11806 Opportunities courses

The Hospitality Compliance Management Course is designed to guide you through the essential aspects of maintaining legal and regulatory standards within the hospitality industry. With increasing regulations in food safety, health, and safety, this course will help you understand the legal requirements and the best practices that ensure your operations remain in line with the law. It covers everything from risk assessments to managing employee safety and customer well-being, ensuring you’re always ahead of the curve. This course also delves into the importance of health and safety policies, environmental regulations, and proper documentation, helping you streamline your management processes. Perfect for those in leadership or managerial roles, it equips you with the knowledge to confidently oversee compliance in a fast-paced, ever-evolving industry. Stay informed about new regulations and ensure that your establishment runs smoothly, all while fostering a safe and legally sound environment for both staff and guests. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 1: Introduction to Hospitality Compliance Management Module 2: Food Safety and Hygiene Compliance Module 3: Safety and Security Compliance Module 4: Environmental Compliance Module 5: Alcohol and Beverage Compliance Module 6: Data Protection and Privacy Compliance Module 7: Compliance Audits and Training Programmes Learning Outcomes: Establish robust food safety protocols to meet industry standards. Implement effective safety and security measures in hospitality settings. Navigate and adhere to environmental compliance regulations. Ensure adherence to alcohol and beverage compliance requirements. Safeguard data and privacy in accordance with legal frameworks. Conduct comprehensive compliance audits and develop tailored training programmes. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Hospitality Managers Restaurant Owners Event Planners Compliance Officers Food and Beverage Managers Hospitality Students Venue Managers Environmental Health Officers Career path Hospitality Compliance Manager Food Safety Inspector Safety and Security Compliance Officer Environmental Compliance Specialist Alcohol and Beverage Compliance Analyst Data Protection and Privacy Officer Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Payroll Accounting Training Fast Track (Level 1-3): This course brings you the skills you need to use this popular payroll program to confidently process any businesses payroll. Being able to use Sage 50 Payroll should lead to greater productivity. But it also helps the business conform to employment legislation and data security requirements. Furthermore, broken down into practical modules this course is a very popular and well-received introduction to moving from manual payroll to computerised payroll. Moreover, it incorporates all the new government requirements for RTI reporting. Finally, Payroll is a vital role within any organisation. A career in payroll means specialising in a niche field with excellent progression opportunities. In this course, you will be learning from Level 1 to Level 3 of Sage Computerised Payroll which could help you to land your dream job in the Payroll sector. As Osborne Training is a Sage (UK) Approved training provider, you could gain the following qualifications provided that you book and register for exams and pass the exams successfully: Sage 50c Computerised Payroll Course (Level 1) Sage 50c Computerised Payroll Course (Level 2) Sage 50c Computerised Payroll Course (Level 3) All exams are conducted online through Sage (UK). Level 1: Introduction to payroll Introduction to Real-Time Information (RTI) Preparing employee records Starters - new employees Calculation of Gross Pay The PAYE and National Insurance systems Creating Payslips and analysis Creating Backups and Restoring data Payment analysis Processing National Insurance contributions Voluntary deductions Processing Leavers Completing the Payroll Procedures Level 2: Introduction to Payroll Introduction to Real Time Information (RTI) Preparing employee records Creating Backup and Restoring Data Starters - new employees Calculation of Gross Pay Deductions - Pension schemes and pension contributions Processing the payroll - introduction to the PAYE system Processing the payroll - income tax National Insurance contributions - Processing in the payroll Voluntary deductions Student Loan repayments Attachment of Earnings Orders & Deductions from Earnings Orders Processing Leavers Introduction to statutory additions and deductions Processing Statutory sick pay (SSP) Processing Statutory Paternity Pay (SPP) Statutory paternity pay and paternity leave Completing the processing of the payroll Creating Payslips and analysis Reports and payments due to HMRC Level 3: Advanced processing of the payroll for employees Preparation and use of period end preparation of internal reports Maintaining accuracy, security and data integrity in performing payroll tasks. Deductions - Pension schemes and pension contributions Processing the payroll -complex income tax issues Payroll Giving Scheme processing Processing Statutory Adoption Pay (SAP) Advanced Income tax implications for company pension schemes Student Loan repayments Processing Holiday Payments Processing Car Benefit on to the Payroll System Attachment of Earnings Orders & Deductions from Earnings Orders Leavers with complex issues Advanced processing of statutory additions and deductions Recovery of statutory additions payments - from HMRC Completing the processing of the payroll Complex Reports and payments due to HMRC Cost Centre Analysis Advanced, routine and complex payroll tasks Calculation of complex gross pay

Master dog training techniques and understand canine behavior. Learn to manage aggression, interpret dog language, consult effectively, and more!

Overview This comprehensive course on Pure Mathematics Fundamentals will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Pure Mathematics Fundamentals comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Pure Mathematics Fundamentals. It is available to all students, of all academic backgrounds. Requirements Our Pure Mathematics Fundamentals is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 14 sections • 193 lectures • 03:43:00 total length •About Course: 00:02:00 •Quick Guide: 00:01:00 •Topics of Essential Revision - 1: 00:00:00 •Negative numbers and operations on Integers: 00:14:00 •The rules of Indices in Algebra: 00:11:00 •Working with indices Part 1: 00:10:00 •Working with indices Part 2: 00:08:00 •Fractional Indices: 00:12:00 •What are Polynomials?: 00:07:00 •Writing statements in Algebraic Form: 00:06:00 •Simplification using BODMAS: 00:08:00 •Distributive Property: 00:07:00 •Addition of Algebraic expressions: 00:13:00 •Subtraction of Algebraic expressions: 00:12:00 •Multiplication of Algebraic Expressions Part 1: 00:05:00 •Multiplication of Algebraic Expressions Part 2: 00:05:00 •Multiplication of Algebraic Expressions Part 3: 00:06:00 •Division of algebraic expressions Part 1: 00:11:00 •Division of algebraic expressions Part 2: 00:10:00 •Division of algebraic expressions Part 3: 00:07:00 •Topics of Essential Revision - 2: 00:00:00 •Factorization by method of common factor: 00:13:00 •Factorization by regrouping the terms: 00:10:00 •Factorization by difference of two squares: 00:11:00 •Factorization using identity (a + b) ² and (a - b) ²: 00:10:00 •Factorization using identity (a + b + c) ²: 00:05:00 •Factorization by middle term split Part 1: 00:12:00 •Factorization by middle term split Part 2: 00:09:00 •Simultaneous Linear Equations: 00:07:00 •Graphical Method: 00:06:00 •Graphical method Continued: 00:11:00 •Elimination by substitution Method: 00:09:00 •Equating the coefficients Method: 00:11:00 •Cross Multiplication: 00:10:00 •Equations Reducible to Linear Equations-1: 00:08:00 •Equations Reducible to Linear Equations-2: 00:14:00 •Introduction to Quadratic Equations: 00:05:00 •Solving Quadratic Equations by Factorization method: 00:09:00 •Writing in completed square form: 00:07:00 •Solving by completed square method: 00:08:00 •Sketching of Quadratic Graphs: 00:12:00 •Quadratic graphs using Transformations: 00:06:00 •Quadratic inequalities: 00:11:00 •Deriving Quadratic formula: 00:05:00 •Solving problems using Quadratic Formula: 00:06:00 •Nature of Roots Part - 1: 00:05:00 •Nature of roots Part - 2: 00:12:00 •Downloadable Resources: 00:00:00 •Distance formula: 00:18:00 •Mid point formula: 00:05:00 •Gradient of a line: 00:11:00 •Graphing using gradient and y intercept: 00:03:00 •Some standard lines: 00:05:00 •Slope intercept form y = m x +c: 00:06:00 •Point slope form and two point form: 00:11:00 •Intersection of line and parabola: 00:10:00 •Past Papers Problems Part 1: 00:09:00 •Past Papers Problems Part 2: 00:11:00 •Past Papers Problems Part 3: 00:09:00 •Past Papers Problems Part 4: 00:12:00 •Past Papers Problems Part 5: 00:12:00 •Downloadable Resources: 00:00:00 •Sequence and series ( video): 00:08:00 •Arithmetic Sequence: 00:10:00 •General term of an A.P.: 00:07:00 •Finding given term is which term: 00:05:00 •Writing sequence when two terms are known: 00:08:00 •Condition for three terms to be in A.P.: 00:05:00 •Sum to n terms of A.P.: 00:06:00 •Practice Problems 1 (A.P.): 00:09:00 •Practice problems 2 (A.P.): 00:07:00 •Practice problems 3 (A.P.): 00:07:00 •Practice problems 4 (A.P.): 00:11:00 •Geometric Progressions: 00:12:00 •Sum to n terms in G.P.: 00:14:00 •Sum to infinite Terms in G.P.: 00:13:00 •Practice Problems 1 (GP): 00:15:00 •Practice Problems 2 (GP): 00:12:00 •Practice Problems 3 (GP): 00:07:00 •Practice Problems based on AP and GP both: 00:15:00 •Past papers problems 1: 00:17:00 •Past papers problems 2: 00:10:00 •Past papers problems 3: 00:11:00 •Downloadable Resources: 00:00:00 •Geometric Progressions - Resources: 00:00:00 •What is Factorial?: 00:07:00 •n-choose -r problems: 00:07:00 •Properties of n - choose -r: 00:05:00 •Binomial Theorem for positive index: 00:20:00 •Expanding using Binomial Theorem: 00:11:00 •Finding the indicated term in the Binomial expansion: 00:11:00 •Finding the indicated term from end: 00:09:00 •Finding the coefficient for given exponent (index) of the variable: 00:09:00 •Finding the term independent of variable: 00:05:00 •Expanding in increasing and decreasing powers of x: 00:09:00 •Practice problems 1: 00:12:00 •Practice Problems 2: 00:09:00 •Practice problems 3: 00:10:00 •Past papers problems 1: 00:15:00 •Past Paper problems 2: 00:13:00 •Past Paper problems 3: 00:09:00 •Downloadable Resources: 00:00:00 •What is Function?: 00:08:00 •Vertical Line Test: 00:04:00 •Value of a Function Graphically: 00:08:00 •Domain Range of a function Algebraically: 00:14:00 •Domain Range of a function Graphically: 00:07:00 •Even & Odd Functions: 00:07:00 •One to one Function: 00:05:00 •Composite Functions: 00:09:00 •How to draw Rational Functions- 1: 00:05:00 •How to draw Rational Functions- 2: 00:10:00 •Inverse of a function Algebraically: 00:05:00 •Inverse of a function Graphically: 00:09:00 •Practice Problems 1: 00:16:00 •Practice Problems 2: 00:11:00 •Downloadable Resources: 00:00:00 •What is Derivative?: 00:08:00 •Derivation of formula for Derivative: 00:06:00 •Differentiation by definition or First Principle: 00:07:00 •Power Rule: 00:22:00 •Practice Problems on Power Rule 1: 00:07:00 •Practice Problems on Power Rule 2: 00:07:00 •Practice Problems on Power Rule 3: 00:05:00 •Practice Problems on Power Rule 4: 00:13:00 •Practice Problems on Power Rule 5: 00:08:00 •Downloadable Resources: 00:00:00 •Tangents and Normals- Basics: 00:13:00 •Practice- Tangents and Normals Part 1: 00:16:00 •Practice- Tangents and Normals Part 2: 00:13:00 •Practice- Tangents and Normals Part 3: 00:11:00 •Practice- Tangents and Normals Part 4: 00:14:00 •Downloadable Resources: 00:00:00 •Stationary Points - Basics: 00:13:00 •Practice- Increasing Decreasing & Maxima Minima part 1: 00:11:00 •Practice- Increasing Decreasing & Maxima Minima part 2: 00:12:00 •Practice- Increasing Decreasing & Maxima Minima part 3: 00:10:00 •Downloadable Resources: 00:00:00 •Concavity-Basics: 00:02:00 •Concavity & Second Derivative: 00:08:00 •Second Derivative Test: 00:09:00 •Practice Problems on second derivative: 00:04:00 •Practice Problem of Maxima Minima using second derivative test Part 1: 00:17:00 •Practice Problem of Maxima Minima using second derivative test Part 2: 00:10:00 •Practice Problem of Maxima Minima using second derivative test Part 3: 00:07:00 •Practice Problem of Maxima Minima using second derivative test Part 4: 00:07:00 •Applications of Maxima and Minima Part 1: 00:09:00 •Applications of Maxima and Minima Part 2: 00:07:00 •Applications of Maxima and Minima Part 3: 00:10:00 •Applications of Maxima and Minima Part 4: 00:09:00 •Applications of Maxima and Minima Part 5: 00:10:00 •Applications of Maxima and Minima Part 6: 00:08:00 •Past Paper Problems on applications of maxima and minima Part 1: 00:09:00 •Past Paper Problems on applications of maxima and minima Part 2: 00:09:00 •Past Paper Problems on applications of maxima and minima Part 3: 00:08:00 •Past Paper Problems on applications of maxima and minima Part 4: 00:07:00 •Chain Rule: 00:12:00 •Rate of change part 1: 00:05:00 •Rate of change part 2: 00:10:00 •Rate of change part 3: 00:07:00 •Past Paper Problems using chain rule -1: 00:06:00 •Past Paper Problems using chain rule -2: 00:07:00 •Past Paper Problems using chain rule - 3: 00:07:00 •Past Paper Problems using chain rule - 4: 00:04:00 •Downloadable Resources: 00:00:00 •What is Integration?: 00:12:00 •Practice Questions 1: 00:06:00 •Practice Questions 2: 00:09:00 •Practice Questions 3: 00:09:00 •Fundamental Theorem of Calculus: 00:09:00 •What is Definite Integration?: 00:10:00 •Finding Definite Integration: 00:09:00 •Practice Questions on Definite Integration 1: 00:10:00 •Practice Questions on Definite Integration 2: 00:10:00 •Practice Questions on Definite Integration 3: 00:15:00 •Area below x-axis: 00:12:00 •Practice Problems on Area below x-axis 1: 00:11:00 •Practice Problems on Area below x-axis 2: 00:13:00 •Practice Problems on Area below x-axis 3: 00:09:00 •Practice Problems on Area below x-axis 4: 00:07:00 •Area between two curves (Basics): 00:15:00 •Practice Problems on Area between two curves 1: 00:06:00 •Practice Problems on Area between two curves 2: 00:13:00 •Practice Problems on Area between two curves 3: 00:12:00 •Practice Problems on Area between two curves 4: 00:10:00 •Practice Problems on Area between two curves 5: 00:13:00 •The Reverse Chain Rule- Indefinite Integration: 00:06:00 •The Reverse Chain Rule- Definite Integration: 00:05:00 •Practice Problems on The Reverse Chain Rule: 00:09:00 •Improper Integrals: 00:06:00 •Volumes by Integration: 00:08:00 •Practice Problems on Volumes by Integration-1: 00:04:00 •Practice Problems on Volumes by Integration-2: 00:04:00

Bad news - people don't buy your product. Better news - they don't buy anyone else's product either. Best news - they do buy what a product gives them, whether it be removing 'pain' or giving 'pleasure'. So what a challenge it is that every single person buys your product for a slightly different reason! What's the secret to selling in that sort of sales environment? This programme provides a great roadmap. This course will help participants: Build rapport with authenticity Use open questions, listening and summary to properly understand the prospect Use 'impact' questions to 'stack the pain' of remaining with the status quo Convert features into personalised benefits that reflect stated needs Handle objections with calm confidence Identify buying signals Close effectively Convey credible urgency centred on the prospect's - not the salesperson's - interests 1 What makes a customer buy any product? Moving towards 'pleasure' Moving away from 'pain' Robert Cialdini's Psychology of Influence - buying motives Understanding what your product does for customers Why there is never a 'one size fits all' approach What are the real 'unique selling points' and why the salesperson is the real 'USP' At what point does the customer emotionally buy your product? 2 Getting past gatekeepers What gatekeepers' motivations are How to make them your friend rather than your enemy How to make your call harder to block than to put through How to control the gatekeeper with questions, not answers Using Cialdini's 'reciprocity' law to get put through more often Practical exercise in which the trainer poses as gatekeeper 3 Questioning and listening skills How to use open questions to get the customer talking What questions to avoid and why How to 'stack the pain' of the status quo with 'impact questions' Practical 'pain stacking' exercise in pairs What listening is and what it isn't Question funnelling - how to earn deeper disclosure through probing Practical funnelling exercise in pairs The power of summary 4 How to create tailored benefits and not 'dive into solution' What is 'diving into solution'? Examples and analogies Why it is to be avoided Practical exercise in pairs - how it feels to have solutions offered up too early How to avoid 'feature-dumping' What is 'value selling'? How to create tailored benefits How to convert product features into benefits How to deal with the prospect's competitor allegiance 5 Handling objections and testing the water How to overcome the price objection by selling value Common objections the participants encounter and answers that work The objections salespeople carry in their own heads The 'A-C-E' objection-handling model How to uncover objections When - and when not - to trial close 6 Closing skills Why salespeople often close too early How to identify buying signals How to use urgency with skill and effectiveness Four killer closing techniques that work How to avoid buying the product back by careless post-sale talk How to ask for referrals for your product How to 'farm' the account for future opportunities 7 Wrap-up Key learnings from each participant Individual action planning - steps that can and will be implemented in the workplace

This programme has a simple objective: to help a sales team create and implementa comprehensive account development plan. If you want to earn strategic partner or preferred supplier status with your clients and customers then you need to add value to their business, consistently, and you can only do this if you have a plan - a key account management plan. This programme will help participants: Discover opportunities - through a deeper understanding of the customer's business Develop partnership - through a better 'value proposition' for the customer Increase repeat business - based on higher customer satisfaction Improve synergy - by getting everyone to 'sing from the same hymn sheet' Develop a collaborative account plan - validated by the customer and their own management Secure resources - management will align resources to execute soundly based account plans Win an increased share of 'customer wallet' - through systematic account development 1 The six principles of strategic account development Introduction to the PROFIT account development model:- Performance- Relationships- Objectives and goals- Feedback- Integration- Teamwork Practical account development strategies: overview and case studies 2 Performance Use practical tools to help you manage and measure account performance and success Design and build a monthly account dashboard for all sizes of account Prioritise and manage accounts and customers pro-actively and successfully, using proven planning tools Develop a cross-selling strategy to integrate products or solutions into the customer's business as closely as possible 3 Relationships How to build and manage key relationships within an account Qualifying and managing key influencers accurately Producing a 'relationship matrix' for each account quickly and easily Approaching and developing new contacts strategically Tools and techniques for successful tracking of contacts and call-backs Developing a coach or advocate in every customer organisation pro-actively 4 Objectives and goals Where are you now? - how to establish your competitive position within an account Know how to set, monitor and track key objectives for accounts over the short, medium and long term Selling against the competition - developing both long- and short-term sales strategies 5 Feedback - building loyal and satisfied customers The correct way to manage customer expectations and create listening loops within an account How to monitor and track your customer's perception and satisfaction with your organisation Building a personalised satisfaction matrix for each account Customer review meetings - best practice in building loyalty by regular joint planning events Understanding the concept of long-term customer value and the importance of adapting a customer-focused attitude 6 Integration How to integrate your products or solutions with the customer's business needs and processes Spot and react to early warning signals that may cause an account's loyalty to fade, reduce revenue or switch to a competitor Developing a loyalty strategy for key accounts or groups of smaller accounts Getting your message and strategy across to C-level contacts 7 Teamwork Working with others to achieve your account goals Gaining internal commitment from your organisation Managing and working with a virtual team Creating cross-departmental communication loops 8 Putting it all together Personal account reviews Personal learning summary and action plans

The aim of this programme is to provide current / prospective senior project managers with an in-depth review of the role and importance of project management in the organisation. It focuses on the strategic role of the project manager and aims to draw out the full scope of the role and how it impacts on project performance. The five key objectives of this programme are to enable the participants to: Identify the characteristics and attributes needed by project managers in ensuring the organisation is recognised as an industry leader in delivering successful projects Understand the full scope and impact of the project manager / leader's role in managing projects or programmes to maximise benefit to the business Define the hallmarks and skills required to manage significant business projects or project portfolios Develop an understanding of the skills required and their impact on the project through case study work and syndicate exercises Benefit from an effective forum for exchanging experience and fostering a sense of team spirit and mutual support between senior project managers DAY ONE 1 Introduction (Course sponsor) A vision of future opportunities and challenges The impact of project managers / leaders on future success 2 The determinants of success The contractor's perspective The client's perspective Success and failure: factors that determine the project outcome The impact of the project manager 3 Case study: Project Giotto How successful was this project? What were the primary factors that influenced the outcome? How relevant are these factors to current projects? Feedback and review 4 Project team exercise A practical exercise demonstrating the role of the project manager in managing the interfaces between the client, the project team and suppliers Review - what skills are required to be a 'world class' project manager? 5 The role of the Project Manager The role and skills of the 'world class' project manager The three key dimensions of effective project leadershipManaging influential stakeholdersManaging project performanceManaging the project team Project leadership skills appraisal (individual review) DAY TWO 6 Managing influential stakeholders Project management and the art of leadership Who are the influential stakeholders and how do they affect the project? What we need to do / not do, to build successful working relationships 7 Case study: Understanding the customer What are the likely problems the project manager will encounter? What should the project manager do to ensure an effective partnership? 8 Managing project performance Issues affecting commercial performance Joining up the project life-cycle: getting performance from inception to closure The roles of project manager, line manager and project sponsor 9 Project team exercise: Making the promise / delivering the promise An exercise demonstrating the commercial and team leadership skills needed by the project manager Review - what must the project manager do to optimise project performance? 10 Managing multi-functional project teams The challenges of building effective, multi-functional project teams Co-ordinating work across functional and organisational boundaries Maintaining strategic focus and balancing priorities 11 Making it happen Individual action planning Syndicate discussion 12 Course review and transfer planning (Course sponsor present) What will we do differently? How will we make it happen? Conclusion

Discover the power of data science and machine learning with Python! Learn essential techniques, algorithms, and tools to analyze data, build predictive models, and unlock insights. Dive into hands-on projects, from data manipulation to advanced machine learning applications. Elevate your skills and unleash the potential of Python for data-driven decision-making.

Sharpen your culinary leadership skills with our Kitchen Management course. Master safety, sanitation, menu creation, and strategic financial planning to excel as a kitchen manager. Dive into this all-encompassing guide to managing a high-functioning kitchen.

Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00