Our training programme will provide those involved at any stage of the process for procuring goods and/or services within their organisations with the knowledge and skillset to identify and mitigate the threat posed by the breadth and multi-layered complexity of procurement fraud, corruption and associated financial crime and money laundering.
2 QLS Endorsed Course | CPD Certified | Free PDF + Hardcopy Certificates | 80 CPD Points | Lifetime Access
"This course aims to comprehensively delve into the impact of the marketing mix, emerging technologies, organizational decision-making models, and marketing strategies on consumer behaviour. It also explores the correlations between consumer behaviour and marketing practices such as segmentation, targeting, and positioning, alongside topics covering the decision-making unit, perceived risk, and the evolution of buyer behaviour and media habits. Upon completion, you'll gain insights into: The marketing mix's impact on consumer decision-making Influence of new technologies on consumer behaviour Models for organizational decision-making Intersection of marketing practices and consumer behaviour Correlations between consumer behaviour and marketing segmentation, targeting, and positioning Understanding the decision-making unit (DMU) Perceived risk in consumer decisions Evolution of buyer behaviour and media habits" This course aims to examine the impact of marketing mix, new technologies, and marketing practices on consumer decision making, as well as the various models and frameworks used to explain organizational and consumer decision making. Additionally, the course will explore the relationship between consumer behavior and marketing segment, targeting, and positioning, as well as the concept of the decision-making unit, perceived risk, and the evolution of buyer behavior and media habits. This course aims to provide a comprehensive understanding of how the marketing mix, new technologies, and organizational decision-making models influence consumer decision-making processes, as well as the relationships between consumer behaviour, marketing practices, segment targeting, positioning, DMU, perceived risk, and evolving media habits. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Consumer Decision Making Dynamics And Risks Self-paced pre-recorded learning content on this topic. Understanding Consumer Decision Making Dynamics and Risks Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Consumer Behaviour Analyst Decision Making Strategist Market Research Manager Risk Management Consultant Consumer Insights Specialist Behavioral Economist Market Intelligence Analyst Customer Experience Designer Consumer Psychology Researcher Marketing Strategy Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Description: Your company's brand is the only thing that gives your product/service value to your customers. To build a brand today in this internet-based world, it is very critical to have a consistent and a definitive presence among your consumers. Business Branding Diploma course will give you an overview that will teach you all the techniques to engage your audience and build a defined strategy. In this course, you will learn about the techniques on creating and managing a corporate brand. You will also learn about building your brand by using social media websites and maximizing its impact. This course is comprised of practical devise planning concepts and fundamental evaluation strategies which will help you to create a perfect brand. Learning Outcomes: Provide a definition of what a brand is and branding refers to in general Give a definition of different kinds of brand architecture as well as brand extension Recognise the brand's products, its traits, and their worth Note down a mission, vision, and style statement for a brand Narrate the fundamentals of positioning a brand Interpret the fundamentals of producing a visual identity, involving a brand name, slogan, as well as logo Assist your employees live the brand through strengthening them to become representatives and generating strong brand touchpoints Practically devise planning an internal and external brand launch Observe and assess your brand, and realize how to react to the outcomes Give a definition of the terms associated with social media branding Produce a plan for your social media brand Relate different social media platforms and recognize what foundations suit your brand Conduct communications practically to social media Handle negative feedback and criticism Generate a social media playbook in order to motivate brand ambassadors Assess your brand strength and review your plans Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Business Branding course is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Business Branding course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this Business Branding course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Module - 1 Defining Branding 00:15:00 What Are You All About? 00:30:00 Creating a Mission 00:15:00 Creating a Vision of the Future 00:15:00 Positioning Your Brand 00:15:00 Developing Your Style 00:15:00 Developing a Brand Name and Slogan 00:15:00 Creating a Visual Identity 00:30:00 Living Your Brand 00:15:00 Connecting with Customers 00:15:00 Launching Your Brand 00:15:00 Taking Your Brand's Pulse 00:15:00 Performing a SWOT Analysis 00:15:00 Measuring Brand Health with a Balanced Scorecard 00:15:00 Middleton's Brand Matrix 00:15:00 Interpreting Evaluation Results 00:15:00 Keeping the Brand Alive 00:15:00 Going Beyond the Brand 00:15:00 Module - 2 Defining the Terms 00:30:00 Building Your Social Media Branding Strategy 00:15:00 Identifying Your Social Media Audience 00:15:00 The Key Social Media Platforms 00:30:00 Creating Brand-Focused Messages 00:30:00 Developing a Communication Strategy 00:30:00 Module - 3 Importance of a Personal Brand 00:15:00 Your Brand Approach to Others 00:15:00 Looking at the Outside 00:15:00 Looking at the Inside 00:15:00 Setting Goals 00:15:00 Networking for Success 00:15:00 Communication Strategies 00:15:00 Building Your Credibility 00:15:00 Brand You 00:05:00 Living Your Brand 00:05:00 Managing Your Social Media Presence 00:15:00 Having Influence 00:00:00 Dealing with Challenging People 00:15:00 Presentations and Meetings 00:15:00 Mock Exam Mock Exam- Business Branding Diploma 00:30:00 Final Exam Final Exam- Business Branding Diploma 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Adobe Authorised Training. Live online course with study materials and certificate of completion included Adobe Photoshop has long been the go-to application for image editing of all kinds. It’s used for everything from enhancing or manipulating photographs for print to formatting images for social media and website use. During this beginners course at our central London studios you will learn how to utilise Photoshop's powerful image editing capabilities. You will receive expert training in using tools for resizing, retouching and enhancing images with selections and layers. Resources Introduction to Adobe Photoshop Course Information Description Completing this course will enable you to do the following and more: Understand the concepts of non-destructive image editing Understand differences between image file types Re-size, crop and export images Create special effects using filters Confidently work with multiple Photoshop layers Perform substantial image corrections and enhancements Format and optimise images for web & social media use Add text to your images Produce banner ads for web advertising For the full course content please download the course information pdf listed above. Who is this course for? This workshop is suitable for anyone who wishes to learn Photoshop from scratch or wants to improve their existing knowledge of the program. Requirements Attendees should have basic PC or Mac skills. You will need a broadband internet connection to participate in this live online course. Certificates Certificate of completion Digital certificate - Included
Welcome to the ultimate journey into the world of blogging! Whether you're a seasoned writer or just starting out, our comprehensive course, Blogging: Become a Blogger, is designed to equip you with the skills and strategies needed to thrive in the blogosphere. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access In this blogging course, learners will start by understanding the basics of blogging, including how to set up and manage their blog effectively. They'll learn how to create compelling content that engages readers, focusing on writing techniques specific to blogging and enhancing their posts with photography and visuals. Networking skills will be developed to connect with other bloggers and grow their audience through social media. Learners will discover how to identify and understand their target audience, crucial for building a brand that resonates. They'll also explore opportunities for collaboration with brands, learning how to work professionally in partnerships. As they progress, they'll gain insights into strategies for blog growth and methods to monetize their blog effectively. Overall, this course provides a comprehensive introduction to blogging, equipping learners with the skills needed to thrive in the competitive world of online content creation. Course Curriculum Module 01: Getting Started Module 02: Content Development Module 03: Writing for Bloggers Module 04: Photography and Imagery Module 05: Networking Module 06: Staying Social Module 07: Audience Module 08: Building a Brand Module 09: Working with Brands Module 10: Growing as a Blogger Module 11: Monetising Your Blog Module 12: An Introduction to Blogging Learning Outcomes: Master foundational steps to launch a blog successfully. Develop compelling content tailored for diverse audiences. Hone writing skills specific to the blogging landscape. Utilise photography and visuals to enhance blog engagement. Build a robust network within the blogging community. Grow and engage a loyal audience for sustained influence. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring bloggers eager to start their journey. Writers wanting to transition into digital content creation. Individuals passionate about sharing expertise or personal stories online. Creatives keen to enhance their online presence and influence. Entrepreneurs seeking to leverage blogging for business growth. Career path Content Creator Social Media Manager Digital Marketing Specialist Freelance Writer Brand Ambassador Influencer Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
Conflict Management 1 Day Training in Caernarfon
LAN training course description A concise overview course covering Local Area Networks with particular emphasis on the use of Ethernet and Wireless LANS. As well as explaining buzzwords we cover how the technology works at a simple level. After defining LANs the course moves onto Ethernet and switching also covering VLANs. WiFi is then covered, with coverage of 802.11 standards and frequencies along with integrating WiFi with Ethernet. The course then covers routers and their role in connecting networks and the course finishes with a comparison of Ethernet vs WiFi and when to use them. What will you learn Describe how Ethernet works (in simple terms) and when to use Ethernet. Explain the difference between a switch and a router. Describe how WiFi works (in simple terms). Describe the role of Access points. Evaluate wireless technologies and when to use them. List the speeds of various LAN technologies. LAN training course details Who will benefit: Sales staff, managers and other non technical staff. Prerequisites: None. Duration 1 day LAN training course contents LANS What is a LAN? LAN standards, LAN choices, choosing the media, copper, UTP, cat5e, fibre, RF, bandwidth speeds, link aggregation, Full/half duplex. Ethernet What is Ethernet? 802.3, parts of Ethernet, Ethernet evolution, MAC addresses, frames, broadcasts. Ethernet switches What are switches, switches versus hubs, how switches work, ways to configure switches, Loops, STP. VLANs What are VLANs? Why have VLANs, impact of VLANs, Tagging (aka trunking), 802.1Q Wireless LANS Type of wireless LAN, RF frequencies, 2.4GHz, 5GHz, others, interference, standards, 802.11 and variants, CSMA/CA. Wireless LANS NICs, Access points, integration with Ethernet, multiple access points, mesh networks, WiFi security. Interconnecting LANs Routers, connecting networks, interconnecting VLANs, IP addressing, Layer 3 switches. Summary WiFi vs Ethernet.
The Digital Marketing Masterclass for Home business Owners is a wonderful learning opportunity for anyone who has a passion for this topic and is interested in enjoying a long career in the relevant industry. It’s also for anyone who is already working in this field and looking to brush up their knowledge and boost their career with a recognised certification. This Digital Marketing Masterclass for Home business Owners consists of several modules that take around 26 hours to complete. The course is accompanied by instructional videos, helpful illustrations, how-to instructions and advice. The course is offered online at a very affordable price. That gives you the ability to study at your own pace in the comfort of your home. You can access the modules from anywhere and from any device. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Course Contents Introduction Define Your Business & Target Audience Brand Identity Websites Email Marketing Copywriting, Blogging & SEO YouTube Video Marketing Facebook Groups (Social Media Marketing) Facebook Pages (Social Media Marketing) Facebook Ads (Social Media Marketing) Facebook Retargeting (Social Media Marketing) Facebook For Local Business (Social Media Marketing) Google Adwords Twitter (Social Media Marketing) Instagram (Social Media Marketing) Pinterest (Social Media Marketing) LinkedIn (Social Media Marketing) Periscope (Social Media Marketing) Social Media Live Streaming Podcasting Quora Google Analytics Google Plus (Social Media Marketing) Conclusion