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An insightful, enjoyable and experiential programme to help you analyse data and information and make a balanced decision based upon sound commercial reasoning. It will enable you to identify options, make decisions and take actions based on a thorough analysis combined with instinct and intuition to make a positive effect on profitability. This programme will help you: Identify ways to analyse data and sort relevant from irrelevant information Develop analytical and numerate thinking, and consider the financial implications of a decision Make decisions based on sound commercial reasoning - a mix of intuition and analysis Select from a range of tools to analyse a situation and apply these effectively Understand how costs and profits are calculated Use tried-and-tested techniques to manage and control your budgets Appreciate the fundamentals of financial analysis Focus on the bottom line Identify the basics of capital investment appraisal for your business Evaluate results and seek opportunities for improvement to your business 1 The commercial environment What do shareholders and investors want? What do managers want? Profit v non-profit organisations Investor expectations 2 Financial and non-financial information Risk and reward considerations Drivers of commercial decisions 3 Running a business A practical exercise to bring financial statements to life Different stakeholder interests in a business The impact and consequences of decisions on financial statements 4 Where do I make a difference to the organisation? How can I contribute to an improved business performance? Key performance indicators - measuring the right things A 'balanced scorecard' approach - it's not all about money! 5 A 'balanced scorecard' approach Analysing and reviewing my contribution to the business direction What is the current focus of my commercial decisions? Developing the business in the right way - getting the balance right! Where should/could it be in the future? Do my decisions support the overall vision and strategy? 6 Making commercial decisions Left-brain and right-brain thinking Convergent and divergent thinking Analysis and instinct Interactive case study exercise - emotional and rational decisions Reflection - what is my style of making decisions 7 Let's consider the customer! Identifying target markets Differentiating propositions and products Customer service considerations Marketing considerations and initiatives Pricing strategies and considerations 8 Strategic analysis The external environment The internal environment LEPEST analysis SWOT analysis Forecasting Group activity - analysing markets and the competition How do these improve your decisions? 9 Comparing performance Analysing key financial ratios Ways to compare performance and results Break-even analysis 10 Profit and loss accounts and budgeting Managing income and expenditure The budgeting process How does this link to the profit and loss account? Managing and controlling a cost centre/budget The role of the finance department Different ways of budgeting Incremental budgeting Zero-based budgeting 11 Understanding the balance sheet Purpose of balance sheets Understanding and navigating the content What does a balance sheet tell you? How do you affect your balance sheet? Links to the profit and loss account A practical team exercise that brings financial statements to life 12 Business decisions exercise How does this improve your decisions? A practical exercise to apply new knowledge and bring commercial thinking to to life The impact and consequences of decisions on financial statements 13 Working capital Why is this important? The importance of keeping cash flowing Business decisions that affect cash Calculating profit 14 Capital investment appraisal Capex v Opex Payback Return on investment The future value of money The concept of hurdle rate 15 Lessons learned and action planning So what? Recap and consolidation of learning The decisions that I need to consider Actions to achieve my plan
In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Clinical Cupping Therapy will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Clinical Cupping Therapy will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Clinical Cupping Therapy and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Clinical Cupping Therapy is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Clinical Cupping Therapy. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Clinical Cupping Therapy will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Introduction Welcome to my course! 00:01:00 Learn the 2 different cupping techniques in under 2 minutes 00:02:00 Ok, so let's get serious for a minute. What is so wrong about the red marks? 00:02:00 So How Does Cupping Work? 00:03:00 What Types Of Cups Should I Buy And Why? 00:03:00 These Cups People Swear By, But I have Just Had No Luck with Them 00:02:00 A Rundown On How To Do Cupping On Someone's Back 00:04:00 The Contraindications to Cupping 00:02:00 What should you do your treatment on? 00:01:00 Let's have a little practice shall we? 00:03:00 It's cupping time! The Upper Body And Limbs How this Section Of The Course Works 00:02:00 Neck Pain/Neck Tension 00:05:00 How To Do Cupping For Neck Pain And Tension 00:03:00 How To Do Cupping For The Neck On Someone Else 00:05:00 Some Advanced Techniques For Neck Pain And Tension 00:08:00 Neck Exercises To Relieve Pain 00:02:00 Shoulder/Rotator Cuff Pain/Shoulder Impingements 00:11:00 How To Do Cupping For Rotator Cuff and shoulder problems 00:12:00 Exercises to do for rotator cuff problems 00:06:00 Exercises For Frozen Shoulder 00:03:00 Extension Exercise For Upper Back Pain Relief 00:03:00 Chest/Respiration/Colds 00:05:00 Biceps Tendonitis/Upper Arm Pain 00:04:00 Tennis Elbow Pain/Forearm Extensor Pain 00:03:00 How To Do Cupping For Tennis Elbow And Extensors Pain 00:03:00 Home Exercises For Tennis Elbow 00:04:00 Golfers Elbow Pain 00:01:00 Carpal Tunnel Syndrome/Wrist Pain 00:02:00 How To Treat Carpal Tunnel Syndrome, Golfer's Elbow And Forearm Pain 00:03:00 Home Exercises For Carpal Tunnel Syndrome 00:01:00 Advanced Techniques For The Arms And Forearms 00:03:00 Hand/Thumb Pain 00:02:00 Home Trigger Point release Techniques For Thumb/Hand Pain 00:03:00 How To Do Cupping For Relaxation/Stress Relief 00:03:00 How To Do A Relaxing Cupping Massage For The Back And Neck 00:06:00 Frozen Shoulder 00:05:00 It's cupping time! The Lower Back And Limbs Welcome To Section 3 00:02:00 Lower Back Pain 00:04:00 How To Do Cupping For The Lower Back And Sciatica 00:07:00 Sciatica 00:05:00 Sciatica Summary 00:03:00 Hip Pain, Piriformis Syndrome, Bursitis, S.I. Joint Dysfunction And Buttock Pain 00:06:00 How To Do Cupping For Hip Pain 00:03:00 Hamstring Strains, Hamstring Pain 00:01:00 How To Do Cupping For The Hamstrings. 00:03:00 Thigh Pain and Groin Strains 00:01:00 How To Do Cupping For The Thigh (Quadriceps) and groin area 00:04:00 How To Do Cupping For Iliotibial Band Syndrome 00:03:00 Knee Pain, Runners Knee, Meniscal Pain 00:01:00 How To Do Cupping For Knee Pain 00:03:00 Calf Pain, Calf Cramps and Tired And Sore Calves 00:03:00 How To Do Cupping For The Calf 00:04:00 How To Stretch The Calf Muscles Correctly 00:02:00 Advanced Techniques For The Thighs, Hamstrings And The Lower Leg 00:01:00 Ankle Sprains, Chronic Ankle Pain 00:07:00 A Quick Word About Treating Acute Sprains And Strains 00:03:00 How To Do Cupping For Ankle Pain And Sprains 00:03:00 Treating Chronic Ankle Pain 00:03:00 Plantar Fasciitis/Heel Spur, Foot Pain and Tired Feet 00:02:00 How To Do Cupping For Plantar Fasciitis And Generalized Foot Pain 00:02:00 A Great Home Exercise For Plantar Fasciitis And Any Foot Pain 00:01:00 How Long Should You Stretch A Muscle For? Here is the answer 00:01:00 How Often Should You Treat Someone? 00:03:00 A Word about acupressure and also static cupping What about using static cupping? 00:02:00 Treating using acupressure points as well 00:03:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This SEO Content Writing & Copy Writing course will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The SEO Content Writing & Copy Writing course will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to SEO Content Writing & Copy Writing and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited SEO Content Writing & Copy Writing course is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this SEO Content Writing & Copy Writing course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career path The SEO Content Writing & Copy Writing will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: Introduction Introduction 00:05:00 How to Navigate This Course - Watch This Video 00:03:00 Section 02: Free Taster 13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00 Copywriting to Sell 10 Steps you must know 00:06:00 14 Step Formula to Writing Great Sales Copy 00:06:00 Section 03: BASICS: 12 Essential Steps to Great Copy Writing AIDA is not just an Opera! 00:02:00 Have you any idea who you are talking to? 00:02:00 Who cares what format you use? 00:03:00 Hurting? Want someone to heal your pain? 00:02:00 I haven't got time or money for Objections! 00:02:00 Don't worry, there's always plenty of Scarcity to go round! 00:02:00 So, why are YOU reading my Headlines? 00:02:00 Why do you always want to know whats in it for you? 00:02:00 Endorsements? Pah! Prove it to me! 00:03:00 I Guarantee to you that I love Risk! Or do I? 00:02:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Keep it Simple S. and throw away your Theasaurus 00:02:00 Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks Introduction to Copywriting Formulation 00:02:00 Starting with AIDA 00:06:00 PAS - Problem, Agitation, Solution 00:04:00 The 4 Ps 00:03:00 QUEST 00:04:00 Section 05: BASICS: How to Write Headline What You Need to Know to Write Great Headlines 00:06:00 Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy Writing Editing: Can You Write Better Copy? 00:06:00 Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00 Editing Writing: Seven Guidelines for Editing Writing 00:06:00 Section 07: PSYCHOLOGY: The Psychology behind Copywriting Get Your Copywriting Psychology Right! 00:06:00 What are the Eight Universal Motivators? 00:07:00 100 Motivations 00:05:00 Overcoming Objections 00:08:00 Section 08: COPYWRITING FOR Blogging - Web Posts Copywriting for Blogs 00:09:00 A Simple Formula for Blog Posts 00:04:00 Blog Post Copywriting Formula 00:09:00 Blog Post Editing Checklist 00:08:00 Section 09: COPYWRITING FOR Landing Pages Copywriting for Landing Pages 00:04:00 Copywriting for Testimonials 00:06:00 Copywriting for Bullet Points 00:05:00 Section 10: COPYWRITING FOR Sales Letters Five Formulations for Sales Letters 00:03:00 The Five Point Sales Letter Formula 00:03:00 The Seven Step Copywriting Formula for Sales Letters 00:05:00 The Nine Point Formula 00:05:00 The 18 Step Sales Letter 00:06:00 The 21 Part Sales Letter Formula 00:08:00 Bonus: 32 Step Power Copywriting Formula 00:08:00 Section 11: COPYWRITING FOR Video Sales Letters What is a Video Sales Letter 00:03:00 How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00 Video Sales Letter Basics - Some Simple Guidance for Better VSLs 00:04:00 Video Sales Letter Outline - with Downloadable Templates 00:07:00 Section 12: COPYWRITING FOR Email Copywriting for Email 00:07:00 How to Write Effective Welcome Emails 00:10:00 ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00 Email Copywriting Analysis 1 00:05:00 Copywriting Formulas for Email Sequences 00:06:00 Section 13: COPYWRITING FOR Advertisements Copywriting for Advertisements 00:04:00 Section 14: COPYWRITING FOR Twitter Copywriting for Twitter - Engage, Entertain, Be Brief! 00:07:00 Section 15: COPYWRITING FOR Promotional Videos How to Create a High Converting Promotional Video 00:06:00 The Promotional Video for This Course Following the Script 00:02:00 The Promotional Video - Version 2 00:02:00 Promotional Video SlideDeck 00:20:00 Promotional Video Script Checklist 00:04:00 2018 Update: The Formula for an Effective Promotional Video 00:04:00 2018 New Copywriting Course Promo Video 00:03:00 Section 16: Conclusion and Course Wrap Up Conclusion and Course Wrap Up 00:03:00 Additional File Additional File 00:00:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
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