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Come join us for a series of 4 workshops, delivered in partnership with Sales Geek The Essex Business Sales Accelerator is designed to enhance the sales skills of local business owners and leaders, helping them attract more customers and increase revenue from their existing clientele. The course is delivered across 4, half-day sessions, held over 4 weeks. Overview: Session 1 - June 6th 09:30 - 13:00 • Identify key attributes within yourselves that will help lead to success. • Identify the different parts of the brain associated with the Decision-Making Process and understand yourself more. • Utilise a simple structure to grab your prospect’s attention and begin to build rapport. • Understand the importance of attention to detail. • Describe the 5 levels of listening to understand needs on a more emotive level. & capture information using 7 key techniques. Session 2 - June 13th 09:30 - 13:00 • Understand the benefits of different types of questions. • Use BANTA – a technique to identify the most effective questions to ask! • Think like a detective – Use a ‘line of enquiry’ to dig deeper into potential customer needs. • Identify and understand the use of ‘gold questions’ to pique interest. Session 3 - June 20th 09:30 - 13:00 • CURE – Understanding what makes your service of value. • Different types of value and how they can be used to negotiate with your customer. • Create strongly defined features & benefits that match up to your relevant customer types. • Bookend features and benefits to make them more effective. • Revisit questioning to signpost essential features and benefits with ease. Session 4 - June 27th 09:30 - 13:00 • Different questions to ask to assist with difficult objections. • Different techniques you can use to handle objections. • Know when closing begins in the sales process! • Understand how to Trial Close • 6 Geeky Closing Techniques • Closing workshop Time: 09:30 - 13:00 Dates: June 6th - June 27th Location: Launchpad, Airport Business Park, Launchpad, Rochford, SS4 1YH Please note it there is a maximum of 2 bookings per company. This workshop is delivered by Sales Geek and provided courtesy of Backing Essex Business and South Essex College. Meet the Hosts: Lisa Ansell: Described as the female Harvey Spectre (The Best Closer in the City: Suits) she is the world’s most reluctant salesperson. So much so that she wrote the book on it; literally, authoring, “Pull NOT Push – A revolution in selling for people who hate it!” With far more years sales experience than she really wants to reveal here, she is a Rugby playing, Mountain biking, Kayaking, Surfing, Disco dancing Grandmother. So it doesn’t matter if your business is looking for more conversions; or seems to be pedalling uphill; if you’re up a creek without a paddle, riding a wave of success or just down to boogie the night away: Lisa’s got you covered. Peter Nicol: Passionate about helping SMEs and Start-ups grow, build and realise their aspirations and potential. He says that there's no bigger buzz than working closely with an organisation, collaborating on their strategy, putting ideas into practice, winning a 'Dream Account', seeing the motivation and energy increase as the effort and advice begins to pay off. He is an experienced revenue and commercial leader with 30+ years’ experience in growing early stage and scale-up SaaS organisations with extensive knowledge of hiring and developing global, multifunctional teams across Europe, North America and APAC. *** This programme is funded through partnership between Backing Essex Business and South Essex College. Backing Essex Business is fully-funded by Essex County Council and delivered by Let’s Do Business Group. Backing Essex Business here to support business growth across the county, promoting economic growth and creating jobs, by providing free business support, access to finance and training. For more information visit https: www.backingessexbusiness.co.uk Please click here to see the Backing Essex Business Privacy Policy

To help you make the most of your learning experience, we would like to offer you a complimentary 1-to-1 session with one of our experienced English language experts. During this personalised session, you will have the opportunity to: Discuss the course details. Identify specific areas you would like to focus on, whether it's grammar, speaking, listening, writing, or vocabulary. Receive tailored advice on which course or learning path aligns best with your objectives. In the meantime, we recommend taking our placement test on our website. This will help our expert understand your current proficiency level and tailor the course to your specific needs. The test is a crucial step to ensure we provide you with the most effective support https://virtualeducators.co.uk/test-your-english If you have any questions, please do not hesitate to reach out. Have a great day, Best regards, Customer Services Virtual Educators Ltd. customerservices@virtualeducators.co.uk www.virtualeducators.co.uk

A free sampler for the Motorcycle Skills - Improve your Riding in Eight Weeks online e-course from Survival Skills Rider Training

Salesforce coursesare structured learning programs designed to equip individuals with the knowledge and skills needed to leverage Salesforce effectively. Whether you're a sales professional aiming to boost your productivity, a marketer seeking to optimize campaign performance, or a business owner looking to enhance customer relationships, there's a Salesforce course tailored to your specific goals and requirements. These courses cover a wide range of topics, including Salesforce basics, advanced administration, automation, app development, and more. They are typically delivered through a combination of online modules, instructor-led sessions, hands-on exercises, and real-world case studies, ensuring that learners not only grasp theoretical concepts but also gain practical experience that can be applied directly in their roles. Benefits of Salesforce Courses Investing in Salesforce courses offers a multitude of benefits for individuals and organizations alike: Enhanced Productivity: By mastering Salesforce, professionals can streamline workflows, automate repetitive tasks, and optimize their day-to-day processes, resulting in increased productivity and efficiency. Improved Customer Experiences: Salesforce enables businesses to deliver personalized experiences at every touchpoint, from initial lead capture to post-sale support. Courses on Salesforce CRM empower individuals to leverage customer data effectively, anticipate needs, and provide exceptional service, thereby fostering long-term customer loyalty. Competitive Advantage: In today's competitive market, companies that leverage Salesforce effectively gain a significant edge over their counterparts. By investing in Salesforce training, organizations can ensure that their teams are equipped with the latest tools and techniques to stay ahead of the curve. Career Advancement: Salesforce skills are in high demand across industries, with certifications such as Salesforce Administrator, Salesforce Developer, and Salesforce Architect being highly sought after by employers. Completing Salesforce courses not only enhances one's skill set but also opens up new career opportunities and prospects for advancement. Flexibility and Accessibility: Salesforce courses are available in various formats, including online self-paced modules, live virtual classrooms, and in-person training sessions, making them accessible to learners regardless of their location or schedule. This flexibility allows individuals to learn at their own pace and tailor their learning experience to suit their needs. Continuous Learning and Growth: The Salesforce platform is constantly evolving with new features, updates, and enhancements being rolled out regularly. By enrolling in Salesforce courses, professionals can stay updated with the latest trends and best practices, ensuring that their skills remain relevant and in-demand in the ever-changing landscape of technology. Choosing the Right Salesforce Course With a plethora of Salesforce courses available in the market, choosing the right one can seem daunting. However, by considering the following factors, individuals can make informed decisions that align with their learning objectives: Reputation and Accreditation: Look for courses offered by reputable training providers with a proven track record of delivering high-quality content and certified instructors. Accredited courses endorsed by Salesforce are particularly valuable as they adhere to industry standards and best practices. Curriculum and Learning Objectives: Review the course curriculum to ensure that it covers topics relevant to your goals and skill level. Whether you're a beginner looking to master the basics or an experienced professional seeking advanced training, the course content should be comprehensive and aligned with your learning objectives. Delivery Mode and Flexibility: Consider your preferred learning style and schedule when choosing a course delivery mode. Online courses offer flexibility and convenience, while instructor-led sessions provide opportunities for interactive learning and real-time feedback. Choose a format that suits your preferences and availability. Hands-on Experience and Practical Exercises: Effective Salesforce training goes beyond theoretical concepts, providing hands-on experience through practical exercises, case studies, and real-world simulations. Look for courses that offer opportunities for application-based learning, allowing you to reinforce your understanding and skills through practical application. Support and Resources: Evaluate the level of support and resources provided by the training provider, including access to instructors, discussion forums, online communities, and supplementary materials. A supportive learning environment can enhance your overall learning experience and facilitate knowledge sharing and collaboration with peers.

Course Duration: 1 day (or 2 half-day sessions) Target Audience: Anyone who delivers presentations in a professional setting – including team members, managers, project leads, or executives – who want to improve confidence, clarity, and impact when speaking. Course Objectives By the end of this course, participants will be able to: Prepare and structure engaging presentations for different audiences. Deliver content with confidence, clarity, and professionalism. Use body language, voice, and visual aids effectively. Manage nerves and build a strong connection with the audience. Handle questions and unexpected situations with poise. Course Outline Module 1: Understanding Effective Presentations What makes a presentation effective? Common mistakes and how to avoid them Aligning your message with the audience’s needs Module 2: Planning and Structuring Your Message Setting clear objectives The “power of three” and other storytelling structures Openings and closings that stick Making content memorable and persuasive Module 3: Delivering with Confidence Managing nerves and performance anxiety Using your voice: tone, pace, and projection Body language and posture Eye contact and engagement strategies Module 4: Visual Aids and Presentation Tools Designing slides that support (not distract) Tips for using PowerPoint or Canva effectively Alternatives to slides (e.g. props, whiteboards, storytelling) Module 5: Engaging Your Audience Reading the room and adjusting your delivery Encouraging interaction and participation Handling difficult questions or interruptions Time management and staying on message Module 6: Practice and Feedback Participants deliver a short presentation (2–5 minutes) Peer and facilitator feedback Self-reflection and improvement planning Delivery Style Interactive, supportive environment Role-playing, practical exercises, and real-time coaching Optional video recordings for feedback Course Materials Provided Participant workbook and slide templates Presentation preparation checklist Self-assessment and feedback forms Tips for virtual presentations (Zoom, Teams) Optional Add-ons (for 2-day version) Extended practice time with filming and playback Advanced storytelling and persuasive techniques Coaching for high-stakes presentations (e.g. board meetings, conferences)

Course Duration: 1 day (or 2 half-day sessions) Target Audience: Anyone who delivers presentations in a professional setting – including team members, managers, project leads, or executives – who want to improve confidence, clarity, and impact when speaking. Course Objectives By the end of this course, participants will be able to: Prepare and structure engaging presentations for different audiences. Deliver content with confidence, clarity, and professionalism. Use body language, voice, and visual aids effectively. Manage nerves and build a strong connection with the audience. Handle questions and unexpected situations with poise. Course Outline Module 1: Understanding Effective Presentations What makes a presentation effective? Common mistakes and how to avoid them Aligning your message with the audience’s needs Module 2: Planning and Structuring Your Message Setting clear objectives The “power of three” and other storytelling structures Openings and closings that stick Making content memorable and persuasive Module 3: Delivering with Confidence Managing nerves and performance anxiety Using your voice: tone, pace, and projection Body language and posture Eye contact and engagement strategies Module 4: Visual Aids and Presentation Tools Designing slides that support (not distract) Tips for using PowerPoint or Canva effectively Alternatives to slides (e.g. props, whiteboards, storytelling) Module 5: Engaging Your Audience Reading the room and adjusting your delivery Encouraging interaction and participation Handling difficult questions or interruptions Time management and staying on message Module 6: Practice and Feedback Participants deliver a short presentation (2–5 minutes) Peer and facilitator feedback Self-reflection and improvement planning Delivery Style Interactive, supportive environment Role-playing, practical exercises, and real-time coaching Optional video recordings for feedback Course Materials Provided Participant workbook and slide templates Presentation preparation checklist Self-assessment and feedback forms Tips for virtual presentations (Zoom, Teams) Optional Add-ons (for 2-day version) Extended practice time with filming and playback Advanced storytelling and persuasive techniques Coaching for high-stakes presentations (e.g. board meetings, conferences)

Course Duration: 1 day (or 2 half-day sessions) Target Audience: Anyone who delivers presentations in a professional setting – including team members, managers, project leads, or executives – who want to improve confidence, clarity, and impact when speaking. Course Objectives By the end of this course, participants will be able to: Prepare and structure engaging presentations for different audiences. Deliver content with confidence, clarity, and professionalism. Use body language, voice, and visual aids effectively. Manage nerves and build a strong connection with the audience. Handle questions and unexpected situations with poise. Course Outline Module 1: Understanding Effective Presentations What makes a presentation effective? Common mistakes and how to avoid them Aligning your message with the audience’s needs Module 2: Planning and Structuring Your Message Setting clear objectives The “power of three” and other storytelling structures Openings and closings that stick Making content memorable and persuasive Module 3: Delivering with Confidence Managing nerves and performance anxiety Using your voice: tone, pace, and projection Body language and posture Eye contact and engagement strategies Module 4: Visual Aids and Presentation Tools Designing slides that support (not distract) Tips for using PowerPoint or Canva effectively Alternatives to slides (e.g. props, whiteboards, storytelling) Module 5: Engaging Your Audience Reading the room and adjusting your delivery Encouraging interaction and participation Handling difficult questions or interruptions Time management and staying on message Module 6: Practice and Feedback Participants deliver a short presentation (2–5 minutes) Peer and facilitator feedback Self-reflection and improvement planning Delivery Style Interactive, supportive environment Role-playing, practical exercises, and real-time coaching Optional video recordings for feedback Course Materials Provided Participant workbook and slide templates Presentation preparation checklist Self-assessment and feedback forms Tips for virtual presentations (Zoom, Teams) Optional Add-ons (for 2-day version) Extended practice time with filming and playback Advanced storytelling and persuasive techniques Coaching for high-stakes presentations (e.g. board meetings, conferences)

Course Duration: 2 days (or modular format over 3–4 half-day sessions) Target Audience: New or aspiring trainers, facilitators, team leads, or subject-matter experts who deliver training or knowledge-sharing sessions. Course Objectives By the end of this course, participants will be able to: Understand the principles of adult learning and training design. Confidently plan and structure engaging training sessions. Deliver content clearly using effective facilitation techniques. Manage group dynamics and encourage learner participation. Evaluate training effectiveness and improve performance. Course Outline Day 1: Designing Training for Adult Learners Module 1: Understanding the Trainer’s Role Role and responsibilities of an effective trainer Differences between training, presenting, and facilitating Characteristics of great trainers Module 2: Adult Learning Principles How adults learn: motivation, barriers, and learning preferences Learning styles and engagement strategies Applying adult learning theory to real training contexts Module 3: Training Needs Analysis Identifying learning needs and performance gaps Defining clear learning objectives Aligning training outcomes with organisational goals Module 4: Structuring a Training Session Designing training using ADDIE or the 4MAT model Creating session plans and timelines Balancing content delivery with interaction Day 2: Delivering and Evaluating Engaging Training Module 5: Facilitation Skills and Training Delivery Verbal and non-verbal communication Creating a safe and inclusive learning environment Encouraging participation and managing learner resistance Techniques for in-person and online delivery Module 6: Using Training Tools and Technology Using visuals and presentation aids effectively Incorporating activities, case studies, and role plays Facilitating discussions, group work, and Q&A Tips for hybrid and online delivery (Zoom, Teams, etc.) Module 7: Handling Group Dynamics and Challenges Managing difficult participants or situations Reading the room and adjusting on the fly Building confidence as a trainer Module 8: Evaluating Training Effectiveness Gathering and using learner feedback (Kirkpatrick Model) Self-reflection and peer observation Continual improvement of training materials and delivery Delivery Style Practical, hands-on workshops with active participation Peer feedback, group work, and presentation practice Real-time coaching and confidence building Assessment and Certification (Optional) Mini training delivery by each participant with peer and trainer feedback Completion of a training session plan Certificate of completion (customisable to organisation) Course Materials Provided Participant workbook and templates Sample training session plans and evaluation forms Trainer’s checklist and facilitation guide Resource list for further development

Course Title: Train the Trainer – Designing and Delivering Effective Training Course Duration: 2 days (or modular format over 3–4 half-day sessions) Target Audience: New or aspiring trainers, facilitators, team leads, or subject-matter experts who deliver training or knowledge-sharing sessions. Course Objectives By the end of this course, participants will be able to: Understand the principles of adult learning and training design. Confidently plan and structure engaging training sessions. Deliver content clearly using effective facilitation techniques. Manage group dynamics and encourage learner participation. Evaluate training effectiveness and improve performance. Course Outline Day 1: Designing Training for Adult Learners Module 1: Understanding the Trainer’s Role Role and responsibilities of an effective trainer Differences between training, presenting, and facilitating Characteristics of great trainers Module 2: Adult Learning Principles How adults learn: motivation, barriers, and learning preferences Learning styles and engagement strategies Applying adult learning theory to real training contexts Module 3: Training Needs Analysis Identifying learning needs and performance gaps Defining clear learning objectives Aligning training outcomes with organisational goals Module 4: Structuring a Training Session Designing training using ADDIE or the 4MAT model Creating session plans and timelines Balancing content delivery with interaction Day 2: Delivering and Evaluating Engaging Training Module 5: Facilitation Skills and Training Delivery Verbal and non-verbal communication Creating a safe and inclusive learning environment Encouraging participation and managing learner resistance Techniques for in-person and online delivery Module 6: Using Training Tools and Technology Using visuals and presentation aids effectively Incorporating activities, case studies, and role plays Facilitating discussions, group work, and Q&A Tips for hybrid and online delivery (Zoom, Teams, etc.) Module 7: Handling Group Dynamics and Challenges Managing difficult participants or situations Reading the room and adjusting on the fly Building confidence as a trainer Module 8: Evaluating Training Effectiveness Gathering and using learner feedback (Kirkpatrick Model) Self-reflection and peer observation Continual improvement of training materials and delivery Delivery Style Practical, hands-on workshops with active participation Peer feedback, group work, and presentation practice Real-time coaching and confidence building Assessment and Certification (Optional) Mini training delivery by each participant with peer and trainer feedback Completion of a training session plan Certificate of completion (customisable to organisation) Course Materials Provided Participant workbook and templates Sample training session plans and evaluation forms Trainer’s checklist and facilitation guide Resource list for further development

Course Duration: 2 days (or modular format over 3–4 half-day sessions) Target Audience: New or aspiring trainers, facilitators, team leads, or subject-matter experts who deliver training or knowledge-sharing sessions. Course Objectives By the end of this course, participants will be able to: Understand the principles of adult learning and training design. Confidently plan and structure engaging training sessions. Deliver content clearly using effective facilitation techniques. Manage group dynamics and encourage learner participation. Evaluate training effectiveness and improve performance. Course Outline Day 1: Designing Training for Adult Learners Module 1: Understanding the Trainer’s Role Role and responsibilities of an effective trainer Differences between training, presenting, and facilitating Characteristics of great trainers Module 2: Adult Learning Principles How adults learn: motivation, barriers, and learning preferences Learning styles and engagement strategies Applying adult learning theory to real training contexts Module 3: Training Needs Analysis Identifying learning needs and performance gaps Defining clear learning objectives Aligning training outcomes with organisational goals Module 4: Structuring a Training Session Designing training using ADDIE or the 4MAT model Creating session plans and timelines Balancing content delivery with interaction Day 2: Delivering and Evaluating Engaging Training Module 5: Facilitation Skills and Training Delivery Verbal and non-verbal communication Creating a safe and inclusive learning environment Encouraging participation and managing learner resistance Techniques for in-person and online delivery Module 6: Using Training Tools and Technology Using visuals and presentation aids effectively Incorporating activities, case studies, and role plays Facilitating discussions, group work, and Q&A Tips for hybrid and online delivery (Zoom, Teams, etc.) Module 7: Handling Group Dynamics and Challenges Managing difficult participants or situations Reading the room and adjusting on the fly Building confidence as a trainer Module 8: Evaluating Training Effectiveness Gathering and using learner feedback (Kirkpatrick Model) Self-reflection and peer observation Continual improvement of training materials and delivery Delivery Style Practical, hands-on workshops with active participation Peer feedback, group work, and presentation practice Real-time coaching and confidence building Assessment and Certification (Optional) Mini training delivery by each participant with peer and trainer feedback Completion of a training session plan Certificate of completion (customisable to organisation) Course Materials Provided Participant workbook and templates Sample training session plans and evaluation forms Trainer’s checklist and facilitation guide Resource list for further development