £42K to £80K/year. Head of Sales - £50K to £100K/year. Chief Marketing Officer - £90K to £150K/year. Certificates Certificate Of Completion Digital certificate - Included Certificate Of Completion Hard copy certificate - £9.99 Unlock your potential and showcase your accomplishments with our CPD Quality Standards certificates! Upon finishing Marketing and Sales Skills, you'll have the opportunity to obtain valuable proof of your achievement. For just £4.99, we'll send you a CPD Quality Standards PDF Certificate via email, or if you prefer, you can get a beautifully printed hardcopy certificate for £9.99 in the UK. If you're located internationally, don't worry! We offer a printed hardcopy certificate for £14.99, ensuring your success knows no boundaries. Grab your certificate and celebrate your success today!

Successfully closing a sale and negotiating the best outcome for the business is a key skill for all salespeople, and often an area that is overlooked. Investing in this skill will have a positive impact on interactions with customers, both new and existing, and lead to improved sales performance. Whilst understanding how to reach a conclusion with a customer faster means increased efficiency and more time to invest in sourcing new business. We have developed this programme to be practical, fun and interactive. Participants will learn proven techniques for influencing, persuading and negotiating with clients, gain increased confidence and clarity when reviewing contract terms and prices, and understand how to structure and manage sales negotiation and contract review meetings. This course will help participants: Learn a structured and proven approach to the negotiation of contract terms Apply the key principles of negotiation, playing the person and the problem Create a contract negotiation strategy - from opening to close Recognize and put to use proven negotiation tactics and techniques Learn how to embrace conflict positively - to 'say no, then negotiate' Plan and prepare for any commercial negotiation conversations Understand the stages of negotiation and how to move through them 1 Closing and negotiating from a position of personal power The eight steps of a sales or commercial negotiation Ten ways to resist price pressure How to draw on sources of power when you have less authority The six principles of influence and persuasion and how to use them 2 Effective negotiation - planning and theory How to plan and structure your negotiation for a successful and quick conclusion Influence: knowing how to 'push or pull' to win an argument Achieving a BATNA - a range of practical skills and techniques Case study: planning for a client negotiation around contract or price issues 3 Effective closing and negotiation - practice and reality Higher-level questioning techniques to investigate and solve problems Listening to lead - active listening and structuring your conversation The most common 'unforced' negotiation mistakes and errors Case study: setting objectives, sources of value, trading concessions 4 Sales negotiation tactics and playing the game How high - how hard - how soon; why now How to identify hidden or perceived currencies and values How to use these to establish a higher base price Negotiation best-practice checklist and summary