Overview This Marketing Principles course will unlock your full potential and will show you how to excel in a career in Marketing Principles. So upskill now and reach your full potential. Everything you need to get started in Marketing Principles is available in this course. Learning and progressing are the hallmarks of personal development. This Marketing Principles will quickly teach you the must-have skills needed to start in the relevant industry. In This Marketing Principles Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Marketing Principles skills to help you advance your career. Acquire a comprehensive understanding of various Marketing Principles topics and tips from industry experts. Learn in-demand Marketing Principles skills that are in high demand among UK employers, which will help you to kickstart your career. 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Course Curriculum Section 01: Marketing and the Firm Marketing and the Firm 00:01:00 Marketing Orientation and Context 00:01:00 Creating Value and Competitive Advantage #1 00:01:00 Creating Value and Competitive Advantage #2 00:01:00 Marketing Definition 00:01:00 Marketing Exchange 00:01:00 Marketing Interactions #1 00:01:00 Marketing Interactions #2 00:02:00 BCG's Advantage Matrix Model 00:01:00 Section 02: Situational Marketing Analysis External Environment - Analysis #1 00:01:00 External Environment - Analysis #2 00:01:00 External Environment - Analysis #3 00:01:00 External Forces Facing Marketing 00:01:00 Demographic Shift 00:01:00 Demographic Changes 00:02:00 Stakeholder Mapping #1 00:01:00 Stakeholder Mapping #2 00:01:00 Section 03: Microenvironments - Industry and Market Microenvironments - Industry and Market 00:01:00 Difference between an Industry and a Sector 00:02:00 Common Mistakes #1 00:02:00 Common Mistakes #2 00:01:00 Market Analysis #1 00:01:00 Market Analysis #2 00:01:00 Internal Firm Analysis and Environment Analysis 00:02:00 Enterprise Value Chain Analysis #1 00:01:00 Enterprise Value Chain Analysis #2 00:01:00 Enterprise Value Chain Analysis #3 00:01:00 Porter's Value Chain 00:01:00 Elements in Porter's Value Chain #1 00:01:00 Elements in Porter's Value Chain #2 00:01:00 SWOT - Gap Analysis 00:02:00 TOWS and Building Conversion Strategies 00:01:00 Section 04: Formulating a Marketing Plan - Building Components Formulating a Marketing Plan - Building Components #1 00:01:00 Formulating a Marketing Plan - Building Components #2 00:02:00 Formulating a Marketing Plan - Building Components #3 00:01:00 Product Life Cycle and Building a Product Strategy 00:01:00 Segmentation and Targeting- Geography, Consumer Behaviour and Cultures 00:01:00 Positioning Your Market Offering 00:01:00 Pricing Your Product for the Market 00:01:00 Channels and Distribution 00:01:00 Promotion and Brand Advertising 00:01:00 Business Development and Customer Relationship Marketing (CRM) 00:01:00 Hard-selling 00:01:00 Sales Funnel 00:01:00 Stages in the Sales Funnel 00:02:00 Section 05: Executing the Marketing Plan Action Planning, Roles and Responsibilities 00:01:00 Metrics and Measures 00:02:00 Marketing and Information Technology 00:01:00 Marketing Information (MIS) Systems: Sorting Data and Reporting 00:02:00 Marketing and Information Technology 00:01:00 The Marketing Profession and Building the Marketing Team 00:01:00
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Course Curriculum Course Introduction Introduction 00:04:00 Course Curriculum overview 00:04:00 Overview of Databases 00:08:00 SQL Environment Setup PostgreSQL Installation 00:13:00 Connecting to PostgreSQL using psql 00:04:00 Connecting to PostgreSQL using PgAdmin 00:07:00 Creating Database and Tables Basic of Database and Tables 00:06:00 Data Types 00:07:00 Primary Keys and Foreign Keys 00:04:00 Create Table in SQL Script 00:17:00 Insert 00:05:00 Update 00:05:00 Delete 00:03:00 Alter Table 00:05:00 Drop Table 00:02:00 Check Constraint 00:12:00 NOT NULL Constraint 00:04:00 UNIQUE Constraint 00:06:00 SQL Statement Basics Overview of Challenges 00:04:00 SQL Statement Basic 00:07:00 SELECT Statement 00:12:00 SELECT DISTINCT 00:10:00 Column AS Statement 00:07:00 COUNT 00:07:00 SELECT WHERE Clause - One 00:06:00 SELECT WHERE Clause - Two 00:11:00 ORDER 00:05:00 LIMIT 00:04:00 BETWEEN keyword usage on real time 00:08:00 IN Operator 00:06:00 LIKE and ILIKE 00:10:00 GROUP BY Statements Overview of GROUP BY 00:03:00 Aggregation Function 00:12:00 GROUP BY - One 00:05:00 GROUP BY - Two 00:06:00 HAVING on SQL Statement 00:04:00 JOINS Overview of JOINS 00:07:00 Introduction to JOINS 00:06:00 AS Statement table 00:05:00 INNER Joins 00:14:00 Full Outer Joins 00:04:00 Left Outer join 00:03:00 Right Outer Join 00:05:00 Union 00:05:00 Advanced SQL Commands Basic of Advanced SQL Commands 00:04:00 Timestamps 00:17:00 Extract from Timestamp 00:05:00 Mathematical Functions 00:06:00 String Functions 00:16:00 SubQuery 00:08:00 Databases and Tables Overview of Databases and Tables 00:02:00 Creating a Database backup 00:03:00 Restoring a Database from backup 00:04:00 Mock Exam Mock Exam - The Complete SQL from Scratch: Bootcamp 00:20:00 Final Exam Final Exam - The Complete SQL from Scratch: Bootcamp 00:20:00
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Course Curriculum Introduction Introduction to Maven 00:01:00 Topics Covered in this Course 00:03:00 How Maven Helps to a DevOps Engineer 00:02:00 Resource to Start 00:01:00 Setup Maven Environment on Windows Setup Maven Environment on Windows 00:01:00 Java Installation on Windows 00:05:00 Eclipse Installation 00:03:00 Create 1st Maven Project 00:04:00 Maven Coordinates 00:07:00 Default Directory Structure 00:03:00 Steps Involved to Build a Java Project 00:02:00 Maven Goals 00:06:00 Maven Goals in Action 00:07:00 Maven Goals, Repositories What is pom.xml and How it Works 00:05:00 About the Section 00:02:00 Maven Repositories 00:06:00 Maven goals - Deploy Goal for Local Repository 00:03:00 Push Maven Project onto GitHub 00:08:00 Maven on Linux Create an EC2 Instance 00:04:00 Prerequisites to Setup Maven 00:05:00 Setup Maven 00:04:00 Build Maven Project on Linux 00:10:00 Common Maven Goals 00:03:00 Create a Project with Maven Archetype 00:06:00 Plugins and dependencies in pom.xml 00:09:00 Settings.xml file 00:03:00 Tomcat Server Configurations 00:05:00 Deploy war on Tomcat Server 00:10:00 Maven in DevOps workflow Maven in DevOps workflow 00:01:00 Jenkins Installation 00:07:00 Add Maven Build Server as an Agent to Jenkins 00:07:00 Build Jenkins Job on Slave Node 00:07:00 Build a war file on Agent Node (Maven Server) 00:04:00 Additional Resources Create an AWS account 00:06:00 Install Git bash 00:03:00 Connect to a Linux with Mobaxterm 00:04:00 Install Tomcat 00:11:00 SonarQube SonarQube Introduction 00:07:00 SonarQube Installation 00:11:00 SonarQube Console Overview 00:14:00 SonarQube Installation with PostgreSQL Database 00:29:00 SonarQube Integration with Jenkins 00:15:00
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To improve learners' employability by allowing them to explore the relationship between management theories and their practical application in the business world. Investigate issues and opportunities and develop the awareness and appreciation of managerial, organisational and environmental issues. To use relevant information from different sources and to develop and encourage problem-solving and creativity to tackle the issues and challenges. To exercise judgement, own and take responsibility for decisions and actions. Develop the ability to recognise and reflect on personal learning and improve individual, social and other transferable skills. Upon completing this Level 7 diploma, learners can progress to study the Qualifi Level 8 Diploma in Strategic Management and Leadership or a university partner to complete a dissertation to receive a full master's degree. Key Highlights Are you an enthusiastic professional who wants to cultivate skills to deal with workplace management challenges and improve your ability to lead change? Then, the QUALIFI Level 7 Diploma in Business Strategy is the ideal starting point for your career journey. The qualification helps to develop the knowledge, understanding and skills that learners require to deal with the complexities of management in a business context and to develop their ability to lead change in organisations. Remember! The assessment for the qualification is done based on assignments only, and you do not need to worry about writing any exam. With the School of Business and Technology London, you can complete the qualification at your own pace, choosing online or blended learning from the comfort of your home. Learning and pathway materials and study guides developed by our Qualifi-approved tutors will be available around the clock in our cutting-edge learning management system. Most importantly, at the School of Business and Technology London, we will provide comprehensive tutor support through our dedicated support desk. If you choose your course with blended learning, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience. Career Pathways The Qualifi Level 7 Level Diploma in Business Strategy can open many career pathways including, but not limited to: Strategy Manager, with an estimated average salary of £65,757 per annum Finance Manager, with an estimated average salary of £57,685 per annum Strategy Analyst with an estimated average salary of £41,874 per annum Manager with an estimated average salary of £54,488 per annum Business Analyst, with an estimated average salary of £47,302 per annum About Awarding Body QUALIFI, recognised by Ofqual awarding organisation has assembled a reputation for maintaining significant skills in a wide range of job roles and industries which comprises Leadership, Hospitality & Catering, Health and Social Care, Enterprise and Management, Process Outsourcing and Public Services. They are liable for awarding organisations and thereby ensuring quality assurance in Wales and Northern Ireland. Assessment Time-constrained scenario-based assignments No examinations Entry Requirements For entry onto the Qualifi Level 7 Diploma in Business Strategy qualification, learners must possess: An honours degree in a related subject or a UK level 6 diploma or an equivalent overseas qualification Mature learners (over 21 years) with management experience International students whose first language is not English will need to have a score of 5.5 or above in IELTS (International English Language Testing System) Progression Learners completing the QUALIFI Level 7 Diploma in Business Strategy can progress to: The QUALIFI Level 8 Diploma in Strategic Management and Leadership, or A university partner to complete a dissertation to receive a full master's degree or Directly into employment in an associated profession. Why gain a QUALIFI Qualification? This suite of qualifications provides enormous opportunities to learners seeking career and professional development. The highlighting factor of this qualification is that: The learners attain career path support who wish to pursue their career in their denominated sectors; It helps provide a deep understanding of the health and social care sector and managing the organisations, which will, in turn, help enhance the learner's insight into their chosen sector. The qualification provides a real combination of disciplines and skills development opportunities. The Learners attain in-depth awareness concerning the organisation's functioning, aims and processes. They can also explore how to respond positively to this challenging and complex health and social care environment. The learners will be introduced to managing the wide range of health and social care functions using theory, practice sessions and models that provide valuable knowledge. As a part of this suite of qualifications, the learners will be able to explore and attain hands-on training and experience in this field. Learners also learn to face and solve issues then and there through exposure to all the Units. The qualification will also help to Apply scientific and evaluative methods to develop those skills. Find out threats and opportunities. Develop knowledge in managerial, organisational and environmental issues. Develop and empower critical thinking and innovativeness to handle issues and difficulties. Practice judgement, own and take responsibility for decisions and actions. Develop the capacity to perceive and reflect on individual learning and improve their social and other transferable aptitudes and skills. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. To know about the Qualification Structure, please get in touch with us at: admission@sbusinesslondon.ac.uk Delivery Methods School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments. We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish. The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.
Level 4 QLS Endorsed Course | Endorsed Certificate Included | Plus 5 Career Guided Courses | CPD Accredited