Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign. This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Overview This comprehensive course on Business Plan for Entrepreneurs will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Plan for Entrepreneurs comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Plan for Entrepreneurs. It is available to all students, of all academic backgrounds. Requirements Our Business Plan for Entrepreneurs is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 9 sections • 39 lectures • 02:29:00 total length •Business Plan for Entrepreneurs Achieve Your Short & Long Term Goals preview: 00:04:00 •Things to Consider Before Starting a Business Plan: 00:04:00 •Lesson 01 Identify Your Skills: 00:04:00 •Lesson 02 Audit the Market Demand of Your Idem: 00:04:00 •Lesson 03 Check for Availability of Resources: 00:04:00 •Lesson 04 Work on a Financial Plan: 00:03:00 •Lesson 05 Be Ready to Face Failure: 00:03:00 •The Elements of a Business Plan: 00:03:00 •Lesson 01 Mission Statement (Company Overview): 00:04:00 •Lesson 02 Marketplace Opportunity: 00:05:00 •Lesson 03 Product/Service Information: 00:04:00 •Lesson 04 Sales/Market Plan: 00:04:00 •Lesson 05 Financials: 00:04:00 •Who Are You Writing the Business Plan For: 00:04:00 •Lesson 01 You Want to Start a Business: 00:03:00 •Lesson 02 You Own an Established Firm and are Seeking Help: 00:04:00 •Lesson 03 You Need to Determine Your Objectives: 00:04:00 •Lesson 04 You're Trying to Predict the Future: 00:04:00 •Lesson 05 You Want to Use it to Raise Money: 00:03:00 •The Purpose of a Business Plan: 00:03:00 •Lesson 01 Provide a Road Map: 00:04:00 •Lesson 02 Understand What to Focus On: 00:04:00 •Lesson 03 Raise finance: 00:04:00 •Lesson 04 Manage your Business Effectively: 00:04:00 •Lesson 05 Enlightening Executive Talent: 00:04:00 •How a Business Plan Can Help with Long Term Success: 00:04:00 •Lesson 01 A Business Plan Is Simply a Must-Have for Some Businesses: 00:05:00 •Lesson 02 A Business Plan Helps You Make Decisions: 00:03:00 •Lesson 03 A Business Plan Can Be a Reality Check: 00:05:00 •Lesson 04 A Business Plan Can Give You New Ideas: 00:05:00 •Lesson 05 A Business Plan Creates an Action Plan: 00:03:00 •Reasons You Need a Business Plan: 00:04:00 •Lesson 01 Gain a Deep Understanding of Your Market: 00:03:00 •Lesson 02 Hold Yourself Accountable: 00:04:00 •Lesson 03 Know Your Message: 00:05:00 •Lesson 04 Confirm the Math: 00:06:00 •Lesson 05 Iron Out Possible Kinks: 00:04:00 •Review: 00:03:00 •Assignment - Business Plan for Entrepreneurs: 00:00:00
Overview This comprehensive course on Computer Networks Security will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Computer Networks Security comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Computer Networks Security. It is available to all students, of all academic backgrounds. Requirements Our Computer Networks Security is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 12 sections • 52 lectures • 08:08:00 total length •Introduction: 00:10:00 •1.1 Computer Network: 00:11:00 •1.2 Computer Network Topologies: 00:11:00 •1.3 Categories of Computer Network: 00:10:00 •1.4 Computer Network Devices: 00:11:00 •1.5 Transmission Media: 00:09:00 •2.1 ISO/OSI Model: 00:10:00 •2.2 Application, Presentation, and Session Layers: 00:12:00 •2.3 Transport and Network Layers: 00:11:00 •2.4 Data Link and Physical Layers: 00:09:00 •2.5 ISO/OSI Model in Action: 00:10:00 •3.1 Introduction to Computer Networks Protocols: 00:11:00 •3.2 IP Protocol: 00:13:00 •3.3 TCP and UDP Protocols: 00:12:00 •3.4 Application Protocols: 00:12:00 •3.5 TCP/IP Characteristics and Tools: 00:11:00 •4.1 Wireless Networks Benefits: 00:09:00 •4.2 Types of Wireless Networks: 00:12:00 •4.3 Wireless Networks Protocol (Wi-Fi): 00:07:00 •4.4 Wireless Networks Devices: 00:10:00 •4.5 Wireless Networks Drawbacks: 00:09:00 •5.1 Security Goals: 00:09:00 •5.2 Securing the Network Design: 00:10:00 •5.3 TCP/IP Security and Tools: 00:12:00 •5.4 Port Scanning and Tools: 00:11:00 •5.5 Sniffing and Tools: 00:10:00 •6.1 Reasons to Use Firewall: 00:13:00 •6.2 Firewalls Rules: 00:11:00 •6.3 Firewalls Filtering: 00:09:00 •6.4 Honeypots: 00:07:00 •6.5 Bypassing Firewalls: 00:08:00 •7.1 Intrusion Detection System: IDS: 00:11:00 •7.2 Network IDS: NIDS: 00:06:00 •7.3 NIDS Challenges: 00:09:00 •7.4 Snort as NIDS: 00:08:00 •7.5 Intrusion Prevention Systems: IPS: 00:07:00 •8.1 Wired Equivalent Privacy WEP Attacking: 00:11:00 •8.2 WPA and AES Protocols: 00:09:00 •8.3 Wireless Security Misconceptions: 00:09:00 •8.4 Wireless Attacks and Mitigation: 00:09:00 •8.5 Secure Network Design with Wireless: 00:09:00 •9.1 Physical Security Objectives: 00:11:00 •9.2 Physical Threats and Mitigation: 00:11:00 •9.3 Defense in Depth (DiD): 00:07:00 •9.4 Incident: 00:06:00 •9.5 Incident Handling: 00:14:00 •10.1 Confidentiality, Integrity, and Availability (CIA): 00:06:00 •10.2 Assets, Threats, and Vulnerabilities: 00:04:00 •10.3 Risks and Network Intrusion: 00:06:00 •10.4 Common Attacks: 00:09:00 •10.5 Security Recommendations: 00:06:00 •Assignment - Computer Networks Security: 00:00:00
Overview This comprehensive course on Agile Scrum Master Certification will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Agile Scrum Master Certification comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Agile Scrum Master Certification. It is available to all students, of all academic backgrounds. Requirements Our Agile Scrum Master Certification is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 16 sections • 46 lectures • 06:41:00 total length •Objectives and Targets: 00:09:00 •Download: course curriculum in pdf: 00:10:00 •Waterfall. Typical challenges: 00:06:00 •Agile history and 2001's Manifesto: 00:11:00 •Agile. A different approach: 00:04:00 •Agile benefits: 00:02:00 •When agile is best applied + success factors: 00:03:00 •Download: Agile Vs Waterfall. Overview diagram: 00:02:00 •Download: Agile Vs Waterfall side by side by project stage: 00:08:00 •2020 SCRUM GUIDE: WHAT'S NEW!: 00:22:00 •BONUS - Full eBOOK of the Course: 00:02:00 •Download: the Scrum Guide: 00:28:00 •Download: the Scrum Glossary: 00:08:00 •Download: Framework Navigator: 00:02:00 •Scrum introduction: 00:12:00 •Theory and values: 00:08:00 •The Scrum Team - Introduction: 00:08:00 •Product, Product Goal and Product Owner: 00:14:00 •Developers: 00:03:00 •The scrum master: 00:08:00 •Characteristics of a perfect scrum master: 00:46:00 •Introduction: 00:03:00 •The Sprint: 00:06:00 •Download: Diagram of a typical Sprint (with events, roles, artifacts): 00:02:00 •The sprint planning: 00:10:00 •The daily scrum: 00:04:00 •The sprint review: 00:06:00 •The sprint retrospective: 00:05:00 •Product backlog: 00:08:00 •Sprint backlog: 00:02:00 •Increment and definition of done: 00:04:00 •Commitments: 00:04:00 •Introduction: 00:02:00 •Scrum of scrums: 00:02:00 •Nexus framework: 00:05:00 •Download: the Nexus Framework poster: 00:02:00 •A day in the life of a typical Sprint: 01:04:00 •Products, Initiatives, Epics, Features, Stories and Tasks: 00:11:00 •Underlying theory, t-shirt sizing, planning poker: 00:09:00 •Bucket system, affinity mapping, time unit: 00:04:00 •Underlying theory. Velocity: 00:07:00 •Sprint burn-down: 00:08:00 •Release burn-up, cumulative flow, other metrics: 00:06:00 •How to best prepare for PSM I Certification: 00:09:00 •PSM I EXAM SIMULATOR #1 and #2 (80+80 HIGH QUALITY QUESTIONS. REAL MODE): 00:02:00 •Assignment - Agile Scrum Master Certification: 2 days
Overview This comprehensive course on Adobe Illustrator CC Masterclass will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Adobe Illustrator CC Masterclass comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Adobe Illustrator CC Masterclass. It is available to all students, of all academic backgrounds. Requirements Our Adobe Illustrator CC Masterclass is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 10 sections • 54 lectures • 05:26:00 total length •Learning Objectives: 00:03:00 •Understanding Raster: 00:03:00 •A Crash Course In Graphic File Formats: 00:05:00 •Opening, Creating and Working with Multiple Documents: 00:10:00 •A Tour Of The Illustrator Interface: 00:10:00 •Customizing The Illustrator Environment: 00:09:00 •Saving Saving Interface Workspaces: 00:03:00 •Zooming and Navigation Techniques: 00:11:00 •Using Illustrator's Outline Mode: 00:02:00 •Using the Selection Tool: 00:05:00 •Using the Direct Selection Tool: 00:05:00 •Free-Handing Selections With The Lasso Tool: 00:04:00 •Selecting Objects Based On Colour: 00:05:00 •Advanced Selection Techniques: 00:05:00 •Saving and Reloading Selections: 00:04:00 •Drawing Rectangles and Squares: 00:08:00 •Drawing Ovals and Circles: 00:02:00 •Drawing Rounded Rectangles, Polygons and Stars: 00:07:00 •Drawing Lines, Arcs and Grids: 00:05:00 •Drawing With The Pencil Tool (And Erasing Mistakes): 00:06:00 •Understanding Vector Paths: 00:03:00 •Introducing Illustrator Brushes: 00:09:00 •Using The Blob Brush: 00:06:00 •Moving And Duplicating Objects: 00:05:00 •Scaling, Rotating, Reflecting, Sheering: 00:09:00 •Precisely Transforming And Positioning Objects: 00:07:00 •Precise Positioning Using The Transform Panel: 00:05:00 •Automatically Calculating In The Transform Panel: 00:04:00 •Controlling Stacking Order: 00:03:00 •Grouping And Ungrouping Objects: 00:05:00 •Locking And Hiding: 00:04:00 •Aligning And Spacing Objects Apart: 00:06:00 •Aligning To A Key Object: 00:02:00 •Methods For Applying Fills And Strokes: 00:11:00 •Setting Stroke Options: 00:05:00 •Creating A Dashed Outline Effect: 00:04:00 •Exploring Illustrator's Swatch Libraries: 00:06:00 •Mixing And Saving Custom Colours: 00:08:00 •Creating, Saving, And Using Custom Gradients: 00:11:00 •Filling Objects With Patterns: 00:04:00 •Copying Fills And Strokes: 00:05:00 •Creating Point And Area Type: 00:06:00 •Importing Large Amounts Of Text: 00:07:00 •Formatting Text: 00:11:00 •Area Type Options: 00:04:00 •Creating Type on a Path: 00:06:00 •Converting Text To Shapes: 00:03:00 •Introducing Layers: 00:09:00 •Using Illustrator's Pathfinders: 00:06:00 •Applying Special Effects: 00:12:00 •Exploring The Appearance Pane: 00:07:00 •Saving Your Work In Different File Formats: 00:08:00 •Saving Your Work For The Web: 00:08:00 •Where to Go From Here: 00:05:00
Overview Enrol in our Project Manager Training Course today and build the necessary skills, knowledge and experience to transform your career. The Project Manager Training Course could enhance your continuing professional development thus propelling you more towards your dream job. This Project Manager Training Course could be your key, if you are interested in a long term career in the field of Project Manager Training Course. This Project Manager Training Course course consists of a number of easy to digest, in-depth modules which are designed to provide you with detailed knowledge on Project Manager Training Course. This Project Manager Training Course aims to accompany you through your journey to help you become a master of Project Manager Training Course. Learn through a mixture of interactive lessons and online study materials. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Project Manager Training Course. It is available to all students, of all academic backgrounds. Requirements Our Project Manager Training Course is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management , Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum of Project Manager: What is a Project? The Four Stage Project Lifecycle Project Stages and Boundaries One Reason why Projects go Wrong Terminology used in the Project Stages More on Project Gateways / Stage Gates Define your Project: Goals and Objectives Understanding Project Scope Dealing with Scope Creep Project Definition: Summary The Book of the Plan The Stakeholder Engagement Process Stakeholder Analysis Milestones are your Best Friends The Work Breakdown Structure The Gantt Chart Tools for Creating a Gantt Chart The Linear Responsibility Chart (LRC) aka The RACI Chart The Risk Management Process Risk Analysis: The Six Strategies for Managing Risks: The Risk Register (or Risk Log) The Four Essentials of Leading your Team: Project Delivery - The Three Key Cycles: Closing your Project in an Orderly Manner Closing Words
Overview This comprehensive course on Entrepreneurship & Innovation Management will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Entrepreneurship & Innovation Management comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Entrepreneurship & Innovation Management. It is available to all students, of all academic backgrounds. Requirements Our Entrepreneurship & Innovation Management is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 6 sections • 72 lectures • 02:00:00 total length •Entrepreneurship: 00:01:00 •Entrepreneurship Introduction: 00:01:00 •Entrepreneurship Definition: 00:01:00 •Entrepreneurship Theories: 00:01:00 •Schumpeter Theory: 00:02:00 •Uncertainty - Bearing Theory and Krizner's 'Alert' Entrepreneurship: 00:02:00 •Biological and Marshall's Theory of Entrepreneurship: 00:01:00 •Other Entrepreneurship Theories: 00:02:00 •Sociological Theories of Entrepreneurship: 00:02:00 •Jean-Baptiste Say's Law: 00:01:00 •Entrepreneurship Creativity: 00:01:00 •Theories in Creativity: 00:01:00 •Wertheimer, Maslow, Rickards and Gilliam: 00:03:00 •Creativity in Organisations: 00:01:00 •Creativity in Management: 00:01:00 •Creativity and Competition: 00:01:00 •Entrepreneurship Mindset: 00:02:00 •Innovation and Entrepreneurship: 00:01:00 •Types of Innovations: 00:02:00 •Innovation Theories: 00:02:00 •Chain-Linked Innovation Model: 00:02:00 •Diffusion of Innovation Theory: 00:03:00 •The Importance of Peer-to-Peer Conversations & Peer Networks: 00:01:00 •Understanding the Needs of Different User Segments: 00:01:00 •Paradigm Shift: 00:02:00 •Cultivating a Culture of Creativity and Innovation: 00:01:00 •Innovation Organisations: 00:02:00 •Entrepreneurial Problem Solving: 00:03:00 •Key Perceptions: 00:03:00 •Think Tank: 00:01:00 •The Power of Storyboarding: 00:01:00 •How to Manage Creative Teams: 00:01:00 •IT Systems for Innovation: 00:02:00 •Entrepreneurs & Corporate Entrepreneurs: 00:02:00 •Entrepreneurial Problem Solving: 00:03:00 •Intrapreneurial Problem Solving: 00:01:00 •Collaborative Networks: 00:01:00 •Notion of Collaboration: 00:02:00 •Building a Culture of Innovation: The Role of Leadership: 00:02:00 •What Makes a Leader?: 00:02:00 •Other Studies on Emotional Intelligence: 00:04:00 •Evaluating Entrepreneurial Start-Ups: 00:02:00 •Your IP Strategy: 00:01:00 •Market Research: 00:01:00 •Set Your Research Objectives: 00:02:00 •Evaluating Revenue & Costs Framework: 00:01:00 •Cost Drivers: 00:03:00 •Variable and Fixed Costs: 00:01:00 •Financing Decisions for Start-ups: 00:02:00 •Types of Angel Investors: 00:01:00 •Attracting Angel Investors: 00:01:00 •Venture Capitalist: 00:02:00 •Venture Capital Investment Process: 00:01:00 •The Stages in Venture Capital Investment: 00:02:00 •Advantages of Venture Capital: 00:01:00 •Government Grants: 00:02:00 •Funding Instruments for Entrepreneurs: 00:01:00 •Debt Instrument: 00:02:00 •Mezzanine - Preferred Shares: 00:02:00 •Capital Market Structure: 00:02:00 •Advantages and Disadvantages: 00:02:00 •Capital Structure and Implications: 00:03:00 •Shareholder Equity: 00:01:00 •Mezzanine Debt: 00:02:00 •Lowering the Cost of Capital and Improving Equity Returns: 00:01:00 •Dilution: 00:03:00 •Price Earnings Ratio: 00:03:00 •Succession Planning & Exit Strategy: 00:01:00 •Mistakes to Avoid in Succession Planning: 00:01:00 •Plan, Do and Review: 00:02:00 •Exit Strategies: 00:02:00 •Assignment - Entrepreneurship & Innovation Management: 00:00:00
Overview This comprehensive course on Business Strategy for Managers will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Strategy for Managers comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Strategy for Managers. It is available to all students, of all academic backgrounds. Requirements Our Business Strategy for Managers is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 5 sections • 78 lectures • 01:32:00 total length •What is Strategy?: 00:01:00 •Strategy Definition: 00:01:00 •Mintzberg Strategy Definitions: 00:01:00 •What is Strategy and Identifying the Strategy of a Company?: 00:01:00 •Identifying the Strategy of a Company: 00:01:00 •Strategy and the Quest for Competitive Advantage: 00:01:00 •Strategy and the Business Model of the Firm: 00:01:00 •Why Crafting and Executing Strategy Are Important Tasks: 00:01:00 •The Ideology of Strategy: 00:01:00 •The 3C Model and the Triple Bottom Line: 00:01:00 •Hierarchy of Strategy: 00:01:00 •Management By Objectives (MBO): 00:01:00 •Mintzberg (Strategy and Structure): 00:01:00 •Strategic Management Approaches: 00:01:00 •Prescriptive Strategy: 00:01:00 •Emergent Strategy: 00:01:00 •Strategic Thinking: 00:02:00 •Design Led Thinking: 00:01:00 •Game Theory: 00:01:00 •Decision Making Models: 00:01:00 •Models of Decision Making: 00:02:00 •Strategic Frameworks and Models: 00:01:00 •Perspectives on Strategic Directions & the Market Based View (MBV): 00:01:00 •VRIO Resource Based Framework and Knowledge Based View: 00:02:00 •Relational and Transient Based Views: 00:01:00 •Dominant Themes - Corporate Social Responsibility (CSR): 00:01:00 •Dominant Themes - Digital Disruption: 00:01:00 •Corporate Governance and Ethical Leadership: 00:01:00 •Strategic Management and Approaches Summary: 00:01:00 •Evaluating the External Environment of a Company: 00:01:00 •Relevant Components of the External Environment of a Company: 00:02:00 •Five Forces Framework: 00:01:00 •Potential New Entrants and Substitute Products: 00:01:00 •Buyer/Customer Power, Suppliers and Rivalry: 00:02:00 •Five Forces Framework: 00:01:00 •Strategic Group Analysis: 00:01:00 •Obtaining Necessary Data: 00:01:00 •Critical Success Factors: 00:01:00 •Evaluating the Company's Resources, Capabilities & Competitiveness: 00:02:00 •Analyzing the Position and Current Strategy of a Company: 00:01:00 •Consumer Needs Analysis and Strategic Alignment: 00:01:00 •Balanced Scorecard: 00:02:00 •Analyzing Resources and Capabilities: 00:01:00 •Resources: 00:01:00 •Core Competencies: 00:01:00 •SWOT: 00:01:00 •The Value Chain and Customer Value Proposition: 00:01:00 •Different Value Chains: 00:02:00 •Competitive Strength Assessments: 00:01:00 •Strategy Mapping: 00:01:00 •Section Summary: 00:01:00 •Building Your Business Strategy for the Firm: 00:02:00 •Key Actions: 00:01:00 •The 5 Generic Competitive Strategies: 00:01:00 •Low-Cost Provider Strategies: 00:01:00 •Broad Differentiation Strategies: 00:01:00 •Focused Strategies: 00:01:00 •Best-Cost Provider Strategies: 00:01:00 •Developing Competitive Strategies: 00:01:00 •Offensive and Defensive Strategies: 00:02:00 •Blue and Red Ocean Strategy: 00:01:00 •Horizontal and Vertical Strategies: 00:02:00 •Outsourcing Strategies: 00:01:00 •Strategic Alliances and Partnerships: 00:01:00 •Evaluating Business-Unit Competitive Strength: 00:01:00 •Building Corporate Level Strategy and Crafting New Strategic Moves: 00:01:00 •Functional Level Strategy: 00:01:00 •These Strategic Levels Lead to the Functional Strategy: 00:01:00 •Globalizing Your Strategy: 00:02:00 •Major Driver for Expansion: 00:01:00 •Strategic Approaches to Intentional Expansion: 00:01:00 •Transnational Strategy: 00:01:00 •How to Compete in Developing Countries: 00:02:00 •Commerce is Everywhere: New Retail and the Future: 00:01:00 •Strategy and the Future: Strategic Planning and Sense Making: 00:02:00 •Strategic Process Principles: 00:01:00 •Core Strategic Thinking: 00:01:00 •Summary: 00:01:00
Overview Cloud computing has become the backbone of businesses and organisations across the globe. Our 'Cloud Computing / CompTIA Cloud+ (CV0-002)' course will equip you with the knowledge and skills needed to excel in this burgeoning industry. The demand for cloud computing professionals is soaring, with an estimated 61% of companies already using cloud-based applications. This dynamic field offers lucrative opportunities and a wide salary range, making it a wise career choice. Cloud computing professionals are in high demand worldwide, and this course empowers you to join their ranks. With a focus on CompTIA Cloud+ (CV0-002), you'll gain a comprehensive understanding of cloud technologies, deployment models, security protocols, and much more. This course is your ticket to your career in cloud computing. Enrol today! How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Cloud Computing / CompTIA Cloud+ (CV0-002). It is available to all students, of all academic backgrounds. Requirements Our Cloud Computing / CompTIA Cloud+ (CV0-002) is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 11 sections • 100 lectures • 10:39:00 total length •Introduction to the Cloud: 00:04:00 •Cloud+ Exam Info: 00:08:00 •What Can Cloud+ Do For You?: 00:03:00 •Preparing for the Cloud+ Exam: 00:06:00 •Setting up Your Cloud Accounts: 00:06:00 •Defining the Cloud: 00:08:00 •Deployment Models: 00:05:00 •Public Cloud (Demo): 00:08:00 •Private Cloud (Demo): 00:06:00 •Community Cloud (Demo): 00:06:00 •Hybrid Cloud (Demo): 00:05:00 •Additional Models: 00:05:00 •Cloud Architectures: 00:06:00 •Capacity, Elasticity, and Support Agreements: 00:08:00 •Resource Balancing: 00:07:00 •Change Management: 00:07:00 •Deployment Exam Objectives Explained: 00:06:00 •Cloud Component Interactions, Part 1: 00:07:00 •Cloud Component Interaction, Part 2: 00:08:00 •Non-Cloud Component Interactions: 00:09:00 •Platforms and Applications: 00:05:00 •Baselines (Lab): 00:07:00 •Target Hosts: 00:05:00 •Existing Systems (Lab): 00:09:00 •Architecting for Elements and Targets (Demo): 00:07:00 •Selecting Deployment Tools (Demo): 00:07:00 •Executing a Deployment Plan (Demo): 00:09:00 •Evaluating Testing Plans: 00:05:00 •Testing Techniques: 00:05:00 •Analyzing Testing Results: 00:04:00 •Baseline Confirmation (Lab): 00:08:00 •Deployment Problem Resolution (Lab): 00:08:00 •Cloud Storage Types: 00:06:00 •Provisioning Storage: 00:06:00 •Storage Protection Capabilities: 00:09:00 •Storage Features: 00:06:00 •Access Protocols: 00:06:00 •Storage Management (Demo): 00:06:00 •Storage Security (Lab): 00:05:00 •Disaster Recovery Capabilities (Demo): 00:07:00 •Disaster Recovery Considerations: 00:05:00 •Business Continuity Plan (Lab): 00:07:00 •Compute Introduction: 00:06:00 •CPU Capabilities: 00:08:00 •Memory Requirements: 00:07:00 •Performance Considerations: 00:07:00 •Cost Considerations (Lab): 00:07:00 •Energy Savings: 00:05:00 •Dedicated vs. Shared Compute: 00:04:00 •High Availability and Disaster Recovery for Compute: 00:05:00 •Monitoring (Lab): 00:08:00 •Forecasting: 00:05:00 •Policies: 00:03:00 •Network Components (Demo): 00:09:00 •Network Protocols: 00:04:00 •Network Ports (Lab): 00:05:00 •Virtual Private Networks (VPNs): 00:08:00 •IDS/IPS: 00:07:00 •Segmentation: 00:09:00 •Network SLAs and Change Management: 00:04:00 •Networking in Different Models: 00:05:00 •Security Policies: 00:06:00 •Standards and Compliance (Demo): 00:05:00 •Identity, Authentication, and Authorization: 00:08:00 •Multi-Factor Authentication (Lab): 00:05:00 •Authorization (Lab): 00:08:00 •Encryption (Demo): 00:08:00 •Compute Security (Demo): 00:07:00 •Account Management (Lab): 00:07:00 •Segmentation (Lab): 00:05:00 •Security Tools (Demo): 00:07:00 •Security Services: 00:05:00 •Security Automation and Orchestration: 00:06:00 •Models and Security: 00:06:00 •Migration Types: 00:07:00 •Workload Management: 00:05:00 •Virtualizing Physical Systems: 00:06:00 •Migrating Security: 00:07:00 •Protocols and Services: 00:08:00 •Environmental Constraints: 00:07:00 •Planning Patch Management: 00:07:00 •Manual Patch Management: 00:04:00 •Automated Patch Management (Lab): 00:03:00 •Update Types: 00:08:00 •Automated Workflows (Lab): 00:07:00 •Backup Types (Lab): 00:10:00 •Backup Targets and Options: 00:07:00 •Maintenance Automation Techniques: 00:05:00 •Maintenance Automation Tasks: 00:07:00 •Provisioning and Deprovisioning: 00:07:00 •Application Life Cycle: 00:03:00 •Monitoring and Reporting (Lab): 00:07:00 •Monitoring Metrics: 00:06:00 •Troubleshooting Methodology: 00:08:00 •Troubleshooting Deployment: 00:07:00 •Troubleshooting Capacity: 00:08:00 •Troubleshooting Automation and Orchestration: 00:07:00 •Troubleshooting Connectivity: 00:10:00 •Troubleshooting Security: 00:09:00 •Resource - Cloud Computing / CompTIA Cloud+ (CV0-002): 00:00:00