About this Training Course This 3 full-day course will provide insights into many aspects of operating the modern refinery as a business. This will include technical information on refining processes, crude oils and processing options, the place of the refinery in the value chain, refinery cost structure and management, optimization and profit margin, energy and oil loss reduction. This course will also address important management tools and techniques used for economic evaluations in refineries including future trends. This course will include presentations, simulations, a trading game, and exercises. This is an interactive session where participants can propose relevant topics upfront to discuss during class. This course can be further tailored for inexperienced or experienced personnel. Further customization can also include addressing a specific refinery, plant or unit. The option for post-course consultancy or help-desk support is also available. This course can also be offered through Virtual Instructor Led Training (VILT) format. Training Objectives By participating in this highly intensive course, participants will be able to: Understand the main functions in refining processes, configurations and its operating characteristics Analyse the choice of crude, processing options and desired products and product quality parameters Closely review refinery economics and planning, margins, costing & valuation including trading Apply the methodology of refinery optimization and product improvement Gain an application of analytical tools to refinery management, supply chain and their economic drivers Appreciate the current challenges, opportunities and future trends impacting the refining industry Target Audience This course will benefit all refinery technical personnel, operations' process engineers and process managers, technical services engineers and managers, refinery planners, newly-hired refinery personnel and current semi-technical personnel who require introductory training to acquire the broader perspective of refinery economics and supply. Course Level Basic or Foundation Trainer Your expert course leader is a passionate world-class expert with 35 years of international experience in Crude Oil, Refinery Planning and Masterplanning, Process Modelling, LP Modelling and Optimization Best Practices. He has a sound understanding of refinery processes and economics. After retiring from Shell in 2020, he is now a principal consultant for Crude Oil & Refinery Modelling. He enjoys dealing with challenging technical problems and opportunities to deliver value through practical solutions. He has a hands-on mentality, is flexible and builds strong relationship with clients. During his career, he coached many engineers and delivered countless inhouse and external courses on crude oil, hydrocracking and general refinery processes and economics at the Shell Open University and many other client locations. He authored and co-authored several publications and presentations at international conferences and has three patents to his name. He understands how to deliver outstanding services in sometimes difficult cultural and commercial situations, having worked for clients around the world. He works effectively in multi-disciplinary teams, has strong analytical and problem-solving skills as well as excellent consulting, facilitation and interpersonal and multilingual skills. He has an MSc in Chemical & Agricultural Engineering (cum laude) and a BSc in Chemical & Agricultural Engineering from the University Ghent, Belgium. He is currently the Principal Consultant for Crude Oil & Refinery Modeling at Petrogenium, the international, independent, technical consultancy in oil refining, petrochemicals, oil & gas production & renewable resources. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
CWDP training course description The CWDP course consists of instructor-led training applicable to the design of wireless LANs using the latest technologies including 802.11n and 802.11ac. The course goes in-depth into the design process and provides attendees with the knowledge needed to plan, deploy and test modern 802.11-based networks. It also prepares students for the CWDP examination. Students who complete the course will acquire the necessary skills for preparing, planning performing and documenting site surveys and wireless LAN design procedures. What will you learn Design enterprise WiFi networks. Select appropriate antennas and Access points. Perform site surveys. Describe the security requirements required for enterprise networks. Test, validate and troubleshoot installations. CWDP training course details Who will benefit: Anyone looking for the skills to analyze, troubleshoot, and optimize any enterprise level Wi-Fi network, no matter which brand of equipment your organization deploys. Anyone looking to become a CWNP. Prerequisites: CWNA Duration 5 days CWDP training course contents WLAN design overview Importance of good design, Impact of bad design, Design process, Design skills, Design toolkit. Requirements analysis Pre-planning, Customer interaction, Requirements gathering, Discovering existing systems, Documenting the environment, Defining constraints, Creating documentation. Designing for clients and applications Client Device types, Application types, Application-specific design, High density design issues. Designing for industry Standard corporate networks, Industry-specific designs, Government, Healthcare, Hospitality, Retail, Public hotspots, Transportation, Mobile offices, Outdoor and mesh, Remote networks and branch offices, Last-miles / ISP and bridging. Vendor selection processes Defining vendor issues, Operational planes, Design models, Understanding architectures. Radio Frequency (RF) planning RF spectrum, RF behaviors, Modulation and coding schemes, RF accessories, Throughput factors. WLAN hardware selection Antennas, 802.11n and antennas, Choosing Aps, Powering Aps. Site surveys Site survey tools, Site survey preparation, Predictive site surveys, Manual site surveys, Site survey principles and processes. Designing for Quality of Service (QoS) QoS overview, QoS application points, Roaming support. Designing for security Bad security, Authentication solutions, Encryption solutions, Security best practices, Intrusion prevention. Installation testing, validation and troubleshooting Network health status, Troubleshooting and validation process, Troubleshooting and validation tools, Common problems. Hands-on lab exercises Hands-on labs depend on the audience and can include use of: Spectrum analyzers, Protocol analyzers, Site Survey software, Diagramming software, Various wireless access points, Various wireless adapters and antennas.
About this Training Course Reservoir engineering methods, data and models are used in the E&P business to describe and optimise hydrocarbon recovery. This 5 full-day course addresses reservoir engineering concepts and methods to enable cross-disciplinary team work and the smooth exchange of ideas and experience. In this course, participants will gain an in-depth understanding of the fundamentals of reservoir engineering and a broad range of modern reservoir engineering principles and practices for reservoir development and production, including the estimation of oil and gas reserves. The topics covered in this course will be illustrated with practical and actual field cases. Some self-study or reading will be required from participants. Training Objectives By the end of this course, participants will be able to: Describe use of permeability and fluid saturation in reservoir engineering. Explain the assessment of hydrocarbon resources and recoverable reserves estimation. Understand analysis and modelling of fluid behaviour. Explain oil and gas reservoir performance. Describe material balance methods in oil and gas reservoirs. Understand design and analysis of well tests. Understand analysis and production of producing wells and forecasting methods. Describe fluid displacement at the pore and reservoir scale. Explain reservoir simulation approaches. Describe tools for handling the uncertainty in reservoir analysis. Describe various recovery methods from primary to enhanced recovery. Target Audience This course is intended for professionals with prior technical or engineering exposure to exploration and production activities. Targeted participants include geoscientists, production engineers, petrophysicists and petroleum engineers involved with exploration and development of oil & gas reservoirs. The course will also benefit petroleum engineering team leaders as well as IT staff and support staff who work with reservoir engineering, development and production departments. Course Level Basic or Foundation Trainer Your expert course leader is an independent Reservoir Engineering Consultant, providing project consultancy and reservoir engineering training for global customers. He retired from Shell in 2012 and during the last years of his Shell career, he held the Senior Reserves Consultant for the Middle East and Reservoir Engineering Discipline Lead positions. He is a seasoned Petroleum Engineering professional, with global experience in Shell companies and joint ventures (NAM, SSB, SCL, PDO, SKDBV). His technical expertise is in reserves and resource management, reservoir engineering quality assurance, and staff development as well as carbonate reservoirs, modelling and reservoir simulation. PROFESSIONAL EXPERIENCE 2012 to date Independent Reservoir Engineering Consultant Petroleum and reservoir engineering advice, training and services. Reservoir engineering training for major oil companies, engineering firms and other global customers. Assurance of SPE and SEC reserves compliance. Participation in SPE reserves and resources estimation Advanced Technology Workshops both as an organising committee member and as session speaker. 2008 - 2012 Shell International E&P, the Hague, the Netherlands Senior Reserves Consultant for Shell business units and joint ventures in the Middle East Region Assurance of SEC and SPE compliance of reserves and resources. Industry publications and conference contributions a.o. SPE guidelines on probabilistic reserves estimation. 2006 - 2008 Shell E&P Technology Solutions, Rijswijk, the Netherlands Reservoir Engineering Discipline Lead Responsible for Reservoir Engineering in global projects and for staff planning and development (over 60 international Reservoir Engineers). 2001 - 2005 Centre for Carbonate Studies, SQU, Oman / Shell International E&P Applications and Research / Shell Representative Office Oman Petroleum Engineering Manager PE Manager in the Carbonate Research Centre, a joint venture between Sultan Qaboos University in Oman and Shell International. Industrial research projects and teaching on recovery aspects of carbonate reservoir development. 1997 - 2000 Shell International E&P, Rijswijk, the Netherlands Principal Reservoir Engineer Coordination of the NOV subsurface team in Shell Kazakhstan Development BV in 2000. Leading role in Shell Gamechanger project on natural gas hydrates. Acting Shell Group Reserves Co-ordinator in 1997-1998. Facilitation of workshops with government shareholders, including discussions on sensitive reserves issues (BSP Petroleum Unit Brunei, PDO Oman, SPDC government Nigeria). 1992 - 1996 Shell Training Centre, Noordwijkerhout, the Netherlands Reservoir Engineering Programme Training Director Advanced PE training events, QA/QC, design and delivery of courses to Shell staff. 1985 - 1992 Shell International, SIPM, the Hague, The Netherlands Senior Reservoir Engineer Reservoir simulation, integrated reservoir modelling and gas field development and major contributor to the Shell internal Gas Field Planning Tool development. Full field reservoir simulation projects supporting Field Development Plans, operational strategies and unitisation negotiations for Shell Group Operating Companies in the United Kingdom, New Zealand and Egypt. 1984 - 1985 Geological Survey of the Netherlands, Ministry of Economic Affairs Reservoir Engineering Section Head Responsible for Petroleum Engineering advice on oil and gas licences to the Ministry of Economic Affairs. First-hand experience with a government view on resource management. 1976 - 1984 NAM, Assen, The Netherlands and SSB/SSPC, Miri, Malaysia Wellsite Operations Engineer / Operational Reservoir Engineer POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
Most organisations and businesses are trying to navigate the best way back to a functional working framework. But two things need to happen - 1. The working practices need to be efficient, sustainable and compatible for meeting the demands and needs of the organisation; it’s clients, it’s workforce and it’s Leaders 2. The culture needs to be welcoming, authentic and supportive otherwise there will be disenfranchisement and potentially a churn of staff and loss of talent What has been proven to be a very successful approach to mitigate the dangers of demotivated team members and poor efficiency levels is a bespoke ‘Ushering the Team Back to the Workplace’ workshop. Programme Outline Below is a template of an actual Programme that has been delivered very successfully for clients such as the NHS; Claranet; Jotun Paints & Workspace. This, however, can be modified to suit any group or size. It will be designed to reflect the Organisation’s preferred Hybrid working framework and communication systems. The options of having the innovative Real Play technique to help handle delicate conversations is especially effective. The biggest gain is to reconnect the relationships via the activities and exercises, which would be selected carefully. Key commitments and buy-in is always the priority outcomes - which this programme will help deliver in just 1 day. The objectives include: Making the transition back to working as a collaborative team Enhancing the Leadership skills of the team Reviewing/establishing the Hybrid working protocols Galvanising the Team spirit Maintain inclusivity among full-time; part-time and Region based team members Energising and motivational Fun! Exercise – Round the Bend The team are to follow the instructions delivered as they walk (and jump) through the route – always keeping a safe distance apart. The instructions become more complicated as they progress. Debriefing points: Dealing with Change Attention to Detail Adapting approach Optimising results Exercise - Number Crunch (3 x Cohorts of 12/13) The team must be effectively led and motivated to work as one unified group to reach their objective of visiting each numbered location within a very tight deadline. Debriefing points: Support and co-ordination Strategy and planning Adapting approach Optimising results Tutorial – Team Dynamics Tuckman model Phases of Development towards Maturity Exercise - Juggling (3 x Cohorts of 12/13) The group(s) will be invited to optimise the number of ‘clients’ (juggling balls) they can manage at one time. This involves devising a sequence between the group to achieve maximum results without making any mistakes. We introduce different balls which represent different degrees of complexity, challenging the group’s preparation and approach to a variety ‘customers’ needs. Debriefing points: Ensuring effective communication Clarifying the approach for dealing with the unexpected Setting expectations and reviewing delivery Treating every colleague with care and respect Tutorial - Email Etiquette The primary standards – best practices ABSURD model Preparation and planning Top Tips World Cafe The team are split into 5-6 sub-groups – each with a specific review focus:- What recommendations do you have to engage the team back into the Workplace? How do we ensure the framework is efficient? What are the best ways to optimise team working strategically when most/all team members are in the office? What potential barriers are there? How do we accommodate for the Regional team members? What are the benefits to bringing the team back to the workplace? Each session has 2 – 3 rounds with each table’s ‘host’ sharing feedback for applying to the Team Action Plan – or Charter. Debriefing points: Each Syndicate’s recommendations and capture the key actions they generate 'Real Play' We offer an innovative solution to bring real Leadership/team scenarios to life. We use actors who improvise scenarios which have been specified by the group. The group is split the group into 2 sub-groups, one with the Actor, the other with the Trainer. Each group has a brief and has to instruct their Trainer/Actor on how to approach the scenario supplied. The Actor and Trainer perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) – not the performers Assign 24 x ‘Directors’ (4 for each Player – Phil & Julia – for each Real Play. Potential Real Play Scenarios: Engaging with a team member as to how the new working plans will be applied. Overcoming concerns to the new working practices/framework Addressing issues where a team member feels excluded from the teamworking practices/culture Debrief the Programme Individual Action Plans Team Priorities for application into the workplace
About this Training Course This 5 full-day training course looks at the setup of economic analysis cases, including the estimation of recoverable reserves, production profiles, commodity prices, and project costs - CAPEX, OPEX, taxes, royalties, transportation, depreciation, before-tax (BTAX) cash-flow, after-tax (ATAX) cash-flow and international fiscal regimes (production sharing agreement and concessionary system). The course begins from the basic required parameters of inflation, interest and time value of money. These concepts are then transformed into profitability indicators. Last but not the least, the profitability indicators are then used to make investment decisions. The emphasis of this course is to bridge the gap between theoretical concepts and their practical limitations. The participants will be able to appreciate the amount of information that they never thought of. Another emphasis of this course is also on the use of Excel's financial functions. This understanding is very critical when it comes to building economic cash-flow models. Over the years, we have seen that participants really struggle with using the Excel functions correctly and this leads to mistakes that can be easily avoided. In each session, multiple choice problems are provided to participants to reinforce their understanding of the concepts covered in the course. Many quick or tips not widely known, are also shared with the participants. The concepts covered in this course are not restricted to downstream, upstream or petrochemical projects. These concepts can be used to evaluate any type of investment under consideration. Participants will require access to computers/laptops with Excel to solve problems during the course. Training Objectives Upon completion of this course, participants will be able to fully understand the gas market dynamics and Investment Evaluation. They will be able to: Learn how to reduce exposure and mitigate risks in projects by handling uncertainty Clarify concepts such as time value of money, cash-flow models, capital budgeting, IRR, NPV, income producing investments Maximise the return on investments through good decision-making processes based on the commercial viability of projects Improve their decision process, investment and opportunity analysis Acquire the hands-on experience in building their own economic evaluation models and solving case study-based examples Target Audience The following oil & gas company personnel will benefit from the knowledge shared in this course: Facilities and Planning engineers Project and procurement personnel Oil & gas engineers Geologists Financial Analysts Commercial managers Economists Government officials Business advisors Asset managers E&P managers Product and business development personnel Course Level Basic or Foundation Training Methods Organisational Impact Trainer Your expert course leader is a globally recognised subject matter expert in petroleum/project economics and international gas market analysis. He is a recipient of the 2021 Society of Petroleum Engineers (SPE) International Management Award, an award that recognises individuals who make significant technical and professional contributions to the petroleum engineering profession and to the worldwide oil and gas industry. He has 40 years of diversified experience in petroleum engineering, reservoir engineering, project economics and decision analysis. He had been involved in evaluating multi-billion-dollar oil and gas field development, NGL, LNG, GTL, Aluminum smelter, refinery, petrochemical, power and production sharing projects. He has worked with major oil companies such as Saudi Aramco, ZADCO, Qatar Petroleum and companies in USA. He is a registered professional Engineer in the state of Colorado, USA. He is the author of six books: Petroleum Engineering Handbook for the Practicing Engineer, Vol. I and Vol. II, published by PennWell Books, Tulsa, Oklahoma, USA. Project Economics and Decision Analysis, Vol. I and Vol. II, published by PennWell Books, Tulsa, Oklahoma, USA. These books are used as textbooks in universities worldwide to teach petroleum economics to undergraduates and graduate students. Tip & Tricks in Excel based Financial Modeling, Vol. 1 & 2, published by Business Expert Press, New York, USA. He has also authored several papers in the Oil & Gas Journal, The Log Analyst, World Oil, SPE Journals, and Oil & Gas Financial Journal. He has delivered lectures in more than 25 countries around the globe. He has always received excellent feedback, as an expert presenter, from the participants of his courses. Daily daily_agenda POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
Negotiation is an everyday challenge for some whether it be in the office, field or at home. Have you ever walked away from a situation thinking "if I'd only put my thoughts, side, opinion or words across better"? This 2-day course is perfect for managers, supervisors and sales people. It will focus on negotiation skills and the techniques that go with it. In this energy-charged provision you'll learn and practice negotiation, assertiveness and influencing techniques. Course Syllabus The syllabus of the Effective Communication and Influencing course is comprised of seven modules, covering the following: Module One An Introduction to Negotiation Assessment of your current sales and negotiation strengths and improvement areas What is negotiation? Identifying objectives and all factors affecting negotiation The negotiation model - the four stages Module Two The Preparation Stage The significance of preparation and why we need to prepare What do you need to prepare? Preparing a set of objectives: yours and theirs Understanding constants and variables Researching the other party Creating a "win-win" situation Preparing yourself for possible set-backs and objections Module Three The Discussion Stage The importance of rapport building Opening the negotiation The power of effective questioning techniques Improving your listening skills Controlling emotions Spotting the signs - non-verbal communication and voice clues Module Four The Proposing Stage Stating your opening position Responding to offers How to deal effectively with adjournments Module Five The Bargaining and Closing Stage Making concessions - the techniques Adopting key bargaining skills Dealing with objections and underhand tactics Closing techniques Confirming the agreement Creating long term, lasting commitment Scheduled Courses Unfortunately this course is not one that is currently scheduled as an open course, and is only available on an in-house basis. Please contact us for more information.
About this Training Course There are various kinds of geophysical data available. They are separated into seismic and non-seismic (multi-physics) data. Non-seismic or multi-physics data (which includes gravity, magnetics, electrical, electromagnetics, spectral etc - apart from providing complimentary information to seismic) is the main source of information for very shallow subsurface applications such as engineering, mapping pollution, archaeology, geothermal energy, and related areas. This 5 full-day blended course will focus specifically on seismic data which is the main method used in the Oil & Gas industry. In this blended course, participants will be equipped to understand that seismic data represents the movement of the surface, resulting from waves generated by a source, dynamite or vibrator which are reflected by changes in the subsurface rocks. The basic principles of acquisition and processing will be explained and insights into advanced methods, allowing a much more accurate interpretation of seismic data than previously considered possible, will also be provided. This blended course contains an introduction to Machine Learning and its important role in all aspects of seismic acquisition, processing, and interpretation. There is no need to know in detail how the algorithms work internally but it is necessary to know how to use them correctly to achieve optimum results. Training Objectives By attending this course, participants will be able to acquire the following: Obtain an understanding of the strengths and limitations of geophysical methods, specifically seismic, and the costs and risks involved, and how to reduce these. Be able to communicate more effectively with staff in other disciplines. Understand the potential applications of seismic data and know how to formulate the requirements needed for prospect and field evaluation. Gain an awareness of modern seismic technology. Apply the learning in a series of practical, illustrative exercises. Know what types of questions to ask to assess the necessary quality of a seismic project in its role in a sequence of E&P activities Target Audience The blended course is intended for non-geophysicists who have intensive interaction with geophysicists. But it may be of interest to those who want to know about the recent progress made in geophysics, leading to amazing imaging results, which could not be imagined a decade ago. The blended course will bring to the attention of the geologists, petrophysicists and reservoir/petroleum engineers an awareness of how the data they will work with is acquired and processed by the geophysicist. It will introduce the concepts that are of importance in geophysics and thus relevant for non-geophysicists to know and be able to communicate with geophysicists as well as formulate their requests. Course Level Intermediate Trainer Your expert course leader has degree in Geology (University of Leiden), a Master's degree in Theoretical Geophysics (University of Utrecht) and a PhD in Utrecht on 'Full wave theory and the structure of the lower mantle'. This involved forward modelling of P- and S-waves diffracted around the core-mantle boundary and comparison of the frequency-dependent attenuation of the signal with those obtained from major earthquakes observed at long offsets in the 'shadow zone' of the core. These observations were then translated into rock properties of the D' transition zone. After his PhD, he joined Shell Research in The Netherlands to develop methods to predict lithology and pore-fluid based on seismic, petrophysical and geological data. He subsequently worked for Shell in London to interpret seismic data from the Central North Sea Graben. As part of the Quantitative Interpretation assignment, he was also actively involved in managing, processing and interpreting Offshore Seismic Profiling experiments. After his return to The Netherlands, he headed a team for the development of 3D interpretation methods using multi-attribute statistical and pattern recognition analysis on workstations. After a period of Quality Assurance of 'Contractor' software for seismic processing, he became responsible for Geophysics in the Shell Learning Centre. During that period, he was also a part-time professor in Applied Geophysics at the University of Utrecht. From 2001 to 2005, he worked on the development of Potential Field Methods (Gravity, Magnetics) for detecting oil and gas. Finally, he became a champion on the use of EM methods and became involved in designing acquisition, processing and interpretation methods for Marine Controlled Source EM (CSEM) methods. After his retirement from Shell, he founded his own company, specialising in courses on acquisition, processing and interpretation of geophysical data (seismic, gravity, magnetic and electromagnetic data), providing courses to International and National energy companies. In the last couple of years, he became keenly interested in the use of Machine Learning in Geophysics. Apart from incorporating 'Artificial Intelligence' in his courses, he also developed a dedicated Machine Learning course for geophysics. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
Bad news - people don't buy your product. Better news - they don't buy anyone else's product either. Best news - they do buy what a product gives them, whether it be removing 'pain' or giving 'pleasure'. So what a challenge it is that every single person buys your product for a slightly different reason! What's the secret to selling in that sort of sales environment? This programme provides a great roadmap. This course will help participants: Build rapport with authenticity Use open questions, listening and summary to properly understand the prospect Use 'impact' questions to 'stack the pain' of remaining with the status quo Convert features into personalised benefits that reflect stated needs Handle objections with calm confidence Identify buying signals Close effectively Convey credible urgency centred on the prospect's - not the salesperson's - interests 1 What makes a customer buy any product? Moving towards 'pleasure' Moving away from 'pain' Robert Cialdini's Psychology of Influence - buying motives Understanding what your product does for customers Why there is never a 'one size fits all' approach What are the real 'unique selling points' and why the salesperson is the real 'USP' At what point does the customer emotionally buy your product? 2 Getting past gatekeepers What gatekeepers' motivations are How to make them your friend rather than your enemy How to make your call harder to block than to put through How to control the gatekeeper with questions, not answers Using Cialdini's 'reciprocity' law to get put through more often Practical exercise in which the trainer poses as gatekeeper 3 Questioning and listening skills How to use open questions to get the customer talking What questions to avoid and why How to 'stack the pain' of the status quo with 'impact questions' Practical 'pain stacking' exercise in pairs What listening is and what it isn't Question funnelling - how to earn deeper disclosure through probing Practical funnelling exercise in pairs The power of summary 4 How to create tailored benefits and not 'dive into solution' What is 'diving into solution'? Examples and analogies Why it is to be avoided Practical exercise in pairs - how it feels to have solutions offered up too early How to avoid 'feature-dumping' What is 'value selling'? How to create tailored benefits How to convert product features into benefits How to deal with the prospect's competitor allegiance 5 Handling objections and testing the water How to overcome the price objection by selling value Common objections the participants encounter and answers that work The objections salespeople carry in their own heads The 'A-C-E' objection-handling model How to uncover objections When - and when not - to trial close 6 Closing skills Why salespeople often close too early How to identify buying signals How to use urgency with skill and effectiveness Four killer closing techniques that work How to avoid buying the product back by careless post-sale talk How to ask for referrals for your product How to 'farm' the account for future opportunities 7 Wrap-up Key learnings from each participant Individual action planning - steps that can and will be implemented in the workplace
This programme has a simple objective: to help a sales team create and implementa comprehensive account development plan. If you want to earn strategic partner or preferred supplier status with your clients and customers then you need to add value to their business, consistently, and you can only do this if you have a plan - a key account management plan. This programme will help participants: Discover opportunities - through a deeper understanding of the customer's business Develop partnership - through a better 'value proposition' for the customer Increase repeat business - based on higher customer satisfaction Improve synergy - by getting everyone to 'sing from the same hymn sheet' Develop a collaborative account plan - validated by the customer and their own management Secure resources - management will align resources to execute soundly based account plans Win an increased share of 'customer wallet' - through systematic account development 1 The six principles of strategic account development Introduction to the PROFIT account development model:- Performance- Relationships- Objectives and goals- Feedback- Integration- Teamwork Practical account development strategies: overview and case studies 2 Performance Use practical tools to help you manage and measure account performance and success Design and build a monthly account dashboard for all sizes of account Prioritise and manage accounts and customers pro-actively and successfully, using proven planning tools Develop a cross-selling strategy to integrate products or solutions into the customer's business as closely as possible 3 Relationships How to build and manage key relationships within an account Qualifying and managing key influencers accurately Producing a 'relationship matrix' for each account quickly and easily Approaching and developing new contacts strategically Tools and techniques for successful tracking of contacts and call-backs Developing a coach or advocate in every customer organisation pro-actively 4 Objectives and goals Where are you now? - how to establish your competitive position within an account Know how to set, monitor and track key objectives for accounts over the short, medium and long term Selling against the competition - developing both long- and short-term sales strategies 5 Feedback - building loyal and satisfied customers The correct way to manage customer expectations and create listening loops within an account How to monitor and track your customer's perception and satisfaction with your organisation Building a personalised satisfaction matrix for each account Customer review meetings - best practice in building loyalty by regular joint planning events Understanding the concept of long-term customer value and the importance of adapting a customer-focused attitude 6 Integration How to integrate your products or solutions with the customer's business needs and processes Spot and react to early warning signals that may cause an account's loyalty to fade, reduce revenue or switch to a competitor Developing a loyalty strategy for key accounts or groups of smaller accounts Getting your message and strategy across to C-level contacts 7 Teamwork Working with others to achieve your account goals Gaining internal commitment from your organisation Managing and working with a virtual team Creating cross-departmental communication loops 8 Putting it all together Personal account reviews Personal learning summary and action plans
About this Training Course Managing process hazards in the hydrocarbon and chemical processing industries is a critical function that requires relevant knowledge and skills due to the risks involved. The Advanced Process Safety Engineering course will discuss the interrelation of the various techniques of process safety for analysing, with a particular emphasis on engineering design aspects, as well as how to manage process hazards in a safe and effective way and how they can potentially be avoided. In this 3 full-day advanced level course, the expert course leader will provide participants with insights and examples from his career and experience to show how their learning should be applied in real-life situations. Feedback and questioning is highly encouraged. Reference material and reports can be provided to give more information on any particular topic of interest. Individual and group exercises, tutored exercises and video case studies will be provided throughout the course to underpin the key learning points. Training Objectives Upon completion of this course, participants will acquire in-depth knowledge of: Risk management and 'As Low as Reasonably Practicable' (ALARP) principles. Different aspects of process design that influence process safety. Approach to 'inherently safer' design. Defence in depth using 'layers of protection'. Process for ensuring the technical integrity of safety-critical equipment. Hazards associated with process materials. Range of hazard identification and consequence modelling techniques. Causes and mitigation of human error. Reliability and availability of safety-critical protection equipment. Role of engineered safety-critical equipment and systems. Target Audience This course is suitable for industry professionals who need to acquire a comprehensive understanding of process safety. This includes those who are required to make managerial decisions where process safety is a key consideration, those who are moving into process safety positions or those who wish to broaden their process safety knowledge within their existing discipline. It is particularly suited for anyone involved in the design, operation, modification or maintenance of a major hazard installation, and will demonstrate a substantial understanding of process safety for those engaged in Continuous Professional Development or aiming for Chartered Engineer status. This course will benefit professionals such as: Operations and maintenance supervisors Process, mechanical and chemical engineers and technicians Design engineers, project engineers and HSE managers Control, automation and instrumentation engineers Course Level Advanced Trainer Your expert course leader has 50 years' experience in chemical and process safety engineering. His early career included 20 years in design and project engineering with various fine chemical and pharmaceutical companies where he designed chemical processes, specified plant equipment and selected materials for highly corrosive and toxic processes, often where textbook data was not available. This was followed by 10 years in offshore oil and gas design projects where he was responsible for setting up a Technical Safety group to change design safety practices in the aftermath of the 1988 Piper Alpha disaster. In recent years, he has been called upon to conduct various offshore and onshore incident investigations. His career has given him experience in project engineering, project management, process design and operations, safety engineering and risk management. He is a Fellow of the UK Institution of Chemical Engineers. He served on the Scottish Branch committee, and was elected chairman for a two-year term in 1991. He has also been chairman of the Safety and Reliability Society - North of Scotland Branch. He has delivered training courses in Process Hazard Analysis (HAZOP and HAZID), Process Safety Management, Hazard Awareness, Risk Assessment, Root Cause Analysis, Failure Modes & Effect Analysis and has lectured on Reliability Analysis to the M.Sc. course in Process Safety and Loss Prevention at Sheffield University. In addition to delivering training courses, he currently facilitates HAZOP / HAZID / LOPA studies and undertakes expert witness roles advising lawyers engaged in contractual disputes, usually involving the design or construction of chemical plants or Oil & Gas production facilities, or criminal prosecutions. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations