3702 Media courses

Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign.  This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Register on the Facebook Ads Masterclass today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get an e-certificate as proof of your course completion. The Facebook Ads Masterclass is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Facebook Ads Masterclass Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certification Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the Facebook Ads Masterclass, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16.  Course Content Module 01: Boost Post to Get Quick Response Getting Started with Boost Post 00:03:00 Objectives Explained 00:04:00 Setting Up Welcome Message 00:03:00 Setting Target Audience 00:06:00 Setting Budget & Boosting Post 00:03:00 Setting Up Facebook Pixel 00:05:00 Facebook Pixel Explained 00:02:00 Adding Billing Details 00:02:00 A Word of Confidence 00:01:00 Module 02: Ad Campaign: Traffic Ad - Website Facebook Ads Manager Overview 00:02:00 Setting UP Traffic to Website - Ad Campaign 00:03:00 Creating & Saving a New Audience 00:08:00 Placement, Budget Types & Reach Explained 00:05:00 Ad Delivery Optimization & Explained 00:03:00 Selecting Ad Image from Stock Photos 00:04:00 Writing Ad Copy 00:02:00 Preview of Ads Placements 00:02:00 Submitting Ad for Review 00:02:00 Module 03: Traffic to Messenger Ad and Cost Optimization Creating Ad set within a Campaign - Traffic Ad for Messenger 00:05:00 Ads with Multiple Images and Cost optimization 00:04:00 Fixing Errors in Ad Processing 00:01:00 Ads Manager - Intermediate Understanding 00:04:00 Module 04: Facebook Event Response Creating Your Event On Facebook Page 00:07:00 Paid Promotion to Get Event Response 00:09:00 Module 05: Video Marketing Ads - Brand Awareness Brand Awareness - Reach Vs Awareness (Objective) 00:03:00 Updating Audience according to Ad Objective 00:03:00 Budget Makes Difference in Results 00:02:00 Creating a video Ad for Brand Awareness 00:03:00 Video Ad - Recommendations 00:02:00 Why use Video Ads - Final Thoughts 00:02:00 Module 06: Carousel Ads Optimization & Bid Strategy Reach Ad with Budget Optimization 00:03:00 Ad Delivery Optimization and Bid Strategy Explained 00:03:00 Fixing Errors in Adset 00:02:00 Making A Carousel Ad 00:04:00 Writing Carousel Ad Copy 00:05:00 Start with Your Facebook Ads 00:02:00 Module 07: Page Likes Campaign with Split Testing Getting Page Likes on Facebook 00:22:00 Setting up Page Likes Campaign 00:04:00 Split Test Budget and Settings 00:03:00 Split Test Variations 00:02:00 Making Split Test Set A - Creative with Picture 00:05:00 Making Split Test Set B - Creative with Video 00:03:00 Creating an Offer on Facebook for Set B 00:03:00 Setting Up Offer for Sets & Finalizing Ad 00:02:00 Module 08: Lead Generation Ad Overview - App Install and Event Response 00:03:00 Lead Generation Ad Setup 00:03:00 Ad Time Scheduling 00:03:00 Creating A Slide Show with Video Kit 00:05:00 Creating Lead Generation Form 00:08:00 Module 09: Video Views Ad with Advance audience Combination Video Views Campaign 00:03:00 Advanced Audience Combination 00:05:00 Video Views Optimization 00:03:00 Finalizing Video Ad 00:06:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Description Register on the Facebook Marketing Strategy for Business today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a certificate as proof of your course completion. The Facebook Marketing Strategy for Business course is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablets, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With This Course Receive a digital certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Certificate of Achievement After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.  Method of Assessment You need to attend an assessment right after the completion of this course to evaluate your progression. For passing the assessment, you need to score at least 60%. After submitting your assessment, you will get feedback from our experts immediately. Who Is This Course For The course is ideal for those who already work in this sector or are aspiring professionals. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge.   Course Content Facebook Marketing Strategy For Business Introduction Video 00:03:00 What is Facebook Marketing all about 00:05:00 Creating Optimized Facebook Marketing Posts 00:04:00 Promoting A Facebook Marketing Post 00:03:00 Creating A Targeted Facebook Group 00:04:00 Creating A Facebook Content Marketing Calendar And Scheduling Posts 00:04:00 Using Facebook Live To Boost Engagement And Product Awareness 00:03:00 Collecting Leads With A Facebook Giveaway campaign 00:03:00 Integrating A Lead Capture Campaign On Your Facebook Page 00:03:00 Creating A Facebook Web Traffic Ad 00:06:00 Creating A Facebook Remarketing Campaign 00:05:00 The Perfect Facebook Marketing Plan 00:05:00 Latest Facebook Marketing Strategies For Local Businesses 00:04:00 Crazy Ways To Make Traffic To Your Facebook Pages Explode 00:04:00 Latest Facebook Contest Ideas To Try 00:05:00 Latest Facebook Marketing Trends To Keep An Eye On 00:05:00 Latest Facebook Marketing Do's And Don'ts 00:05:00 Latest Facebook Marketing Premium Tools And Services To Consider 00:05:00 Latest Facebook Marketing Successs Stories 00:05:00 Latest Facebook Marketing Frequently Asked Questions 00:04:00 Assignment Assignment - Facebook Marketing Strategy for Business 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

This course aims to prepare individuals for the AWS Certified Solutions Architect Associate exam. It covers essential AWS services, cloud architecture design, deployment strategies, and best practices for managing various AWS components. Learning Outcomes: Understand the fundamental concepts of AWS Cloud Services and their application in real-world scenarios. Design and implement AWS Storage and Virtual Private Cloud (VPC) solutions. Learn how to design, implement, and manage Compute Services effectively. Master Identity and Access Management (IAM) and its best practices for secure access control. Explore Auto Scaling Solutions and Virtual Network Services to optimize AWS infrastructure. Gain proficiency in deploying applications and databases on AWS. Discover additional AWS services and their integration for comprehensive cloud solutions. Develop insights into achieving operational excellence with AWS services. Why buy this AWS Certified Solutions Architect Associate Preparation? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the AWS Certified Solutions Architect Associate Preparation there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This AWS Certified Solutions Architect Associate Preparation course is ideal for Students Recent graduates Job Seekers Anyone interested in this topic People already working in the relevant fields and want to polish their knowledge and skill. Prerequisites This AWS Certified Solutions Architect Associate Preparation does not require you to have any prior qualifications or experience. You can just enrol and start learning.This AWS Certified Solutions Architect Associate Preparation was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This AWS Certified Solutions Architect Associate Preparation is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Section 01: Introduction Introduction 00:03:00 Section 02: Exam Tips and Tricks What is AWS? 00:02:00 Why use AWS? 00:03:00 How to Get Started with AWS 00:04:00 AWS Certifications 00:04:00 Preparation Resources 00:02:00 Benefits of Certification 00:02:00 AWS CSA-A Overview 00:04:00 What's New on the 2020 Updated Exam? 00:03:00 AWS CSA-A Exam Objectives 00:06:00 The Four Key Areas (Compute, Networking, Storage, and Databases) 00:04:00 Master the Knowledge Areas 00:02:00 Use the System 00:05:00 Take Notes 00:03:00 Be Mentally and Physically Prepared 00:04:00 Take the Exam 00:04:00 Section 03: AWS Cloud Services Overview Cloud Computing Defined 00:08:00 Benefits of Cloud Computing 00:10:00 Cloud Computing Models 00:07:00 History 00:07:00 Platform 00:06:00 Services, Part 1 00:10:00 Services, Part 2 00:08:00 Security and Compliance 00:07:00 Regions and Availability 00:06:00 Section 04: AWS Storage Design Storage Services 00:07:00 S3 Storage Class 00:07:00 S3 Terminology 00:09:00 S3 Advanced Features 00:08:00 Creating S3 Buckets Lab 00:08:00 S3 Bucket Properties 00:08:00 S3 Managing Objects Lab 00:11:00 Glacier 00:07:00 Setting up a Glacier Vault Lab 00:08:00 S3 and Tape Gateway 00:06:00 S3 Enhanced Features 00:08:00 Elastic Block Store (EBS) 00:08:00 Creating EBS Volumes Lab 00:07:00 Elastic File System (EFS) 00:07:00 Creating an EFS File System Lab 00:07:00 EFS and PrivateLink 00:03:00 Intro to Amazon FSx 00:06:00 Hands-on with FSx 00:06:00 Integrating on-Premises Storage 00:07:00 Storage Access Security Lab 00:10:00 Storage Performance 00:08:00 Section 05: Virtual Private Cloud (VPC) Virtual Private Cloud (VPC) Overview 00:10:00 Creating a VPC Lab 00:11:00 Configuring DHCP Options Lab 00:04:00 Elastic IP Addresses 00:07:00 Elastic Network Interfaces (ENIs) 00:05:00 Endpoints 00:07:00 VPC Peering 00:08:00 Creating a VPC Peering Connection Lab 00:10:00 Security Groups Overview 00:07:00 Network Address Translation (NAT) 00:11:00 Gateways (VPGs and CGWs) 00:08:00 VPN Configuration Option 00:04:00 Section 06: Compute Services Design EC2 Overview 00:11:00 EC2 Instance Types 00:11:00 EC2 Pricing 00:13:00 EBS and EC2 00:05:00 Section 07: Compute Services Implementation Launching an EC2 Linux Instance Lab 00:13:00 Configuring an EC2 Linux Instance Lab 00:08:00 Setting up an EC2 Windows Instance Lab 00:12:00 Shared Tenancy 00:05:00 Dedicated Hosts 00:08:00 Dedicated Instances 00:06:00 AMI Virtualization 00:12:00 Section 08: Compute Services Management Instance Management 00:09:00 Connecting to Instances Lab 00:09:00 Working with Security Groups 00:10:00 Working with Security Groups Lab 00:10:00 Advanced EC2 Management 00:06:00 AWS Batch 00:06:00 Elastic Container Service (ECS) 00:08:00 Elastic Beanstalk Environment 00:11:00 Section 09: Identity and Access Management (IAM) Identity and Access Management (IAM) Overview 00:07:00 Principals 00:10:00 Root User 00:06:00 Authentication 00:06:00 Authorization Policies 00:13:00 Multi-Factor Authentication 00:08:00 Key Rotation 00:10:00 Multiple Permissions 00:06:00 AWS Compliance Program 00:07:00 AWS Security Hub 00:06:00 Shared Responsibility Models 00:06:00 Section 10: IAM Best Practices User Accounts 00:11:00 Password Policies 00:09:00 Credential Rotation 00:06:00 Principle of Least Privilege 00:05:00 IAM Roles 00:08:00 Policy Conditions 00:08:00 CloudTrail 00:12:00 Section 11: Auto Scaling Solutions Auto Scaling Overview 00:06:00 Auto Scaling Groups 00:04:00 Termination Policies 00:07:00 Auto Scaling Configuration Lab 00:13:00 Launch Methods 00:04:00 Load Balancer Concepts 00:08:00 Elastic Load Balancing (ELB) 00:10:00 Section 12: Virtual Network Services DNS 00:14:00 Configuring DNS Lab 00:07:00 Configuring Route 53 Lab 00:13:00 Configuring ACLs and NACLs Lab 00:09:00 Flow Logs 00:07:00 Section 13: AWS Application Deployment Application and Deployment Services 00:04:00 Lambda 00:06:00 API Gateway 00:09:00 Kinesis 00:06:00 Kinesis Data Streams and Firehose 00:06:00 Kinesis Data Analytics 00:04:00 Reference Architectures 00:06:00 CloudFront 00:10:00 Web Application Firewall (WAF) 00:09:00 Simple Queue Service (SQS) 00:10:00 Simple Notification Service (SNS) 00:08:00 Simple Workflow (SWF) 00:07:00 Step Functions 00:05:00 OpsWorks 00:08:00 Cognito 00:04:00 Elastic MapReduce (EMR) 00:05:00 CloudFormation 00:10:00 CloudFormation Properties 00:03:00 CloudWatch 00:06:00 Trusted Advisor 00:07:00 Organizations 00:09:00 Section 14: AWS Database Design Database Types 00:08:00 Relational Databases 00:08:00 Database Hosting Methods 00:05:00 High Availability Solutions 00:06:00 Scalability Solutions 00:06:00 Database Security 00:08:00 Aurora 00:06:00 Redshift 00:11:00 DynamoDB 00:10:00 Section 15: Database Deployment DynamoDB Tables Lab 00:08:00 MySQL Lab 00:13:00 Configuration Lab 00:13:00 Backups Lab 00:04:00 Restore Lab 00:04:00 Snapshot Lab 00:08:00 Monitoring Lab 00:06:00 Section 16: Additional AWS Services Media Content Delivery 00:13:00 Desktop and Appstreaming 00:06:00 ElastiCache 00:05:00 Security Services Lab 00:12:00 Analytics Engines 00:11:00 Development Operations (DevOps) 00:12:00 AWS Solutions 00:05:00 AWS Transit Gateway 00:03:00 AWS Backup 00:04:00 AWS Cost Explorer 00:04:00 Section 17: Operational Excellence with AWS The Operational Excellence Process 00:08:00 Widget Makers Scenario 00:06:00 Resilient Design 00:08:00 Resilient Design Scenario 00:05:00 Performant Design 00:09:00 Performant Design Scenario 00:06:00 Secure Design 00:08:00 Secure Design Scenario 00:05:00 Cost Optimization 00:07:00 Cost Optimization Scenario 00:05:00 General Best Practices 00:07:00

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Are you passionate about distributing and selling eBooks? Or do you want to be able to publish through Amazon Kindle to be able to assess if your work is good enough to be published? If yes, then this diploma course is right for you. Description: As most of us know, Amazon is an amazingly prevalent online commercial centre that gives a wide assortment of items including electronic books that are intended to be perused on a digital book that is meant to be read in ebook readers. Amazons popularity has soared with the improvement and offer of the Amazon Kindle, a little and lightweight gadget drove ebooks to the next level. In this course, you will be able to know the preparation for distributing and selling books on Amazon. Step by step, from thinking of a subject for your book to composing your first eBook, to making an extraordinary cover to tapping the publish button and profiting, you will be able to know how. Who is the course for? Ebook writers and publishers who are into Amazon Kindle publishing. People who have an interest in being profitable through Amazon Kindle Publishing. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Diploma in Amazon Kindle Publishing will be very beneficial and helpful, especially to the following careers: Bloggers Editors Publishers Writers And Many More! Diploma in Amazon Kindle Publishing First Lesson 01:00:00 Second Lesson 01:00:00 Third Lesson 02:00:00 Fourth Lesson 01:00:00 Final Lesson 01:00:00 Mock Exam Mock Exam-Diploma in Amazon Kindle Publishing 00:20:00 Final Exam Final Exam-Diploma in Amazon Kindle Publishing 00:20:00 Order Your Certificates and Transcripts Order Your Certificates and Transcripts 00:00:00

Description:  Through Kindle publishing, you will be able to see published digital texts, stories, etc. Since Amazon is an outstanding online commercial centre, it is important to give a wide assortment of items, especially electronic books to consumers. Publishing Kindle eBooks might take you a long time to master but starting with the basics will help you step up your career. With proper skills in training and education, you will be able to learn the basics and how to publish eBook on Amazon. You will be taught Kindle Publishing Strategies in this course that would help the sales and promotions of your album. Who is the course for? EBook writers and publishers who are into Amazon Kindle publishing. People who have an interest in being profitable through Amazon Kindle Publishing. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Advanced Diploma in Kindle Publishing will be very beneficial and helpful, especially to the following careers: Blogger Content Creator Editor Publisher Writer. Module 1: Kindle Publishing Basics First Lesson 01:00:00 Second Lesson 01:00:00 Third Lesson 02:00:00 Fourth Lesson 01:00:00 Final Lesson 01:00:00 Module 2: Publishing eBook on Amazon The Treasures of Amazon Kindle 00:45:00 Finding the Magic Words 00:45:00 Creating the Magic Formula 01:00:00 Unlocking the Secret Sequence 00:45:00 Unveiling the Wonders of Your Work 00:30:00 How Much Are Your Secrets Worth 00:30:00 Other Types of Marketing 00:45:00 Module 3: Kindle Publishing Strategies Step 1-6 00:30:00 Step 7-14 02:00:00 Additional Supporting Material Amazon Kindle Publishing Guidelines 00:00:00 Order Your Certificates and Transcripts Order Your Certificates and Transcripts 00:00:00

Overview This comprehensive course on Journalism: News Writing Fundamentals will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Journalism: News Writing Fundamentals comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Journalism: News Writing Fundamentals. It is available to all students, of all academic backgrounds. Requirements Our Journalism: News Writing Fundamentals is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 7 sections • 18 lectures • 00:39:00 total length •Course Introduction: 00:01:00 •What Is News?: 00:03:00 •Essential English: Be Positive: 00:02:00 •Essential English: Be Active: 00:02:00 •Essential English: Short And Sweet Sentences: 00:02:00 •Essential English: Avoid Repetition, Jargon and Clichés: 00:03:00 •The Purpose of a Headline: 00:03:00 •Headline Fundamentals: 00:03:00 •The Importance of the Intro: 00:02:00 •Intro Writing Fundamentals: 00:03:00 •A Guide to Writing Better Intros: 00:02:00 •Quoting Within News Writing: 00:03:00 •Quoting Fundamentals: 00:03:00 •The Structure of a News Story: 00:03:00 •Structure Fundamentals: The Five Ws: 00:02:00 •Course Project: 00:01:00 •Course Conclusion: 00:01:00 •Resource: 00:00:00

Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00